BMIE Market 68512
Lancaster County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,802 2020–2024 ACS 5-year estimate ±997 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,841 2020–2024 ACS 5-year estimate ±378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,659 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,740 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $104,448 2020–2024 ACS 5-year estimate ±4,806 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,251 2020–2024 ACS 5-year estimate ±80 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $322,400 2020–2024 ACS 5-year estimate ±17,218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.1 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68512 |
| Restaurants per 10,000 residents | 15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +275.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +650.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 33 (range 28–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.40) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 79 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68512. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.40, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 78.9 | 79 | 40% | +31.6 |
| Restaurant Opportunity Score | 67.4 | 67 | 35% | +23.6 |
| Market Momentum Score | 74.7 | 75 | 25% | +18.7 |
Consumer Market Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,802 | 75 | 40% | +30.1 |
| Median household income (ACS) | 104,448 | 84 | 40% | +33.5 |
| Households (ACS) | 5,841 | 77 | 20% | +15.3 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 42.9 | 78 | 35% | +27.4 |
| Restaurants per 10,000 residents (lower = more room) | 21.7 | 33 | 25% | +8.3 |
| Population (ACS) | 13,802 | 75 | 20% | +15.1 |
| Median household income (ACS) | 104,448 | 84 | 20% | +16.7 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 7.1 | 64 | 50% | +32.0 |
| 10-year restaurant growth | 42.9 | 78 | 30% | +23.5 |
| 20-year restaurant growth | 275 | 96 | 20% | +19.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 10 · Coffee 9 · Sandwiches 9 · Bakery 5 · Mexican 5 · Asian 4 · BBQ 4 · Burgers 4 · Chicken / wings 4 · Dessert 3 · Healthy / salads / bowls 3 · Japanese 3 · Pizza 3 · Breakfast 2 · Hawaiian / Pacific 2 · Ice cream / frozen desserts 2 · Italian 2 · Juice / smoothies 2 · Sushi 2 · Vietnamese 2 · British / Irish pub food 1 · Chinese 1 · Greek 1 · Indian 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 37 · Quick service 15 · Bar 10 · Coffee shop 9 · Bakery 7 · Café 6 · Dessert 4 · Casual dining 3 · Buffet 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 14th & Old Cheney Scooter's Coffee | Coffee shop · Café | Coffee | 5535 S 16th St | open |
| 27th & Pine Lake Scooter's Coffee | Coffee shop · Café | Coffee | 2600 Pine Lake Road, Suite 2 | open |
| Aura | Restaurant (service type not stated) | American | 2500 Tamarin Ridge Rd | open |
| Buffalo Wild Wings | Quick service · Restaurant (service type not stated) | BBQ · Chicken / wings | 7301 S 27th St Ste 100 | open |
| Capital Cigar Lounge | Bar | 5505 S 16th St | open | |
| Capriotti's Sandwich Shop | Other | Sandwiches | 5609 South 27th Street | open |
| CheeseSteak Grille | Restaurant (service type not stated) | Sandwiches · American | 5640 S 16th St | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 6810 S 27th St | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 6730 South 27th St. | open | |
| Collier And Company Investments Inc | Restaurant (service type not stated) | 1245 Libra Dr Ste 110 | open | |
| Concord Enterprises, Inc. And Affiliates | Restaurant (service type not stated) | 1701 Windhoek Dr | open | |
| Corn Coast Brewing | Brewery / taproom · Bar | 1433 Dahlberg Dr Ste A-C | open | |
| Culver's Culver's | Restaurant (service type not stated) | Burgers · American | 1500 Old Cheney Road | open |
| Dairy Queen Grill & Chill Dairy Queen | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 5545 S 16th St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 2520 Old Cheney Rd | open |
| El Jefe's Patio Bar & Grill | Bar | Mexican | 5223 Danbury Ct | open |
| Five Guys Five Guys | Quick service | Burgers · American | 2525 Pine Lake Road | open |
| Florio's Italian Restaurant & Grille | Restaurant (service type not stated) · Casual dining | Italian · American | 7300 S 13th St | open |
| Fuji Sushi Grill | Restaurant (service type not stated) | Japanese · Sushi | 1501 Pine Lake Rd | open |
| Goodcents Goodcents | Quick service · Restaurant (service type not stated) | Sandwiches | 5633 S 16th St #300 | open |
| Haymarket Lincoln, Ne | Bar · Coffee shop | Coffee | open | |
| Heidelberg's Sportsbar & Restaurant | Bar | 1601 Normandy Ct | open | |
| Howzit Hawaiian BBQ | Restaurant (service type not stated) | BBQ · Hawaiian / Pacific | 1701 Pine Lake Rd | open |
| HuHot Mongolian Grill HuHot Mongolian Grill | Buffet | Asian | 2525 Pine Lake Rd | open |
| Issara | Restaurant (service type not stated) | Asian | 1701 Pine Lake Rd Ste 7 | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 6730 South 27th St. | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 1631 Pine Lake Rd | open |
| Juice Stop Juice Stop | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 1501 Pine Lake Rd | open |
| Kencono Bowl | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 2601 Jamie Ln #104 | open |
| Koen Japanese BBQ & Sushi | Restaurant (service type not stated) | Japanese · Sushi · BBQ | 2601 Jamie Ln #100 | open |
| Kurry Xpress | Restaurant (service type not stated) | Indian | 1501 Pine Lake Rd | open |
| Lincoln CinnaMom | Bakery | Bakery | 7327 S 18th St | open |
| Little Kings | Other | Sandwiches | 7350 S 13th St | open |
| Masa Sushi Ramen House | Buffet · Restaurant (service type not stated) | 1701 Pine Lake Rd Ste 7 | open | |
| Moose's Mad Fresh | Specialty food shop · Quick service | Sandwiches | 1718 Normandy Cir | open |
| New Day Coffee + Smoothies | Coffee shop | Coffee | 7501 S 15th St Ste A | open |
| Panda Express | Restaurant (service type not stated) | Chinese | 1540 Pine Lake Rd | open |
| Panera Bread Panera Bread | Coffee shop · Bakery · Restaurant (service type not stated) · Fast casual · Café | Bakery · Sandwiches · Healthy / salads / bowls · Coffee | 1424 Pine Lake Rd | open |
| Paris Banh Mi | Restaurant (service type not stated) | Vietnamese | 1701 Pine Lake Rd Ste 7 | open |
| PHO 14 | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 1245 Libra Dr #104 | open |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 5609 South 27th St. Lancaster | open |
| Poppi's BBQ | Restaurant (service type not stated) | BBQ | 1501 Center Park Rd | open |
| Rmh Franchise Corporation | Restaurant (service type not stated) | 2021 Pine Lake Rd Ste 100 | open | |
| Rosie's Sports Bar & Grill | Bar · Casual dining | 1501 Center Park Rd | open | |
| Rumology | Bar · Restaurant (service type not stated) | 7301 S 27th St Ste 150 | open | |
| Runza Restaurant Runza Restaurants | Quick service | Sandwiches · American | 7131 S 27th St | open |
| Rusty Taco | Restaurant (service type not stated) | Mexican | 2600 Pine Lake Rd | open |
| Sam And Louie's | Restaurant (service type not stated) | Pizza | 1501 Pine Lake Rd Ste 10 | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 5535 S 16th St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 2600 Pine Lake Rd | open |
| Slim Chickens Slim Chickens | Quick service | Chicken / wings · American | 1601 Pine Lake Rd | open |
| Small Town Bar Incorporated | Restaurant (service type not stated) | 1501 Center Park Rd | open | |
| Small Town Bar, Inc | Restaurant (service type not stated) | 1501 Center Park Rd | open | |
| Source. Eat Fit | Restaurant (service type not stated) | 1701 Pine Lake Rd | open | |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1501 Pine Lake Road, #8 | open |
| Sultan's Kite | Restaurant (service type not stated) | Mediterranean · Middle Eastern · Greek | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 6700 S 27th St | open |
| Taco Del Mar | Restaurant (service type not stated) | Mexican | 2698 Pine Lake Rd | open |
| Tavern Mòr Dearg | Bar | British / Irish pub food · Breakfast | open | |
| The Fox Bar & Grill | Bar · Restaurant (service type not stated) | Burgers | 1245 Libra Dr #110 | open |
| The Hawk's Nest Sports Bar & Grill | Bar · Casual dining | 1245 Libra Dr #110 | open | |
| Township 9 Coffee | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 1901 Windhoek Dr | open |
| Valentino's | Restaurant (service type not stated) | Pizza | 1501 Pine Lake Rd | open |
| Village Inn Village Inn Restaurants | Restaurant (service type not stated) | Breakfast · American | 7101 S 27th St | open |
| Walmart Bakery | Bakery | Bakery | 2500 Jamie Ln | open |
| Wendy's Wendy's | Quick service | Burgers · American | 6841 S. 27th St | open |
| Winchell's Donuts Amigos/Kings Classic | Quick service · Bakery · Dessert | Southwestern / Tex-Mex · Dessert · Mexican | 1515 Pine Lake Rd | open |
| Zesto Zesto of Decatur | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 1501 Pine Lake Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1995 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1996 | 3 | 2 | — | — | — | 1 | SIC1987 |
| 1997 | 5 | 5 | — | — | — | — | SIC1987 |
| 1998 | 5 | 5 | 3 | 2 | — | — | NAICS1997 |
| 1999 | 5 | 5 | 3 | 2 | — | — | NAICS1997 |
| 2000 | 6 | 6 | 4 | 2 | — | — | NAICS1997 |
| 2001 | 7 | 6 | 4 | 1 | 1 | 1 | NAICS1997 |
| 2002 | 11 | 9 | 6 | 3 | — | 2 | NAICS1997 |
| 2003 | 10 | 8 | 4 | 3 | 1 | 2 | NAICS2002 |
| 2004 | 15 | 13 | 5 | 6 | 2 | 2 | NAICS2002 |
| 2005 | 14 | 12 | 5 | 6 | 1 | 2 | NAICS2002 |
| 2006 | 15 | 13 | 6 | 6 | 1 | 2 | NAICS2002 |
| 2007 | 18 | 16 | 7 | 6 | 3 | 2 | NAICS2002 |
| 2008 | 20 | 18 | 7 | 7 | 4 | 1 | NAICS2007 |
| 2009 | 18 | 17 | 8 | 6 | 3 | 1 | NAICS2007 |
| 2010 | 19 | 18 | 8 | 7 | 3 | 1 | NAICS2007 |
| 2011 | 21 | 19 | 9 | 7 | 3 | 2 | NAICS2007 |
| 2012 | 21 | 21 | 9 | 10 | 2 | — | NAICS2012 |
| 2013 | 21 | 21 | 10 | 8 | 3 | — | NAICS2012 |
| 2014 | 26 | 25 | 10 | 10 | 5 | 1 | NAICS2012 |
| 2015 | 29 | 28 | 8 | 14 | 6 | 1 | NAICS2012 |
| 2016 | 33 | 31 | 9 | 15 | 7 | 2 | NAICS2012 |
| 2017 | 29 | 28 | 11 | 13 | 4 | — | NAICS2017 |
| 2018 | 29 | 28 | 12 | 12 | 4 | — | NAICS2017 |
| 2019 | 26 | 25 | 12 | 9 | 4 | — | NAICS2017 |
| 2020 | 28 | 26 | 11 | 11 | 4 | — | NAICS2017 |
| 2021 | 33 | 31 | 15 | 12 | 4 | — | NAICS2017 |
| 2022 | 35 | 32 | 12 | 14 | 6 | — | NAICS2022 |
| 2023 | 32 | 30 | 9 | 15 | 6 | — | NAICS2022 |