BMIE Market 78737
Hays County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,023 2020–2024 ACS 5-year estimate ±2,259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,145 2020–2024 ACS 5-year estimate ±525 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,081 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,395 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $168,920 2020–2024 ACS 5-year estimate ±15,830 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,131 2020–2024 ACS 5-year estimate ±238 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $765,000 2020–2024 ACS 5-year estimate ±35,522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 36.4 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78737 |
| Restaurants per 10,000 residents | 2.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +300.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +566.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 28 (range 25–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 92 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 92 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 92 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 78737. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.88, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 90.5 | 91 | 40% | +36.2 |
| Restaurant Opportunity Score | 92.3 | 92 | 35% | +32.3 |
| Market Momentum Score | 92.1 | 92 | 25% | +23.0 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,023 | 87 | 40% | +34.7 |
| Median household income (ACS) | 168,920 | 98 | 40% | +39.1 |
| Households (ACS) | 9,145 | 84 | 20% | +16.8 |
Restaurant Opportunity Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 300 | 99 | 35% | +34.7 |
| Restaurants per 10,000 residents (lower = more room) | 7.4 | 83 | 25% | +20.7 |
| Population (ACS) | 27,023 | 87 | 20% | +17.3 |
| Median household income (ACS) | 168,920 | 98 | 20% | +19.5 |
Market Momentum Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 33.3 | 85 | 50% | +42.5 |
| 10-year restaurant growth | 300 | 99 | 30% | +29.8 |
| 20-year restaurant growth | 566.7 | 99 | 20% | +19.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (86)
By cuisine
Mexican 13 · Coffee 12 · American 7 · Southwestern / Tex-Mex 7 · Dessert 4 · Juice / smoothies 4 · Pizza 4 · Sandwiches 4 · Bakery 3 · BBQ 3 · Burgers 3 · Asian 2 · Healthy / salads / bowls 2 · Italian 2 · Tea / bubble tea 2 · Thai 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Noodles / ramen / pho 1 · Vegetarian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 38 · Quick service 17 · Bar 12 · Coffee shop 11 · Winery / distillery / taproom 9 · Café 7 · Juice, smoothie, tea 6 · Bakery 5 · Casual dining 5 · Dessert 5 · Brewery / taproom 3 · Food truck 2 · Specialty food shop 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 290 West Bar & Grill | Bar | 12013 W Highway 290 | open | |
| Argus Cidery | Winery / distillery / taproom | 12345 Pauls Valley Rd Ste 2 | open | |
| Aroi | Restaurant (service type not stated) · Quick service | Thai | 12024 W Highway 290 | open |
| Backspin Texas | Bar · Casual dining | 165 Hargraves Dr p100 | open | |
| Backspin Texas Sports Bar & Grill | Bar · Restaurant (service type not stated) | 165 Hargraves Dr Ste P100 | open | |
| Baked By Robin | Bakery · Dessert | Bakery · Dessert | 5 Heritage Oaks Dr | open |
| Belterra | Dripping Springs JuiceLand | Quick service | 165 Hargraves Dr | open | |
| C.l. Butaud Wines | Winery / distillery / taproom | 12345 Pauls Valley Rd | open | |
| Cedar Valley Eats | Food truck | 12701 Nutty Brown Rd | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 165 Hargraves Dr St. L | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican | 12400 W US Highway 290 | open |
| Crimson Creek Smokehouse | Restaurant (service type not stated) | BBQ · American | 12701 Nutty Brown Rd | open |
| Crowded Barrel Whiskey Co | Winery / distillery / taproom · Bar | 16221 Crystal Hills Dr | open | |
| Discover Texas Wine Tours | Winery / distillery / taproom | 34 Longwood Rd | open | |
| Dos Olivos Market Dripping Springs | Restaurant (service type not stated) | 12680 US-290 | open | |
| Dripping Springs P. Terry's | Quick service | 12680 US-290 | open | |
| Dunkin' Dunkin' | Dessert · Bakery · Juice, smoothie, tea · Coffee shop | Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee | 166 Hargraves Dr | open |
| Dutch Bros Coffee Dutch Bros Coffee Jackson County | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12400 US-290 | open |
| E Nine 7 Anderson Llc | Restaurant (service type not stated) | 11029 Signal Hill Dr | open | |
| E Nine 7 Kyle Llc | Restaurant (service type not stated) | 11029 Signal Hill Dr | open | |
| E Nine 7 Westlake Llc | Restaurant (service type not stated) | 11029 Signal Hill Dr | open | |
| Edg Coffee | Coffee shop | Coffee | 12024 W Highway 290 | open |
| El Bodete Tacos Y Mas | Restaurant (service type not stated) | Mexican | 16221 Crystal Hills Dr | open |
| El Charro Amigo | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 12002 US-290 | open |
| Ethyl Ambrosia | Winery / distillery / taproom | 12440 Trail Driver Unit 207 | open | |
| Firehouse Subs Firehouse Subs | Quick service | Sandwiches | 12400 W US-290, Suite 220 | open |
| Freebirds World Burrito Freebirds World Burrito | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 12680 W US-290 | open |
| Freebirds World Burrito | Quick service · Restaurant (service type not stated) | Mexican | 12680 US 290, Ste 230 | open |
| Goodnight Loving Vodka | Winery / distillery / taproom | 12440 Trail Driver Unit 103 | open | |
| Gordo’s Tortas & BBQ | Restaurant (service type not stated) | Mexican | 9601 Hwy 290 W. | open |
| Grapes & Grain | Bar · Restaurant (service type not stated) | 16221 Crystal Hills Dr | open | |
| Hat Creek Burger Company Hat Creek Burger Company | Quick service | Burgers · American | 166 Hargraves Dr Ste F100 | open |
| HTeaO - Austin (290 & Ledgestone) HTeaO | Juice, smoothie, tea · Coffee shop · Café | Tea / bubble tea · Coffee | 12680 US-290 | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 165 Hargraves Drive Suite M400 | open |
| Jolt Bistro | Coffee shop · Quick service | Coffee | 12024 W US-290 | open |
| JuiceLand JuiceLand | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 165 Hargraves Dr | open |
| La Escondida | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10900 W Highway 290 | open |
| Last Chance Bar & Dancehall | Bar | 12013 W Highway 290 | open | |
| Last Stand Brewing Company | Brewery / taproom | 12345 Pauls Valley Rd Bldg I | open | |
| Lavendar & Rose Wedding Cakes | Bakery | Bakery | 8203 N Madrone Trl | open |
| Lox, Box & Barrel | Specialty food shop · Quick service | Sandwiches | 9521 US-290 #100 | open |
| Maíz y Más | Restaurant (service type not stated) | Mexican | 12005 W US-290 | open |
| Mercer St. Taproom | Casual dining · Bar | 12005 US-290 | open | |
| Mighty Fine Burgers | Restaurant (service type not stated) | Burgers | 165 Hargraves Dr Ste T100 | open |
| Milk and Honey Coffee Co. | Coffee shop · Café | Coffee | 12005 US-290 | open |
| Mr. Chingon | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 12701 Nutty Brown Rd | open |
| Papa John's Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 11601 US-290 UNIT B 100 | open |
| Peaches Coffee: Pit Stop | Coffee shop · Café | Coffee | 12701 Nutty Brown Rd | open |
| Penninger Meat Co. | Restaurant (service type not stated) | BBQ · American | 12345 Pauls Valley Rd Building H | open |
| Pieous | Restaurant (service type not stated) | Pizza · Italian | 166 Hargraves Dr H | open |
| Pizza Cave | Restaurant (service type not stated) | Pizza · American | 221 Dry Creek Rd | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 12400 W US-290 | open |
| Popeyes Louisiana Kitchen | Quick service · Restaurant (service type not stated) | Sandwiches | 12680 Us-290 Suite 400 | open |
| Revolution Spirits | Winery / distillery / taproom | 12345 Pauls Valley Rd | open | |
| Sass Saloon | Bar · Casual dining | open | ||
| Schoolhouse Sourdough | Bakery | Bakery | 8429 La Plata Loop | open |
| Shaka Sno ATX | Dessert | Dessert | 12915 Nutty Brown Rd | open |
| Shipley Do-Nuts | Bakery · Dessert | Dessert | 13341 W US HWY 290, Ste 1101 | open |
| Simply Pho House Simply Pho House Dripping Springs | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 164 Belterra Vlg Wy | open |
| Six Confectionery | Dessert | 8501 N Madrone Trl | open | |
| Smokey's Cigar Lounge | Bar | 12507 Pauls Valley Rd Bldg 3a | open | |
| Smoothie King | Juice, smoothie, tea | Juice / smoothies | 164 Belterra Village Way, Y-300 | open |
| Sonic Drive-In | Quick service · Restaurant (service type not stated) | Burgers | 11801 W Highway 290 Bldg B | open |
| Spoon + Fork Kitchen Spoon + Fork Kitchen | Restaurant (service type not stated) | Thai · Asian | 166 Hargraves Dr | open |
| Squarerut Kava Bar - Belterra | Coffee shop | Coffee | 164 Belterra Village Way Ste Y300 | open |
| Suds Monkey Brewing | Brewery / taproom · Casual dining · Bar | 12024 US-290 | open | |
| Suds Monkey Brewing Company | Brewery / taproom | 12024 W Highway 290 | open | |
| Summer Moon Coffee Summer Moon Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 11601 US-290 | open |
| Summermoon | Restaurant (service type not stated) · Quick service | 10707 Spring Valley Rd | open | |
| Tacos la Picosita | Food truck | Mexican | 12024 US-290 | open |
| Tangerine Cooking Company Llc | Restaurant (service type not stated) | 166 Hargraves Dr Ste B200 | open | |
| Tenderfix By Noah Schnapp | Quick service | 165 Hargraves Dr | open | |
| Texas Alchemist Distillers | Winery / distillery / taproom | 12501 Pauls Valley Rd Ste C | open | |
| The Henry Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 14411 RM 1826 | open |
| The League Kitchen and Tavern The League | Casual dining · Restaurant (service type not stated) · Bar | American | 166 Hargraves Dr Ste B300 | open |
| The Switch | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 166 Hargraves Dr | open |
| The Taylor Casa | Restaurant (service type not stated) | Mexican | open | |
| The Tea Room at Rose Haven | Juice, smoothie, tea | Tea / bubble tea | 12013 US-290 W | open |
| Tia's Kitchen | Restaurant (service type not stated) | Southwestern / Tex-Mex | 12701 Nutty Brown Rd | open |
| Tino's tex- Mexican food | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 12009 US-290 | open |
| Torchy's Tacos Torchy's Tacos | Quick service | Southwestern / Tex-Mex · Mexican | 166 Hargraves Dr Ste J100 | open |
| Trudy's Four Star | Bar · Restaurant (service type not stated) | 13059 Four Star Blvd | open | |
| Tweaked Distilling | Winery / distillery / taproom | 11101 W Highway 290 | open | |
| Via 313 Pizza Via 313 Pizza | Restaurant (service type not stated) | Pizza · Italian | 12005 US-290 | open |
| Wunder Pilz Kombucha | Restaurant (service type not stated) | 12010 US-290 | open | |
| Zorro Coffee | Coffee shop | Coffee | 12440 Trail Driver Ste 308 | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 3 | 2 | — | — | — | 1 | SIC1987 |
| 1995 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1996 | 2 | 1 | — | — | — | 1 | SIC1987 |
| 1997 | 3 | 2 | — | — | — | 1 | SIC1987 |
| 1998 | 2 | 2 | 1 | 1 | — | — | NAICS1997 |
| 1999 | 2 | 2 | 1 | 1 | — | — | NAICS1997 |
| 2000 | 3 | 3 | 2 | 1 | — | — | NAICS1997 |
| 2001 | 4 | 4 | 2 | 2 | — | — | NAICS1997 |
| 2002 | 5 | 5 | 4 | 1 | — | — | NAICS1997 |
| 2003 | 4 | 3 | 2 | 1 | — | 1 | NAICS2002 |
| 2004 | 5 | 3 | 2 | 1 | — | 2 | NAICS2002 |
| 2005 | 5 | 2 | 2 | — | — | 2 | NAICS2002 |
| 2006 | 5 | 3 | 2 | — | 1 | 1 | NAICS2002 |
| 2007 | 4 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2008 | 7 | 4 | 3 | 1 | — | 1 | NAICS2007 |
| 2009 | 6 | 3 | 2 | 1 | — | 1 | NAICS2007 |
| 2010 | 6 | 3 | 2 | 1 | — | 1 | NAICS2007 |
| 2011 | 8 | 3 | 2 | 1 | — | 1 | NAICS2007 |
| 2012 | 10 | 4 | 3 | 1 | — | 2 | NAICS2012 |
| 2013 | 11 | 5 | 3 | 1 | 1 | 2 | NAICS2012 |
| 2014 | 11 | 6 | 3 | 2 | 1 | 2 | NAICS2012 |
| 2015 | 13 | 8 | 4 | 3 | 1 | 2 | NAICS2012 |
| 2016 | 17 | 11 | 5 | 3 | 3 | 2 | NAICS2012 |
| 2017 | 20 | 13 | 7 | — | 4 | — | NAICS2017 |
| 2018 | 22 | 15 | 9 | 3 | 3 | — | NAICS2017 |
| 2019 | 24 | 18 | 8 | 5 | 5 | — | NAICS2017 |
| 2020 | 25 | 19 | 8 | 6 | 5 | — | NAICS2017 |
| 2021 | 21 | 15 | 6 | 5 | 4 | — | NAICS2017 |
| 2022 | 24 | 18 | 6 | 9 | 3 | — | NAICS2022 |
| 2023 | 28 | 20 | 5 | 11 | 4 | — | NAICS2022 |