BMIE Market 68502
Lancaster County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 25,846 2020–2024 ACS 5-year estimate ±1,411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,208 2020–2024 ACS 5-year estimate ±558 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,238 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,001 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $68,523 2020–2024 ACS 5-year estimate ±8,143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $850 2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $227,300 2020–2024 ACS 5-year estimate ±18,095 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.7 sq mi Census Gazetteer 2020 |
| Restaurants | 25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68502 |
| Restaurants per 10,000 residents | 9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +13.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -13.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -3.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -21.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 19–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.31) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 57 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 70 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 45 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68502. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.31, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 69.8 | 70 | 40% | +27.9 |
| Restaurant Opportunity Score | 50.2 | 50 | 35% | +17.6 |
| Market Momentum Score | 44.6 | 45 | 25% | +11.1 |
Consumer Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 25,846 | 86 | 40% | +34.4 |
| Median household income (ACS) | 68,523 | 45 | 40% | +17.9 |
| Households (ACS) | 11,208 | 88 | 20% | +17.5 |
Restaurant Opportunity Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -13.8 | 16 | 35% | +5.8 |
| Restaurants per 10,000 residents (lower = more room) | 9.7 | 73 | 25% | +18.4 |
| Population (ACS) | 25,846 | 86 | 20% | +17.2 |
| Median household income (ACS) | 68,523 | 45 | 20% | +8.9 |
Market Momentum Score: 45 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 13.6 | 72 | 50% | +35.9 |
| 10-year restaurant growth | -13.8 | 16 | 30% | +4.9 |
| 20-year restaurant growth | -3.9 | 19 | 20% | +3.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (64)
By cuisine
American 12 · Coffee 9 · Mexican 6 · Sandwiches 6 · Bakery 5 · Pizza 5 · Burgers 3 · Dessert 3 · Latin American (other) 3 · Southwestern / Tex-Mex 3 · Ice cream / frozen desserts 2 · Italian 2 · Japanese 2 · Seafood 2 · Sushi 2 · Tea / bubble tea 2 · Vegetarian 2 · Asian 1 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · European 1 · Juice / smoothies 1 · Steakhouse 1 · Vegan 1
By type
Restaurant (service type not stated) 33 · Quick service 12 · Café 9 · Bar 8 · Coffee shop 7 · Casual dining 6 · Bakery 5 · Dessert 5 · Food truck 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 9 South CharGrill | Restaurant (service type not stated) | American | 844 South St | open |
| A Cup Of Happiness | Juice, smoothie, tea · Café | Juice / smoothies · Tea / bubble tea · Coffee | 2702 South St | open |
| Ahroma Specialty Coffee | Dessert · Coffee shop · Restaurant (service type not stated) · Café | Coffee | 134 Harwood Ct | open |
| Amigos/Kings Classic Amigos/Kings Classic | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · American | 4200 S 14th St | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 4300 S 27th St | open |
| Benny's Porch Bar | Bar · Casual dining | 9th and Plum St | open | |
| Brandi’s Baked Bites | Bakery | Bakery | 3911 Pace Blvd | open |
| Brewsky's Food & Spirits | Restaurant (service type not stated) | American | 1602 South St | open |
| Burger King Burger King | Quick service | Burgers · American | 2045 South 17th Street | open |
| Burger King Burger King | Quick service | Burgers · American | 1400 Pioneers Blvd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 900 South St | open |
| Centennial Coffee & Tea | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 2211 Winthrop Rd | open |
| Critters | Bar | 1101 Arapahoe St | open | |
| D'Leon's Taco Rico | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1212 South St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 2815 South 18th Street | open |
| EL Potro | Restaurant (service type not stated) | 3410 S 10th St | open | |
| Golden Badger Bakeshop | Bakery · Dessert | Bakery · Dessert | 505 W South St | open |
| Grateful Bread - Freakbeat Vegetarian Grateful Bread/Freakbeat Vegetarian | Bakery · Café | Bakery · Vegetarian · Coffee | 1625 S 17th St | open |
| Griffin Safe House & Cigar Lounge | Bar | open | ||
| Growth Management Corporation | Restaurant (service type not stated) | 4200 S 14th St | open | |
| Harbor Coffeehouse Harbor Coffeehouse | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 1400 Pioneers Blvd | open |
| Hi-Way Diner | Casual dining · Restaurant (service type not stated) | American | 2105 Nebraska Pkwy | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 6891 A St Ste. 216 | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 3241 Pioneers Blvd | open |
| Juju’s Vegan Cajun & Creole Cuisine | Restaurant (service type not stated) | Vegan | 1247 S 11th St | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 903 South Street | open |
| L's Kitchen | Restaurant (service type not stated) | American · European | 2785 S 17th St | open |
| La Cocina | Food truck · Restaurant (service type not stated) | Mexican | 427 C St | open |
| Lila Mae's Southern Kitchen and Lounge | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 2110 Winthrop Rd | open |
| Lincoln Repair Cafe | Café · Coffee shop | Coffee | 1610 S 11th St | open |
| Little King | Other | Sandwiches | 1030 South St | open |
| Long John Silver's | Quick service | 1210 South St | open | |
| Long John Silver's Long John Silver's | Quick service | Seafood · American | 3400 S 10th St | open |
| Magic Wok | Restaurant (service type not stated) | Chinese · Asian | 3239 S 13th St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3330 S 10th St | open |
| Meadowlark Coffee & Espresso | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1624 South St | open |
| Moonshiners Saloon | Bar | 1101 Arapahoe St | open | |
| Neveria La Monarca | Dessert | Latin American (other) · Ice cream / frozen desserts | 1030 South St | open |
| Pepe's Bistro | Restaurant (service type not stated) | Vegetarian · Mexican · Latin American (other) | 1311 S 11th St | open |
| Pepe's Bistro | Casual dining | 3227 S 13th St | open | |
| Phil's Fish N Chips | Food truck | British / Irish pub food · Seafood | 1537 S 17th St | open |
| Piezano's | Restaurant (service type not stated) | Pizza · Italian | 2740 South St | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 3410 S 10Th St | open |
| Restaurante La Union | Restaurant (service type not stated) | Mexican · Latin American (other) | 844 South St | open |
| S 10th St & Hill St Scooter's Coffee | Coffee shop · Café | Coffee | 945 Hill St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 945 Hill St | open |
| Shogun Japanese Steakhouse | Restaurant (service type not stated) | Japanese · Sushi · Steakhouse | 3700 S 9th St | open |
| Storm Cellar | Bar | 3233 S 13th St | open | |
| Stur 22 Caribbean & African Kitchen | Restaurant (service type not stated) | 2110 Winthrop Rd | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1648 South St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3245 S 10th St | open |
| Taco John's Taco John's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1126 South St | open |
| the icebox | Bar | 1835 D St | open | |
| The Warm Cookie | Bakery · Dessert · Catering | Bakery · Dessert | 3700 S 9th St Ste A | open |
| Tina's Cafe | Casual dining | Breakfast · American | 616 South St | open |
| Tokyo Steakhouse & Sushi Bar | Restaurant (service type not stated) | Japanese · Sushi | 4200 S 27th St #200 | open |
| Valentino's Valentino's | Restaurant (service type not stated) · Casual dining | Italian · American | 1702 South St | open |
| Valentino's | Restaurant (service type not stated) | Pizza | 4200 S 27th St | open |
| Vern And Ellie’s | Restaurant (service type not stated) | 345 Speedway Cir Ste 2 | open | |
| WC's South Sports Bar | Bar · Casual dining | 2109 NE-2 | open | |
| White Elm Brewing Company | Brewery / taproom · Bar | 720 Van Dorn St | open | |
| Yard Investments Llc | Restaurant (service type not stated) | 4201 Lowell Cir | open | |
| Zesto | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 1100 South St | open |
| Little King Deli & Subs | Restaurant (service type not stated) | 1030 South St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 34 | 32 | — | — | — | 2 | SIC1987 |
| 1995 | 29 | 26 | — | — | — | 3 | SIC1987 |
| 1996 | 29 | 26 | — | — | — | 3 | SIC1987 |
| 1997 | 33 | 31 | — | — | — | 2 | SIC1987 |
| 1998 | 36 | 31 | 6 | 22 | 2 | 4 | NAICS1997 |
| 1999 | 34 | 28 | 5 | 22 | 1 | 5 | NAICS1997 |
| 2000 | 36 | 29 | 6 | 22 | 1 | 6 | NAICS1997 |
| 2001 | 34 | 26 | 5 | 20 | 1 | 7 | NAICS1997 |
| 2002 | 32 | 27 | 6 | 20 | 1 | 4 | NAICS1997 |
| 2003 | 30 | 26 | 7 | 17 | 1 | 3 | NAICS2002 |
| 2004 | 34 | 31 | 10 | 20 | — | 3 | NAICS2002 |
| 2005 | 35 | 32 | 10 | 20 | 1 | 3 | NAICS2002 |
| 2006 | 35 | 32 | 9 | 21 | 1 | 3 | NAICS2002 |
| 2007 | 34 | 29 | 8 | 17 | 3 | 4 | NAICS2002 |
| 2008 | 34 | 28 | 7 | 16 | 4 | 4 | NAICS2007 |
| 2009 | 33 | 26 | 7 | 15 | 3 | 5 | NAICS2007 |
| 2010 | 33 | 25 | 6 | 15 | 3 | 5 | NAICS2007 |
| 2011 | 32 | 26 | 7 | 15 | 3 | 4 | NAICS2007 |
| 2012 | 34 | 26 | 8 | 15 | 3 | 5 | NAICS2012 |
| 2013 | 36 | 29 | 10 | 16 | 3 | 5 | NAICS2012 |
| 2014 | 35 | 27 | 7 | 17 | 3 | 6 | NAICS2012 |
| 2015 | 36 | 26 | 6 | 17 | 3 | 6 | NAICS2012 |
| 2016 | 35 | 25 | 7 | 15 | 3 | 6 | NAICS2012 |
| 2017 | 42 | 28 | 8 | 15 | 5 | 7 | NAICS2017 |
| 2018 | 36 | 22 | 7 | 11 | 4 | 7 | NAICS2017 |
| 2019 | 38 | 23 | 8 | 11 | 4 | 8 | NAICS2017 |
| 2020 | 38 | 24 | 10 | 10 | 4 | 7 | NAICS2017 |
| 2021 | 39 | 25 | 9 | 12 | 4 | 6 | NAICS2017 |
| 2022 | 40 | 25 | 10 | 11 | 4 | 5 | NAICS2022 |
| 2023 | 39 | 25 | 9 | 10 | 6 | 5 | NAICS2022 |