BMIE Market 76643

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,432 2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,010 2020–2024 ACS 5-year estimate ±435 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,554 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,160 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,511 2020–2024 ACS 5-year estimate ±4,169 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,538 2020–2024 ACS 5-year estimate ±138 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$273,300 2020–2024 ACS 5-year estimate ±14,290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.6 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76643
Restaurants per 10,000 residents	13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+43.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+43.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+155.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+64.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 16–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	86 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76643. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.2	73	40%	+29.3
Restaurant Opportunity Score	70.5	71	35%	+24.7
Market Momentum Score	85.6	86	25%	+21.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,432	78	40%	+31.2
Median household income (ACS)	83,511	66	40%	+26.5
Households (ACS)	6,010	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	43.8	79	35%	+27.5
Restaurants per 10,000 residents (lower = more room)	14	56	25%	+14.1
Population (ACS)	16,432	78	20%	+15.6
Median household income (ACS)	83,511	66	20%	+13.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	43.8	88	50%	+44.2
10-year restaurant growth	43.8	79	30%	+23.6
20-year restaurant growth	155.6	89	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 6 · Coffee 6 · Dessert 6 · Asian 5 · Bakery 5 · Burgers 4 · Chicken / wings 4 · Mexican 4 · Pizza 4 · Tea / bubble tea 4 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Southwestern / Tex-Mex 3 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Latin American (other) 2 · Sandwiches 2 · BBQ 1 · Breakfast 1 · Chinese 1 · Hawaiian / Pacific 1 · Indian 1 · Korean 1 · Seafood 1 · Vietnamese 1

By type

Restaurant (service type not stated) 32 · Quick service 10 · Dessert 9 · Bakery 7 · Juice, smoothie, tea 6 · Café 5 · Casual dining 4 · Coffee shop 4 · Bar 2 · Food truck 2 · Other 2

Name	Type	Cuisine	Address	Status
A Taste Of Laos	Restaurant (service type not stated) · Casual dining	Asian · American	108 Jim Dr	open
Agavesmexicankitchen	Restaurant (service type not stated)		500 N Hewitt Dr	open
Beach Bums Drinks and Treats	Restaurant (service type not stated) · Other		153 Regal Dr	open
Billy Bob's Burgers Bar and Grill	Casual dining · Bar	Burgers · American	899 S Hewitt Dr	open
Bradley's Corner Bar & Grill	Casual dining · Bar		241 Bowie Ln	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Indian · Chicken / wings	710 N Hewitt Dr	open
Chopsticks Chopsticks	Restaurant (service type not stated)	Chinese · Asian	500 N Hewitt Dr	open
College Fund Concessions Snow Cones	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	807 N Hewitt Dr	open
Cracker Barrel Cracker Barrel Old Country Store	Café · Restaurant (service type not stated)	Breakfast · Coffee · Cajun, Creole, Southern · American	221 Enterprise Blvd.	open
Cups & Kettles CUPS Frozen Yogurt	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	512 N Hewitt Dr Suite A	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	Dairy Queen Store 200 Legacy Dr	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Dessert	Dessert · Bakery	324 N Hewitt Dr	open
Delightful Hearts Sweet Treats	Restaurant (service type not stated) · Bakery · Dessert	Seafood · Dessert · Cajun, Creole, Southern	235 N Hewitt Dr Ste 1	open
Fat Boyz Tacos	Food truck		153 Regal Dr	open
Fusion Av Of Texas Llc Dba T And T Custo Ms	Restaurant (service type not stated)		658 Alliance Pkwy	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	227 Enterprise Blvd	open
Harris Creek Burgers & Breakfast	Restaurant (service type not stated) · Coffee shop	Burgers · Coffee	605 N Old Temple Rd	open
HTeaO - Waco (Hewitt) HTeaO	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	137 N Hewitt Dr	open
J-Petal & Poke Hewitt	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls · Asian	875 S Hewitt Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	615 N. Hewitt Dr. & Panther Way	open
Kottage (Curbside Pickup Only)	Restaurant (service type not stated)	Korean · Asian	725 Sun Valley Blvd	open
Laredo Taco Company	Restaurant (service type not stated)		514 Sun Valley Blvd	open
Lefty’s Burgers & More	Food truck · Restaurant (service type not stated)	Burgers	153 Regal Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	225 N Hewitt Dr	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	100B Ritchie Rd	open
McDonald's McDonald's	Quick service		1450 S Hewitt Dr	open
Mexicano Grille	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	259 N Hewitt Dr	open
Midway Nutrition	Juice, smoothie, tea · Café	Healthy / salads / bowls · Juice / smoothies · Coffee	511 N Hewitt Dr #6	open
Nico's Of Texas Cheesecake	Dessert	Dessert	135 N Hewitt Dr Ste 111	open
Ohana Shaved Ice and Ice Cream	Dessert	Ice cream / frozen desserts	690 Sun Valley Blvd Ste H	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	911 N Hewitt Dr Ste 913	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	203 N Hewitt Dr	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	847 N Hewitt Dr	open
Reds Bake Shop	Bakery · Dessert	Bakery · Dessert	135 N Hewitt Dr Ste 136	open
Rosa's Café & Tortilla Factory	Restaurant (service type not stated)	Mexican	703 N Hewitt Dr	open
Shipley Do-Nuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	318 N Hewitt Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	325 Enterprise Blvd	open
Subway	Other	Sandwiches	251 N Hewitt Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	733 Sun Valley Blvd	open
Sugar Spice (Vietnamese food and Boba Tea)	Juice, smoothie, tea	Vietnamese · Tea / bubble tea · Asian	907 N Hewitt Dr	open
Ta-Dah Cookie & Cupcake Boutique	Bakery · Dessert	Bakery · Dessert	100 Briar Ridge Dr	open
Taco Casa Taco Casa	Quick service · Restaurant (service type not stated)	Southwestern / Tex-Mex	710 N Hewitt Dr	open
Tacos and Tequila Hewitt	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Taqueria Alonso’s	Restaurant (service type not stated)		1001 Enterprise Blvd	open
Taqueria Altos De Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	719 N Hewitt Dr	open
Texas Time Recorder Co	Restaurant (service type not stated)		704 Sun Valley Blvd	open
The Feed Lot Food Truck Park	Restaurant (service type not stated) · Casual dining	American	153 Regal Dr	open
The Old Cake Lady	Bakery	Bakery	701 N Old Temple Rd	open
Twisted Bubble Station	Juice, smoothie, tea	Tea / bubble tea	1213 S Hewitt Dr	open
Uncle Dan's Bar-B-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	231 N Hewitt Dr	open
Walmart Bakery	Bakery	Bakery	733 Sun Valley Blvd	open
What About Wednesdays	Restaurant (service type not stated)	Burgers	201 N Hewitt Dr Ste 4	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	14	—	—	—	1	SIC1987
1995	14	13	—	—	—	1	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	17	17	—	—	—	—	SIC1987
1998	14	14	5	6	2	—	NAICS1997
1999	11	10	3	4	2	1	NAICS1997
2000	14	13	5	5	2	1	NAICS1997
2001	11	10	4	5	—	1	NAICS1997
2002	8	8	2	5	—	—	NAICS1997
2003	10	9	1	8	—	—	NAICS2002
2004	8	8	2	6	—	—	NAICS2002
2005	11	11	3	8	—	—	NAICS2002
2006	11	11	3	8	—	—	NAICS2002
2007	15	15	6	7	2	—	NAICS2002
2008	14	14	5	7	2	—	NAICS2007
2009	18	18	6	8	4	—	NAICS2007
2010	18	18	5	8	5	—	NAICS2007
2011	18	18	4	11	3	—	NAICS2007
2012	15	15	4	8	3	—	NAICS2012
2013	16	16	4	9	3	—	NAICS2012
2014	21	19	6	10	3	2	NAICS2012
2015	20	19	7	9	3	1	NAICS2012
2016	18	18	5	9	4	—	NAICS2012
2017	14	14	4	7	3	—	NAICS2017
2018	16	16	5	8	3	—	NAICS2017
2019	17	17	6	8	3	—	NAICS2017
2020	18	17	6	8	3	—	NAICS2017
2021	19	17	8	7	—	—	NAICS2017
2022	23	20	9	9	—	—	NAICS2022
2023	24	23	10	10	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76643. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76655	4.2 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.