BMIE Market 76655

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,603 2020–2024 ACS 5-year estimate ±1,295 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,778 2020–2024 ACS 5-year estimate ±409 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,831 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,946 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$99,917 2020–2024 ACS 5-year estimate ±6,963 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,250 2020–2024 ACS 5-year estimate ±639 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$313,100 2020–2024 ACS 5-year estimate ±22,637 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	77.7 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76655
Restaurants per 10,000 residents	8.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+166.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	81 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	86 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76655. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.1	75	40%	+30.0
Restaurant Opportunity Score	81.2	81	35%	+28.4
Market Momentum Score	86.3	86	25%	+21.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,603	72	40%	+28.7
Median household income (ACS)	99,917	81	40%	+32.4
Households (ACS)	3,778	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	7.6	82	25%	+20.5
Population (ACS)	10,603	72	20%	+14.3
Median household income (ACS)	99,917	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	166.7	90	20%	+18.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

Chicken / wings 4 · Coffee 4 · Dessert 2 · Pizza 2 · American 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Italian 1 · Latin American (other) 1 · Mexican 1

By type

Restaurant (service type not stated) 10 · Bar 5 · Café 4 · Quick service 4 · Casual dining 3 · Coffee shop 2 · Dessert 2 · Winery / distillery / taproom 2 · Bakery 1

Name	Type	Cuisine	Address	Status
Alston Hilltop Estate/ 15:5 Vineyard	Winery / distillery / taproom		3405 Southwinds Dr	open
Big's Mayberry Tavern	Casual dining · Bar		4677 Spring Valley Rd	open
Blue Chicken Cafe	Café · Bar	Coffee · Chicken / wings	1505 N Frontage Rd	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	12016 Interstate 35	open
Boujee Bean, LLC	Coffee shop · Café	Coffee	109 Center St	open
Bush's Chicken Bush's Chicken - Laredo	Quick service · Restaurant (service type not stated)	Chicken / wings	100 North S Frontage Rd	open
Chillz Snow Cones	Dessert	Dessert	4612 W Spring Valley Rd	open
Cinnabon	Restaurant (service type not stated)		12016 S. Interstate 35	open
Country Spring Vineyard And Wine Garden	Winery / distillery / taproom		1685 Country Spring Rd	open
Flavor on 35	Restaurant (service type not stated) · Café	Breakfast · Coffee	202 I 35 N Frontage Rd	open
Guitars and Gumbo	Restaurant (service type not stated) · Casual dining	American	4677 Spring Valley Rd	open
Hangar 54 Pizza	Restaurant (service type not stated)	Pizza · Chicken / wings	3496 Spring Valley Rd	open
Jack and Jill Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	204 I 35 N Frontage Rd	open
Papa Joe's	Bar		1505 Interstate 35 N	open
Papa Joe's Texas Saloon	Bar		1505 I 35 N Frontage Rd	open
Pizza House	Restaurant (service type not stated)	Pizza · Italian	206 N Frontage Rd	open
Pizza Hut Express Pizza Hut	Quick service		12016 Interstate 35	open
Poe's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar			open
Rustic Roast	Coffee shop · Café	Coffee	3954 Old Lorena Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	302 North Frontage Road	open
Taqueria Altos De Jalisco Lorena	Restaurant (service type not stated)	Mexican · Latin American (other)	216 N Frontage Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	6	3	—	—	—	3	SIC1987
1997	6	4	—	—	—	2	SIC1987
1998	5	3	1	2	—	2	NAICS1997
1999	5	3	1	2	—	2	NAICS1997
2000	5	3	1	2	—	2	NAICS1997
2001	4	3	—	3	—	1	NAICS1997
2002	5	4	—	4	—	1	NAICS1997
2003	4	3	—	3	—	1	NAICS2002
2004	5	4	1	3	—	1	NAICS2002
2005	7	5	2	3	—	1	NAICS2002
2006	8	5	3	2	—	2	NAICS2002
2007	5	3	2	1	—	2	NAICS2002
2008	3	2	2	—	—	1	NAICS2007
2009	4	4	2	1	1	—	NAICS2007
2010	7	7	4	1	2	—	NAICS2007
2011	6	6	3	2	1	—	NAICS2007
2012	7	6	2	3	1	1	NAICS2012
2013	6	5	2	2	1	1	NAICS2012
2014	5	5	2	2	1	—	NAICS2012
2015	6	5	2	2	1	1	NAICS2012
2016	7	6	3	2	1	1	NAICS2012
2017	8	6	—	—	—	—	NAICS2017
2018	7	6	—	—	—	—	NAICS2017
2019	6	5	—	—	—	—	NAICS2017
2020	7	6	—	3	—	—	NAICS2017
2021	8	6	—	3	—	—	NAICS2017
2022	7	7	—	3	—	—	NAICS2022
2023	8	8	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76655. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76630	4.1 mi	1	2016
76643	4.2 mi	23	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.