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BMIE Market 68503

Lancaster County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,867
2020–2024 ACS 5-year estimate ±1,112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households6,454
2020–2024 ACS 5-year estimate ±392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count15,264
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,572
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$54,232
2020–2024 ACS 5-year estimate ±6,027 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age27.4
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,023
2020–2024 ACS 5-year estimate ±65 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$169,300
2020–2024 ACS 5-year estimate ±6,909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.9 sq mi
Census Gazetteer 2020
Restaurants18
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68503
Restaurants per 10,000 residents10.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+20.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+20.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+12.5%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202818 (range 15–21)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score55 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score55 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score58 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score49 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score54.95540%+21.9
Restaurant Opportunity Score58.55835%+20.5
Market Momentum Score49.04925%+12.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,8677840%+31.0
Median household income (ACS)54,2322140%+8.2
Households (ACS)6,4547820%+15.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth206335%+22.1
Restaurants per 10,000 residents (lower = more room)11.36725%+16.8
Population (ACS)15,8677820%+15.5
Median household income (ACS)54,2322120%+4.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth206330%+18.9
20-year restaurant growth204620%+9.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

Coffee 7 · Asian 5 · Vietnamese 5 · American 3 · Ice cream / frozen desserts 3 · Italian 3 · Mexican 3 · Middle Eastern 3 · Bakery 2 · Chinese 2 · Mediterranean 2 · Pizza 2 · Sandwiches 2 · African 1 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Burgers 1 · Cajun, Creole, Southern 1 · Dessert 1 · Halal / kosher 1 · Juice / smoothies 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 27 · Café 7 · Coffee shop 5 · Dessert 4 · Quick service 4 · Casual dining 3 · Bakery 2 · Bar 2 · Food truck 2 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
Amins kitchen & Grocery Store مطبخ واسواق الامينRestaurant (service type not stated)Middle Eastern · Mediterranean · Halal / kosher850 N 27th Stopen
B & T's DinerRestaurant (service type not stated)4700 Vine Stopen
Banhwich CafeCaféVietnamese · Sandwiches · Coffee940 N 26th St #201open
Big Sal'sRestaurant (service type not stated)Pizza838 N 27th Stopen
Bloom CoffeeCoffee shop · CaféCoffee505 N 27th Stopen
Crepe Cafe Food TruckFood truckBreakfast2700 S Stopen
Cultiva East Campus Cultiva Espresso & CrepesCafé · Restaurant (service type not stated) · Coffee shopCoffee3535 Holdrege Stopen
D'Leon's Mexican FoodRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1221 N 27th Stopen
Dairy Queen Dairy QueenQuick service · Restaurant (service type not stated) · DessertIce cream / frozen desserts1447 N 27th Stopen
Dory BarbecueRestaurant (service type not stated)Vietnamese · BBQ · Asian832 N 27th Stopen
Fattoush RestaurantRestaurant (service type not stated)Middle Eastern · Mediterranean313 N 27th Stopen
Fazoli's Fazoli'sQuick service · Restaurant (service type not stated)Italian4603 Vine Stopen
Frosty TreatsDessertIce cream / frozen desserts1020 N 22nd Stopen
Frutylú antojitos y masDessert · Juice, smoothie, tea · Casual diningIce cream / frozen desserts · Juice / smoothies · American300 N 27th Stopen
Golden WokRestaurant (service type not stated)Chinese · Asian1050 N 27th Stopen
Gray's KegCasual dining · Restaurant (service type not stated) · BarSteakhouse104 N 20th Stopen
Imperial PalaceRestaurant (service type not stated)Chinese701 N 27th Stopen
Long John Silver'sRestaurant (service type not stated)British / Irish pub food915 N 27th Stopen
Lula Mae's KitchenFood truckCajun, Creole, Southern · American3212 Starr Stopen
MadsensBar · Restaurant (service type not stated) · Casual dining4700 Dudley Stopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers875 N 27th Stopen
Misky BakeryBakery · DessertBakery · Dessert505 N 27th Stopen
Pho FactoryRestaurant (service type not stated)Vietnamese · Noodles / ramen / pho · Asian940 N 26th Stopen
Pho NguyennRestaurant (service type not stated)Vietnamese · Asian611 N 27th St #5open
Pupuseria Chacon GonzalesRestaurant (service type not stated)Latin American (other) · Mexican1111 N 27th Stopen
ReactorCoffee shop · Restaurant (service type not stated) · CaféCoffee2124 Y Stopen
Shish Kebab ResturantRestaurant (service type not stated)838 N 27th Stopen
Sinbad'sRestaurant (service type not stated)Middle Eastern2630 Orchard Stopen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery1705 Arbor Dropen
SubwayOtherSandwiches505 N 27th St Ste 6open
Taco John'sQuick service · Restaurant (service type not stated)Mexican4700 Vine Stopen
TEAM Bean CoffeeCoffee shop · CaféCoffee2740 R Stopen
The Hub CafeCafé · Restaurant (service type not stated)Coffee · American250 N 21st St #3open
Tiru Ethiopian RestaurantRestaurant (service type not stated)African2630 Orchard St #3open
Valentino's Grand Italian Buffet Valentino'sRestaurant (service type not stated)Pizza · Italian3457 Holdrege Stopen
Valentino's Italian RestuarantRestaurant (service type not stated)Italianopen
Vung Tau Restaurant Vung Tau RestaurantRestaurant (service type not stated)Vietnamese · Asian2708 Y Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941816———2SIC1987
19951816———2SIC1987
19961715———2SIC1987
19971714———3SIC1987
199816145622NAICS1997
199915135612NAICS1997
200016135613NAICS1997
2001171384—4NAICS1997
2002171576—1NAICS1997
200318155712NAICS2002
200420175912NAICS2002
200517144712NAICS2002
2006201741012NAICS2002
200717153911NAICS2002
2008161421011NAICS2007
2009191631112NAICS2007
20101916411—2NAICS2007
20111816510—1NAICS2007
2012191889—1NAICS2012
2013161568—1NAICS2012
2014161569—1NAICS2012
2015191871011NAICS2012
201618177911NAICS2012
2017161687——NAICS2017
2018181897——NAICS2017
2019171787——NAICS2017
2020141476——NAICS2017
2021171576——NAICS2017
2022191796——NAICS2022
2023211897——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68503. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
685881.2 mi12016
685081.7 mi852023
685101.8 mi592023
685042.2 mi392023
685053.0 mi372023
685023.1 mi252023
685063.3 mi532023
685213.4 mi642023
685074.1 mi152023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.