BMIE Market 68522

Lancaster County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,836 2020–2024 ACS 5-year estimate ±1,085 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,654 2020–2024 ACS 5-year estimate ±325 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,728 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,274 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,597 2020–2024 ACS 5-year estimate ±8,155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,204 2020–2024 ACS 5-year estimate ±56 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$235,100 2020–2024 ACS 5-year estimate ±12,253 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.6 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68522
Restaurants per 10,000 residents	5.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+233.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68522. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.47, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.8	69	40%	+27.5
Restaurant Opportunity Score	79.0	79	35%	+27.6
Market Momentum Score	80.3	80	25%	+20.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,836	76	40%	+30.6
Median household income (ACS)	77,597	59	40%	+23.5
Households (ACS)	4,654	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	6.7	85	25%	+21.3
Population (ACS)	14,836	76	20%	+15.3
Median household income (ACS)	77,597	59	20%	+11.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 7 · Sandwiches 3 · Asian 2 · Bakery 2 · Coffee 2 · Dessert 2 · Mexican 2 · Pizza 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 14 · Bar 6 · Quick service 6 · Casual dining 4 · Brewery / taproom 3 · Bakery 2 · Café 2 · Dessert 2 · Food truck 2 · Catering 1 · Coffee shop 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Amigos/Kings Classic Amigos/Kings Classic	Quick service	Mexican · American	1520 S Coddington Ave	open
Asian Taste Thai Restaurant	Restaurant (service type not stated)	Thai · Sushi · Japanese · Asian	501 W A St	open
Backswing Brewing Co.	Brewery / taproom · Bar		500 W South St #8	open
Birria Morales	Restaurant (service type not stated)	Mexican	2101 W Van Dorn St	open
Blue Blood Brewing Company	Brewery / taproom		500 W South St Ste 8	open
Braska Bar & Grill	Bar · Casual dining		501 W A St	open
C&L Dairy Sweet	Dessert	Ice cream / frozen desserts · Dessert	2101 W Van Dorn St	open
Casey's	Restaurant (service type not stated)	Pizza	606 West A St	open
Cinnabon Cinnabon	Bakery · Dessert · Café	Bakery · Dessert · Coffee	345 West O Street	open
Crepe Cafe Food Truck	Food truck	Breakfast	2101 W Van Dorn St Lot 1	open
Five Loaves	Bakery	Bakery	1211 Bordeaux Cir	open
HIVE	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1550 S Coddington Ave	open
Lee's Chicken Restaurant	Restaurant (service type not stated)	American · Chicken / wings	1940 W Van Dorn St	open
McDonald's McDonald's	Quick service	Burgers · American	345 West O Street	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1550 S. Coddington Lancaster	open
Playmakers Bar and Grill	Casual dining · Bar		640 W Prospector Ct Ste 300	open
Relish Lunch and Catering	Specialty food shop · Restaurant (service type not stated) · Quick service · Catering	Sandwiches	505 W South St	open
Saphires Gentleman’s Club	Restaurant (service type not stated)		640 W Prospector Ct	open
Sate's Patio Bar	Bar · Restaurant (service type not stated)		SW 25TH ST	open
Shoemakers Restaurant	Casual dining · Restaurant (service type not stated)	American	151 SW 48th St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	1500 South Coddington	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1550 S Coddington, Suite G	open
Subway	Other	Sandwiches	151 SW 48th St	open
The Watering Hole West	Casual dining · Restaurant (service type not stated) · Bar	American	1550 S Coddington Ave Ste P	open
Twister Turn	Food truck		2101 W Van Dorn St	open
Wes's BBQ house	Restaurant (service type not stated)	BBQ · American	1811 W Plum St	open
Zhang's	Restaurant (service type not stated)	Chinese · Asian	1550 S Coddington Ave	open
Zipline Brewing Co. Zipline Brewing Co.	Brewery / taproom · Bar		2100 Magnum Cir #1	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	3	—	—	—	2	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	4	2	—	—	—	2	SIC1987
1998	4	2	1	—	1	2	NAICS1997
1999	6	4	2	1	1	2	NAICS1997
2000	5	3	1	1	1	2	NAICS1997
2001	5	3	1	1	1	2	NAICS1997
2002	7	3	2	—	1	4	NAICS1997
2003	6	2	1	—	1	4	NAICS2002
2004	10	5	2	2	1	4	NAICS2002
2005	11	6	2	3	1	4	NAICS2002
2006	9	6	2	3	1	2	NAICS2002
2007	10	7	3	3	1	2	NAICS2002
2008	9	6	2	3	1	2	NAICS2007
2009	9	6	2	3	1	2	NAICS2007
2010	11	7	1	5	1	3	NAICS2007
2011	12	9	3	5	1	2	NAICS2007
2012	9	7	3	3	1	1	NAICS2012
2013	8	6	2	3	1	1	NAICS2012
2014	12	10	5	3	2	1	NAICS2012
2015	12	9	5	2	2	2	NAICS2012
2016	11	9	3	4	2	2	NAICS2012
2017	12	9	3	4	—	3	NAICS2017
2018	11	9	3	4	—	—	NAICS2017
2019	13	10	4	4	—	3	NAICS2017
2020	14	11	5	4	—	3	NAICS2017
2021	14	11	4	5	—	3	NAICS2017
2022	13	10	4	4	—	3	NAICS2022
2023	13	10	4	4	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68522. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68502	3.2 mi	25	2023
68508	3.4 mi	85	2023
68588	4.1 mi	1	2016
68528	4.1 mi	15	2023
68523	4.1 mi	4	2023
68532	4.4 mi	—
68512	4.7 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.