BMIE Market 78224

Bexar County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,232 2020–2024 ACS 5-year estimate ±2,167 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,878 2020–2024 ACS 5-year estimate ±558 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,601 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,539 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,891 2020–2024 ACS 5-year estimate ±7,864 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,227 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$162,200 2020–2024 ACS 5-year estimate ±12,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.3 sq mi Census Gazetteer 2020
Restaurants	57 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78224
Restaurants per 10,000 residents	25.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+29.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+32.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+54.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+185.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	64 (range 58–70) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78224. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.9	61	40%	+24.3
Restaurant Opportunity Score	54.2	54	35%	+19.0
Market Momentum Score	76.9	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,232	83	40%	+33.3
Median household income (ACS)	59,891	29	40%	+11.8
Households (ACS)	6,878	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	32.6	72	35%	+25.3
Restaurants per 10,000 residents (lower = more room)	25.6	26	25%	+6.4
Population (ACS)	22,232	83	20%	+16.6
Median household income (ACS)	59,891	29	20%	+5.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	29.6	83	50%	+41.5
10-year restaurant growth	32.6	72	30%	+21.7
20-year restaurant growth	54.1	68	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (114)

By cuisine

Mexican 23 · American 20 · Chicken / wings 11 · Coffee 11 · Burgers 10 · Latin American (other) 8 · Southwestern / Tex-Mex 8 · Bakery 7 · Asian 6 · Pizza 6 · Sandwiches 6 · Chinese 5 · Seafood 4 · Breakfast 3 · Dessert 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Italian 2 · Steakhouse 2 · Healthy / salads / bowls 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 73 · Quick service 34 · Café 9 · Casual dining 9 · Food truck 9 · Bar 8 · Bakery 7 · Coffee shop 7 · Dessert 5 · Other 2 · Buffet 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Anahuac Tacos	Food truck · Restaurant (service type not stated)		6721 S Zarzamora St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2002 SW Military Dr	open
Banda Burrito	Restaurant (service type not stated)	Mexican	7122 Interstate 35-S Access Rd	open
Bojangles' Bojangles'	Quick service		3003 Southwest Military Drive	open
Boss Hog Baked Potato	Restaurant (service type not stated)		13811 State Hwy 16, 4	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	7823 S Zarzamora St	open
Burger Boy	Quick service · Restaurant (service type not stated)		2209 SW Military Dr	open
Burger King Burger King	Quick service	Burgers · American	2732 SW Military Dr	open
Carl's Jr.	Quick service		2002 SW Military Dr	open
Chica's Bakery Y Mas	Bakery · Restaurant (service type not stated)	Bakery · Latin American (other)	9155 S Zarzamora St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · Sandwiches	2310 SW Military Dr	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	2660 SW Military Dr	open
Chico's Bakery	Bakery · Quick service	Bakery	9155 S Zarzamora St	open
Chili's Grill & Bar	Restaurant (service type not stated)		2310 Military Drive	open
China Rose	Restaurant (service type not stated)	Chinese · Asian	2535 SW Military Dr	open
Chinese Graveyard	Restaurant (service type not stated)	Chinese	10207-10445 S Zarzamora	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2741 SW Military Dr	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	3119 S.W. Military Drive	open
Cicis Pizza	Restaurant (service type not stated)	Pizza	2335 Sw Military Dr	open
Clamatos “El Padrino”	Restaurant (service type not stated) · Other			open
Colt 45 Bar	Bar		11056 TX-16 S	open
Colt's Sports Park	Restaurant (service type not stated) · Other		11056 Applewhite Rd	open
Cultura Coffeehouse	Coffee shop	Coffee	9427 Poteet Jourdanton Fwy Acc Rd	open
D&amp D Two Star Inc Dba Aaa Auto Recyclers	Restaurant (service type not stated)		11725 State Highway 16 S	open
Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service · Café	Ice cream / frozen desserts · Coffee · Burgers	9222 S Zarzamora St	open
Del Rio Tortillas Y Tamales	Restaurant (service type not stated)	Mexican	1370 Gillette Blvd	open
Denny's Restaurant	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Sandwiches · Coffee · American	7122 Interstate 35-S Access Rd	open
Denny's Restaurant	Restaurant (service type not stated)		7122 Interstate 35-s Access Rd	open
Dos Hermanos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	11420 State Highway 16 S	open
Dos Julios	Restaurant (service type not stated)	Mexican · Latin American (other)	2031 McCauley Ave	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2227 SW Military Dr	open
El Elotito Stop	Restaurant (service type not stated)	Mexican · Latin American (other)	12196 TX-16	open
Esmi's Restaurante	Restaurant (service type not stated) · Café	Coffee · Breakfast	1378 Gillette Blvd	open
Famous Cajun Grill	Restaurant (service type not stated)	Asian	2310 SW Military Dr	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	2810 SW Military Dr. #108	open
Flaming Bird By H-E-B	Restaurant (service type not stated)	Chicken / wings	6818 South Zarzamora Street	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	7707 IH35 South	open
Furr's Fresh Buffet	Restaurant (service type not stated)	American	7863 I-35 South	open
G-Shotz	Coffee shop · Bar	Coffee	1 University Way	open
Grata Cocina	Restaurant (service type not stated) · Food truck	Mexican	8030 S Zarzamora St	open
Great American Cookies Great American Cookies	Bakery · Dessert	Bakery · Dessert	2310 SW Military Dr Sp. 3510	open
Hill Country Bakery	Bakery	Bakery	9910 Teal Ave	open
Hungry Farmer Steakhouse	Restaurant (service type not stated)	Steakhouse · American	7015 Interstate 35 Access Rd	open
IHOP IHOP	Casual dining	Breakfast · American	2634 SW Military Dr	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	2310 Military Drive	open
Jack In The Box Jack in the Box	Quick service · Restaurant (service type not stated)	American	12503 SW Loop 410	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Burgers	2209 SW Military Dr	open
Jersey Mike's Jersey Mike's Subs	Quick service	Sandwiches · American	2716 Southwest Military Drive Suite 104	open
K Kitchen Taco	Restaurant (service type not stated)	Mexican	13907 SW Loop 410	open
Kfc	Restaurant (service type not stated)	Chicken / wings	12530 SW Loop 410	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2510 S.W. Military Drive	open
King Cajun	Restaurant (service type not stated)	Cajun, Creole, Southern	2310 SW Military Dr #109	open
La Esquina	Food truck · Restaurant (service type not stated) · Bar		1120 Gillette Blvd	open
La Torre Jalisco	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	9511 Poteet Jourdanton Fwy Acc Rd	open
Lin's International Buffet Lin's Grand Buffet	Buffet · Restaurant (service type not stated)	Asian	7863 Interstate 35 S	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2716 SW Military Dr Ste 101	open
Long John Silver's	Restaurant (service type not stated)	Seafood	2227 SW Military Dr	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	7833 I-35 S	open
Loop 410 & Palo Alto Whataburger	Quick service		12510 SW LOOP 410	open
Luciano Express Pizzeria Luciano's South Park Mall	Restaurant (service type not stated)	Pizza · Italian	2310 SW Military Dr	open
Mama Margie's Mexican Restaurant Mama Margie's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	7335 S Zarzamora St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	8815 Poteet Jourdanton Fwy	open
McDonald's McDonald's	Quick service		10042 S Zarzamora Street	open
McDonald's McDonald's	Quick service	Burgers · American	2135 Sw Military	open
Military Drive Dutch Bros. Coffee	Coffee shop · Café	Coffee	2227 SW Military Dr	open
Mini Tacos El Pastorcito	Restaurant (service type not stated)	Mexican	8614 S Zarzamora St	open
Mini Tacos Guadalajara Grill	Food truck · Restaurant (service type not stated)	Mexican	9307 S Zarzamora St	open
Ojos Locos Sports Cantina Ojos Locos Southwest	Bar	Latin American (other)	7635 Interstate 35 Access Rd	open
Olive Garden Mrpep469 Olive Garden Italian Food Restaurant	Restaurant (service type not stated)	Italian	7765 S Zarzamora St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2221 SW Military Dr	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2549 SW Military Dr	open
Pizza Hut Express Starbucks	Restaurant (service type not stated) · Coffee shop · Café · Bakery	Pizza · Coffee · Bakery	2810 SW Military Dr	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2225 SW Military Dr	open
Pretzelmaker Pretzelmaker	Bakery · Restaurant (service type not stated)	Bakery	South Park Mall, 2310 SW Military Dr #110	open
Quesa Birria y más	Food truck · Restaurant (service type not stated)		11056 Applewhite Rd	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service · Restaurant (service type not stated)	Chicken / wings	2525 Southwest Military Drive	open
Red Lobster	Restaurant (service type not stated)	Seafood	7835 Interstate 35 Access Rd	open
Regina's Diner	Casual dining	Mexican · Southwestern / Tex-Mex · American	1007 Poteet Jourdanton Fwy Acc Rd	open
Regina's Diner	Casual dining · Restaurant (service type not stated)	American · Mexican	1378 Gillette Blvd	open
Rios bakery	Bakery	Bakery	8030 S Zarzamora St	open
Roosters Run	Restaurant (service type not stated)	Chicken / wings	7911 Interstate 35 Access Rd	open
SAT 3 Asian Seafood South Side	Restaurant (service type not stated)	Asian · Seafood	7835 Interstate 35 Access Rd	open
Sbarro Pizza	Restaurant (service type not stated)	Pizza	2310 SW Military Dr	open
Sea Island Shrimp House Sea Island Shrimp House	Restaurant (service type not stated) · Casual dining	Seafood · American	2119 SW Military Dr	open
Side Wok Cafe	Café	Coffee · Chinese · Asian	2310 SW Military Dr	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	1 University Way	open
Southbound Coffee	Café · Coffee shop	Coffee	9155 S Zarzamora St	open
Spencers Sno-Balls	Dessert · Food truck	Dessert	8614 S Zarzamora St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7506 S Zarzamora St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8538 IH-35 South	open
T-good's Shaved Ice	Dessert		6818 S Zarzamora St	open
Taco Bell Taco Bell	Quick service	Mexican	12538 SW Loop 410	open
Taco Bell Taco Bell	Quick service	Mexican	3006 SW Military Dr	open
Taco Palenque Taco Palenque	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7839 Interstate 35 Access Rd	open
Tacos El Forastero	Food truck	Mexican	12621 S Zarzamora St	open
Tacos El Quetzal	Food truck · Restaurant (service type not stated)		San Antonio Kidney Disease, 102 Palo Alto Rd	open
Tacos El Regio	Food truck	Mexican · Southwestern / Tex-Mex	8030 S Zarzamora St	open
Taqueria Maria	Restaurant (service type not stated)	Mexican · Latin American (other)	9222 Poteet Jourdanton Fwy Acc Rd	open
Taqueria Mazatlan	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7914 Interstate 35 S	open
Taqueria San Juan	Restaurant (service type not stated)	Mexican · Latin American (other)	11015 TX-16	open
Tenderfix By Noah Schnapp	Quick service		2634 SW Military Dr	open
The Creamery At South Park	Dessert	Ice cream / frozen desserts · Dessert	2310 SW Military Dr	open
The Dorm	Bar · Casual dining		9527 Poteet Jourdanton Fwy	open
The Meltdown	Restaurant (service type not stated)		7122 Interstate 35-S	open
Uncle Barney's Old Fashion Hamburgers	Restaurant (service type not stated)	Burgers · American	7015 Interstate 35 Access Rd	open
Wendy's Wendy's	Quick service	Burgers · American	2343 S.W. Military	open
Whataburger Whataburger	Quick service	Burgers · American	12510 SW LOOP 410	open
Whataburger Whataburger	Quick service	Burgers · American	7007 S ZARZAMORA ST	open
Willie's Grill & Icehouse Willie's Grill & Icehouse	Casual dining · Restaurant (service type not stated) · Bar	American	7911 Interstate 35 Access Rd	open
Wingstop Wingstop	Restaurant (service type not stated) · Quick service	Chicken / wings	6998 S Zarzamora St	open
wok chinese cruisine	Restaurant (service type not stated)	Chinese		open
Wz Global Llc	Restaurant (service type not stated)		2310 Sw Military Dr Ste 530	open
Zarzamora & SW Military Whataburger	Quick service		7007 S ZARZAMORA ST	open
Thirsty's	Juice, smoothie, tea	Juice / smoothies	2310 Sw Military Dr Ste 214	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	20	—	—	—	1	SIC1987
1995	22	21	—	—	—	1	SIC1987
1996	22	20	—	—	—	2	SIC1987
1997	30	29	—	—	—	1	SIC1987
1998	29	24	4	16	2	2	NAICS1997
1999	31	26	4	17	3	2	NAICS1997
2000	33	29	5	20	2	1	NAICS1997
2001	31	27	5	19	1	1	NAICS1997
2002	39	36	8	24	2	1	NAICS1997
2003	38	37	9	22	3	1	NAICS2002
2004	36	36	8	22	3	—	NAICS2002
2005	37	37	8	23	3	—	NAICS2002
2006	38	37	9	24	3	1	NAICS2002
2007	42	42	7	31	2	—	NAICS2002
2008	42	42	7	31	2	—	NAICS2007
2009	42	42	9	29	3	—	NAICS2007
2010	46	45	11	31	2	—	NAICS2007
2011	45	44	9	30	3	—	NAICS2007
2012	43	43	12	28	1	—	NAICS2012
2013	43	43	12	28	1	—	NAICS2012
2014	41	41	11	28	1	—	NAICS2012
2015	43	43	12	29	1	—	NAICS2012
2016	38	38	12	24	1	—	NAICS2012
2017	45	44	13	28	—	—	NAICS2017
2018	45	44	11	31	—	—	NAICS2017
2019	49	48	12	34	—	—	NAICS2017
2020	50	49	14	32	—	—	NAICS2017
2021	53	52	13	35	3	—	NAICS2017
2022	58	57	14	38	4	—	NAICS2022
2023	58	57	14	38	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78224. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78211	2.7 mi	40	2023
78221	3.9 mi	58	2023
78242	4.6 mi	21	2023
78214	5.0 mi	49	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.