BMIE Market 70811

East Baton Rouge Parish, Louisiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,154 2020–2024 ACS 5-year estimate ±1,808 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,370 2020–2024 ACS 5-year estimate ±430 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,676 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,313 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$45,523 2020–2024 ACS 5-year estimate ±8,910 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.6 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$943 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$178,900 2020–2024 ACS 5-year estimate ±10,590 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.3 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 70811
Restaurants per 10,000 residents	8.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	38 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	48 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 70811. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Louisiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 362, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	47.9	48	40%	+19.2
Restaurant Opportunity Score	44.4	44	35%	+15.5
Market Momentum Score	14.5	15	25%	+3.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,154	74	40%	+29.4
Median household income (ACS)	45,523	10	40%	+4.0
Households (ACS)	4,370	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.1	18	35%	+6.2
Restaurants per 10,000 residents (lower = more room)	6.6	86	25%	+21.5
Population (ACS)	12,154	74	20%	+14.7
Median household income (ACS)	45,523	10	20%	+2.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-11.1	18	30%	+5.3
20-year restaurant growth	-20	14	20%	+2.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 8 · Burgers 3 · Cajun, Creole, Southern 3 · Chicken / wings 2 · Asian 1 · Bakery 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Coffee 1 · Dessert 1 · Pizza 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 12 · Quick service 5 · Casual dining 2 · Bakery 1 · Bar 1 · Café 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
Adams	Restaurant (service type not stated)	Seafood · American	12275 Plank Rd	open
Betty's Diner	Casual dining	American	8150 Plank Rd	open
Bobs Barbecue	Restaurant (service type not stated) · Quick service	BBQ	3838 Thomas Rd	open
Cajun Boilers	Restaurant (service type not stated)	Cajun, Creole, Southern · American	6960 Hooper Rd	open
Cassy's Kreative Cakes	Bakery · Dessert	Bakery · Dessert	8975 Mable Dr	open
DC Eats	Restaurant (service type not stated)	Cajun, Creole, Southern	8150 Plank Rd	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	7861 Hooper Rd Ste H	open
Grand Wall Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	12274 Plank Rd	open
H And W Restaurant Inc	Restaurant (service type not stated)		12274 Plank Rd	open
Jack in the Box Jack in the Box	Quick service	Burgers · American	11682 Plank Rd	open
McDonald's McDonald's	Quick service	Burgers · American	12387 Plank Rd	open
MUNCHEEZ	Quick service · Restaurant (service type not stated)	Burgers	6970 Plank Rd	open
Popeye's Famous Fried Chicken & Biscuits	Restaurant (service type not stated)	Chicken / wings	8194 Plank Rd	open
Queen Sugar Coffee and Events	Café · Quick service	Coffee		open
Sharon's Kitchen	Restaurant (service type not stated)	Breakfast · Cajun, Creole, Southern · American	11941 Plank Rd	open
Subway	Other	Sandwiches	12044 Plank Rd	open
T J's Lounge	Bar		11585 Plank Rd	open
The Blue Store	Restaurant (service type not stated)	Chicken / wings · American	12222 Plank Rd	open
Trattoria La Cava	Casual dining · Restaurant (service type not stated)	American	1118 Victoria Street	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	10	8	—	—	—	2	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	10	9	1	8	—	1	NAICS1997
1999	11	10	1	9	—	1	NAICS1997
2000	10	9	1	8	—	1	NAICS1997
2001	12	11	2	9	—	1	NAICS1997
2002	10	10	2	8	—	—	NAICS1997
2003	10	10	1	9	—	—	NAICS2002
2004	10	10	1	9	—	—	NAICS2002
2005	10	10	1	9	—	—	NAICS2002
2006	9	9	—	9	—	—	NAICS2002
2007	11	10	—	10	—	1	NAICS2002
2008	12	11	2	9	—	1	NAICS2007
2009	12	12	2	10	—	—	NAICS2007
2010	11	11	2	9	—	—	NAICS2007
2011	11	11	2	9	—	—	NAICS2007
2012	9	9	2	7	—	—	NAICS2012
2013	9	9	3	6	—	—	NAICS2012
2014	7	7	1	6	—	—	NAICS2012
2015	11	11	2	9	—	—	NAICS2012
2016	9	9	1	8	—	—	NAICS2012
2017	11	10	—	9	—	—	NAICS2017
2018	11	10	—	9	—	—	NAICS2017
2019	11	10	—	9	—	—	NAICS2017
2020	10	9	—	8	—	—	NAICS2017
2021	9	8	—	7	—	—	NAICS2017
2022	9	8	—	7	—	—	NAICS2022
2023	9	8	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 70811. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
70812	3.0 mi	1	2016
70714	3.4 mi	15	2023
70805	3.6 mi	34	2023
70813	3.8 mi	1	2014
70807	4.5 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.