BMIE Market 70818
East Baton Rouge Parish, Louisiana · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,370 2020–2024 ACS 5-year estimate ±1,030 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,884 2020–2024 ACS 5-year estimate ±408 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,649 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,860 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $78,432 2020–2024 ACS 5-year estimate ±8,410 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.9 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,335 2020–2024 ACS 5-year estimate ±201 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $268,200 2020–2024 ACS 5-year estimate ±26,615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 14.8 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 70818 |
| Restaurants per 10,000 residents | 15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +450.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +560.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 31–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.70) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 89 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 70818. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.70, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Louisiana and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 362, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 66.0 | 66 | 40% | +26.4 |
| Restaurant Opportunity Score | 58.7 | 59 | 35% | +20.5 |
| Market Momentum Score | 89.4 | 89 | 25% | +22.4 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,370 | 70 | 40% | +27.9 |
| Median household income (ACS) | 78,432 | 60 | 40% | +24.0 |
| Households (ACS) | 3,884 | 71 | 20% | +14.1 |
Restaurant Opportunity Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 50 | 82 | 35% | +28.8 |
| Restaurants per 10,000 residents (lower = more room) | 35.2 | 16 | 25% | +4.0 |
| Population (ACS) | 9,370 | 70 | 20% | +14.0 |
| Median household income (ACS) | 78,432 | 60 | 20% | +12.0 |
Market Momentum Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 50 | 90 | 50% | +45.1 |
| 10-year restaurant growth | 50 | 82 | 30% | +24.7 |
| 20-year restaurant growth | 450 | 98 | 20% | +19.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (59)
By cuisine
American 10 · Pizza 7 · Dessert 6 · Coffee 5 · Ice cream / frozen desserts 5 · Bakery 4 · Juice / smoothies 4 · Mexican 4 · Seafood 4 · Burgers 3 · Chicken / wings 3 · Italian 3 · Sandwiches 3 · Steakhouse 3 · Greek 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · Mediterranean 2 · Middle Eastern 2 · Southwestern / Tex-Mex 2 · Asian 1 · Cajun, Creole, Southern 1 · Chinese 1 · Japanese 1 · Sushi 1
By type
Restaurant (service type not stated) 34 · Quick service 18 · Dessert 9 · Bakery 5 · Bar 5 · Café 4 · Casual dining 4 · Juice, smoothie, tea 4 · Coffee shop 3 · Food truck 2 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| American Farmhouse Produce & Grill | Restaurant (service type not stated) | 9550 Hooper Rd | open | |
| Arzi's Greek and Lebanese Restaurant Arzi's Cafe Baton Rouge | Restaurant (service type not stated) | Middle Eastern · Mediterranean · Greek | 14409 Wax Rd | open |
| Blackie's Place | Bar | 10010 Sullivan Rd | open | |
| Cafe Phoenicia Cafe Phoenicia Central | Restaurant (service type not stated) | Greek · Middle Eastern · Mediterranean | 14319 Wax Rd | open |
| Caliente Mexican Craving | Restaurant (service type not stated) | Mexican | 14455 Wax Rd Ste F | open |
| Carlton's | Restaurant (service type not stated) | Seafood | 12424 Hooper Rd | open |
| Central Buffet | Buffet · Restaurant (service type not stated) · Casual dining | American | 14350 Wax Rd #101 | open |
| Central City Steak & Seafood | Restaurant (service type not stated) | Steakhouse · Seafood · American | 9550 Hooper Rd | open |
| Checkers Checkers and Rally's | Restaurant (service type not stated) · Quick service | Burgers | 10200 Sullivan Rd | open |
| China Wok | Restaurant (service type not stated) | Chinese | 10218 Sullivan Rd | open |
| City Central Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 13366 Hooper Rd | open |
| Coconut Willy's Daiquiris | Bar | 14790 Wax Rd | open | |
| Cousin Boudreaux | Restaurant (service type not stated) · Bakery | Bakery | 11033 Suncrest Ave | open |
| David's Tiger Express | Restaurant (service type not stated) · Dessert · Quick service · Casual dining | Ice cream / frozen desserts · American | 12021 Hooper Rd | open |
| Dawn's Sweet Tooth | Bakery | Bakery | 13623 Hooper Rd Ste A | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 10544 Sullivan Rd | open |
| Elite Sweets And Eats Llc | Dessert | Dessert | 10022 Hooper Rd | open |
| Five Guys Five Guys | Quick service | Burgers · American | 14385 Grand Settlement Blvd | open |
| Fratelli's Italian Grill | Restaurant (service type not stated) | Italian · Steakhouse · Seafood | 14455 Wax Rd | open |
| Geaux-Yo | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 14350 Wax Rd Ste 107 | open |
| Great American Cookies Great American Cookies | Quick service | 12142 Hooper Rd, Bay #2 | open | |
| Happy Scoops Ice cream Parlor | Dessert | Ice cream / frozen desserts · Dessert | 13623 Hooper Rd | open |
| Jack in the Box | Quick service | 10432 Sullivan Rd | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 14375 Grand Settlement Blvd Suite B | open |
| Johnny's Pizza House Johnny's Pizza House | Restaurant (service type not stated) | Pizza · Italian | 14790 Wax Rd | open |
| Las Palmas Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 14790 Wax Rd | open |
| Lit Pizza LIT Pizza | Restaurant (service type not stated) | Pizza · Italian | 9850 Sullivan Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 10953 Joor Rd | open |
| Locals Bar and Kitchen Central | Restaurant (service type not stated) · Casual dining · Bar | 14350 Wax Rd | open | |
| Marble Slab Creamery Marble Slab Creamery | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 12142 Hooper Rd Ste B | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 11989 Hooper Rd | open |
| McDonald's - CLOSED | Quick service | 10200 Sullivan Rd | open | |
| Mrs. V's Snowballs | Dessert · Food truck | Dessert | 13363 Hooper Rd | open |
| Nagoya Central LLC | Restaurant (service type not stated) | Japanese · Sushi · Asian | 14455 Wax Rd | open |
| Once N Again | Restaurant (service type not stated) | 10040 Sullivan Rd | open | |
| Papa Johns Pizza Papa John's Pizza | Restaurant (service type not stated) · Quick service | Pizza | 14455 Wax Rd Ste. R | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 14409 Wax Rd Ste G | open |
| Planet Mocha Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 14790 Wax Rd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 14575 Wax Rd | open |
| Queen Eats and Royal Treats | Food truck | open | ||
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 10500 Sullivan Rd | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 9950 Sullivan Rd Suite A | open |
| Sonic Drive In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 12121 Hooper Rd | open |
| Sonnys Pizza | Restaurant (service type not stated) | 13925 Joor Rd | open | |
| Stab's Steak and Seafood Central | Restaurant (service type not stated) | Steakhouse · Seafood · American | 13438 Magnolia Square Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 9850 Sullivan Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 13511 Hooper Rd Suite A | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 14455 Wax Rd Suite H | open |
| Sugar Me Sweet Cakes & Confections | Bakery · Dessert | Bakery · Dessert | 8565 Rome Dr | open |
| Taco Bell Taco Bell | Quick service | Mexican | 11991 Hooper Rd | open |
| The Big Chill & Treats | Dessert | Dessert · Ice cream / frozen desserts | 10022 Hooper Rd | open |
| The Hausse At Central Square | Restaurant (service type not stated) | American | 14340 Wax Rd Ste 101 | open |
| Town Donut and Breakfast Central | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 13336 Hooper Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 14385 Grand Settlement Boulevard | open |
| Walk-On’s Sports Bistreaux Central, LA Walk-On's Sports Bistreaux - Town Madison | Bar · Casual dining | American | 14365 Grand Settlement Blvd | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 14455 Wax Rd | open |
| Wise Guys Billiards Bar and Pizza | Restaurant (service type not stated) · Bar | Pizza | 14350 Wax Rd | open |
| Zilantros Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 14455 Wax Rd | open |
| Sole To Soul Fitness And Nutrition Llc | Restaurant (service type not stated) | Healthy / salads / bowls | 12484 Hooper Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 5 | 5 | — | — | — | — | SIC1987 |
| 1995 | 4 | 4 | — | — | — | — | SIC1987 |
| 1996 | 6 | 6 | — | — | — | — | SIC1987 |
| 1997 | 10 | 10 | — | — | — | — | SIC1987 |
| 1998 | 8 | 8 | 2 | 5 | 1 | — | NAICS1997 |
| 1999 | 6 | 6 | 1 | 5 | — | — | NAICS1997 |
| 2000 | 7 | 7 | 1 | 6 | — | — | NAICS1997 |
| 2001 | 7 | 7 | 1 | 6 | — | — | NAICS1997 |
| 2002 | 6 | 6 | 1 | 5 | — | — | NAICS1997 |
| 2003 | 6 | 6 | 1 | 4 | 1 | — | NAICS2002 |
| 2004 | 10 | 9 | 1 | 6 | 1 | — | NAICS2002 |
| 2005 | 11 | 11 | 2 | 5 | 3 | — | NAICS2002 |
| 2006 | 11 | 10 | 2 | 6 | 2 | — | NAICS2002 |
| 2007 | 11 | 10 | 3 | 5 | 2 | — | NAICS2002 |
| 2008 | 14 | 14 | 5 | 8 | 1 | — | NAICS2007 |
| 2009 | 13 | 13 | 4 | 8 | 1 | — | NAICS2007 |
| 2010 | 15 | 15 | 6 | 8 | 1 | — | NAICS2007 |
| 2011 | 20 | 19 | 7 | 8 | 3 | 1 | NAICS2007 |
| 2012 | 21 | 19 | 7 | 9 | 2 | 2 | NAICS2012 |
| 2013 | 23 | 22 | 10 | 9 | 2 | 1 | NAICS2012 |
| 2014 | 25 | 23 | 10 | 10 | 2 | 2 | NAICS2012 |
| 2015 | 21 | 20 | 9 | 8 | 2 | 1 | NAICS2012 |
| 2016 | 26 | 25 | 12 | 9 | 3 | 1 | NAICS2012 |
| 2017 | 22 | 22 | 9 | 10 | — | — | NAICS2017 |
| 2018 | 23 | 22 | 8 | 12 | — | — | NAICS2017 |
| 2019 | 25 | 24 | 8 | 14 | — | — | NAICS2017 |
| 2020 | 28 | 26 | 8 | 14 | 3 | — | NAICS2017 |
| 2021 | 29 | 27 | 8 | 15 | 3 | — | NAICS2017 |
| 2022 | 32 | 30 | 8 | 15 | 6 | — | NAICS2022 |
| 2023 | 34 | 33 | 8 | 18 | 6 | — | NAICS2022 |