BMIE Market 78069

Atascosa County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,038 2020–2024 ACS 5-year estimate ±1,211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,988 2020–2024 ACS 5-year estimate ±328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,137 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,780 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,625 2020–2024 ACS 5-year estimate ±11,249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.1 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,111 2020–2024 ACS 5-year estimate ±139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$114,300 2020–2024 ACS 5-year estimate ±40,780 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	28.5 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78069
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–5) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78069. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.8	61	40%	+24.3
Restaurant Opportunity Score	75.9	76	35%	+26.6
Market Momentum Score	76.4	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,038	66	40%	+26.2
Median household income (ACS)	75,625	56	40%	+22.4
Households (ACS)	1,988	61	20%	+12.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	7.1	84	25%	+21.0
Population (ACS)	7,038	66	20%	+13.1
Median household income (ACS)	75,625	56	20%	+11.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

Mexican 7 · Southwestern / Tex-Mex 4 · American 3 · Bakery 2 · BBQ 2 · Coffee 2 · Burgers 1 · Cajun, Creole, Southern 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Latin American (other) 1 · Pizza 1

By type

Restaurant (service type not stated) 13 · Bar 5 · Casual dining 4 · Quick service 3 · Bakery 2 · Coffee shop 2 · Dessert 2 · Buffet 1 · Café 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Booshe's Blues's Bar	Bar · Casual dining	American	4th and Oil	open
Buddy's Place	Bar		19588 K St	open
Cactus Country Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	19511 Somerset Rd	open
Constantino's	Buffet · Restaurant (service type not stated)	Pizza	7300 S Loop 1604 W	open
Culebra Barbacoa	Restaurant (service type not stated)	BBQ · Mexican · Latin American (other)	8010 5th St	open
Dahlgreen Food Truck Park	Food truck		19542 Benton City Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	7076 S Loop 1604 W	open
DQ Grill & Chill DQ Grill & Chill	Quick service		7076 S Loop 1604 W	open
El Charro Mexican Restaurant Bar and Grill Somerset	Restaurant (service type not stated)		19914 somerset rd	open
El Gallo Mexican Restaurant	Restaurant (service type not stated)	Mexican	19914 Somerset Rd	open
El Paraiso	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7850 S Loop 1604 W	open
Esperanzas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	94 S 4th St	open
Janie's Bar and Grill	Bar		1121 Stevens Rd	open
Las Palmas Bakery	Bakery · Restaurant (service type not stated) · Casual dining	Bakery · American	8010 5th St	open
Mullet Coffee Co.	Coffee shop	Coffee	19617 Somerset Rd	open
Pepe's Molino	Restaurant (service type not stated)	Mexican	7857 Lantana Ln	open
R & R Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		FM476	open
Rowdy's Barbecue	Restaurant (service type not stated)	BBQ	19588 K St	open
Somerset Coffeehaus	Coffee shop · Café	Coffee	19483 Somerset Rd	open
Somerset Nutrition	Juice, smoothie, tea	Juice / smoothies	19483 Somerset Rd Unit 2	open
Sugar Lane Treats	Bakery · Dessert	Bakery · Dessert	�	open
Taqueria Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	19770 Somerset Rd	open
The Dawg House Shaved Ice	Restaurant (service type not stated) · Quick service		7905 4th St	open
Vallarta Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	18940 K St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	3	—	—	—	1	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	3	2	1	1	—	—	NAICS1997
1999	3	2	1	1	—	—	NAICS1997
2000	4	3	2	1	—	—	NAICS1997
2001	3	2	2	—	—	—	NAICS1997
2002	4	4	2	2	—	—	NAICS1997
2003	4	4	2	2	—	—	NAICS2002
2004	2	2	1	1	—	—	NAICS2002
2005	3	2	1	1	—	1	NAICS2002
2006	3	2	1	1	—	1	NAICS2002
2007	3	2	1	1	—	1	NAICS2002
2008	4	2	1	1	—	2	NAICS2007
2009	3	3	2	1	—	—	NAICS2007
2010	2	2	1	1	—	—	NAICS2007
2011	1	1	—	1	—	—	NAICS2007
2012	2	2	1	1	—	—	NAICS2012
2013	3	3	2	1	—	—	NAICS2012
2014	4	4	1	2	1	—	NAICS2012
2015	4	4	1	2	1	—	NAICS2012
2016	4	4	1	2	1	—	NAICS2012
2017	5	5	—	3	—	—	NAICS2017
2018	4	4	—	—	—	—	NAICS2017
2019	4	4	—	—	—	—	NAICS2017
2020	3	3	—	—	—	—	NAICS2017
2021	4	4	—	—	—	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022
2023	5	5	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78069. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78073	4.9 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.