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BMIE Market 76798

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,883
2020–2024 ACS 5-year estimate ±288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±15 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,862
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age19.0
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.1 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 76798
Restaurants per 10,000 residentsNot yet derived
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
Consumer Market Score35 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

Consumer Market Score: 35 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)2,8835140%+34.2
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

Bakery 2 · Burgers 2 · Chicken / wings 1 · Chinese 1 · Coffee 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Restaurant (service type not stated) 5 · Bakery 2 · Café 1 · Coffee shop 1 · Dessert 1 · Quick service 1

NameTypeCuisineAddressStatus
Einstein Bros. BagelsBakery · Restaurant (service type not stated)Bakery1311 S 5th Stopen
Panda ExpressRestaurant (service type not stated)Chinese1311 S 5th Stopen
Penland Dining HallRestaurant (service type not stated)1 Bear Plopen
Quiznos Chick-fil-AQuick service · Dessert · Restaurant (service type not stated)Ice cream / frozen desserts · Chicken / wings · Sandwiches · Burgers1311 S 5th Stopen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery1301 S 2nd Stopen
Steak ’n ShakeRestaurant (service type not stated)Healthy / salads / bowls · Burgers1311 S 5th Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199466————SIC1987
199566————SIC1987
199666————SIC1987
199766————SIC1987
19986—————NAICS1997
19996—————NAICS1997
20006—————NAICS1997
20016—————NAICS1997
20025—————NAICS1997
20046—————NAICS2002
20056—————NAICS2002
20067—————NAICS2002
20078—————NAICS2002
20088—————NAICS2007
20096—————NAICS2007
20106—————NAICS2007
20116—————NAICS2007
20127—————NAICS2012
20133—————NAICS2012
20143—————NAICS2012
20151—————NAICS2012
20162—————NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76798. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
767011.1 mi492023
767042.0 mi102023
767072.3 mi72023
767112.9 mi292023
767104.4 mi1012023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.