BMIE Market 76705

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	31,616 2020–2024 ACS 5-year estimate ±1,026 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,625 2020–2024 ACS 5-year estimate ±611 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,155 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,391 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,236 2020–2024 ACS 5-year estimate ±8,196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,000 2020–2024 ACS 5-year estimate ±73 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$190,600 2020–2024 ACS 5-year estimate ±19,707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	118.6 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76705
Restaurants per 10,000 residents	14.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+45.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+92.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	48 (range 44–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	59 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76705. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.9	64	40%	+25.6
Restaurant Opportunity Score	54.9	55	35%	+19.2
Market Momentum Score	58.5	59	25%	+14.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	31,616	90	40%	+36.0
Median household income (ACS)	58,236	27	40%	+10.7
Households (ACS)	10,625	87	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	9.1	53	35%	+18.6
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	31,616	90	20%	+18.0
Median household income (ACS)	58,236	27	20%	+5.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.4	61	50%	+30.4
10-year restaurant growth	9.1	53	30%	+16.0
20-year restaurant growth	45.5	61	20%	+12.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (135)

By cuisine

American 31 · Mexican 25 · Bakery 11 · Chicken / wings 11 · Burgers 10 · Coffee 10 · Cajun, Creole, Southern 9 · Latin American (other) 9 · Pizza 9 · BBQ 8 · Southwestern / Tex-Mex 8 · Sandwiches 7 · Dessert 6 · Ice cream / frozen desserts 5 · Italian 4 · Breakfast 3 · Seafood 3 · Chinese 2 · Steakhouse 2 · Asian 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 78 · Quick service 35 · Bar 19 · Bakery 11 · Dessert 10 · Café 9 · Coffee shop 5 · Other 3 · Casual dining 2 · Juice, smoothie, tea 2 · Buffet 1 · Delivery-focused 1 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop	Coffee	960 N Loop 340	open
Alamo Gardens	Restaurant (service type not stated)	Chinese	San Jose St	open
Ash's Cocktails	Bar		2716 E Industrial Blvd	open
Baris Express	Restaurant (service type not stated)	Italian	3125 Bellmead Dr	open
Big Daddyies Sports Bar	Bar		700 E Park St	open
Big Ward’s Smoke House	Restaurant (service type not stated)	BBQ	2805 Harrison St	open
BJ's Restaurant & Brewhouse BJ's Restaurant & Brewhouse	Bar	American · Pizza		open
Break Time	Bar · Restaurant (service type not stated)		4403 Bellmead Dr	open
Broken G BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	417 N Lacy Dr	open
Broken Grain Baking Company	Bakery	Bakery	169 Halbert Ln	open
Burger King Burger King	Quick service	Burgers · American	103 East Loop 340	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	4112 Bellmead Dr	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	1009 E Crest Dr	open
Bushs Bellmead Llc	Restaurant (service type not stated)		4112 Bellmead Dr	open
Cafe Homestead	Café	Coffee · Cajun, Creole, Southern · American	608 Dry Creek Rd	open
Casa Ole Casa Olé	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	725 N Loop 340	open
Casey's	Restaurant (service type not stated)	Pizza	3001 Gholson Road	open
Champs Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	3601 Old Marlin Rd	open
Charleys Cheesesteaks Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	1521 Interstate 35 N	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	1521 Interstate 35 N	open
Chick-fil-A Chick-fil-A	Quick service · Restaurant (service type not stated)	Chicken / wings	1595 N I-35 Frontage Rd	open
Chopstix Chopstix Noodle Bar	Restaurant (service type not stated)	Chinese · Asian	903 I 35 N Frontage Rd #113	open
Christi's Hamburgers	Quick service	Burgers · American	3101 Beale St Ste A	open
Church's Texas Chicken Church's Chicken	Restaurant (service type not stated) · Quick service · Bakery	Chicken / wings · BBQ · Bakery · Cajun, Creole, Southern · American	6615 I-35 N	open
Cicis Bellmead	Restaurant (service type not stated)	Pizza	901 N Loop 340 Ste 4	open
Collin Street Bakery Collin Street Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	701 I-35	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4275 I-35 N	open
Cuatro Caminos	Restaurant (service type not stated) · Casual dining	Mexican · American	1422 New Dallas Hwy	open
Cuzzo's	Restaurant (service type not stated)		902 E Craven Ave	open
Daiquiri Express	Bar · Restaurant (service type not stated)		900 Victoria St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	3501 Bellmead Dr	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · American	6310 I-35 N	open
Dave's Burger Barn	Restaurant (service type not stated)	Burgers · American	600 N Patricia St	open
dear macaron	Dessert	Dessert	747 Dry Creek Rd	open
Denny's Restaurant	Restaurant (service type not stated) · Other	Sandwiches · Burgers	709 N. I-35	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	6615 Interstate 35 S	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	700 N Loop 340	open
Dos Mundos Spud Shack	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	4106 Bellmead Dr	open
DQ Grill & Chill DQ Grill & Chill	Quick service		3501 Bellmead Dr	open
DQ Grill & Chill DQ Grill & Chill	Quick service		6310 I-35 North	open
Dr Pepper Seven-up Bottling	Restaurant (service type not stated)		100 Aviation Pkwy	open
El Caporac Sports Bar	Bar			open
El Conquistador El Conquistador Hillsboro	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	901 N Loop 340	open
El Mango Loco	Dessert	Ice cream / frozen desserts · Dessert	3116 Bellmead Dr	open
Emergency Ice Co.	Dessert	Ice cream / frozen desserts	4775 Orchard Ln	open
Frekin Gud BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	4106 Bellmead Dr	open
Fridays Seafood and More	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1308 New Dallas Hwy	open
Fuego Tortilla Grill Fuego Tortilla Grill- Baylor	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	1524 I 35 N Frontage Rd	open
Gholson Food Truck	Quick service		13065 Gholson Rd	open
Gigi's Place	Restaurant (service type not stated)	Burgers	14465 Gholson Rd	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	524 N Loop 340	open
Golden Chick	Quick service · Restaurant (service type not stated)	Sandwiches	524 N Loop 340	open
Greta W. Watson Culinary Arts Center at TSTC Waco	Restaurant (service type not stated)		3801 Campus Dr	open
Gritos	Bar		325 S New Dallas Hwy	open
Heitmiller Steakhouse	Restaurant (service type not stated)	Steakhouse · American	4509 I 35 N Frontage Rd	open
Heritage Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	230 Halbert Ln	open
Hillard BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1308 New Dallas Hwy	open
Iconic Media	Bar		901 Bank Dr	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	1705 I-35 N	open
Jack in the Box	Quick service		1525 Interstate 35 N	open
Jim's Krispy Fried Chicken	Restaurant (service type not stated) · Quick service	Chicken / wings	3401 Bellmead Dr	open
Jimmy John's	Quick service · Restaurant (service type not stated)	Sandwiches	4267 N Interstate 35 Frontage Rd	open
Junky Red Hen	Restaurant (service type not stated)	Seafood · Japanese	3112 W Elm Mott Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1133 North Loop E340	open
King Donuts & Coffee	Restaurant (service type not stated)		2720 Bellmead Dr	open
Knust Dairy	Quick service		219 Rogers Hill Rd	open
Lakeside Grill & Mini Mart	Café	Breakfast · Coffee	1104 Wilbanks Dr	open
Las Trancas Express	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4509 Bellmead Dr	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	1517 I 35 N Frontage Rd	open
Little Czech Bakery-West, TX	Bakery · Restaurant (service type not stated)	Bakery	I-35	open
Lonestar Tavern and Steakhouse & Catering Lone Star Steakhouse	Restaurant (service type not stated)	Steakhouse · American	4713 Bellmead Dr	open
Los Compadres Mexican Restaurant	Restaurant (service type not stated)	Mexican	1516 I-35 N	open
Los Compadres Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1516 I 35 N Frontage Rd	open
Los Gavilanes Night Club	Bar		501 N Loop Dr	open
Los Jarritos restaurant Bar	Bar		2001 Harrison St	open
Los Magueyes	Quick service · Restaurant (service type not stated)	Mexican	2001 Harrison St	open
Luby's	Restaurant (service type not stated)	American	951 N. Loop 340 Waco	open
Madea's southern soul	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1209 N Loop Dr	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	510 N Loop 340, Ste A	open
McDonald's McDonald's	Quick service	Burgers · American	4503 N Interstate 35	open
Molly's Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	3211 Bellmead Dr	open
Mr. Oso	Restaurant (service type not stated)	Mexican	417 N Lacy Dr	open
Mr.D'z Sno Cones	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1501 New Dallas Hwy	open
Mrs. Baird's Bakeries	Bakery	Bakery	4209 Bellmead Dr	open
Mynars Bar	Bar · Restaurant (service type not stated)		1011 Donald Ave	open
Neighboring Homestead	Restaurant (service type not stated) · Other		747 Dry Creek Rd	open
Oh Taste and See Dessert Cafe	Dessert · Coffee shop · Café	Dessert · Coffee	200 Faye St	open
Oma’s Bakery	Bakery	Bakery	747 Dry Creek Rd	open
Our Recipe Box	Bakery · Dessert	Bakery	747 Dry Creek Rd	open
Papa Bears	Restaurant (service type not stated)	Pizza · Mexican		open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	4269 N Highway 35	open
Pickel’s Pickles	Food truck		220 E Craven Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	601 N Loop 340 McLennan	open
Pollo Regio Pollo Regio	Restaurant (service type not stated)	Mexican · Chicken / wings	697 I 35 N Frontage Rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1523 I-35 N	open
Rancho Grande	Restaurant (service type not stated)	Mexican	4509 Bellmead Dr	open
Rancho Grande Parks	Restaurant (service type not stated) · Buffet	Mexican · American	4318 Bellmead Dr	open
Red Wagon Bar-B-Que	Restaurant (service type not stated) · Bar	BBQ	608 Dry Creek Rd	open
Red Wagon Bbq	Restaurant (service type not stated)	BBQ	9124 Gholson Rd	open
Red Wagon Bbq	Restaurant (service type not stated)		169 Halbert Ln	open
Rock Steady Lounge	Restaurant (service type not stated) · Bar		501 N Loop Dr	open
Rocky's Roadhouse	Bar		926 S Lacy Dr	open
Sambo's Bar	Café · Quick service · Bar	Coffee	325 S New Dallas Hwy	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Quick service · Dessert	Dessert · Bakery	600 N Loop 340 #106	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	3618 Bellmead Drive	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	Burgers · American	1515 N I35	open
Spaghetti Park	Restaurant (service type not stated)	Italian	3125 Bellmead Dr	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	4273 Purple Heart Trail, I-35	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	600 N Loop 340 Ste C	open
Sundown Sports Bar	Restaurant (service type not stated)		4018 Sames St	open
T'kila y Ch'las	Bar	Mexican	3115 Bellmead Dr	open
Taco Bell Taco Bell	Quick service	Mexican	4513 N IH 35	open
Tacos el gordo	Restaurant (service type not stated)		2917 Bellmead Dr	open
Tacos La Mona	Restaurant (service type not stated)	Mexican · Latin American (other)	4728 Bellmead Dr	open
Tandoori Bowl	Restaurant (service type not stated)	Indian	735 Dry Creek Rd	open
Taqueria Las Trancas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4021 Bellmead Dr	open
Taqueria Los Cuates	Restaurant (service type not stated)	Mexican · Latin American (other)	1900 E Crest Dr	open
Taqueria Los Pavo Reales Waco Tx 76705	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2001 Harrison St	open
Taquiza Calzada	Restaurant (service type not stated)	Mexican · Latin American (other)	1210 N Loop 340	open
TartDough	Bakery	Bakery	6500 Gholson Rd	open
The Fawkes Landing, LLC	Bar		1200 New Dallas Hwy	open
The Tejano	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	1601 Walton Dr	open
Tia Juanita’s Fish Camp- Waco Tia Juanita's Fish Camp Beaumont	Restaurant (service type not stated)	Seafood · Mexican	4671 S Jack Kultgen Expy	open
Tortas Nissi - Mexican Sandwiches	Other	Sandwiches · Mexican · Latin American (other)	3101 Beale St	open
Tradinghouse Sports Bar & Grill	Bar · Casual dining	American	4553 Lake Felton Pkwy	open
Un Taco Màs	Restaurant (service type not stated)	Mexican · Latin American (other)	1229 I-35	open
Waco Waffle Co	Restaurant (service type not stated) · Café	Breakfast · Coffee	224 Halbert Ln	open
Waco Winery & Vineyards	Winery / distillery / taproom		6826 Hwy 6	open
Walmart Bakery	Bakery	Bakery	1521 Interstate 35 N	open
Wendy's Wendy's	Quick service	Burgers · American	1004 N Loop 340	open
Whataburger Whataburger	Quick service	Burgers · American	950 N LOOP 340	open
White Rock Burger Co.	Restaurant (service type not stated)	Burgers · American	747 Dry Creek Rd	open
Wiley's Bar & Grill	Bar		2716 E Industrial Blvd	open
Wingstop Wingstop	Quick service	Chicken / wings · American	600 N Loop 340 Ste 104	open
Browns Premium Leather Finishes	Restaurant (service type not stated)		9124 Gholson Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	25	—	—	—	1	SIC1987
1995	26	26	—	—	—	—	SIC1987
1996	28	28	—	—	—	—	SIC1987
1997	31	29	—	—	—	2	SIC1987
1998	30	25	7	14	2	2	NAICS1997
1999	35	30	10	16	2	3	NAICS1997
2000	35	31	10	17	2	2	NAICS1997
2001	35	30	7	19	2	2	NAICS1997
2002	39	34	9	22	1	2	NAICS1997
2003	38	33	8	21	2	2	NAICS2002
2004	41	34	7	23	2	3	NAICS2002
2005	44	38	5	29	2	2	NAICS2002
2006	43	36	4	28	2	3	NAICS2002
2007	44	39	6	29	2	2	NAICS2002
2008	47	40	9	26	3	3	NAICS2007
2009	48	39	9	25	3	5	NAICS2007
2010	49	42	10	26	3	3	NAICS2007
2011	45	40	10	25	2	1	NAICS2007
2012	48	41	12	25	2	2	NAICS2012
2013	51	44	11	28	3	3	NAICS2012
2014	52	46	13	28	3	3	NAICS2012
2015	54	48	16	28	3	4	NAICS2012
2016	54	49	17	28	3	3	NAICS2012
2017	57	50	18	28	3	3	NAICS2017
2018	52	46	14	28	3	—	NAICS2017
2019	52	46	14	28	3	—	NAICS2017
2020	53	48	13	29	4	—	NAICS2017
2021	50	45	12	28	4	—	NAICS2017
2022	55	48	14	29	4	—	NAICS2022
2023	52	48	14	29	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76705. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76704	4.2 mi	10	2023
76640	4.9 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.