BMIE Market 76704

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,018 2020–2024 ACS 5-year estimate ±881 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,992 2020–2024 ACS 5-year estimate ±385 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,007 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,704 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$30,349 2020–2024 ACS 5-year estimate ±9,349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	27.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$866 2020–2024 ACS 5-year estimate ±96 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$134,900 2020–2024 ACS 5-year estimate ±30,585 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.4 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76704
Restaurants per 10,000 residents	5.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+42.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	40 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76704. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	40.5	40	40%	+16.2
Restaurant Opportunity Score	59.7	60	35%	+20.9
Market Momentum Score	81.2	81	25%	+20.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,018	66	40%	+26.2
Median household income (ACS)	30,349	2	40%	+0.9
Households (ACS)	2,992	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	14.3	55	25%	+13.9
Population (ACS)	7,018	66	20%	+13.1
Median household income (ACS)	30,349	2	20%	+0.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 11 · BBQ 7 · Cajun, Creole, Southern 5 · Coffee 4 · Bakery 3 · Mexican 3 · Burgers 2 · Chicken / wings 2 · Pizza 2 · Seafood 2 · Breakfast 1 · Caribbean 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Steakhouse 1

By type

Restaurant (service type not stated) 32 · Bar 4 · Café 4 · Casual dining 4 · Quick service 4 · Bakery 3 · Food truck 3 · Brewery / taproom 1 · Coffee shop 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
310's Kitchen	Restaurant (service type not stated)	BBQ · Seafood · Cajun, Creole, Southern	310 Elm Ave	open
B.C. Lee's Drive Inn	Restaurant (service type not stated)	American	104 Hillsboro Dr	open
brazosslowrise	Restaurant (service type not stated)	Pizza	1620 N Martin Luther King Jr Blvd	open
Brotherwell Brewing	Brewery / taproom · Bar		400 E Bridge St	open
Bush's Chicken Bush's Chicken - Laredo	Quick service · Restaurant (service type not stated)	Chicken / wings	2311 Marketplace Dr	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1325 E. Waco Drive	open
Cuddy’s Kitchen	Restaurant (service type not stated) · Quick service		201 S.Loop Dr	open
D & J Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	820 E Waco Dr	open
El Arriero Taqueria	Restaurant (service type not stated) · Casual dining	American		open
Hillards BBQ	Restaurant (service type not stated)	BBQ · American	800 Elm St	open
HomeGrown Creamery 1	Dessert · Restaurant (service type not stated) · Café	Ice cream / frozen desserts · Coffee	800 Elm St	open
Issa Burger Joint	Food truck · Restaurant (service type not stated)	Burgers	1310 E Waco Dr	open
Jackson's Wicked Taste	Restaurant (service type not stated) · Café	BBQ · Coffee	708 Lenox St	open
Jasper's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	105 Clifton St	open
Jorge's League St	Restaurant (service type not stated)		1325 E League St	open
La Rancherita	Restaurant (service type not stated) · Food truck		601 Hillsboro Dr	open
Las Trancas #5	Restaurant (service type not stated) · Bar		925 E Waco Dr	open
Lil Mo's Tamales	Restaurant (service type not stated)	Mexican · Latin American (other)	412 McKeen St	open
Lula Jane's	Bakery	Bakery	406 Elm Ave	open
Manny's On The River	Restaurant (service type not stated)	Mexican	1620 N Martin Luther King Jr Blvd	open
Mcdowell's Cafe' Store	Restaurant (service type not stated)	Burgers · American	701 Dallas St	open
Papa Jack's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	700 E Waco Dr	open
Part time chef	Food truck · Restaurant (service type not stated)		125 Carver Ave	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	1001 S Martin Luther King Jr Blvd	open
Pure Soul	Restaurant (service type not stated)		1313 Elm St	open
Real Deal	Restaurant (service type not stated)		201 S Loop Dr	open
Revival Eastside Eatery	Restaurant (service type not stated) · Casual dining · Bar	American	704 Elm Ave	open
Rudy's BBQ	Restaurant (service type not stated) · Quick service	BBQ		open
Slow Rise on the Brazos	Bakery · Café	Bakery · Coffee · Breakfast	1620 N M.L.K. Jr Blvd	open
Street Dog Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	406 Elm Ave	open
Taco Huaco	Restaurant (service type not stated)	Mexican	413 Elm Ave	open
The BLVD Steakhouse	Restaurant (service type not stated)	Steakhouse · American	110 S M.L.K. Jr Blvd	open
The Brazos Landing	Casual dining · Bar	Cajun, Creole, Southern · American	100 I 35 N Frontage Rd	open
The Stadium Food Court and Parking	Restaurant (service type not stated) · Other		909 E Calhoun Ave	open
Tony DeMaria's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1000 Elm Ave	open
Tru Jamaica Restaurant	Restaurant (service type not stated)	Caribbean	937 Taylor St	open
Vietnomz Mobile Cuisine	Restaurant (service type not stated)		820 E Waco Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	7	—	—	—	4	SIC1987
1995	9	5	—	—	—	4	SIC1987
1996	8	4	—	—	—	4	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	8	8	6	2	—	—	NAICS1997
1999	7	7	4	3	—	—	NAICS1997
2000	9	9	6	3	—	—	NAICS1997
2001	10	9	6	3	—	1	NAICS1997
2002	11	9	6	3	—	2	NAICS1997
2003	12	10	6	4	—	2	NAICS2002
2004	11	10	7	3	—	1	NAICS2002
2005	10	9	5	4	—	1	NAICS2002
2006	10	10	5	5	—	—	NAICS2002
2007	9	9	4	5	—	—	NAICS2002
2008	5	5	1	4	—	—	NAICS2007
2009	6	6	1	5	—	—	NAICS2007
2010	4	4	1	3	—	—	NAICS2007
2011	4	4	1	3	—	—	NAICS2007
2012	6	6	2	3	1	—	NAICS2012
2013	6	5	1	3	1	1	NAICS2012
2014	4	4	1	2	1	—	NAICS2012
2015	7	7	3	3	1	—	NAICS2012
2016	7	7	3	2	2	—	NAICS2012
2017	7	7	3	—	—	—	NAICS2017
2018	5	5	—	—	—	—	NAICS2017
2019	6	6	—	4	—	—	NAICS2017
2020	7	7	—	4	—	—	NAICS2017
2021	11	9	—	6	—	—	NAICS2017
2022	9	8	4	4	—	—	NAICS2022
2023	11	10	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76704. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76701	1.8 mi	49	2023
76798	2.0 mi	6	1997
76707	2.5 mi	7	2023
76705	4.2 mi	48	2023
76711	4.6 mi	29	2023
76710	4.8 mi	101	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.