BMIE Market 76711
McLennan County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,676 2020–2024 ACS 5-year estimate ±1,365 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,809 2020–2024 ACS 5-year estimate ±444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,042 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,402 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $53,185 2020–2024 ACS 5-year estimate ±6,873 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.1 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,391 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $153,000 2020–2024 ACS 5-year estimate ±22,746 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.0 sq mi Census Gazetteer 2020 |
| Restaurants | 29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76711 |
| Restaurants per 10,000 residents | 25.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +31.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +45.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +163.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +222.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 27–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 59 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 50 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 84 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 76711. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.67, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 49.8 | 50 | 40% | +19.9 |
| Restaurant Opportunity Score | 50.5 | 51 | 35% | +17.7 |
| Market Momentum Score | 83.6 | 84 | 25% | +20.9 |
Consumer Market Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,676 | 70 | 40% | +28.1 |
| Median household income (ACS) | 53,185 | 19 | 40% | +7.7 |
| Households (ACS) | 3,809 | 70 | 20% | +14.1 |
Restaurant Opportunity Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 45 | 79 | 35% | +27.6 |
| Restaurants per 10,000 residents (lower = more room) | 30.0 | 20 | 25% | +5.0 |
| Population (ACS) | 9,676 | 70 | 20% | +14.1 |
| Median household income (ACS) | 53,185 | 19 | 20% | +3.8 |
Market Momentum Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 31.8 | 84 | 50% | +41.9 |
| 10-year restaurant growth | 45 | 79 | 30% | +23.7 |
| 20-year restaurant growth | 163.6 | 90 | 20% | +17.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 14 · Mexican 10 · Coffee 7 · Dessert 6 · Chicken / wings 5 · Ice cream / frozen desserts 4 · Pizza 4 · Sandwiches 4 · Southwestern / Tex-Mex 4 · Bakery 3 · BBQ 3 · Juice / smoothies 3 · Asian 2 · Burgers 2 · Indian 2 · Japanese 2 · Latin American (other) 2 · Seafood 2 · Steakhouse 2 · Sushi 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · French 1 · Healthy / salads / bowls 1 · Korean 1
By type
Restaurant (service type not stated) 45 · Quick service 14 · Casual dining 7 · Café 6 · Dessert 6 · Coffee shop 5 · Bar 4 · Bakery 3 · Food truck 3 · Juice, smoothie, tea 3 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3 Spoons Yogurt | Dessert | Ice cream / frozen desserts · Dessert | 2440 W Loop 340 | open |
| 8 Ball Sport's Bar & Grill | Bar | 1601 S 29th St | open | |
| Almas Cocina | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 817 Tulane St | open |
| Baylor Lettermen's B Association Lounge | Bar | open | ||
| Bigg Bro'zz Food Truck | Food truck | 2339 S New Rd | open | |
| Black Bear Diner Black Bear Diner | Restaurant (service type not stated) | American | 2424 Creekview Drive, suite 150 | open |
| Black Bear Diner Black Bear Diner | Casual dining · Restaurant (service type not stated) | American | 2424 Creekview Dr. #150 | open |
| BRCC Waco | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 2436 Creekview Dr | open |
| Brooki Cakes & Creamery | Bakery · Dessert | Bakery · Ice cream / frozen desserts · Dessert | 2324 Marketplace Dr Suite 120 | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 2312 West Loop 340 | open |
| Burger King Burger King | Quick service | Burgers · American | 2401 S New Rd | open |
| Bush's Chicken | Quick service | Chicken / wings · Cajun, Creole, Southern | 1704 S Valley Mills Dr | open |
| Butter My Biscuit | Café | Coffee | 1427 S Valley Mills Dr | open |
| Chick-fil-A | Quick service | 2417 Creekview Dr | open | |
| Chili's Grill & Bar | Restaurant (service type not stated) | Southwestern / Tex-Mex | 1800 S. Valley Mills Dr. | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 1800 S. Valley Mills Dr. | open | |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 1515 S Valley Mills Dr | open |
| Club Car Wash | Restaurant (service type not stated) | 1723 S Valley Mills Dr | open | |
| Cold Stone Creamery | Dessert | Dessert | 2812 W Loop 340 | open |
| Crumbl Cookies Crumbl | Bakery · Dessert | Bakery · Dessert | 2444 W Loop 340, Ste A15 | open |
| David Beard's Catfish King David Beard's Catfish King | Restaurant (service type not stated) | Seafood · British / Irish pub food | 1201 S Valley Mills Dr | open |
| Don Carlos Mexican Restaurant | Restaurant (service type not stated) | Mexican | 4719 S Jack Kultgen Expy | open |
| El Charro Tapatio | Restaurant (service type not stated) | Mexican | 1709 S Valley Mills Dr | open |
| El Ranchito | Restaurant (service type not stated) · Juice, smoothie, tea | Mexican · Juice / smoothies | 2601 Speight Ave | open |
| Flaming Bird By H-e-b | Restaurant (service type not stated) | Chicken / wings | 1821 S Valley Mills Dr | open |
| Gorditas Andrade, LLC | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2601 Dutton Ave | open |
| Ichiban Japanese Steakhouse & Sushi Bar | Restaurant (service type not stated) | Japanese · Sushi · Steakhouse | 2501 S Jack Kultgen Expy | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 1800 S. Valley Mills Dr. | open |
| Jack in the Box | Quick service | 1724 S Valley Mills Dr | open | |
| Katie's Frozen Custard | Dessert | Ice cream / frozen desserts · Dessert · American | 602 S Valley Mills Dr | open |
| la Madeleine La Madeleine Bakery & Cafe | Café | French · Coffee · Breakfast | 2816 Marketplace Dr Ste 101 Ste 101 | open |
| La Pescadita | Restaurant (service type not stated) · Casual dining | Seafood · American | 1709 S Valley Mills Dr | open |
| Laredo Taco Company | Restaurant (service type not stated) | 603 S Valley Mills Dr | open | |
| Laredo Taco Company | Restaurant (service type not stated) | 1801 S New Road | open | |
| Las Tapatias #2 | Restaurant (service type not stated) | Mexican | 3101 Connor Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 1320 S Valley Mills Dr | open |
| Logan's Roadhouse Logan's Roadhouse | Restaurant (service type not stated) | Steakhouse · Chicken / wings · BBQ · Sandwiches · American | 2806 W Loop 340 | open |
| McDonald's McDonald's | Quick service | 3000 Speight Ave | open | |
| Mi Jalisco Grill | Restaurant (service type not stated) · Casual dining | Mexican · American | 1000 S New Rd | open |
| Mr Snow | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 817 Tulane St | open |
| Newk's Eatery Newk's Eatery | Restaurant (service type not stated) | American | 2716 W Loop 340 | open |
| Ol' Timer BBQ | Restaurant (service type not stated) | BBQ | 3518 Memorial Dr | open |
| Old Chicago Old Chicago | Restaurant (service type not stated) | Pizza · American | 4641 S Jack Kultgen Expy | open |
| Panda Express Panda Express México | Quick service · Restaurant (service type not stated) | Chinese | 2448 W Loop 340 | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 2516 West Loop 340 | open |
| Papa John's Pizza | Restaurant (service type not stated) | Pizza | 1717 S Valley Mills Dr | open |
| Pardon My Cheesesteak | Restaurant (service type not stated) | Sandwiches | 4109 S Jack Kultgen Expressway | open |
| Pizza Hut Express Pizza Hut | Quick service | 2400 Creekview Drive | open | |
| Pizza Patron | Restaurant (service type not stated) | Pizza | 1727 S Valley Mills Dr | open |
| Pollos El rey # 3 | Restaurant (service type not stated) · Food truck | 4020 S Jack Kultgen Expy | open | |
| Roni's Mac Bar - Waco Roni's Mac Bar | Casual dining · Restaurant (service type not stated) · Bar | 2424 Creekview Dr. | open | |
| Saffron | Restaurant (service type not stated) | Indian | 2305 Marketplace Dr | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 5517 Bagby Avenue | open |
| Sonic Drive-In | Quick service | 1307 S Valley Mills Dr | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2609 J H Kultgen Expy | open |
| Starbucks Building 4 Waco VAMC | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 4800 Memorial Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2452 W Loop 340 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1333 S Valley Mills Dr Ste A | open |
| Taco Casa Taco Casa | Quick service | Southwestern / Tex-Mex · Mexican | 1810 S Valley Mills Dr | open |
| Taqueria Durango | Restaurant (service type not stated) | Mexican · Latin American (other) | 4330 Memorial Dr | open |
| Taqueria El Michoacano | Restaurant (service type not stated) | Mexican | 3601 Bagby Ave | open |
| Taqueria La Chona | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 709 S Valley Mills Dr | open |
| The Burger Den | Restaurant (service type not stated) | 2409 South New Road | open | |
| Tikka house Indian Eatery Tikka House Waco | Restaurant (service type not stated) · Casual dining | Indian · American | 2609 S Jack Kultgen Expy | open |
| Wako Roll | Restaurant (service type not stated) | Japanese · Sushi · Korean · Asian | 2804 W Loop 340 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 2724 W Loop 340 | open |
| Whataburger | Coffee shop · Restaurant (service type not stated) | Coffee | 2442 Creekview Dr | open |
| YAKI Texas Teriyaki | Restaurant (service type not stated) · Food truck | Asian · BBQ | 1307 S Valley Mills Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 11 | 9 | — | — | — | 2 | SIC1987 |
| 1995 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1996 | 14 | 12 | — | — | — | 2 | SIC1987 |
| 1997 | 11 | 10 | — | — | — | 1 | SIC1987 |
| 1998 | 11 | 9 | 2 | 7 | — | 1 | NAICS1997 |
| 1999 | 12 | 10 | 2 | 8 | — | 1 | NAICS1997 |
| 2000 | 16 | 13 | 3 | 10 | — | 1 | NAICS1997 |
| 2001 | 15 | 13 | 3 | 10 | — | 1 | NAICS1997 |
| 2002 | 14 | 13 | 4 | 8 | 1 | 1 | NAICS1997 |
| 2003 | 12 | 11 | 2 | 8 | 1 | 1 | NAICS2002 |
| 2004 | 15 | 14 | 4 | 10 | — | 1 | NAICS2002 |
| 2005 | 19 | 16 | 6 | 10 | — | 1 | NAICS2002 |
| 2006 | 15 | 13 | 4 | 9 | — | 1 | NAICS2002 |
| 2007 | 23 | 21 | 5 | 14 | 2 | 1 | NAICS2002 |
| 2008 | 23 | 20 | 6 | 12 | 2 | 1 | NAICS2007 |
| 2009 | 25 | 22 | 6 | 12 | 4 | 1 | NAICS2007 |
| 2010 | 26 | 23 | 6 | 13 | 4 | 1 | NAICS2007 |
| 2011 | 25 | 23 | 4 | 14 | 5 | 1 | NAICS2007 |
| 2012 | 23 | 21 | 3 | 13 | 5 | 1 | NAICS2012 |
| 2013 | 22 | 20 | 3 | 13 | 4 | 1 | NAICS2012 |
| 2014 | 22 | 20 | 3 | 13 | 4 | 1 | NAICS2012 |
| 2015 | 23 | 21 | 3 | 13 | 5 | 1 | NAICS2012 |
| 2016 | 26 | 24 | 6 | 13 | 5 | 1 | NAICS2012 |
| 2017 | 25 | 23 | 5 | 14 | 4 | — | NAICS2017 |
| 2018 | 24 | 22 | 5 | 12 | 5 | — | NAICS2017 |
| 2019 | 25 | 23 | 5 | 13 | 5 | — | NAICS2017 |
| 2020 | 25 | 22 | 4 | 13 | 5 | — | NAICS2017 |
| 2021 | 26 | 23 | 3 | 13 | 7 | — | NAICS2017 |
| 2022 | 31 | 27 | 5 | 14 | 8 | 3 | NAICS2022 |
| 2023 | 33 | 29 | 7 | 14 | 8 | 3 | NAICS2022 |