BMIE Market 70714

East Baton Rouge Parish, Louisiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,433 2020–2024 ACS 5-year estimate ±1,230 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,246 2020–2024 ACS 5-year estimate ±573 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,803 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,631 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,608 2020–2024 ACS 5-year estimate ±7,674 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,000 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$168,000 2020–2024 ACS 5-year estimate ±12,059 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.6 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 70714
Restaurants per 10,000 residents	9.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-6.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 17–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 70714. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Louisiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 362, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.4	57	40%	+23.0
Restaurant Opportunity Score	61.0	61	35%	+21.4
Market Momentum Score	32.1	32	25%	+8.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,433	79	40%	+31.6
Median household income (ACS)	57,608	26	40%	+10.3
Households (ACS)	6,246	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.4	59	35%	+20.6
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.5
Population (ACS)	17,433	79	20%	+15.8
Median household income (ACS)	57,608	26	20%	+5.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.3	22	50%	+10.8
10-year restaurant growth	15.4	59	30%	+17.7
20-year restaurant growth	-6.3	18	20%	+3.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 6 · Cajun, Creole, Southern 6 · Bakery 5 · BBQ 4 · Dessert 4 · Pizza 4 · Sandwiches 4 · Burgers 3 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Juice / smoothies 2 · Seafood 2 · Asian 1 · Breakfast 1 · Coffee 1 · Healthy / salads / bowls 1 · Japanese 1 · Mexican 1 · Steakhouse 1 · Vegan 1

By type

Restaurant (service type not stated) 24 · Quick service 12 · Dessert 6 · Bakery 5 · Other 3 · Specialty food shop 2 · Juice, smoothie, tea 2 · Café 1 · Casual dining 1 · Catering 1 · Coffee shop 1 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
225 SnoBiz Baker	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	4692 Groom Rd	open
Baker Little League	Bakery	Bakery	2637 N Magnolia Dr	open
Baskin-Robbins Baskin-Robbins	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	234 Main St	open
Bernards Pralines	Dessert	Dessert · Cajun, Creole, Southern	2016 Main St	open
Blimpie	Quick service		150 Main St	open
Brittny's Seafood	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	14860 Plank Rd	open
Bunny Bread	Bakery	Bakery	13214 Plank Rd	open
Burger King Burger King	Quick service	Burgers · American	12424 Plank Rd	open
Callihans Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1940 Main St	open
Canning Chick	Restaurant (service type not stated) · Other		12435 Blackwater Rd	open
Church's Texas Chicken	Restaurant (service type not stated)	Chicken / wings	1104 Main St	open
Cookin	Restaurant (service type not stated)		10305 Blackwater Rd	open
Divine Nutrition 2.0	Juice, smoothie, tea	Juice / smoothies	14504 Plank Rd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2170 Main St	open
Haven Cafe and General Store	Café · Coffee shop	Coffee · American	Behind Life Tabernacle Church, 9530 Blackwater Rd	open
Hibachi Express	Restaurant (service type not stated)	Japanese · Asian	370 Main St	open
Jim's Smokehouse	Restaurant (service type not stated)	BBQ	918 Main St	open
Lagniappe	Restaurant (service type not stated)	Steakhouse · Seafood	14030 Plank Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	14089 Plank Rd	open
Mary Lee Do-Nuts Mary Lee Donuts - Ponchatoula	Bakery · Dessert	Dessert · Bakery	14501 Plank Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	200 Main St	open
Ole Mississippi Smokehouse And Catering	Food truck · Catering	BBQ	7249 Melpomene Dr	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	1178 Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	400 Main St	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	14620 Plank Rd	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	270 Main St	open
Ragusa Meat Market	Restaurant (service type not stated)		5240 Groom Rd	open
Ruffins II The Club house	Restaurant (service type not stated)	Cajun, Creole, Southern	14522 Plank Rd	open
Shawee’s Seafood	Restaurant (service type not stated)	Healthy / salads / bowls · Vegan	814 Main St	open
Smb Group, Llc	Restaurant (service type not stated)		1940 Main St	open
Sneaux Season	Dessert	Ice cream / frozen desserts	6650 Comite Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	6411 Groom Road	open
Specialty Industrial Services, Llc	Restaurant (service type not stated)		13073 Plank Rd	open
Subway	Other	Sandwiches	14507 Plank Rd	open
Subway	Other	Sandwiches	1180 Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	278 Main St	open
T & T Smokehouse Meats	Specialty food shop	BBQ · Cajun, Creole, Southern	360 Main St	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	14610 Plank Rd	open
Tasty Cream Donuts	Bakery · Dessert	Dessert · Bakery	380 Main St	open
VICTORY NUTRITION	Juice, smoothie, tea	Juice / smoothies	15005 Plank Rd	open
Waffle House Waffle House	Casual dining	Breakfast · American	14618 Plank Rd	open
Walmart Bakery Walmart	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	14507 Plank Rd	open
Wendy's Wendy's	Quick service	Burgers · American	6418 Groom Rd.	open
Wings & More	Restaurant (service type not stated)	BBQ	6404 Groom Rd	open
Alden's School Of Massage	Restaurant (service type not stated)		2024 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	16	15	—	—	—	1	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	20	19	—	—	—	1	SIC1987
1998	20	20	3	15	2	—	NAICS1997
1999	19	19	4	12	3	—	NAICS1997
2000	18	18	3	12	3	—	NAICS1997
2001	19	18	3	12	3	—	NAICS1997
2002	19	17	5	11	1	1	NAICS1997
2003	18	16	3	12	1	1	NAICS2002
2004	18	16	5	10	1	1	NAICS2002
2005	19	17	5	11	1	2	NAICS2002
2006	18	17	3	13	1	1	NAICS2002
2007	18	17	3	13	1	1	NAICS2002
2008	19	17	5	11	1	1	NAICS2007
2009	19	17	3	13	1	1	NAICS2007
2010	20	18	4	13	1	1	NAICS2007
2011	18	16	2	13	1	1	NAICS2007
2012	14	12	1	10	1	1	NAICS2012
2013	15	13	1	11	1	1	NAICS2012
2014	14	12	1	10	1	1	NAICS2012
2015	16	13	1	11	1	1	NAICS2012
2016	17	14	1	12	1	1	NAICS2012
2017	18	15	—	13	—	—	NAICS2017
2018	19	16	—	13	—	—	NAICS2017
2019	20	17	—	13	3	—	NAICS2017
2020	21	18	—	13	3	—	NAICS2017
2021	19	18	—	14	3	—	NAICS2017
2022	17	16	—	13	—	—	NAICS2022
2023	17	15	—	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 70714. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
70811	3.4 mi	8	2023
70791	4.7 mi	43	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.