BMIE Market 68506
Lancaster County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,531 2020–2024 ACS 5-year estimate ±1,342 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,513 2020–2024 ACS 5-year estimate ±541 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 27,952 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,228 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $72,637 2020–2024 ACS 5-year estimate ±4,694 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,180 2020–2024 ACS 5-year estimate ±53 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $258,600 2020–2024 ACS 5-year estimate ±11,121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.0 sq mi Census Gazetteer 2020 |
| Restaurants | 53 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68506 |
| Restaurants per 10,000 residents | 14.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +12.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +26.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +71.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +39.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 57 (range 52–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 71 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68506. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.55, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 73.3 | 73 | 40% | +29.3 |
| Restaurant Opportunity Score | 61.4 | 61 | 35% | +21.5 |
| Market Momentum Score | 71.0 | 71 | 25% | +17.7 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,531 | 87 | 40% | +34.8 |
| Median household income (ACS) | 72,637 | 51 | 40% | +20.5 |
| Households (ACS) | 12,513 | 90 | 20% | +18.0 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 26.2 | 68 | 35% | +24.0 |
| Restaurants per 10,000 residents (lower = more room) | 19.3 | 39 | 25% | +9.8 |
| Population (ACS) | 27,531 | 87 | 20% | +17.4 |
| Median household income (ACS) | 72,637 | 51 | 20% | +10.2 |
Market Momentum Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 12.8 | 71 | 50% | +35.5 |
| 10-year restaurant growth | 26.2 | 68 | 30% | +20.5 |
| 20-year restaurant growth | 71.0 | 75 | 20% | +15.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (87)
By cuisine
American 13 · Bakery 13 · Coffee 13 · Dessert 13 · Pizza 10 · Asian 7 · Mexican 7 · Burgers 5 · Sandwiches 5 · Juice / smoothies 4 · Chinese 3 · Ice cream / frozen desserts 3 · BBQ 2 · Breakfast 2 · Healthy / salads / bowls 2 · Italian 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Indian 1 · Japanese 1 · Noodles / ramen / pho 1 · Southeast Asian (other) 1 · Steakhouse 1 · Thai 1 · Vegetarian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 50 · Dessert 14 · Bakery 13 · Quick service 13 · Bar 10 · Café 10 · Coffee shop 9 · Juice, smoothie, tea 4 · Casual dining 3 · Other 3 · Catering 1 · Fast casual 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 6 4 Fun, Llc. | Restaurant (service type not stated) | 2601 S 70th St | open | |
| Amazing Pizza Machine The Corporate | Restaurant (service type not stated) | 2641 S 70th St | open | |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 2444 S 48th St | open |
| Bagels and Joe Bagels & Joe | Bakery · Café | Bakery · Coffee | 7811 Pioneers Blvd | open |
| Bhutanese Foods Inc | Restaurant (service type not stated) | 4101 Pioneer Woods Dr Ste 110 | open | |
| Braeda Fresh Express Café | Café · Juice, smoothie, tea · Fast casual | Coffee · Juice / smoothies · Healthy / salads / bowls | 4231 S 33rd St | open |
| Brewsky's Food & Spirits East | Restaurant (service type not stated) | 2840 S 70th St | open | |
| Brown Baggers of Lincoln | Restaurant (service type not stated) | 2840 S 70th St | open | |
| Burger King | Restaurant (service type not stated) | 2805 S 48th St | open | |
| Busy Batter Bakery | Bakery · Dessert | Bakery · Dessert | 2245 S 34th St | open |
| Butterfly Bakery | Bakery · Dessert | Bakery · Dessert | 4209 S 33rd St | open |
| Cafe Botanica Cafe Botanica | Juice, smoothie, tea · Café · Restaurant (service type not stated) | Healthy / salads / bowls · Coffee · Juice / smoothies | 7811 Pioneers Blvd | open |
| Carmela's Bistro | Bar | American · Steakhouse | 4141 Pioneer Woods Dr | open |
| Casey's | Restaurant (service type not stated) | Pizza | 4141 S 48th St | open |
| China Garden Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 2901 S 84th St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7133 Pioneers Blvd | open |
| Colby Ridge Popcorn and Ice Cream | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 4240 S 48th St #1 | open |
| Copal Progressive Mexican Cuisine | Restaurant (service type not stated) | Mexican · Latin American (other) | 4747 Pioneers Blvd | open |
| Culver's Culver's | Quick service | Burgers · American | 4121 Pioneer Woods Drive | open |
| D'Leon's Taco Rico | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2748 S 48th St | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 3835 South St | open |
| Davinci's | Restaurant (service type not stated) | Pizza | 4120 S 48th St | open |
| Davinci's - Lincoln, Ne | Restaurant (service type not stated) | 1431 S 33rd St | open | |
| Dino's Eastside Grill | Bar | 2901 S 84th St #16 | open | |
| Drm Inc | Restaurant (service type not stated) | 2444 S 48th St | open | |
| El Toro Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 2600 S 48th St | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 2711 S 48th St | open |
| Goldenrod Pastries | Bakery · Dessert | Bakery · Vegetarian · Dessert | 3947 S 48th St | open |
| High Peak Asian Restaurant | Restaurant (service type not stated) | Asian · Thai · Southeast Asian (other) | 2840 S 70th St | open |
| Jimmy John's | Restaurant (service type not stated) | Sandwiches | 4750 Normal Blvd Ste. 3 & 4 | open |
| KFC | Quick service · Restaurant (service type not stated) | 2748 S 48th St | open | |
| Kinja | Restaurant (service type not stated) | Japanese · Asian | 4141 Pioneer Woods Dr #120 | open |
| LaMars Donuts and Coffee LaMar's Donuts and Coffee | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 4822 Pioneers Blvd | open |
| Licorice International College View | Dessert | 4725 Prescott Ave | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 4822 Pioneers Blvd | open |
| Little Free Pantries LNK NE | Restaurant (service type not stated) · Other | 3645 Sumner St | open | |
| Maize Popcorn Company | Other · Dessert | Dessert | 7811 Pioneers Blvd Ste 108 | open |
| McDonald's McDonald's | Quick service | Burgers · American | 2700 S 48th St | open |
| Momo Pizzeria and Ristorante | Restaurant (service type not stated) | Italian · Pizza | 7701 Pioneers Blvd #2 | open |
| Morales Inc | Restaurant (service type not stated) | 2600 S 48th St Ste 17 | open | |
| Mr. Hui's | Restaurant (service type not stated) | Chinese · Asian | 4131 Pioneer Woods Dr | open |
| Mrs. T's Bakery | Bakery · Dessert | Bakery · Dessert | 4231 S Gate Blvd | open |
| New Day Coffee and Smoothies | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 4131 Pioneer Woods Dr #108 | open |
| Normal Blvd Scooter's Coffee | Coffee shop · Café | Coffee | 3838 Normal Blvd | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 4107 Pioneer Woods Dr | open |
| NuVibe | Coffee shop | Coffee | 4131 Pioneer Woods Dr | open |
| OSO Burrito | Restaurant (service type not stated) | Mexican | 2840 S 70th St Ste 5 | open |
| Outside The Box The Art | Restaurant (service type not stated) | 4728 Prescott Ave | open | |
| Penelope's Lil' Cafe | Café · Restaurant (service type not stated) | American · Coffee | 4724 Pioneers Blvd | open |
| PepperJax Grill PepperJax Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 2511 S 48th St | open |
| Pho And Grill | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 2901 S 84th St Ste 3 | open |
| Pillar Restaurant Group | Restaurant (service type not stated) | 4111 Pioneer Woods Dr | open | |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 5540 South St Ste 108 Ste 108 | open |
| Ramos Pizza | Bar | BBQ · Pizza | 2435 S 48th St | open |
| Redz BBQ | Restaurant (service type not stated) | BBQ · American | 2546 S 48th St | open |
| Rockledge - 84th & Van Dorn Scooter's Coffee | Coffee shop · Café | Coffee | 2901 S 84th St #1&2 | open |
| Rolling Wok | Restaurant (service type not stated) | Asian · Chinese | 2600 S 48th St #1 | open |
| Runza Restaurant Runza Restaurants | Quick service | Sandwiches · American | 7001 Van Dorn St | open |
| Sam and Louies | Restaurant (service type not stated) | Pizza | 4131 Pioneer Woods Dr | open |
| Scoops | Dessert | Ice cream / frozen desserts · Dessert | 2840 S 70th St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 6100 O St #274A | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 2901 S 84th St #1&2 | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 3838 Normal Blvd | open |
| Shaq's House | Restaurant (service type not stated) | Burgers | 3010 S 72nd St Apt 48 | open |
| Slow Your Dough | Bakery · Dessert | Bakery · Dessert | 4209 S 33rd St | open |
| Spider Skull Brewing Co | Bar | 2300 S 33rd St | open | |
| Subway Subway | Quick service · Other | Sandwiches | 2600 S 48th St Ste 5 | open |
| Sunflower House Cookies | Bakery · Dessert | Bakery · Dessert | 4209 S 33rd St | open |
| Super Sue's Sweet Shoppe | Bakery · Juice, smoothie, tea · Dessert | Bakery · Juice / smoothies · Dessert | 2120 Devoe Dr | open |
| Taco Bell | Quick service · Restaurant (service type not stated) | Mexican | 7133 Pioneers Blvd | open |
| Taco Inn | Restaurant (service type not stated) | Mexican | 4039 S 48th St | open |
| The Cafe Establishment-33rd And Pioneers, L.l.c | Restaurant (service type not stated) | 4231 S 33rd St | open | |
| The Eatery Restaurant | Restaurant (service type not stated) | American · Breakfast | 2548 S 48th St | open |
| The G.O.A.T.'s Table | Bar · Restaurant (service type not stated) | 2901 S 84th St Ste 16 | open | |
| The Mill Coffee & Tea | Coffee shop | Coffee | 4736 Prescott Ave | open |
| The Oven The Oven Indian Cuisine | Restaurant (service type not stated) | Indian · Asian | 4101 Pioneer Woods Dr #110 | open |
| Urban Hound | Bar | 4848 Van Dorn St Ste 1 | open | |
| Val Limited | Restaurant (service type not stated) | 2601 S 70th St | open | |
| Valentino's | Restaurant (service type not stated) | Pizza | 2711 S 48th St | open |
| Valentino's | Restaurant (service type not stated) | Pizza | open | |
| Valentino's Office Valentino's | Restaurant (service type not stated) · Casual dining | Italian · American | 2601 S 70th St | open |
| Venue Restaurant & Lounge | Restaurant (service type not stated) · Catering · Bar | 4111 Pioneer Woods Dr | open | |
| Village Inn Village Inn Restaurants | Restaurant (service type not stated) | Breakfast · American | 5001 Van Dorn St | open |
| Wax Buffalo Candle Lab + Small Bar | Bar | 4723 Prescott Ave | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 2615 South 48th Street | open |
| White Or Wheat Sandwich Shoppe | Specialty food shop · Quick service | Sandwiches · American | 6940 Van Dorn St | open |
| Yia Yia's | Bar · Casual dining | Pizza | 2840 S 70th St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 43 | 38 | — | — | — | 5 | SIC1987 |
| 1995 | 41 | 37 | — | — | — | 4 | SIC1987 |
| 1996 | 36 | 36 | — | — | — | — | SIC1987 |
| 1997 | 36 | 35 | — | — | — | 1 | SIC1987 |
| 1998 | 38 | 36 | 9 | 22 | 4 | — | NAICS1997 |
| 1999 | 37 | 36 | 10 | 21 | 4 | — | NAICS1997 |
| 2000 | 38 | 35 | 9 | 22 | 3 | 1 | NAICS1997 |
| 2001 | 42 | 38 | 11 | 23 | 3 | 2 | NAICS1997 |
| 2002 | 40 | 36 | 11 | 21 | 4 | 2 | NAICS1997 |
| 2003 | 34 | 31 | 8 | 20 | 3 | 2 | NAICS2002 |
| 2004 | 38 | 34 | 11 | 20 | 3 | 2 | NAICS2002 |
| 2005 | 40 | 36 | 13 | 20 | 3 | 2 | NAICS2002 |
| 2006 | 42 | 38 | 12 | 22 | 3 | 2 | NAICS2002 |
| 2007 | 49 | 45 | 14 | 27 | 3 | 1 | NAICS2002 |
| 2008 | 49 | 44 | 14 | 26 | 4 | 1 | NAICS2007 |
| 2009 | 48 | 43 | 15 | 25 | 3 | 1 | NAICS2007 |
| 2010 | 46 | 41 | 13 | 25 | 3 | 2 | NAICS2007 |
| 2011 | 47 | 42 | 13 | 26 | 3 | 1 | NAICS2007 |
| 2012 | 46 | 43 | 16 | 22 | 4 | — | NAICS2012 |
| 2013 | 44 | 42 | 17 | 20 | 4 | — | NAICS2012 |
| 2014 | 47 | 45 | 20 | 21 | 4 | — | NAICS2012 |
| 2015 | 51 | 50 | 21 | 21 | 8 | — | NAICS2012 |
| 2016 | 53 | 52 | 23 | 22 | 7 | — | NAICS2012 |
| 2017 | 53 | 50 | 22 | 20 | 7 | — | NAICS2017 |
| 2018 | 50 | 47 | 19 | 21 | 6 | — | NAICS2017 |
| 2019 | 50 | 47 | 19 | 21 | 6 | — | NAICS2017 |
| 2020 | 53 | 50 | 20 | 22 | 7 | — | NAICS2017 |
| 2021 | 55 | 52 | 21 | 23 | 7 | — | NAICS2017 |
| 2022 | 56 | 54 | 20 | 26 | 7 | — | NAICS2022 |
| 2023 | 56 | 53 | 20 | 25 | 7 | — | NAICS2022 |