BMIE Market 78059

Medina County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,061 2020–2024 ACS 5-year estimate ±1,204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,081 2020–2024 ACS 5-year estimate ±374 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,387 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,017 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,940 2020–2024 ACS 5-year estimate ±8,380 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,208 2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$184,100 2020–2024 ACS 5-year estimate ±34,220 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	40.5 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78059
Restaurants per 10,000 residents	3.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 3–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	26 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78059. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.6	61	40%	+24.2
Restaurant Opportunity Score	51.7	52	35%	+18.1
Market Momentum Score	25.6	26	25%	+6.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,061	66	40%	+26.3
Median household income (ACS)	74,940	55	40%	+22.0
Households (ACS)	2,081	62	20%	+12.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	4.3	94	25%	+23.5
Population (ACS)	7,061	66	20%	+13.1
Median household income (ACS)	74,940	55	20%	+11.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-40	7	50%	+3.5
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (17)

By cuisine

Mexican 8 · American 3 · Latin American (other) 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Chinese 2 · Southwestern / Tex-Mex 2 · Bakery 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 10 · Food truck 4 · Quick service 4 · Bakery 1 · Bar 1 · Casual dining 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Ana's Tropiko Mexican Grill and Seafood	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Seafood	1810 TX-132	open
Charleys Cheesesteaks and Wings Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	21561 FM471	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	21561 FM 471 S	open
La Palma Grill	Food truck	Mexican · Latin American (other)	2213 State Highway 132 N	open
La Pasadita	Restaurant (service type not stated) · Bakery	Mexican · Bakery	1963 2nd St	open
Mini tacos los amigos	Quick service · Food truck	Mexican	113 County Road 6723	open
Natalia Thai, Chinese & Fah	Restaurant (service type not stated)	Asian · Thai · Chinese	1861 TX-132	open
Pepe's Molino	Restaurant (service type not stated)	Mexican · Latin American (other)	1911 TX-132 N	open
Smash Daddy Burgers	Food truck	Burgers	1774 State Highway 132 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	21548 FM471	open
Tacos Jalisco Rout Us35	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Taqueria el Charro de Jalisco #4	Restaurant (service type not stated)	Mexican	21445 FM471 L16	open
Tejas County Crossing	Casual dining · Bar · Restaurant (service type not stated)	American	4200 I-35	open
The Wok of Texas	Food truck	Chinese · Asian	Co Rd 6717	open
Viva Mexico Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1809 TX-132	open
Viv’s Sweet Shop	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	609 Aubrey St	open
Wendy's Wendy's	Quick service	Burgers · American	21548 FM471	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	—	—	—	—	1	SIC1987
1995	1	—	—	—	—	1	SIC1987
1996	2	1	—	—	—	1	SIC1987
1997	3	2	—	—	—	1	SIC1987
1998	2	1	1	—	—	1	NAICS1997
1999	3	2	2	—	—	1	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2001	1	1	1	—	—	—	NAICS1997
2003	1	1	1	—	—	—	NAICS2002
2004	1	1	1	—	—	—	NAICS2002
2005	2	2	2	—	—	—	NAICS2002
2006	2	2	1	—	—	—	NAICS2002
2007	3	3	2	—	—	—	NAICS2002
2008	2	2	1	—	—	—	NAICS2007
2009	2	2	1	—	—	—	NAICS2007
2010	2	2	1	—	—	—	NAICS2007
2011	2	2	1	—	—	—	NAICS2007
2012	4	4	2	1	—	—	NAICS2012
2013	5	4	1	2	—	—	NAICS2012
2014	5	5	1	2	1	—	NAICS2012
2015	4	4	1	1	1	—	NAICS2012
2016	3	3	1	1	—	—	NAICS2012
2017	4	4	—	—	—	—	NAICS2017
2018	5	5	—	—	—	—	NAICS2017
2019	5	5	—	—	—	—	NAICS2017
2020	4	4	—	—	—	—	NAICS2017
2021	4	4	—	—	—	—	NAICS2017
2022	6	5	3	—	—	—	NAICS2022
2023	4	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78059. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78052	4.2 mi	14	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.