BMIE Market 79763

Ector County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,174 2020–2024 ACS 5-year estimate ±2,178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,679 2020–2024 ACS 5-year estimate ±776 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	34,079 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,309 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$56,877 2020–2024 ACS 5-year estimate ±6,411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,073 2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$132,500 2020–2024 ACS 5-year estimate ±12,819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	50.4 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79763
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+39.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+77.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 38–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79763. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.9	65	40%	+25.9
Restaurant Opportunity Score	67.1	67	35%	+23.5
Market Momentum Score	70.9	71	25%	+17.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,174	92	40%	+36.7
Median household income (ACS)	56,877	25	40%	+9.8
Households (ACS)	13,679	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	39.3	77	35%	+26.9
Restaurants per 10,000 residents (lower = more room)	11.1	68	25%	+17.0
Population (ACS)	35,174	92	20%	+18.4
Median household income (ACS)	56,877	25	20%	+4.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	18.2	76	50%	+38.0
10-year restaurant growth	39.3	77	30%	+23.0
20-year restaurant growth	25.8	50	20%	+9.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

Mexican 48 · Latin American (other) 16 · Southwestern / Tex-Mex 16 · Coffee 11 · American 9 · Dessert 8 · Bakery 7 · Ice cream / frozen desserts 7 · Seafood 7 · Chicken / wings 6 · Pizza 6 · Sandwiches 5 · Burgers 4 · Juice / smoothies 4 · Cajun, Creole, Southern 2 · Asian 1 · BBQ 1 · Italian 1 · Noodles / ramen / pho 1 · Peruvian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 74 · Quick service 28 · Dessert 11 · Bakery 8 · Café 8 · Bar 6 · Casual dining 6 · Coffee shop 6 · Food truck 6 · Juice, smoothie, tea 4 · Delivery-focused 2 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Andy Bakery	Bakery · Dessert	Bakery · Dessert	6706 W 22nd St	open
Antojitos El Bajio	Restaurant (service type not stated)	Mexican · Burgers	7060 W 16th St	open
Antojitos La Fresita	Restaurant (service type not stated) · Food truck · Casual dining	American	17700 W 20 IH	open
Barbwire N Lace	Bar		2001 W 16th St	open
Behavioral Management	Coffee shop · Quick service · Dessert	Coffee · Ice cream / frozen desserts	1027 Whitaker Ave	open
Blue Bell Creameries Blue Bell Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1551 Windcrest Rd	open
Boomtown Babes Espresso	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	2635 N County Rd W	open
Brunch And Munch Eatery And Creperie	Restaurant (service type not stated)		818 N County Rd W	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · Cajun, Creole, Southern	1705 N County Rd W	open
Carnitas El Peque	Restaurant (service type not stated) · Casual dining	Mexican · American	3601 W 8th St	open
Chivitos Restaurant	Restaurant (service type not stated)	Latin American (other) · Mexican	1089 S Moss Ave	open
Chunky Monkey Saloon	Bar		5246 W 16th St	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Sandwiches · Chicken / wings	10490 I-20	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1336 N. County Road W.	open
Clamamos & more	Restaurant (service type not stated)	Seafood	221 N Moss Ave	open
Clamatos Los Gachos	Restaurant (service type not stated)	Mexican	1609 N County Rd W	open
Country Kitchen	Restaurant (service type not stated)	American	3210 W 16th St	open
Da Snackery	Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop	Juice / smoothies · Coffee	1921 Redondo Ave	open
Decoty Coffee Co	Café	Coffee	902 S County Rd W	open
Delicias Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	716 W 8th St	open
Dellco Commercial Kitchens	Restaurant (service type not stated)		4143 W 16th St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1801 Linda Ave Suite 100	open
Doughboy's Cafe	Café · Casual dining	Coffee · American	1621 W 10th St	open
Dulceria Liz	Dessert		820 W Clements St	open
Dunkin'	Café	Coffee	5934 W Interstate 20	open
El Burrito Place	Restaurant (service type not stated) · Food truck	Mexican	3203 W 2nd St	open
El Junior's Taqueria	Food truck · Juice, smoothie, tea	Juice / smoothies · Mexican	915 S County Rd W	open
El Rey del Sabor latino	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	17501 Interstate 20 Frontage Rd	open
El rincon de gina	Restaurant (service type not stated)	Mexican	914 Graham Ave	open
Emilios Paleteria	Dessert	Dessert · Mexican · Ice cream / frozen desserts	1217 S Crane Ave	open
Farmer Brothers	Coffee shop	Coffee	2017 W 7th St	open
Guadalajara Grill	Restaurant (service type not stated)		901 N County Rd W	open
Jaby Gaby	Quick service	Mexican · Burgers	1803 N County Rd W	open
Jack 'N' Jill Donuts Jack 'N' Jill Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	2631 N County Rd W	open
Jack in the Box	Quick service		2672 N County Rd W	open
Jalisco's Cafe	Café	Mexican · Southwestern / Tex-Mex · Coffee	2281 Linda Ave	open
Jalisco's Drive-In	Restaurant (service type not stated) · Quick service	Mexican	350 FM 1936	open
Jaliscos To Go	Restaurant (service type not stated) · Quick service	Mexican	700 N County Rd W	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	5934 Interstate 20 Frontage Rd	open
Jordy's Cafe	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1320 N County Rd W	open
Jose Chuy's #2	Restaurant (service type not stated)	Mexican · Latin American (other)	826 W Clements St	open
JumBurrito JumBurrito	Quick service	Mexican · Southwestern / Tex-Mex	2411 N County Rd W	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1713 N. County Road W	open
La Burreria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2511 N County Rd W	open
La Cabana Mexican Drive Thru	Restaurant (service type not stated)	Mexican · Latin American (other)	6005 W 16th St	open
La Casita	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1301 W 13th St	open
La Cerve del Chihuas	Restaurant (service type not stated)	Mexican · Latin American (other)	10429 W Paula Rd	open
La Cevicheria Y Mas	Restaurant (service type not stated)	Seafood · Peruvian · Latin American (other)	2600 FM 1936	open
La Esperanza Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1511 N County Rd W	open
La Esquinita Comida Casera	Delivery-focused · Restaurant (service type not stated)	Mexican	9891 W 18th St	open
La Flor De Odessa Taqueria y Panaderia	Bakery	Bakery · Mexican · Latin American (other)	601 S Crane Ave	open
La Gordita Loca	Quick service · Restaurant (service type not stated)	Mexican	1401 S Crane Ave	open
La Maroma Mexican Restaurant	Food truck	Southwestern / Tex-Mex · Mexican	443 S Moss Ave	open
La Paletera	Dessert	Ice cream / frozen desserts	1701 N County Rd W	open
La Paz Tortilla Factory	Restaurant (service type not stated)	Mexican	1112 S Crane Ave	open
La Promesa - Vero Chef	Quick service · Food truck	Mexican	116 N Peachtree Ave	open
La Toreada Taco House 1	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9336 W 16th St	open
La Victoria Mexican Food Truck	Restaurant (service type not stated)	Mexican	2400 S Moss Ave	open
Laredo Taco Company	Restaurant (service type not stated)		1350 S County Road W	open
Laredo Taco Company	Restaurant (service type not stated)		3210 W 16th Street	open
Laredo Taco Company	Restaurant (service type not stated)		807 Fm 1936	open
Limon con Chile	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1001 W 10th St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1619 N County Rd W	open
Little House Pollos	Restaurant (service type not stated)	Chicken / wings	802 W 8th St	open
Loncheria Palo Verde	Food truck		750 S Tripp Ave	open
Long John Silver's	Restaurant (service type not stated)	Seafood	1418 W. County Rd.	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood · American	1418 W South County Rd	open
Los Alacranes # 2 Odessa	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1700 N Fortune 500 Ave	open
Los chupapis drive thru	Bar · Restaurant (service type not stated)		6039 W 16th St	open
Los Toxicos Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	3101 Interstate 20 Service Rd	open
Love Donuts	Bakery · Dessert	Dessert · Bakery		open
Mango Tango	Dessert	Dessert · Ice cream / frozen desserts	1219 W 10th St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	2635 N County Rd W	open
Mariscos Las Palmas	Bar	Mexican · Seafood	818 N County Rd W	open
Marquez Bakery of Odessa Marquez Bakery Arlington	Bakery · Restaurant (service type not stated)	Bakery · Mexican	620 N County Rd W	open
Mcdonald's	Restaurant (service type not stated)		1901 N County Rd W	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1901 S County Rd W FM 1882	open
Mejor Que Nada	Restaurant (service type not stated)	Mexican	809 Harless Ave	open
Mi Salsa	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	802 W 8th St	open
Nelly's Tamales and Mexican Food	Restaurant (service type not stated) · Casual dining	Mexican · American	1525 N Knox Ave	open
Neon Tiger Coffee	Coffee shop · Café	Coffee	1659 N County Rd W	open
Noticias. D Odessa	Restaurant (service type not stated)	Mexican · Seafood	221 N Moss Ave	open
Paleteria Dulce Tentacion	Dessert	Ice cream / frozen desserts · Dessert	200 Walmart Ct	open
Payen's Tamales	Restaurant (service type not stated)	Mexican · Latin American (other)	9010 W 16th St	open
Pho House West County	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	2421 N County Rd W Ste C	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2260 Linda Ave Suite 105 Suite 105	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2625 N Country Rd. W Ector	open
PizzaHut Bistro Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	2625 N County Rd W	open
Refreskeria Don Clamato	Restaurant (service type not stated) · Bar	Mexican	1003 S Crane Ave	open
Rosa's Cafe Rosa's Cafe	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1701 N County Rd W	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	2313 North County Road West	open
Stars Drive-In Stars Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1402 N County Rd W	open
Stars Restaurant #3, Odessa, Texas, Llc	Restaurant (service type not stated)		1402 N County Rd W	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2450 West Loop 338	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2633 W County Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	820 N. County Road	open
Sugar Mama Sweets	Bakery	Bakery	Buchanan Neighborhood	open
Sugarrae's	Dessert · Bakery	Dessert · Ice cream / frozen desserts	1 Star Cir	open
Super Pollo	Quick service	Mexican · BBQ	802 W 8th St	open
taco 16th street WEST	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9336 W 16th St	open
Taco Villa Taco Villa Fanatics	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1910 N County Rd W	open
TACOS EL GUERO	Restaurant (service type not stated)	Mexican	1225 S Crane Ave	open
Taqueria El Gallo De Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	1919 N County Rd W	open
Taqueria Guadalajara	Quick service · Restaurant (service type not stated)	Mexican	1301 S Crane Ave	open
Taquizas Altos De Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7060 W 16th St	open
The Human Bean The Human Bean	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2425 FM 1936	open
Vaqueros Over the Fire	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2000 N County Rd W	open
Walmart Bakery	Bakery	Bakery	2450 W Loop 338	open
West Texas Valve & Pipe Team	Juice, smoothie, tea	Juice / smoothies	5700 I-20 W	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1613 N County Rd W	open
World Center Antojitos & Cantina	Bar · Restaurant (service type not stated) · Casual dining		14521 W University Blvd	open
Burger King Burger King	Quick service	Burgers · American	1625 N County Rd W	closed
Mi Casa	Restaurant (service type not stated)	Mexican	1301 N County Rd W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	22	—	—	—	1	SIC1987
1995	22	21	—	—	—	1	SIC1987
1996	23	21	—	—	—	2	SIC1987
1997	25	23	—	—	—	2	SIC1987
1998	28	26	8	16	1	2	NAICS1997
1999	31	29	10	17	2	2	NAICS1997
2000	29	26	6	17	3	3	NAICS1997
2001	30	29	6	20	3	1	NAICS1997
2002	34	31	8	19	4	3	NAICS1997
2003	32	31	9	20	2	1	NAICS2002
2004	29	29	9	18	2	—	NAICS2002
2005	30	30	8	20	2	—	NAICS2002
2006	32	32	10	20	2	—	NAICS2002
2007	34	34	9	23	2	—	NAICS2002
2008	27	27	8	19	—	—	NAICS2007
2009	29	29	9	20	—	—	NAICS2007
2010	30	30	10	20	—	—	NAICS2007
2011	30	29	10	19	—	1	NAICS2007
2012	32	31	13	18	—	1	NAICS2012
2013	30	28	8	19	1	2	NAICS2012
2014	31	28	8	20	—	3	NAICS2012
2015	28	26	8	18	—	2	NAICS2012
2016	27	27	8	19	—	—	NAICS2012
2017	29	29	7	21	—	—	NAICS2017
2018	34	33	10	22	—	—	NAICS2017
2019	36	34	12	21	—	—	NAICS2017
2020	38	36	13	22	—	—	NAICS2017
2021	37	34	9	23	—	—	NAICS2017
2022	34	33	9	21	3	—	NAICS2022
2023	41	39	12	23	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79763. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79764	4.5 mi	25	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.