BMIE Market 78242

Bexar County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	36,168 2020–2024 ACS 5-year estimate ±2,540 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,703 2020–2024 ACS 5-year estimate ±613 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,395 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,734 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,644 2020–2024 ACS 5-year estimate ±3,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,270 2020–2024 ACS 5-year estimate ±74 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$148,200 2020–2024 ACS 5-year estimate ±10,691 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.9 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78242
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+133.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78242. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.5	60	40%	+24.2
Restaurant Opportunity Score	64.8	65	35%	+22.7
Market Momentum Score	63.9	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	36,168	92	40%	+36.9
Median household income (ACS)	50,644	16	40%	+6.2
Households (ACS)	10,703	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	5.8	89	25%	+22.2
Population (ACS)	36,168	92	20%	+18.4
Median household income (ACS)	50,644	16	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5	61	50%	+30.7
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Mexican 18 · American 6 · Latin American (other) 6 · Southwestern / Tex-Mex 5 · Ice cream / frozen desserts 4 · Asian 3 · Burgers 3 · Chicken / wings 3 · Dessert 3 · Sandwiches 3 · BBQ 2 · Coffee 2 · Pizza 2 · Tea / bubble tea 2 · Bakery 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chinese 1 · Healthy / salads / bowls 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 33 · Quick service 12 · Dessert 8 · Food truck 5 · Bar 4 · Bakery 3 · Casual dining 3 · Juice, smoothie, tea 3 · Catering 2 · Café 1 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
A's Up Sports Lounge	Bar		5520 Military Dr W	open
Antojitos El Cuñao	Food truck			open
Asian To Go	Restaurant (service type not stated)	Asian	9333 SW I-410-LOOP	open
Big Daddy's Treats, Llc	Dessert	Ice cream / frozen desserts	6010 Old Pearsall Rd Ste 307	open
Bill Miller BBQ Bill Miller Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	8888 SW Loop 410	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers		open
Chamoy Dreams	Restaurant (service type not stated) · Dessert		5558 Old Pearsall Rd	open
Chelly's Taqueria	Catering · Restaurant (service type not stated)	Mexican	7019 Ray Ellison Dr	open
Church's Texas Chicken Church's Chicken	Quick service	Chicken / wings · American	8459 Five Palms Drive	open
Claudia's Restaurant #2	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5132 Military Dr W	open
Clown Alley Sports Lounge	Bar		5520 W Military Dr	open
Coco Bliss	Restaurant (service type not stated)		5032 W Military Dr	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	6338 Old Pearsall Road Suite 104	open
Donuts PLUS San Antonio	Bakery · Dessert	Dessert	8830 SW Loop 410	open
El Amigo Snack	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	6338 Old Pearsall Rd Unit 103	open
El Coqui Restaurant	Restaurant (service type not stated)	Caribbean · Latin American (other)	5036 Military Dr W	open
El Valle Molino Barbacoa	Restaurant (service type not stated)	Mexican	5658 Old Pearsall Rd	open
Enchilliladas “Nombre Shut Up”	Restaurant (service type not stated)	Mexican	5610 Old Pearsall Rd	open
Hoki Bento Boba Cafe	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Asian	8830 SW Loop 410 Ste 106	open
La Popular Bakery	Bakery · Dessert	Bakery · Dessert	6020 Old Pearsall Rd	open
Lily's King's Lounge	Bar		111 Whitewood St	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza	6020 Old Pearsall Rd	open
Los Burrikos	Restaurant (service type not stated) · Food truck	Mexican	5706 Five Palms Dr	open
Love Bubble Tea	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea		open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6350 Pearsall Rd	open
Mexico Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	6333 Old Pearsall Rd	open
Mi Tequila Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	5970 Old Pearsall Rd	open
Mini Tacos El Taconazo	Quick service	Mexican · Latin American (other)	6060 Old Pearsall Rd	open
Mini Takitos El Gordo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6323 Old Pearsall Rd	open
Mis Tacos Jalisco San Antonio Mini Tacos	Restaurant (service type not stated)		5970 Old Pearsall Rd	open
Pollos Asados Don José	Restaurant (service type not stated)	Chicken / wings · Burgers	6038 Old Pearsall Rd	open
Pollos Asados Los Pechugones	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	5914 Old Pearsall Rd	open
Quik Wok QUIK WOK ep2	Restaurant (service type not stated)	Asian · Chinese	7210 SW I-410-LOOP	open
Reynita's cafe	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	5368 Military Dr W	open
Rios Barbacoa #5	Restaurant (service type not stated)	Mexican · BBQ	6010 Old Pearsall Rd	open
Rocky Road Ice Cream	Dessert	Ice cream / frozen desserts	8810 Old Sky Hbr	open
Rowdy’s Bar and Grill and Karaoke	Casual dining · Bar			open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	6341 Pearsall Road	open
Subway	Other	Sandwiches	9333 SW Loop 410	open
Subway Subway	Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	7239 SW Loop 410	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	6338 Old Pearsall Rd Ste 107	open
Sweetie Snacks	Dessert · Food truck	Ice cream / frozen desserts	5634 Old Pearsall Rd	open
Taco Bell Taco Bell	Quick service	Mexican	6322 Old Pearsall Road	open
Tacos El Paisita	Quick service · Restaurant (service type not stated)	Mexican	5911 Fairmeade Dr	open
Tacos los aztecas	Food truck	Mexican	5634 Old Pearsall Rd	open
Taqueria Estrella Jalisco	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	8830 SW Loop 410	open
Taqueria Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	6010 Old Pearsall Rd	open
Taqueria Tequila Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5460 Military Dr W	open
Tequila Jalisco Mexican Resturant	Quick service	Mexican · American		open
Thai Siam Restaurant	Restaurant (service type not stated)		5036 W Military Dr	open
VP Kolache and Donut	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert · Breakfast	7210 SW LOOP 410	open
Yaya's Food & Munchies	Food truck · Restaurant (service type not stated) · Catering		4722 Military Dr W	open
Yorky's Taco House	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5418 Military Dr W	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	9	—	—	—	6	SIC1987
1995	14	8	—	—	—	6	SIC1987
1996	17	11	—	—	—	6	SIC1987
1997	20	13	—	—	—	7	SIC1987
1998	20	13	7	6	—	7	NAICS1997
1999	17	11	5	6	—	6	NAICS1997
2000	19	14	6	8	—	5	NAICS1997
2001	20	15	6	8	1	5	NAICS1997
2002	17	14	6	8	—	3	NAICS1997
2003	15	12	4	8	—	3	NAICS2002
2004	16	13	6	6	1	2	NAICS2002
2005	18	14	6	8	—	3	NAICS2002
2006	20	16	6	10	—	3	NAICS2002
2007	18	15	8	7	—	2	NAICS2002
2008	19	17	8	9	—	2	NAICS2007
2009	20	18	10	8	—	2	NAICS2007
2010	18	16	9	7	—	2	NAICS2007
2011	21	18	11	7	—	3	NAICS2007
2012	19	18	12	6	—	1	NAICS2012
2013	19	18	11	7	—	1	NAICS2012
2014	18	17	11	6	—	1	NAICS2012
2015	17	16	9	7	—	1	NAICS2012
2016	17	16	10	6	—	1	NAICS2012
2017	19	18	10	8	—	—	NAICS2017
2018	21	20	12	8	—	—	NAICS2017
2019	23	21	13	8	—	—	NAICS2017
2020	22	20	12	8	—	—	NAICS2017
2021	24	22	13	9	—	—	NAICS2017
2022	21	18	10	8	—	—	NAICS2022
2023	25	21	11	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78242. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78243	1.7 mi	1	2014
78211	2.3 mi	40	2023
78236	2.6 mi	1	2016
78226	3.2 mi	12	2023
78227	3.4 mi	90	2023
78224	4.6 mi	57	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.