BMIE Market 68504
Lancaster County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,278 2020–2024 ACS 5-year estimate ±1,086 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,298 2020–2024 ACS 5-year estimate ±536 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,444 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,205 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $56,213 2020–2024 ACS 5-year estimate ±3,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 28.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,064 2020–2024 ACS 5-year estimate ±41 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $184,500 2020–2024 ACS 5-year estimate ±7,108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.0 sq mi Census Gazetteer 2020 |
| Restaurants | 39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68504 |
| Restaurants per 10,000 residents | 21.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -4.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -9.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +14.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 31–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 41 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 57 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 35 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 25 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68504. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.51, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 57.3 | 57 | 40% | +22.9 |
| Restaurant Opportunity Score | 34.8 | 35 | 35% | +12.2 |
| Market Momentum Score | 25.5 | 25 | 25% | +6.4 |
Consumer Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,278 | 79 | 40% | +31.6 |
| Median household income (ACS) | 56,213 | 23 | 40% | +9.3 |
| Households (ACS) | 8,298 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 35 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -9.3 | 19 | 35% | +6.5 |
| Restaurants per 10,000 residents (lower = more room) | 22.6 | 31 | 25% | +7.8 |
| Population (ACS) | 17,278 | 79 | 20% | +15.8 |
| Median household income (ACS) | 56,213 | 23 | 20% | +4.7 |
Market Momentum Score: 25 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -4.9 | 23 | 50% | +11.4 |
| 10-year restaurant growth | -9.3 | 19 | 30% | +5.6 |
| 20-year restaurant growth | 14.7 | 42 | 20% | +8.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (103)
By cuisine
American 18 · Pizza 13 · Sandwiches 11 · Burgers 10 · Coffee 10 · Mexican 10 · Bakery 7 · Chicken / wings 6 · Asian 5 · Dessert 5 · Chinese 4 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Southwestern / Tex-Mex 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Korean 2 · Tea / bubble tea 2 · BBQ 1 · European 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 47 · Quick service 30 · Bar 12 · Dessert 9 · Bakery 8 · Café 8 · Coffee shop 8 · Casual dining 5 · Juice, smoothie, tea 5 · Food truck 4 · Delivery-focused 3 · Specialty food shop 3 · Other 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 27th & Superior Scooter's Coffee | Coffee shop · Café | Coffee | 2700 Dan Ave | open |
| 33rd & Cornhusker Scooter's Coffee | Coffee shop · Café | Coffee | 3275 Cornhusker Highway | open |
| Abelardo's Mexican Fresh | Restaurant (service type not stated) | Mexican | 2240 N 48th St | open |
| Aloha Tea Room | Juice, smoothie, tea | Tea / bubble tea | 2634 N 48th St | open |
| Amigos/Kings Classic | Coffee shop · Restaurant (service type not stated) · Quick service | Coffee · Mexican · Breakfast | 2240 N 48th St | open |
| Amigos/Kings Classic Amigos/Kings Classic | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · American | 2825 Cornhusker Hwy | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 7000 Husker Cir | open |
| Arby's Arby's | Quick service | Sandwiches · American | 3500 Cornhusker Hwy | open |
| Bar48 | Bar | 2639 N 48th St | open | |
| Bass Meats | Food truck | Burgers · Sandwiches | 4223 Progressive Ave | open |
| Boston Market | Restaurant (service type not stated) | American | 500 N 48th St | open |
| Brewsky's Food and Spirits | Restaurant (service type not stated) | 3030 N 40th St | open | |
| Burger King | Restaurant (service type not stated) | 1448 N 48th St | open | |
| Casey's | Restaurant (service type not stated) | Pizza | 2720 Enterprise Drive | open |
| Casey's | Restaurant (service type not stated) | Pizza | 4002 Adams St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 3500 N 48th St Ste 1 | open |
| Casey's | Restaurant (service type not stated) | Pizza | 5500 Superior St | open |
| Chef Shawarma | Restaurant (service type not stated) | 831 N 48th St | open | |
| Cherry On Top Lincoln (Dan Ave) Cherry On Top | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 2700 Dan Ave | open |
| Chick-fil-A Chick-fil-A | Quick service | 5805 N. 28th St. | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 5805 N. 28th St. | open |
| Dairy Queen Grill & Chill Dairy Queen | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 2136 N 48th St | open |
| DAME | Bar | 2713 N 48th St | open | |
| Daq Shack | Bar | 4630 Leighton Ave Ste 25 | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 2401 N 48th St Suite #9 | open |
| Eileen's Colossal Cookies | Bakery · Dessert | Bakery · Dessert | 8244 Northern Lights Dr #100 | open |
| Franco's Fresh Mexican | Restaurant (service type not stated) | Mexican | 4630 Leighton Ave Ste 10 | open |
| Godfathers Pizza | Restaurant (service type not stated) | Pizza | 841 N 48th St | open |
| Goodcents Goodcents | Specialty food shop · Quick service | Sandwiches | 2712 Cornhusker Hwy | open |
| Heidelbergs | Restaurant (service type not stated) | Burgers | 4620 Bair Ave | open |
| Heoya | Food truck | Asian · Korean | 3280 Superior St | open |
| HF Crave | Restaurant (service type not stated) | Burgers · American | 4800 Holdrege St Ste 100 | open |
| Hog Wild Pit Bar-B-Q Hog Wild Pit Bar-B-Q | Restaurant (service type not stated) | BBQ · American | 3210 Cornhusker Hwy | open |
| House Of Hunan | Restaurant (service type not stated) | Chinese | 2401 N 48th St | open |
| I.D.C. Bar and Grill | Bar | 3223 Cornhusker Hwy | open | |
| Imperial Kitchen | Restaurant (service type not stated) | Chinese | 2401 N 48th St Ste 3 | open |
| Jerusalen Bakery | Bakery · Dessert | Bakery · Dessert | 2700 N 48th St | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 841 N 48th St | open |
| King Kong Restaurant King Kong Restaurant | Restaurant (service type not stated) | Mediterranean · European | 6800 Wildcat Dr #9812 | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 5700 N 33rd St | open | |
| La Cabana | Bar | Mexican | 3223 Cornhusker Hwy | open |
| Let It Fly Sports Bar - Lincoln | Bar | Mexican · Southwestern / Tex-Mex | 4630 Leighton Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 1608 N 56th St | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 4620 Bair Ave | open |
| McAlister's Deli McAlister's Deli | Specialty food shop · Quick service | Sandwiches · American | 500 N. 48th Street | open |
| McDonald's McDonald's | Quick service | Burgers · American | 5327 Cornhusker Hwy | open |
| McDonald's McDonald's | Quick service | Burgers · American | 547 N 48th St | open |
| Mo Java Cafe | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2649 N 48th St | open |
| Motorfood | Restaurant (service type not stated) | 621 N 48th St Ste 5 | open | |
| Mr. Hui's | Restaurant (service type not stated) | Chinese · Asian | 3255 Cornhusker Hwy | open |
| MrBeast Burger | Restaurant (service type not stated) | Burgers · Sandwiches | 2700 N HILL Rd | open |
| NINJA Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 5650 N 33rd Cir A | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 633 N 48th St | open |
| Pan-O-Gold Baking Co | Bakery | Bakery | 4601 N 52nd St | open |
| Panda Garden Panda Garden | Restaurant (service type not stated) | Asian · Korean · Chinese | 233 N 48th St z | open |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 2720 dan ave | open |
| Papa Johns Papa John's Pizza | Delivery-focused · Quick service | Pizza | 623 north 48th street | open |
| Pau Burger | Restaurant (service type not stated) | Burgers | 2701 N 48th St | open |
| Paul's Pub | Casual dining · Bar | Burgers | 5250 Cornhusker Hwy | open |
| Penguin Pit Stop | Dessert | 2800 N 48th St | open | |
| Perkins American Food Co. Perkins American Food Co. | Restaurant (service type not stated) · Bakery | American · Bakery | 7301 Husker Cir | open |
| Perkins at 7301 Husker Circle Lincoln, NE Perkins | Restaurant (service type not stated) | American | 7301 Husker Circle | open |
| Perkins Restaurant & Bakery | Restaurant (service type not stated) | Breakfast | 121 N 48th St | open |
| Phat Jack's | Restaurant (service type not stated) | 4050 Cornhusker Hwy Ste 1 | open | |
| Pizza Hut Pizza Hut | Quick service · Delivery-focused | Pizza | 2340 N 48th St Lancaster | open |
| Pizzomatic | Quick service | Pizza | 233 N 48th St | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 2710 Dan Avenue | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 741 N 48th St | open |
| Pub Bar & Grill | Casual dining · Bar | 4947 Holdrege St | open | |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 2820 Cornhusker Hwy | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 403 N 48th St | open |
| Risky's Sports Bar & Grill | Bar | 4684 Leighton Ave | open | |
| Riskys Sports Bar And Grill - Lincoln | Bar · Restaurant (service type not stated) · Casual dining | 4620 Bair Ave | open | |
| Ruby Tuesday Ruby Tuesday | Restaurant (service type not stated) | American | 2700 N Hill Rd | open |
| Runza Restaurant Runza Restaurants | Quick service | Sandwiches · Burgers | 1555 N 56th St | open |
| Sabor Latino | Juice, smoothie, tea · Dessert | Mexican · Juice / smoothies | 2701 N 48th St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 2700 Dan Ave | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 3275 Cornhusker Hwy | open |
| Serendipities Cupcakes | Bakery · Dessert | Dessert | 2720 Dan Ave | open |
| Serendipities Cupcakes | Dessert | Dessert | 3939 N 48th St | open |
| Sisters Thai food | Restaurant (service type not stated) | Thai · Asian | 621 N 48th St | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 333 N 48th St | open |
| Subway | Other | Sandwiches | 6801 Wildcat Dr | open |
| Subway | Other | Sandwiches | 2200 N 48th St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2929 State Fair Park Dr | open |
| Super Taco | Restaurant (service type not stated) | Mexican · Latin American (other) | 5501 Holdrege St | open |
| Superior Wireless Llc | Restaurant (service type not stated) | 366 N 48th St | open | |
| T And R's Garden Restaurant | Restaurant (service type not stated) | American | 5250 Cornhusker Hwy | open |
| Taco Inn Taco Inn | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1430 N 56th St | open |
| Taqueria Limon | Restaurant (service type not stated) · Food truck | Mexican | 3301-3335 Cornhusker Hwy | open |
| TBIF Manufacturing Facility | Coffee shop · Juice, smoothie, tea · Bar | Coffee · Juice / smoothies | 3939 N 48th St | open |
| Teavibe | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 400 N 48th St | open |
| The New Garage | Casual dining · Bar | 3481 N 51st St | open | |
| The Northside Cafe | Café | Coffee | 2701 N 48th St | open |
| Valentino's | Restaurant (service type not stated) | Pizza | 5401 Havelock Ave | open |
| Virginia's Cafe | Casual dining | American | 3820 Cornhusker Hwy | open |
| Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 930 N 48th St | open |
| Wendy's | Quick service | 3210 Cornhusker Hwy | open | |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 2740 Superior St | open |
| Yogurtini Yogurtini | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 233 N 48th St | open |
| 𝐕𝐀𝐐𝐔𝐄𝐕𝐀 𝐅𝐎𝐎𝐃 𝐓𝐑𝐔𝐂𝐊 | Quick service · Food truck | 3223 Cornhusker Hwy | open | |
| Bimbo Bakeries Usa | Bakery | Bakery | 6050 N 56th St | closed |
| Little King Deli & Subs | Restaurant (service type not stated) · Other | Sandwiches | 3255 Cornhusker Hwy | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 42 | 38 | — | — | — | 4 | SIC1987 |
| 1995 | 42 | 38 | — | — | — | 4 | SIC1987 |
| 1996 | 38 | 35 | — | — | — | 3 | SIC1987 |
| 1997 | 41 | 38 | — | — | — | 3 | SIC1987 |
| 1998 | 50 | 40 | 14 | 23 | 3 | 6 | NAICS1997 |
| 1999 | 50 | 40 | 16 | 20 | 4 | 7 | NAICS1997 |
| 2000 | 42 | 33 | 10 | 21 | 2 | 6 | NAICS1997 |
| 2001 | 42 | 34 | 10 | 21 | 3 | 5 | NAICS1997 |
| 2002 | 44 | 35 | 9 | 22 | 4 | 6 | NAICS1997 |
| 2003 | 43 | 34 | 10 | 22 | 1 | 6 | NAICS2002 |
| 2004 | 48 | 39 | 13 | 24 | 1 | 6 | NAICS2002 |
| 2005 | 45 | 36 | 11 | 23 | 1 | 6 | NAICS2002 |
| 2006 | 41 | 32 | 9 | 21 | 1 | 5 | NAICS2002 |
| 2007 | 41 | 35 | 9 | 24 | 1 | 3 | NAICS2002 |
| 2008 | 45 | 41 | 11 | 27 | 2 | 1 | NAICS2007 |
| 2009 | 42 | 39 | 12 | 25 | 1 | — | NAICS2007 |
| 2010 | 39 | 36 | 12 | 23 | 1 | — | NAICS2007 |
| 2011 | 41 | 38 | 11 | 24 | 3 | — | NAICS2007 |
| 2012 | 45 | 41 | 11 | 26 | 4 | 1 | NAICS2012 |
| 2013 | 47 | 43 | 14 | 25 | 4 | 1 | NAICS2012 |
| 2014 | 49 | 45 | 13 | 28 | 4 | 1 | NAICS2012 |
| 2015 | 46 | 42 | 11 | 27 | 4 | 1 | NAICS2012 |
| 2016 | 49 | 45 | 12 | 29 | 4 | 1 | NAICS2012 |
| 2017 | 47 | 44 | 11 | 29 | 4 | — | NAICS2017 |
| 2018 | 43 | 41 | 10 | 27 | 4 | — | NAICS2017 |
| 2019 | 43 | 41 | 9 | 27 | 5 | — | NAICS2017 |
| 2020 | 41 | 38 | 7 | 26 | 5 | — | NAICS2017 |
| 2021 | 42 | 37 | 7 | 26 | 4 | — | NAICS2017 |
| 2022 | 46 | 42 | 8 | 30 | 4 | — | NAICS2022 |
| 2023 | 43 | 39 | 7 | 28 | 4 | — | NAICS2022 |