BMIE Market 73130

Oklahoma County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,476 2020–2024 ACS 5-year estimate ±1,061 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,723 2020–2024 ACS 5-year estimate ±505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,439 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,212 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,189 2020–2024 ACS 5-year estimate ±6,813 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,198 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$207,200 2020–2024 ACS 5-year estimate ±8,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.0 sq mi Census Gazetteer 2020
Restaurants	34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73130
Restaurants per 10,000 residents	10.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+54.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+88.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 33–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 73130. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.2	69	40%	+27.7
Restaurant Opportunity Score	60.0	60	35%	+21.0
Market Momentum Score	61.7	62	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,476	83	40%	+33.0
Median household income (ACS)	71,189	49	40%	+19.6
Households (ACS)	8,723	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.2	61	35%	+21.3
Restaurants per 10,000 residents (lower = more room)	15.8	50	25%	+12.5
Population (ACS)	21,476	83	20%	+16.5
Median household income (ACS)	71,189	49	20%	+9.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.0	59	50%	+29.7
10-year restaurant growth	17.2	61	30%	+18.3
20-year restaurant growth	54.6	69	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (62)

By cuisine

Sandwiches 9 · American 8 · Mexican 7 · Burgers 6 · Coffee 6 · Juice / smoothies 5 · Pizza 5 · Bakery 4 · Chinese 4 · Dessert 4 · Asian 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · BBQ 1 · European 1 · Greek 1 · Hawaiian / Pacific 1 · Italian 1 · Latin American (other) 1 · Mediterranean 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 37 · Quick service 17 · Dessert 7 · Bakery 6 · Coffee shop 5 · Juice, smoothie, tea 5 · Café 4 · Casual dining 4 · Bar 3 · Specialty food shop 3 · Fast casual 2 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
15th & Douglas Scooter's Coffee	Coffee shop · Café	Coffee	1865 S Douglas Blvd	open
A&w Restaurant Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	2918 S Douglas Blvd	open
Aunties Soul Food	Restaurant (service type not stated)	Cajun, Creole, Southern	101 N DOUGLAS Blvd Ste Q	open
Baskin-Robbins Baskin-Robbins	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Juice / smoothies · Coffee	2301 S Douglas Blvd Ste 145	open
Bomber Nutrition	Juice, smoothie, tea	Juice / smoothies	1040 N Douglas Blvd	open
Braum's Ice Cream & Dairy Store	Restaurant (service type not stated) · Dessert · Casual dining	Ice cream / frozen desserts · American	10000 SE 15th St	open
C'est Si Bon	Restaurant (service type not stated)	Cajun, Creole, Southern	101 N Douglas Blvd	open
Casey's General Store	Restaurant (service type not stated)	Pizza	9001 SE 29th St	open
China Sky	Restaurant (service type not stated)	Chinese	9903 SE 15th St	open
Chong Wah	Restaurant (service type not stated)	Chinese	9301 NE 10th St	open
Cookies and Cupcake By Design	Bakery · Restaurant (service type not stated) · Dessert	Bakery	2801 S Douglas Blvd #101	open
Cookies by Design Cookies by Design	Dessert · Bakery	Dessert · Bakery	2801 S. Douglas Blvd, Midwest City, OK, 73130, United States	open
Del Rancho Del Rancho - Mustang, OK	Restaurant (service type not stated)	Steakhouse · Sandwiches · American	9201 SE 29th St	open
Douglas & 29th Whataburger	Quick service		2914 S DOUGLAS BLVD	open
Douglas Donuts	Bakery · Dessert	Dessert · Bakery	2839 S Douglas Blvd #101	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	2301 S. Douglas Blvd. Ste. 100	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	2824 S Douglas Blvd	open
FUEGO TACO	Restaurant (service type not stated)	Mexican	101 N Douglas Blvd	open
Gamaa Inc	Restaurant (service type not stated)		2839 S Douglas Blvd Ste 102	open
Golden Dragon Chinese Restaurant LLC	Restaurant (service type not stated)	Chinese · Asian	9301 NE 10th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	2900 S Douglas Blvd	open
Jitters Coffee	Coffee shop	Coffee	10013 SE 15th St	open
Judge's Char-grill	Restaurant (service type not stated)	American	9201 SE 29th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2830 South Douglas Blvd	open
Kool Ray's Hawaiian Shaved Ice	Restaurant (service type not stated) · Dessert	Hawaiian / Pacific	1050 N Douglas Blvd	open
La Greek Restaurant	Restaurant (service type not stated)	Greek · Mediterranean · European	2839 S Douglas Blvd	open
Lumpy's Sports Grill	Casual dining · Bar		1851 S Douglas Blvd	open
Lupe's Méxican Restaurant	Restaurant (service type not stated)	Mexican	1000 S Douglas Blvd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	10001 SE 15th St, Ste C	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	9000 Se 29th St	open
Midwest Donuts Llc	Restaurant (service type not stated)		2301 S Douglas Blvd	open
Midwest Nutrition	Juice, smoothie, tea	Juice / smoothies	10002 SE 15th St	open
Napoleon Deli	Specialty food shop · Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	1700 S Douglas Blvd	open
New Level Nutrition	Juice, smoothie, tea	Juice / smoothies	2839 S Douglas Blvd #108	open
Panda China	Restaurant (service type not stated)	Chinese · Asian	2150 S Douglas Blvd	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1040 s douglas blvd	open
Papa Murphy's	Restaurant (service type not stated)	Pizza	101 N Douglas Blvd Ste Z	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2839 S Douglas Blvd Oklahoma	open
Post Donuts	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	9903 SE 15th St suite g	open
Psycho Taco	Restaurant (service type not stated)	Mexican	2425 S Douglas Blvd	open
RibCrib BBQ RibCrib BBQ	Restaurant (service type not stated)	BBQ · American	1821 S Douglas Blvd	open
S&B Midwest City	Restaurant (service type not stated)		1909 S Douglas Blvd	open
S&B's Burger Joint	Restaurant (service type not stated) · Casual dining · Bar	Mexican · Burgers · Sandwiches · Latin American (other)	1909 S Douglas Blvd	open
Sam's Southern Eatery & Seafood	Restaurant (service type not stated)		9411 NE 10TH St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	1865 S Douglas Blvd	open
Sip City OKC	Juice, smoothie, tea	Juice / smoothies	9008 Sun Country Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	9909 Se 15Th Street	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	2550 S. Douglas Boulevard	open
Soup Man	Restaurant (service type not stated)	American	10011 SE 15th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	9107 SE 29th	open
Subway	Other	Sandwiches	101 N Douglas Blvd Ste C	open
Super Subs	Specialty food shop · Quick service	Sandwiches · American	2150 S Douglas Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	2913 So Douglas Blvd	open
Tacos Jalisco Los Amigos	Food truck	Mexican	9003 E Reno Ave	open
Taqueria El Paisa	Restaurant (service type not stated)		9015 SE 29th St	open
The Grill	Casual dining · Bar		2917 South Douglas	open
The Underground Coffee	Coffee shop · Café	Coffee · Sandwiches	1621 S Douglas Blvd Unit C	open
Whataburger Whataburger	Quick service	Burgers · American	2914 S DOUGLAS BLVD	open
Wholly Guacamole Kitchen	Restaurant (service type not stated)	Mexican	9015 SE 29th St	open
Zaxby's Zaxby's	Quick service · Fast casual	Chicken / wings · Healthy / salads / bowls	2317 S Douglas Blvd	open
Del Rancho Restaurant	Restaurant (service type not stated)		9411 NE 10th St	closed
Dunkin Donuts	Bakery	Bakery	1800 S Douglas Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	18	—	—	—	—	SIC1987
1995	15	15	—	—	—	—	SIC1987
1996	16	15	—	—	—	1	SIC1987
1997	14	13	—	—	—	1	SIC1987
1998	15	14	4	9	1	1	NAICS1997
1999	19	18	4	10	4	1	NAICS1997
2000	18	17	5	10	2	1	NAICS1997
2001	20	19	5	12	2	1	NAICS1997
2002	25	23	6	14	3	1	NAICS1997
2003	23	22	8	12	2	1	NAICS2002
2004	23	22	7	13	2	1	NAICS2002
2005	23	22	7	12	3	1	NAICS2002
2006	21	20	5	13	2	1	NAICS2002
2007	21	20	4	14	2	1	NAICS2002
2008	25	23	7	13	2	2	NAICS2007
2009	24	23	9	11	2	1	NAICS2007
2010	22	21	7	11	2	1	NAICS2007
2011	28	26	6	15	4	1	NAICS2007
2012	27	26	7	15	3	—	NAICS2012
2013	30	29	6	18	3	—	NAICS2012
2014	32	31	7	21	2	—	NAICS2012
2015	28	27	6	17	3	—	NAICS2012
2016	32	30	6	19	4	—	NAICS2012
2017	33	32	7	20	4	—	NAICS2017
2018	34	33	8	19	5	—	NAICS2017
2019	31	31	7	18	5	—	NAICS2017
2020	30	30	7	17	5	—	NAICS2017
2021	32	32	7	19	5	—	NAICS2017
2022	35	34	7	21	5	—	NAICS2022
2023	35	34	6	22	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73130. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
73110	2.8 mi	92	2023
73066	3.1 mi	3	2023
73150	4.1 mi	3	2022
73145	4.5 mi	3	2023
73084	4.6 mi	1	2016
73020	4.7 mi	26	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.