BMIE Market 78266

Comal County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,338 2020–2024 ACS 5-year estimate ±675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,651 2020–2024 ACS 5-year estimate ±279 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,591 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,120 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$146,792 2020–2024 ACS 5-year estimate ±19,731 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,306 2020–2024 ACS 5-year estimate ±681 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$586,600 2020–2024 ACS 5-year estimate ±66,491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.7 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78266
Restaurants per 10,000 residents	14.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+450.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78266. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.8	78	40%	+31.1
Restaurant Opportunity Score	57.8	58	35%	+20.2
Market Momentum Score	42.8	43	25%	+10.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,338	66	40%	+26.5
Median household income (ACS)	146,792	96	40%	+38.3
Households (ACS)	2,651	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.0	53	25%	+13.2
Population (ACS)	7,338	66	20%	+13.2
Median household income (ACS)	146,792	96	20%	+19.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	37.5	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 4 · Mexican 3 · BBQ 2 · Burgers 2 · Chicken / wings 2 · Coffee 2 · Dessert 2 · Italian 2 · Juice / smoothies 2 · Pizza 2 · Sandwiches 2 · Bakery 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 15 · Bar 5 · Casual dining 5 · Dessert 2 · Juice, smoothie, tea 2 · Quick service 2 · Bakery 1 · Café 1 · Coffee shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antojitos el saborrr mexican style	Restaurant (service type not stated)	Mexican	18424 2nd St	open
Avocado Cafe & Juice Bar	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Vegetarian · Coffee	18771 Fm 2252 #23	open
Bracken Creekside Saloon	Bar		18400 FM 2252	open
Bracken Store and Ice House	Casual dining · Bar		18415 Bracken Dr	open
Bracken Store Cafe	Restaurant (service type not stated)	American	18415 Bracken Dr	open
Brown B Que Restaurant	Restaurant (service type not stated)	BBQ	18770 Fm 2252	open
Burger King Burger King	Quick service	Burgers · American	16711 Nacogdoches Rd	open
Capparelli's Italian Food, Pizza, and Catering	Restaurant (service type not stated)	Italian · Pizza	19501 FM3009 #3	open
Claire's Sweet Treats	Restaurant (service type not stated)		18408 Fm 2252 Ste 4	open
Figlio's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	18816 FM 2252 Building F	open
Grumpy's Mexican Cafe	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	18817 FM 2252	open
Hanging Tree Saloon	Bar · Casual dining		18424 2nd St	open
Jersey Mike's Subs Jersey Mike's Subs	Other	Sandwiches	7038 N Loop 1604 E	open
Jim's Restaurants Jim's Restaurants	Restaurant (service type not stated) · Casual dining	American	7000 N TX-1604-LOOP E	open
Oak Valley Vineyard	Winery / distillery / taproom · Restaurant (service type not stated)		27315 FM-3009	open
Permanent Cosmetic Makeup by Terry Lively & Neely Snow	Restaurant (service type not stated)		18816 FM 2252	open
Pollos El Gallo	Restaurant (service type not stated)	Mexican · Chicken / wings · BBQ	18770 FM 2252	open
Safari Camp Grill	Restaurant (service type not stated) · Casual dining · Bar	American	26515 Natural Bridge Caverns Rd	open
Scooped Cookie Dough Bar	Dessert	Dessert	18771 Fm 2252 Bldg 23	open
Silke's Cookies Corporate Office	Bakery · Dessert	Bakery · Dessert	7542 Elegante Way	open
Slim Chickens	Restaurant (service type not stated)	Chicken / wings	7022 N Loop 1604 E	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	2629 Nacogdoches Rd	open
Swig Swig	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea	7038 N 1604 E	open
The Streams Coffeehouse	Coffee shop	Coffee	7295 E Evans Rd	open
Wraptitude	Casual dining · Bar	Sandwiches	23210 FM3009	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	6	5	2	3	—	1	NAICS1997
1999	10	9	5	3	1	1	NAICS1997
2000	9	8	5	2	1	1	NAICS1997
2001	8	7	4	2	1	1	NAICS1997
2002	10	9	5	2	2	1	NAICS1997
2003	9	8	5	3	—	1	NAICS2002
2004	11	10	6	4	—	1	NAICS2002
2005	13	12	7	4	1	1	NAICS2002
2006	15	13	7	4	2	2	NAICS2002
2007	13	12	6	5	1	1	NAICS2002
2008	14	13	7	5	1	1	NAICS2007
2009	12	10	5	4	1	2	NAICS2007
2010	10	8	4	3	1	2	NAICS2007
2011	11	9	5	3	1	2	NAICS2007
2012	11	9	5	3	1	2	NAICS2012
2013	14	11	7	3	1	3	NAICS2012
2014	11	9	5	3	1	2	NAICS2012
2015	13	11	7	3	1	2	NAICS2012
2016	10	8	5	3	—	2	NAICS2012
2017	13	12	7	5	—	—	NAICS2017
2018	12	11	5	6	—	—	NAICS2017
2019	13	12	6	6	—	—	NAICS2017
2020	12	11	6	5	—	—	NAICS2017
2021	15	13	8	5	—	—	NAICS2017
2022	12	11	6	5	—	—	NAICS2022
2023	12	11	7	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78266. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78261	4.7 mi	7	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.