BMIE Market 68521
Lancaster County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 37,050 2020–2024 ACS 5-year estimate ±1,942 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 15,103 2020–2024 ACS 5-year estimate ±610 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 31,733 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,857 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $67,483 2020–2024 ACS 5-year estimate ±5,505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,231 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $252,800 2020–2024 ACS 5-year estimate ±10,799 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.2 sq mi Census Gazetteer 2020 |
| Restaurants | 64 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68521 |
| Restaurants per 10,000 residents | 17.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +3.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +23.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +190.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 73 (range 70–77) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 64 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68521. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.82, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 73.0 | 73 | 40% | +29.2 |
| Restaurant Opportunity Score | 61.4 | 61 | 35% | +21.5 |
| Market Momentum Score | 63.6 | 64 | 25% | +15.9 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 37,050 | 93 | 40% | +37.1 |
| Median household income (ACS) | 67,483 | 43 | 40% | +17.2 |
| Households (ACS) | 15,103 | 94 | 20% | +18.7 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 23.1 | 66 | 35% | +23.0 |
| Restaurants per 10,000 residents (lower = more room) | 17.3 | 45 | 25% | +11.2 |
| Population (ACS) | 37,050 | 93 | 20% | +18.5 |
| Median household income (ACS) | 67,483 | 43 | 20% | +8.6 |
Market Momentum Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 3.2 | 60 | 50% | +29.8 |
| 10-year restaurant growth | 23.1 | 66 | 30% | +19.7 |
| 20-year restaurant growth | 60 | 71 | 20% | +14.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (122)
By cuisine
American 23 · Mexican 17 · Pizza 11 · Sandwiches 10 · Burgers 9 · Asian 7 · Latin American (other) 6 · Southwestern / Tex-Mex 6 · Bakery 5 · Chinese 5 · Coffee 5 · Ice cream / frozen desserts 4 · Middle Eastern 4 · BBQ 3 · Breakfast 3 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Dessert 3 · Juice / smoothies 3 · Italian 2 · European 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Indian 1 · Peruvian 1 · Seafood 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 76 · Quick service 22 · Bar 18 · Casual dining 10 · Dessert 6 · Bakery 5 · Café 5 · Juice, smoothie, tea 4 · Other 4 · Coffee shop 3 · Food truck 3 · Specialty food shop 3 · Buffet 2 · Catering 1 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 844 Fallbrook Blvd Scooter's Coffee | Coffee shop · Café | Coffee | 844 Fallbrook Blvd | open |
| A Taste of Louisiana | Restaurant (service type not stated) | Cajun, Creole, Southern | 5955 N 27TH | open |
| Abelardo's Mexican Fresh Abelardo's Mexican Fresh | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 2501 NW 12th St | open |
| Abelardo’s Mexican Food-Lincoln | Restaurant (service type not stated) | Mexican | 5020 N 26th St | open |
| Ali King of Kabab | Restaurant (service type not stated) | Middle Eastern | 3740 N 27th St | open |
| Amigos/Kings Classic Amigos/Kings Classic | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · American | 5955 N 27th St #1 | open |
| Amigos/Kings Classic Amigos/Kings Classic | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · American | 5701 NW 1st St | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 3951 North 27th Street | open |
| Asian Buffet | Buffet | Chinese · Asian | 5130 N 27th St | open |
| Asian Cafe | Restaurant (service type not stated) | Asian · Chinese | 4451 N 26th St | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 6835 N 27th St | open |
| Big Daddy's Pizza | Restaurant (service type not stated) | Pizza | 3720 N 27th St # 8 | open |
| Blessing Thai Restaurant | Restaurant (service type not stated) | Thai · Asian | 4451 N 26th St | open |
| Brewskys Food and Spirits North Brewsky's Bottle Shops | Bar · Restaurant (service type not stated) | American | 2662 Cornhusker Hwy | open |
| Burger King | Restaurant (service type not stated) | 4230 N 27th St | open | |
| Burger King Burger King | Quick service | Burgers · American | 2500 North 11th Street | open |
| Casey's | Restaurant (service type not stated) | Pizza | 4411 N 27th St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 2500 NW 12th St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 550 W Cornhusker Hwy | open |
| China Inn | Restaurant (service type not stated) | Asian · Vegetarian | 2662 Cornhusker Hwy Ste 8 | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4465 N 27th St | open |
| Cicis Pizza | Restaurant (service type not stated) | Pizza | 5100 N 27th St | open |
| Cocky's Chicken And Brew | Restaurant (service type not stated) | Chicken / wings | 5012 N 27th St | open |
| Cornhusker Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 1445 Cornhusker Hwy | open | |
| Cracker Barrel Cracker Barrel Old Country Store | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 6700 North 27th St. I-80 & 27th St. | open |
| Culver's Culver's | Quick service | Burgers · American | 4940 N. 27th Street | open |
| Dairy Queen Grill & Chill Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | 2633 Whitehead Dr | open |
| Dairy Queen Grill & Chill Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · American | 850 Fallbrook Blvd | open |
| Davinci's | Restaurant (service type not stated) | 2650 Superior St | open | |
| Delizioso | Restaurant (service type not stated) | Pizza | 3001 NW 12th St | open |
| Dickey's Barbecue Pit | Restaurant (service type not stated) | BBQ | 2662 Cornhusker Hwy Ste 9 | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 1055 Saunders | open |
| Down The Hatch | Casual dining · Bar | 5601 NW 1st St | open | |
| Egg Roll King | Restaurant (service type not stated) | Chinese · Asian | 2515 N 11th St | open |
| Epimar Enterprise | Restaurant (service type not stated) | 3111 NW 12th St | open | |
| Everest Food Service And Catering Llc | Restaurant (service type not stated) | 1000 Saunders Ave | open | |
| Fazoli's | Restaurant (service type not stated) | 5012 N 27th St | open | |
| First Avenue | Casual dining · Bar | 2310 N 1st St | open | |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 3220 N 27th St | open |
| Frosted: Custom Cookies and Cupcakes | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Dessert | 6015 N 15th Ct | open |
| Godfather's Pizza | Restaurant (service type not stated) | Pizza | 3720 N 27th St | open |
| Golden Corral Buffet and Grill | Buffet · Restaurant (service type not stated) | 3940 N 26th St | open | |
| Goodcents Deli Fresh Subs | Restaurant (service type not stated) | Sandwiches | 2712 Cornhusker Hwy Ste 4 | open |
| Great Scotts Food Court | Quick service · Dessert · Restaurant (service type not stated) | Mexican · Ice cream / frozen desserts | 3111 NW 12th St | open |
| Hacienda Real | Restaurant (service type not stated) | Mexican · Latin American (other) | 4811 NW 1st St | open |
| Hardee's Hardee's | Quick service | 1105 West Bond Street Suite B | open | |
| Highlands D'Leon's | Restaurant (service type not stated) · Casual dining | Mexican · American | 5501 NW 1st St | open |
| Highlands Great Wall | Restaurant (service type not stated) | Chinese · Asian | 5701 NW 1st St | open |
| Honest Abe's | Restaurant (service type not stated) | Burgers · American | 2662 Cornhusker Hwy | open |
| Hubby's Timeout Bar | Bar | 2741 King Ln Ste 2 | open | |
| IHOP IHOP | Casual dining | Breakfast · American | 4501 N 27th St | open |
| JBK Sweets | Bakery · Dessert | Bakery · Dessert | 3511 NW Orange Ct | open |
| Jeannie's Express | Quick service · Restaurant (service type not stated) | 110 Fletcher Ave Ste 101 | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 2701 King Ln | open |
| Juice Stop Juice Stop | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 2731 King Ln | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2540 North 11th | open |
| Kung Fu Tea Kung Fu Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 4451 N 26th St | open |
| L&M Sports Bar | Bar | 1625 Atlas Ave | open | |
| Leadbelly | Bar | Burgers | 570 Fallbrook Blvd | open |
| Lincoln 5326 Inc | Restaurant (service type not stated) | 4501 N 27th St | open | |
| Los Gonzalez | Restaurant (service type not stated) | Mexican | 2310 N 1st St Ste 9 | open |
| Los Gonzalez Mexican Food | Restaurant (service type not stated) · Food truck | Mexican | 2310 N 1st Street suite 9 | open |
| Marhaba Restaurant | Restaurant (service type not stated) | Middle Eastern | 2701 N 27th St | open |
| Mazatlan II Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 2701 King Ln | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2641 Ticonderoga Drive | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1141 W Bond | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1028 Saunders Ave | open |
| Mulberry BBQ | Catering | BBQ · American | 2541 N 11th St | open |
| MVP Lounge | Bar | 3001 NW 12th St | open | |
| Nero's Pizzeria | Restaurant (service type not stated) | 1401 Superior St | open | |
| On the Hook Fish & Chips Food Truck | Food truck | open | ||
| Panda Express | Quick service | 3920 N 26th St | open | |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 4449 North 27th Street | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 2662 Cornhusker Hwy | open |
| PepperJax Grill PepperJax Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 3200 N 27th St | open |
| Perfect Diner | Restaurant (service type not stated) | Chinese · Seafood · Asian | 2855 N 27th St | open |
| Perkins Restaurant & Bakery | Restaurant (service type not stated) | Breakfast | 2900 NW 12th St | open |
| Phat Jacks BBQ | Restaurant (service type not stated) | BBQ | 2441 N 11th St | open |
| Pioneer Health Foods Inc | Restaurant (service type not stated) | 2662 Cornhusker Hwy | open | |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 5533 NW 1st Street Lancaster | open |
| Pizza restaurant by | Restaurant (service type not stated) | 3720 N 27th St | open | |
| Rebelbean Roasters | Coffee shop · Café | Coffee | 5501 NW 1st St | open |
| Red Zone Sports Bar & Grill | Bar | 3111 NW 12th | open | |
| Rita's Pizza and Chicken Boss' Pizza and Chicken | Restaurant (service type not stated) | Pizza · Indian · Chicken / wings | 1000 Saunders Ave | open |
| Rowland Investments Llc | Restaurant (service type not stated) | 1101 W Bond St | open | |
| Runza Runza Restaurants | Other | Sandwiches · American | 2501 N 11th St | open |
| Runza Restaurant Runza Restaurants | Restaurant (service type not stated) | Sandwiches · American | 4610 N 27th St | open |
| Samovar European Deli | Specialty food shop · Quick service · Bakery | Sandwiches · European · Bakery | 3720 N 27th St #6 | open |
| Sara Market | Restaurant (service type not stated) | Halal / kosher · Middle Eastern | 2801 N 27th St | open |
| Schlotzsky's | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 4320 N 27th St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 844 Fallbrook Blvd | open |
| Sonic Drive In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 4001 N 27Th Street | open |
| Spikes Beach Bar & Grille | Casual dining · Bar | 2300 Judson St | open | |
| Steve O's Lounge | Bar | 110 W Fletcher Ave #103 | open | |
| Subway | Other | Sandwiches | 5533 NW 1st St | open |
| Subway | Other | Sandwiches | 4700 N 27th St | open |
| Subway | Other | Sandwiches | 2501 NW 12th St | open |
| Superior Nutrition | Juice, smoothie, tea | Juice / smoothies | 4445 N 26th St | open |
| Tack Room | Bar | 1445 Cornhusker Hwy | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 3310 N 27th St | open |
| Taco Inn | Restaurant (service type not stated) | Mexican | 5955 N 27th St | open |
| Taco Inn Taco Inn | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2509 N 11th St | open |
| Taco John's Taco John's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 3301 N 27th St | open |
| Tacos Azteca | Restaurant (service type not stated) | Mexican · Latin American (other) | 340 W Cornhusker Hwy | open |
| Taste of Louisiana | Food truck · Restaurant (service type not stated) | Cajun, Creole, Southern | 2310 N 1st St | open |
| Tenderfix By Noah Schnapp | Quick service | 4501 N 27th St | open | |
| The Corner Kitchen | Restaurant (service type not stated) | Middle Eastern | 4900 N 27th St | open |
| The Drunken Bear Tavern | Bar | 1401 Superior St | open | |
| The Golden Chickens | Restaurant (service type not stated) | Peruvian · Latin American (other) | 3720 N 27th St #8 | open |
| The Green Papaya Vietnamese Restaurant | Restaurant (service type not stated) | 2701 N 27th St | open | |
| thegrovewithamalia | Bar | 340 W Cornhusker Hwy | open | |
| Tia Lety's Restaurant | Restaurant (service type not stated) | Latin American (other) · Mexican | 2949 N 27th St | open |
| Toast | Restaurant (service type not stated) | American | 570 Fallbrook Blvd | open |
| Top Hat Tavern | Bar | 736 W Cornhusker Hwy | open | |
| Twin Management Llc | Restaurant (service type not stated) | 4700 N 27th St | open | |
| Valentino's | Restaurant (service type not stated) | Italian · American | 4451 N 26th St | open |
| Villa Amore | Restaurant (service type not stated) · Casual dining | Italian · American | 5353 N 27th St | open |
| Village Inn | Restaurant (service type not stated) | Breakfast | 2949 N 27th St | open |
| Walmart Bakery | Bakery | Bakery | 4700 N 27th St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 6835 N. 27th St. | open |
| Zipline Tap & Grill Zipline Brewing Co. | Casual dining · Bar | American | 575 Fallbrook Blvd #109 | open |
| Wahlburgers @ Hy-vee Starbucks | Restaurant (service type not stated) · Coffee shop · Café · Bakery | Coffee · Burgers · Bakery | 5020 N 27th St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 30 | 22 | — | — | — | 8 | SIC1987 |
| 1995 | 30 | 23 | — | — | — | 7 | SIC1987 |
| 1996 | 34 | 28 | — | — | — | 6 | SIC1987 |
| 1997 | 44 | 37 | — | — | — | 7 | SIC1987 |
| 1998 | 47 | 39 | 11 | 26 | 2 | 8 | NAICS1997 |
| 1999 | 43 | 34 | 7 | 27 | — | 9 | NAICS1997 |
| 2000 | 48 | 40 | 11 | 28 | 1 | 8 | NAICS1997 |
| 2001 | 47 | 40 | 10 | 30 | — | 7 | NAICS1997 |
| 2002 | 42 | 38 | 9 | 29 | — | 4 | NAICS1997 |
| 2003 | 46 | 40 | 13 | 25 | — | 4 | NAICS2002 |
| 2004 | 52 | 48 | 14 | 30 | 1 | 3 | NAICS2002 |
| 2005 | 52 | 47 | 13 | 31 | 1 | 4 | NAICS2002 |
| 2006 | 51 | 46 | 14 | 30 | — | 5 | NAICS2002 |
| 2007 | 58 | 50 | 13 | 34 | 1 | 6 | NAICS2002 |
| 2008 | 61 | 51 | 13 | 35 | 1 | 7 | NAICS2007 |
| 2009 | 62 | 54 | 16 | 33 | 1 | 6 | NAICS2007 |
| 2010 | 62 | 55 | 16 | 34 | 2 | 5 | NAICS2007 |
| 2011 | 63 | 56 | 17 | 34 | 2 | 5 | NAICS2007 |
| 2012 | 64 | 54 | 18 | 30 | 4 | 7 | NAICS2012 |
| 2013 | 59 | 52 | 16 | 30 | 3 | 5 | NAICS2012 |
| 2014 | 63 | 57 | 18 | 33 | 3 | 3 | NAICS2012 |
| 2015 | 65 | 59 | 19 | 35 | 3 | 4 | NAICS2012 |
| 2016 | 67 | 59 | 21 | 34 | 2 | 6 | NAICS2012 |
| 2017 | 69 | 62 | 22 | 34 | 3 | 4 | NAICS2017 |
| 2018 | 69 | 62 | 22 | 35 | 3 | 4 | NAICS2017 |
| 2019 | 71 | 65 | 22 | 37 | 4 | 4 | NAICS2017 |
| 2020 | 71 | 65 | 23 | 36 | 4 | 4 | NAICS2017 |
| 2021 | 72 | 65 | 24 | 35 | 4 | 5 | NAICS2017 |
| 2022 | 76 | 67 | 22 | 38 | 4 | 7 | NAICS2022 |
| 2023 | 72 | 64 | 22 | 36 | 4 | 5 | NAICS2022 |