BMIE Market 79764

Ector County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,013 2020–2024 ACS 5-year estimate ±1,802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,037 2020–2024 ACS 5-year estimate ±625 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,725 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,724 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,170 2020–2024 ACS 5-year estimate ±8,163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$898 2020–2024 ACS 5-year estimate ±272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$143,500 2020–2024 ACS 5-year estimate ±46,019 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	54.5 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79764
Restaurants per 10,000 residents	9.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+31.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+56.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+47.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+31.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 28–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79764. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.74, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.4	67	40%	+27.0
Restaurant Opportunity Score	73.8	74	35%	+25.8
Market Momentum Score	79.8	80	25%	+20.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,013	87	40%	+34.7
Median household income (ACS)	65,170	39	40%	+15.6
Households (ACS)	10,037	86	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	56.3	85	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	9.3	75	25%	+18.8
Population (ACS)	27,013	87	20%	+17.3
Median household income (ACS)	65,170	39	20%	+7.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	31.6	84	50%	+41.9
10-year restaurant growth	56.3	85	30%	+25.6
20-year restaurant growth	47.1	62	20%	+12.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (145)

By cuisine

Mexican 46 · American 21 · Southwestern / Tex-Mex 14 · Dessert 13 · Latin American (other) 11 · Burgers 9 · Coffee 8 · Ice cream / frozen desserts 8 · Bakery 7 · BBQ 6 · Seafood 6 · Breakfast 4 · Cajun, Creole, Southern 3 · Hot dogs 3 · Chicken / wings 2 · Juice / smoothies 2 · Pizza 2 · Steakhouse 2 · Sandwiches 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 89 · Quick service 21 · Dessert 17 · Food truck 17 · Bar 16 · Bakery 9 · Café 7 · Casual dining 4 · Coffee shop 4 · Juice, smoothie, tea 3 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
360 World Cantina	Bar		14521 W University Blvd	open
69th Street Hitchin' Post LLC	Bar		6821 N Golder Ave	open
A La Mex	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4119 N County Rd W	open
Abby's Clamatos	Restaurant (service type not stated)	Mexican · Seafood	11300 W 42nd St	open
Alfredo's Paleteria	Dessert	Ice cream / frozen desserts	410 W University Blvd	open
Alfredo's Paleteria	Dessert	Mexican · Ice cream / frozen desserts · Dessert	410 W University Blvd	open
Andy’s Japanese Cuisine	Food truck		6405 W University Blvd	open
Antojitos yolys	Quick service	Mexican	8860 W University Blvd	open
B & R Downhole Services LLC	Restaurant (service type not stated)		4400 Bryan Rd	open
Basic Cafe Yukon road Odessa TX	Bakery · Dessert · Café	Dessert · Coffee · Breakfast · Bakery	2201 Yukon Rd	open
Basin Wing Company	Restaurant (service type not stated)		5230 W University Blvd	open
Bayou Crawfish and Catering	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood	4219 N County Rd W	open
Better Burger	Quick service	Burgers · American	10155 W University Blvd	open
Big Daddy Zanes	Bar		6840 W University Blvd	open
BJ's Drive-In	Restaurant (service type not stated)	Burgers · American	3021 N Golder Ave	open
Black Angus Home	Restaurant (service type not stated)	Steakhouse	3611 N Vega Ave	open
Brook's Snowball Factory	Dessert · Restaurant (service type not stated)	Dessert	8856 W Riggs Dr	open
Candy Paleteria y Neveria	Dessert	Dessert · Ice cream / frozen desserts	7191 W University Blvd	open
Casa De Barro Restaurante	Restaurant (service type not stated)	Breakfast · Mexican · Latin American (other)	6496 W University Blvd	open
Chicking Grill	Restaurant (service type not stated) · Quick service	Mexican · Chicken / wings	2402 W University Blvd	open
Chubby's Takos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4918 N Moss Ave	open
Cocina De Loore	Restaurant (service type not stated)	Mexican	5901 Golder Ave	open
Country Cafe	Restaurant (service type not stated)	American · Cajun, Creole, Southern	10161 W University Blvd	open
Cowgirl Clamatos Drive Thru	Food truck · Quick service	Hot dogs		open
Coyote Grill and Bar	Restaurant (service type not stated)	BBQ	5710 N County Rd W	open
Crisp Bread Witch	Bakery	Bakery	1131 W 42nd St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	720 W University Blvd 720 W University Blvd	open
Daqs - Ritas & Brew	Coffee shop	Coffee	100 W Yukon Rd	open
Dicake Odessa	Dessert · Bakery	Dessert · Bakery	6062 W University Blvd	open
Dickey's Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	6105 E Highway 191	open
Dickey's Barbecue Pit Dickey's Barbecue Pit National	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2701 N County Rd W	open
Dogos Vicky	Quick service · Restaurant (service type not stated)		3734 N Planet Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	9001 W University Blvd	open
Doughnuts Days - Yukon Rd, Odessa	Bakery · Dessert · Café	Dessert · Coffee	2201 Yukon Rd	open
DQ Grill & Chill DQ Grill & Chill	Quick service		720 W University Blvd	open
Dumplins Y Amigos	Restaurant (service type not stated)	Mexican · Latin American (other)	401 W 42nd St	open
Dunkin' Dunkin'	Quick service		4200 TX-302	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4200 TX-302	open
EL 915	Food truck	Mexican	W University Blvd	open
El Aguachile Restaurant Y Bar	Restaurant (service type not stated)	Seafood	2901 N FM 1936	open
El Camaron Pelaoo	Restaurant (service type not stated)	Seafood · Mexican	8761 W University Blvd	open
El Colega	Food truck · Restaurant (service type not stated)	Latin American (other)	4990 W University Blvd	open
El Dorado Cafe	Restaurant (service type not stated) · Café	Mexican · Coffee	10663 W University Blvd	open
El mero mero hotdogero	Restaurant (service type not stated)	Hot dogs · American	9033 W University Blvd	open
El oeste paleteria	Dessert	Ice cream / frozen desserts · Latin American (other)	8761 W University Blvd	open
El Pariente Restaurant	Restaurant (service type not stated)	Mexican	8468 W University Blvd	open
El Taco Express	Restaurant (service type not stated)	Mexican · Latin American (other)	1127 W University Blvd	open
El Taco Loco Birrieria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2745 FM 1936	open
El Tio Guu	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	3008 N Moss Ave	open
Elotes los compitas	Restaurant (service type not stated)		12054 W University Blvd	open
Fat Heads Meats & Catering	Restaurant (service type not stated)		5261 W 42nd St	open
Fat Jacks Bakery	Bakery · Dessert	Bakery · Dessert · American	309 W Yukon Rd	open
Fileros	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6291 W University Blvd	open
GordiBuena	Food truck	Mexican	6070 W University Blvd	open
Gorditas estilo Juárez	Restaurant (service type not stated) · Food truck	Mexican	10517 W University Blvd	open
Haskell Restaurant Group 3 Llc	Restaurant (service type not stated)		2701 N County Rd W	open
HTeaO HTeaO	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	3018 Kermit Hwy	open
Jack N Jill Donuts Jack 'N' Jill Donuts	Bakery · Dessert	Dessert · Bakery	7191 W University Blvd	open
Jalisco’s Tortillería	Restaurant (service type not stated)		4096 W University Blvd	open
Jokers Saloon	Bar		6009 N Golder Ave	open
Jones Bar Den	Bar		4809 W 42nd St	open
Judy K's Kountry Kitchen	Restaurant (service type not stated)	American · Breakfast	7010 N County Rd W	open
Kneading Faith Sourdough Bread & Bakery	Bakery · Food truck	Bakery	2807 Catalina Dr	open
La Bodega Quick Stop	Restaurant (service type not stated)	Mexican	FM 1936	open
La Boquillita Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	12355 W Treva Dr	open
LA CARIBEÑA	Bar		2802 N County Rd W	open
La carreta de Chepita Food Truck	Food truck · Restaurant (service type not stated)	Latin American (other)	6021 W 42nd St	open
La Fondita del West	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	11810 W 42nd St	open
La Jamaica	Restaurant (service type not stated)	Mexican · Latin American (other)	6405 W University Blvd	open
La Jugueria frescura y sabor	Juice, smoothie, tea	Juice / smoothies · Vegetarian	6070 W University Blvd	open
La Morena	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7018 N County Rd W	open
La Patrona mexican food llc	Restaurant (service type not stated)		9033 W University Blvd	open
La Salsita pinchi	Restaurant (service type not stated)	Mexican	8761 W University Blvd	open
La supuer torta de odessa Tx	Restaurant (service type not stated) · Quick service · Casual dining	American	Miss y universidad	open
La Toreada Taco House	Restaurant (service type not stated)	Mexican · Latin American (other)	308 W University Blvd	open
La Veracruzana	Restaurant (service type not stated)	Mexican	9020 W University Blvd	open
Lapa Lapa	Restaurant (service type not stated) · Casual dining	Mexican · American	6070 W University Blvd	open
Lapa Lapa	Restaurant (service type not stated) · Bar	Mexican	2400 W University Blvd	open
Laredo Taco Company	Restaurant (service type not stated)		10510 West 42nd St	open
Laredo Taco Company	Restaurant (service type not stated)		101 W Yukon Rd	open
Laredo Taco Company	Restaurant (service type not stated)		7801 W University Blvd	open
Laredo Taco Company	Restaurant (service type not stated)		4020 Kermit Highway	open
Las Rosas Burritos,Tortas y algo mas.	Food truck · Quick service	Mexican	3734 N Planet Ave	open
Leo & July Gameroom	Bar		5505 W University Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	9000 W University Blvd	open
Mana Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1135 W University Blvd	open
Mango Tango	Dessert	Ice cream / frozen desserts · Dessert	4119 N County Rd W	open
Maribea	Dessert	Dessert	7200 Sprague Rd	open
Mariscos el sinaloita	Restaurant (service type not stated)	Mexican · Seafood	3500 N Moss Ave	open
Mateo's Bakery	Food truck · Bakery	Mexican · Bakery	6080 W University Blvd	open
McAlister's Deli McAlister's Deli	Specialty food shop · Quick service	Sandwiches · American	2744 N County Rd W	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1347 W University Blvd	open
Mexi-cali hotdogs burgers & More	Restaurant (service type not stated)	Burgers · Hot dogs · American	5230 W University Blvd	open
Mi Cabanita	Restaurant (service type not stated)	Breakfast	5901 Golder Ave	open
Mi Frontera Es Ojinaga	Restaurant (service type not stated) · Casual dining	Mexican · American	3905 FM 1936	open
Monster Burgers	Restaurant (service type not stated) · Quick service	Burgers	6201 W University Blvd	open
Montezuma Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	3051 N Westgate Ave	open
Muddah's Cookies & Burgers	Restaurant (service type not stated)		5230 W University Blvd	open
Papa's secret snow cones	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	357 W Hillmont Rd	open
Pepedens Mariscos	Restaurant (service type not stated)	Mexican · Seafood	8005 W University Blvd	open
Pojo's Restaurant	Restaurant (service type not stated)	American	2880 Kermit Hwy	open
Pollos asados el saborsito	Restaurant (service type not stated)	Mexican · Chicken / wings	8817 W University Blvd	open
Polos Mexican Food and Alonsos Sports Bar	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	7501 W University Blvd	open
Que Tal Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	10532 W University Blvd	open
R&B’s Tacos Y Mas	Food truck · Restaurant (service type not stated)	Mexican	11714 W University Blvd	open
Rickys burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1109 W 68th St	open
Ronnys Bar and Grill	Casual dining · Bar			open
Shelly's Place	Bar			open
Sid & Sam’s Original Steakhouse	Restaurant (service type not stated)	Steakhouse · Southwestern / Tex-Mex · American	1353 W University Blvd	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	7725 W University Blvd	open
Soup Man	Restaurant (service type not stated)		2751 N County Rd W	open
Stars Drive-In Stars Drive-In	Quick service · Restaurant (service type not stated)		9012 W University Blvd	open
Stars Restaurant #4, Odessa, Texas, Llc	Restaurant (service type not stated)		9012 W University Blvd	open
Sun-Cafe	Café · Coffee shop	Coffee	1341 W University Blvd	open
Suson Corportion	Restaurant (service type not stated)		1353 W University Blvd	open
TacoNtodo express	Food truck		9876 University Blvd	open
Tacos & Salsas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6070 W University Blvd	open
Tacos al Vapor “ Los Cuates”	Food truck · Restaurant (service type not stated)		5201 W University Blvd	open
Tacos el antro	Quick service		6868 W University Blvd	open
Tacos el Richi	Food truck		9420 W University Blvd	open
Taquería 614 CUU	Restaurant (service type not stated)	Mexican	9833 University Blvd	open
Taqueria Los 3 Potrillos de Jalisco	Food truck	Mexican	207 W 42nd St	open
Taqueria Papaya cocina Mexicana	Food truck	Mexican	12054 W University Blvd	open
Taqueria Zapotlanejo	Food truck · Quick service	Mexican	410 W University Blvd	open
Ten Four Lounge	Bar	American	5619 N Golder Ave	open
Texas Burger Texas Burger	Restaurant (service type not stated)	Burgers · American	7546 W University Blvd	open
The Burger Barn Odessa LLC	Restaurant (service type not stated)	Burgers · American	5984 N Seward Ave	open
The Cool Zone	Dessert · Juice, smoothie, tea · Café	Juice / smoothies · Coffee	5994 W University Blvd	open
The COWBOYS' Back Porch	Restaurant (service type not stated)	American	8110 Skyline Ave	open
The Meltdown	Restaurant (service type not stated)		105 W 42nd St	open
The Meltdown	Restaurant (service type not stated)	Burgers	105 W 42nd St	open
The Messengers Club House	Bar		4933 W 42nd St	open
The Rose Bar B Q	Catering	BBQ · American	4740 University Blvd	open
The Sports Bar	Bar		5850 W University Blvd SUITE #130	open
The White Cow bar	Bar		9033 W University Blvd	open
Tita's Mexican Restaurant	Restaurant (service type not stated)		2880 Kermit Hwy	open
Tripitas Gorditas Elotes Maturin	Restaurant (service type not stated) · Other		9876 W University Blvd	open
Triple A Donut	Bakery · Dessert	Dessert	6496 W University Blvd	open
True Texas BBQ True Texas BBQ	Restaurant (service type not stated)	BBQ · American	2501 W University Blvd	open
Twist Off Saloon	Bar		3000 FM 1936	open
W. Odessa Sdi 6115 A Limited Partnership	Restaurant (service type not stated)		7725 W University Blvd	open
Wagon Wheel Bar-B-Que	Restaurant (service type not stated)	BBQ	10161 W University Blvd	open
Winebrew22	Bar		308 W University Blvd Unit B	open
Yolis Paleteria	Dessert	Ice cream / frozen desserts · Dessert	5850 W University Blvd	open
Brewskies	Restaurant (service type not stated)		2802 N County Rd W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	19	—	—	—	3	SIC1987
1995	17	14	—	—	—	3	SIC1987
1996	20	17	—	—	—	3	SIC1987
1997	24	21	—	—	—	3	SIC1987
1998	26	21	13	8	—	3	NAICS1997
1999	26	23	14	8	1	1	NAICS1997
2000	27	24	13	10	1	1	NAICS1997
2001	22	18	12	6	—	2	NAICS1997
2002	24	19	10	8	1	3	NAICS1997
2003	23	17	8	9	—	4	NAICS2002
2004	26	19	10	8	1	5	NAICS2002
2005	29	20	10	10	—	6	NAICS2002
2006	31	20	9	10	1	7	NAICS2002
2007	32	21	10	9	2	8	NAICS2002
2008	35	22	9	10	3	9	NAICS2007
2009	35	21	11	9	1	10	NAICS2007
2010	32	20	10	9	1	8	NAICS2007
2011	28	15	8	7	—	9	NAICS2007
2012	28	17	9	8	—	7	NAICS2012
2013	29	16	9	7	—	9	NAICS2012
2014	26	16	9	7	—	6	NAICS2012
2015	25	17	9	8	—	4	NAICS2012
2016	24	14	8	6	—	5	NAICS2012
2017	24	15	8	7	—	6	NAICS2017
2018	26	19	10	9	—	4	NAICS2017
2019	28	21	11	10	—	3	NAICS2017
2020	30	23	10	12	—	3	NAICS2017
2021	31	22	10	9	3	4	NAICS2017
2022	37	30	17	10	3	4	NAICS2022
2023	35	25	11	11	3	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79764. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79763	4.5 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.