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BMIE Market 73066

Oklahoma County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)249
2020–2024 ACS 5-year estimate ±239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households61
2020–2024 ACS 5-year estimate ±48 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count417
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units200
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$117,757
2020–2024 ACS 5-year estimate ±51,535 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age37.1
2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$171,100
2020–2024 ACS 5-year estimate ±63,752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.5 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73066
Restaurants per 10,000 residents71.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-40.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-40.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 1–6)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score28 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score43 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score25 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score9 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 28 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score43.14340%+17.2
Restaurant Opportunity Score25.52535%+8.9
Market Momentum Score8.5925%+2.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 43 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2491340%+5.3
Median household income (ACS)117,7579040%+35.8
Households (ACS)611020%+1.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 25 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)120.5325%+0.8
Population (ACS)2491320%+2.7
Median household income (ACS)117,7579020%+17.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-40750%+3.5
10-year restaurant growth-251230%+3.5
20-year restaurant growth-40720%+1.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 2 · Breakfast 1 · Coffee 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 2 · Café 1 · Casual dining 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Dixie DinerCasual diningAmerican · Breakfast11201 NE 23rd Stopen
Red Raspberry Tea RoomJuice, smoothie, tea · Restaurant (service type not stated) · CaféTea / bubble tea · Coffee11525 NE 23rd Stopen
Sunrise CafeRestaurant (service type not stated)American12276 NE 23rd Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199522SIC1987
199611SIC1987
199722SIC1987
19982211NAICS1997
19993312NAICS1997
20002211NAICS1997
20012211NAICS1997
20024431NAICS1997
200355311NAICS2002
200444211NAICS2002
200544211NAICS2002
2006333NAICS2002
2007444NAICS2002
20085541NAICS2007
2009333NAICS2007
2010333NAICS2007
2011444NAICS2007
2012333NAICS2012
20134431NAICS2012
20144431NAICS2012
20154431NAICS2012
2016222NAICS2012
2017443NAICS2017
2018553NAICS2017
2019553NAICS2017
202044NAICS2017
202144NAICS2017
2022553NAICS2022
202333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73066. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
730841.9 mi12016
731303.1 mi342023
731413.9 mi112023
730204.6 mi262023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.