BMIE Market 76574

Williamson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,242 2020–2024 ACS 5-year estimate ±659 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,752 2020–2024 ACS 5-year estimate ±420 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,661 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,089 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,568 2020–2024 ACS 5-year estimate ±8,127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,134 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$297,500 2020–2024 ACS 5-year estimate ±18,351 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	149.0 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76574
Restaurants per 10,000 residents	13.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+26.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+83.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 38–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76574. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.84, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.9	73	40%	+29.2
Restaurant Opportunity Score	67.0	67	35%	+23.5
Market Momentum Score	66.7	67	25%	+16.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,242	82	40%	+32.6
Median household income (ACS)	78,568	60	40%	+24.1
Households (ACS)	7,752	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.5	76	35%	+26.6
Restaurants per 10,000 residents (lower = more room)	16.3	48	25%	+12.1
Population (ACS)	20,242	82	20%	+16.3
Median household income (ACS)	78,568	60	20%	+12.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	37.5	76	30%	+22.8
20-year restaurant growth	26.9	50	20%	+10.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (119)

By cuisine

American 22 · Mexican 15 · Coffee 9 · Pizza 8 · Bakery 7 · BBQ 7 · Burgers 7 · Cajun, Creole, Southern 6 · Dessert 6 · Latin American (other) 6 · Ice cream / frozen desserts 5 · Italian 5 · Sandwiches 5 · Southwestern / Tex-Mex 4 · Asian 3 · Chicken / wings 3 · Juice / smoothies 3 · Steakhouse 3 · Tea / bubble tea 3 · Breakfast 2 · Chinese 2 · Seafood 2 · Hot dogs 1 · Korean 1 · Vietnamese 1

By type

Restaurant (service type not stated) 60 · Bar 17 · Quick service 17 · Food truck 11 · Casual dining 9 · Dessert 9 · Bakery 8 · Café 8 · Coffee shop 5 · Juice, smoothie, tea 5 · Buffet 2 · Other 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
1922 Libations and Bites	Bar		410 W 7th St	open
3 Js Bar B Que & Catering	Restaurant (service type not stated)	BBQ	304 Potomac St	open
4th Street Grind	Other	Sandwiches	203 W 4th St	open
Abraham's All Beef Hotdogs	Food truck	Hot dogs · American	2121 N Main St	open
Applebee's	Bar · Restaurant (service type not stated)		103 Carlos G Parker Blvd NW	open
BayBay'Z	Restaurant (service type not stated)	Seafood	410 W 7th St	open
Big O's Classic Candy & Ice Cream	Dessert	Ice cream / frozen desserts	410 W 7th St	open
Billy's Westside	Bar		1107 W 2nd St #2430	open
Brown Sugar Cheesecake Bar	Dessert · Food truck · Bakery	Dessert · Bakery	410 W 7th St	open
Brushy Creek Bar & Grill	Bar		619 County Road 129	open
Burger King Burger King	Quick service	Burgers · American	3509 N Main St	open
Cactus Rose	Bar		1300 State Hwy 95	open
Cake Bae	Bakery	Bakery	405 Sloan St	open
CAZ'Q Texas BBQ and More	Casual dining · Bar	BBQ · Cajun, Creole, Southern	410 W 7th St	open
Charlie Ro's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1803 W 2nd St	open
Chemistry Lab	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	410 W 7th St	open
Chicken Express Chicken Express	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	3506 N Main St	open
China One	Restaurant (service type not stated)		206 N Main St	open
China One Buffet	Buffet	Chinese · Asian	3208 N Main St	open
Circleville Store	Restaurant (service type not stated)	Steakhouse · American	600 State Hwy 95	open
Correa Chinese Cuisine	Restaurant (service type not stated)	Chinese	221 W 4th St	open
Curbside Coffee Co.	Coffee shop · Restaurant (service type not stated) · Café	Coffee	114 W 2nd St	open
Cyns Roasted Corns	Food truck		615 Talbot St	open
Daiquiris To Go - Taylor	Bar		206 N Main St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	1809 N Main St 1809 N Main St	open
Davis Grocery and BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	400 S Robinson St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	3210 N Main St	open
Donuts 95	Bakery · Dessert	Dessert · Bakery	108 W Lake Dr	open
Dos Amigos	Food truck		600 N Main St	open
DoubleDave's Pizzaworks	Restaurant (service type not stated)	Pizza	107 NW Carlos G Parker Blvd Ste 400	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1809 N Main St	open
Ed's Place	Casual dining · Bar	Burgers · American	209 W 3rd St	open
El Cantoncito Salvadoran Restaurant	Restaurant (service type not stated)		105 E 3rd St	open
El Corral Lozano	Restaurant (service type not stated)	Mexican · Latin American (other)	300 W 2nd St	open
Fajitas On Wheels	Restaurant (service type not stated)	Mexican · Breakfast	401 W 3rd St	open
Ferrari's Restaurant	Restaurant (service type not stated)	American	1425 N Main St	open
Flake Bakery and Larder	Bakery · Dessert	Bakery · Dessert	103 W 5th St	open
Gaia's Tea Garden	Juice, smoothie, tea	Tea / bubble tea	410 W 7th St	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	1706 W 2nd St	open
Gonzalez Taco's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	800 E M.L.K. Jr Blvd	open
Good Strangers	Coffee shop	Coffee	114 W 2nd St	open
Good Vibe Nutrition	Juice, smoothie, tea	Juice / smoothies	1500 N Main St	open
H-e-b Bakery	Bakery	Bakery	100 Carlos G Parker Blvd Nw # 10	open
Haciendo Coffee Roasters	Coffee shop · Café	Coffee	116 W 6th St	open
Jack in the Box	Quick service		3120 N Main St	open
Joe’s Italian Restaurant & Pizza	Restaurant (service type not stated)	Italian · Pizza	2600 W 2nd St	open
La princière bakery,an Algerian & French pastry ,cafe, tea,pizza, quiche	Restaurant (service type not stated)		1426 N Main St Ste 101	open
La Scala Taylor	Restaurant (service type not stated)	Italian	203 N Main St	open
Laurene Spano	Restaurant (service type not stated)		2803 Crestview Dr	open
Louie Mueller Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	206 W 2nd St	open
Lucky Duck Cafe	Café · Restaurant (service type not stated)	American · Coffee	220 E 4th St	open
Main Street Diner and Deli	Casual dining · Restaurant (service type not stated) · Quick service · Specialty food shop	American · Sandwiches	1426 N Main St	open
Mariachis de Jalisco #3	Restaurant (service type not stated)	Mexican · Latin American (other)	3100 N Main St	open
Marios Bites	Food truck · Restaurant (service type not stated)	Breakfast	410 W 7th St	open
Marshall's Tavern	Bar		1119 N Main St	open
Mas Fajitas (Taylor)	Restaurant (service type not stated)	Latin American (other) · Mexican	2600 W 2nd St	open
MasFajitas Mexican Restaurant MasFajitas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1905 N Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2501 N Main	open
Miracle's Homemade Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	1426 N Main St	open
MIXTAPE	Casual dining · Restaurant (service type not stated) · Bar		108 E 2nd St	open
Monarcas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	202 W Lake Dr	open
Mr Gatti's Pizza Mr Gatti's Pizza	Restaurant (service type not stated)	Pizza · Italian	2708 N Main St	open
New Orleans Shave Ice	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	110 N Main St	open
New York Pizza Pasta	Restaurant (service type not stated)	Italian · Pizza	1701 W 2nd St	open
Nika Stop	Restaurant (service type not stated)	Latin American (other)	405 S Main St	open
Panda Express Panda Express	Quick service		3000 North Main Street	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	100 Carlos Parker Blvd NW	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	3605 N Main St Ste 103	open
Pho Asian Food Truck	Food truck	Vietnamese · Asian	501 N Main St	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza · American	2103 N Main Williamson	open
Plowman's Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	305 W 9th St	open
Randy's Ice House	Casual dining · Bar	American	1321 W 2nd St	open
Red Cap Cigar Lounge	Bar		215 N Main St	open
Ricoco's Latin Grill	Restaurant (service type not stated)	Mexican	121 E 3rd St	open
Ripple and Rose Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	109 W 3rd St	open
Rituals Herbal	Juice, smoothie, tea	Tea / bubble tea	410 W 7th St	open
Rocky Mountain Operating, Lp	Restaurant (service type not stated)		113 E 3rd St	open
Rojas Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	400 S Main St	open
Rolando's Food Truck (Birria Tacos)	Food truck · Restaurant (service type not stated)	Mexican	W 7th St	open
Roofing Speacial Austin TX	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	119 W 2nd St	open
Rowe Valley Restaurant and Catering	Restaurant (service type not stated)		155 County Road 366 Spur	open
Rufino’s Tacos & More	Food truck	Mexican	600 N Main St	open
Rum Central	Winery / distillery / taproom		3280 FM 112	open
salsstreettacos	Food truck		1808 W 2nd St	open
Saydee Nutrition	Bakery · Dessert	Dessert	908 W 2nd St	open
Second Street Station	Casual dining · Restaurant (service type not stated) · Bar		201 N Main St	open
Sirloin Stockade Sirloin Stockade	Buffet · Restaurant (service type not stated)	Steakhouse	3607 N Main St	open
Smoothie King Smoothie King	Quick service		100 Carlos G Parker Blvd NW, Suite 110	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1700 N Main St	open
Sparky's Speed Shop	Restaurant (service type not stated) · Quick service		203 Washburn St	open
Speak Sweetly	Bakery	Bakery	104 E 2nd St	open
Squirt's Burgers and Wings	Restaurant (service type not stated)	Burgers · Chicken / wings · American	405 S Main St	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2990 N Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3110 N Main St Ste B	open
Subway	Other	Sandwiches	3701 N Main St	open
T&L Pronto	Restaurant (service type not stated) · Casual dining	Italian · American	107 Carlos G Parker Blvd NW	open
Taco Bell Taco Bell	Quick service	Mexican	2009 North Main Street	open
Taco Mosso	Restaurant (service type not stated)	Mexican	304 Potomac St	open
Taylor Cafe	Café	Coffee	101 N Main St	open
Taylor Seoul Food	Restaurant (service type not stated)	Korean · Asian · American	407W W 9th St Ste B	open
Taz's Bckyrd Saloon	Bar · Restaurant (service type not stated)	BBQ	3311 W 2nd St	open
Texan Cafe & Pie Shop (Taylor)	Café · Casual dining	American · Coffee	105 E 3rd St	open
Texas Bay Seafood and Steak	Restaurant (service type not stated)	Steakhouse · Seafood · American	200 W Lake Dr	open
Texas Beer Company	Brewery / taproom · Winery / distillery / taproom · Bar		1331 W 2nd St	open
The Loose Screw	Bar		410 W 7th St	open
The shack	Restaurant (service type not stated)	Burgers · Sandwiches	221 W 4th St	open
Twisted L BBQ	Food truck · Catering	BBQ	W 2nd St	open
TX 95 - Taylor Whataburger	Quick service		3510 N MAIN ST	open
Un Taco Mass Grab N Go	Restaurant (service type not stated) · Casual dining	Mexican · American	We are inside of the chevron gas station, 2207 W 2nd St #100	open
Walmart Bakery	Bakery	Bakery	3701 N Main St	open
Whataburger Whataburger	Quick service	Burgers · American	3510 N MAIN ST	open
Wildflower Corks & Brews	Bar		108 E 2nd St	open
Wing Krazy	Restaurant (service type not stated)		1803 W 2nd St	open
Your Elote Plug	Food truck		410 W 7th St	open
zapatas restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1018 W 2nd St	open
Lucy's Kitchen #2	Restaurant (service type not stated)		2600 W 2nd St	closed
Pilot Knob Tasting Room	Winery / distillery / taproom		203 N Main St	closed
Rudy Mikeska's Bar-b-q, Inc.	Restaurant (service type not stated)		300 W 2nd St	closed
Xchange Nightlife	Bar		115 W 2nd St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	18	—	—	—	4	SIC1987
1995	22	20	—	—	—	2	SIC1987
1996	22	19	—	—	—	3	SIC1987
1997	26	23	—	—	—	3	SIC1987
1998	33	27	14	10	1	5	NAICS1997
1999	30	27	13	11	1	2	NAICS1997
2000	30	28	13	12	1	1	NAICS1997
2001	30	26	10	13	1	2	NAICS1997
2002	27	20	9	9	—	2	NAICS1997
2003	31	26	10	11	1	1	NAICS2002
2004	30	22	8	9	1	1	NAICS2002
2005	32	26	9	12	1	1	NAICS2002
2006	30	25	8	12	1	—	NAICS2002
2007	33	28	10	14	1	—	NAICS2002
2008	29	24	7	13	1	—	NAICS2007
2009	29	23	6	13	1	1	NAICS2007
2010	29	23	7	12	1	1	NAICS2007
2011	31	24	5	13	2	1	NAICS2007
2012	30	24	10	10	—	—	NAICS2012
2013	27	24	10	11	—	—	NAICS2012
2014	26	23	9	11	—	—	NAICS2012
2015	29	25	10	12	—	1	NAICS2012
2016	29	25	8	12	2	1	NAICS2012
2017	35	28	9	12	3	3	NAICS2017
2018	37	30	10	13	3	3	NAICS2017
2019	38	31	13	12	3	3	NAICS2017
2020	44	36	14	16	3	3	NAICS2017
2021	42	36	12	18	4	3	NAICS2017
2022	41	34	9	17	5	4	NAICS2022
2023	38	33	9	18	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76574. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.