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BMIE Market 76707

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,879
2020–2024 ACS 5-year estimate ±1,345 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,365
2020–2024 ACS 5-year estimate ±452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count16,697
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,072
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$40,443
2020–2024 ACS 5-year estimate ±7,372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age30.5
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,119
2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$126,200
2020–2024 ACS 5-year estimate ±11,352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area3.3 sq mi
Census Gazetteer 2020
Restaurants7
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76707
Restaurants per 10,000 residents3.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+40.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-36.4%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-30.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202810 (range 8–12)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score54 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score49 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score67 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score46 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score48.64940%+19.4
Restaurant Opportunity Score67.26735%+23.5
Market Momentum Score45.74625%+11.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,8797840%+31.0
Median household income (ACS)40,443640%+2.5
Households (ACS)5,3657520%+15.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth407735%+27.0
Restaurants per 10,000 residents (lower = more room)4.49425%+23.4
Population (ACS)15,8797820%+15.5
Median household income (ACS)40,443620%+1.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth407730%+23.1
20-year restaurant growth-36.4820%+1.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

Mexican 10 · American 4 · Latin American (other) 4 · Coffee 3 · Bakery 2 · British / Irish pub food 2 · Burgers 2 · Chicken / wings 2 · Dessert 2 · Ice cream / frozen desserts 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Korean 1 · Mediterranean 1 · Middle Eastern 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 24 · Café 3 · Dessert 3 · Food truck 3 · Quick service 3 · Bakery 2 · Coffee shop 2 · Casual dining 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Aire ServiceRestaurant (service type not stated)1020 N University Parks Dropen
Antojitos CentroamericanosRestaurant (service type not stated)Latin American (other)1409 N 25th Stopen
Baked Bliss Baking CompanyBakery · DessertBakery · Dessert1114 N 15th Stopen
Bertha's Bakery and RestaurantBakery · Restaurant (service type not stated)Bakery · Mexican2418 Grim Aveopen
Bigg Bro’zzQuick serviceBBQ · Cajun, Creole, Southernopen
D's Mediterranean GrillRestaurant (service type not stated)Mediterranean · Middle Eastern1503 Colcord Aveopen
El Charro TapaploRestaurant (service type not stated)Mexican · Latin American (other)1615 W Waco Dropen
Eustorgio Perez Dba Olympic CompanyRestaurant (service type not stated)1901 N 18th Stopen
Garibaldi RestaurantRestaurant (service type not stated) · CaféCoffee · Southwestern / Tex-Mex3319 Brook Ciropen
Golden ChickQuick service · Restaurant (service type not stated)3601 N 19th Stopen
Helados La AztecaDessertIce cream / frozen desserts1500 Colcord Aveopen
House of KellenRestaurant (service type not stated)American2216 Gorman Aveopen
Kam’s Catering & HospitalityRestaurant (service type not stated)Burgers · British / Irish pub food1500 Bosque Blvdopen
Kitok RestaurantRestaurant (service type not stated)Korean · Burgers · American1815 N 18th Stopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings1223 N 18th Stopen
La Hacienda San DiegoRestaurant (service type not stated) · Casual diningMexican · American1229 N 18th Stopen
La Nueva MichoacanaDessertIce cream / frozen desserts · Mexican · Dessert1205 N 25th Stopen
Las Trancas TaqueriaRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex400 N 25th Stopen
Olympic Family RestaurantRestaurant (service type not stated)Breakfast · American1901 N 18th Stopen
Pastor Fu & Son BBQ -Relief KitchenFood truck702 N 18th Stopen
Pollos EL REYRestaurant (service type not stated)Chicken / wings · Mexican801 N 25th Stopen
Rufi's CocinaRestaurant (service type not stated)Mexican1801 N 25th Stopen
San Diego RestaurantRestaurant (service type not stated)Mexican1229 N 18th Stopen
Smokin Batts BBQ KitchenFood truck · Restaurant (service type not stated)2217 W Waco Dropen
Sophia's Fish & ChipsRestaurant (service type not stated)British / Irish pub food825 W Waco Dropen
Spud WiserFood truck · Restaurant (service type not stated) · Quick service1402 A N 34th Stopen
Taqueria Santa FeRestaurant (service type not stated)Mexican · Latin American (other)2414 Grim Aveopen
Thrst Coffee ShopCoffee shop · Juice, smoothie, tea · CaféCoffee · Tea / bubble tea1500 Colcord Aveopen
Tortilleria BustosRestaurant (service type not stated)Mexican · Latin American (other)1201 N 25th Stopen
World Cup CafeCafé · Restaurant (service type not stated) · Coffee shopCoffee1321 N 15th Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941110———1SIC1987
199587———1SIC1987
199677————SIC1987
19971010————SIC1987
1998131275——NAICS1997
1999101064——NAICS1997
2000121174——NAICS1997
200111963——NAICS1997
2002141284——NAICS1997
20031411641—NAICS2002
2004119431—NAICS2002
200513105411NAICS2002
20061184311NAICS2002
2007963211NAICS2002
2008862311NAICS2007
2009862311NAICS2007
2010863211NAICS2007
20117642——NAICS2007
2012974211NAICS2012
2013752211NAICS2012
2014752211NAICS2012
2015752211NAICS2012
2016862221NAICS2012
2017763———NAICS2017
2018874———NAICS2017
20191084———NAICS2017
2020984———NAICS2017
2021873—3—NAICS2017
2022973—3—NAICS2022
2023973—3—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76707. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
767011.2 mi492023
767982.3 mi61997
767102.3 mi1012023
767042.5 mi102023
767112.8 mi292023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.