BMIE Market 79836

El Paso County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,711 2020–2024 ACS 5-year estimate ±1,056 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,277 2020–2024 ACS 5-year estimate ±311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,772 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,733 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,003 2020–2024 ACS 5-year estimate ±4,107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,104 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$115,500 2020–2024 ACS 5-year estimate ±22,590 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	19.3 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79836
Restaurants per 10,000 residents	1.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+150.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	96 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79836. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.86, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.5	51	40%	+20.2
Restaurant Opportunity Score	67.5	67	35%	+23.6
Market Momentum Score	96.3	96	25%	+24.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,711	67	40%	+26.8
Median household income (ACS)	59,003	28	40%	+11.2
Households (ACS)	2,277	63	20%	+12.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	150	95	35%	+33.4
Restaurants per 10,000 residents (lower = more room)	13.0	60	25%	+15.1
Population (ACS)	7,711	67	20%	+13.4
Median household income (ACS)	59,003	28	20%	+5.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 96 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	150	95	30%	+28.6
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Mexican 9 · Coffee 4 · Latin American (other) 4 · Pizza 3 · Italian 2 · Juice / smoothies 2 · Seafood 2 · American 1 · BBQ 1 · Breakfast 1 · Dessert 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 17 · Café 4 · Casual dining 4 · Bar 3 · Food truck 3 · Coffee shop 2 · Juice, smoothie, tea 2 · Dessert 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Banderas Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	13201 Alameda Ave	open
Birriería Gardel	Restaurant (service type not stated)	Mexican · Latin American (other)	Darrington Rd	open
Blessed Beans Coffee Co.	Coffee shop · Café	Coffee	12301 Alameda Ave	open
Cafe Ole	Café	Mexican · Latin American (other) · Coffee	100 San Elizario Rd	open
Chi Town 915	Food truck · Restaurant (service type not stated)	Seafood	12332 Tellurite Dr	open
Coffee Waffle	Café · Coffee shop	Coffee · Breakfast	13178 Alameda Ave	open
Cotton Eyed Joe's Restaurant Cotton Eyed Joe's	Restaurant (service type not stated) · Casual dining	Mexican · American	1591 FM1110	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	1590 FM 1110	open
El Charro Panzón	Food truck · Restaurant (service type not stated)		12332 Alameda Ave	open
Flicks	Restaurant (service type not stated)	Pizza · Italian	12800 Alameda Ave	open
Gorditas La Masita	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	100 S San Elizario Rd	open
Indian Cliffs Ranch	Restaurant (service type not stated)	Steakhouse	3450 S Fabens Carlsbad Rd	open
La Indita Tortillería	Restaurant (service type not stated)	Mexican · Latin American (other)	12301 Alameda Ave	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	1590 Clint cut-off Rd	open
Los Comales	Restaurant (service type not stated)		100 San Elizario Rd Ste A	open
Mamacitas Restaurant & Bar	Bar · Casual dining	Mexican	1580 Clint	open
Mariscos y Tacos el Guero de Culiacan	Restaurant (service type not stated)	Seafood · Mexican	13178 Alameda Ave	open
Nutrition for life	Juice, smoothie, tea	Juice / smoothies	13178 Alameda Ave	open
Queen & King's Pizza Clint	Restaurant (service type not stated)	Pizza · Italian	100 San Elizario Rd	open
Roosters Dog House	Bar · Casual dining			open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	12800 Alameda Suite C	open
Tasties frozen deserts	Dessert	Dessert · Ice cream / frozen desserts	13178 Alameda Ave	open
Tiki Twins	Food truck · Restaurant (service type not stated)	Mexican	12080 Alameda Ave	open
Water Tower Patio Bar and Food Truck Park	Bar · Casual dining		12439 B Alameda Ave	open
West Texas Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	100 S San Elizario Rd ste j	open
Wienerschnitzel	Restaurant (service type not stated)	Hot dogs	1885 North Fabens Road	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	1	—	—	1	—	NAICS1997
1999	2	1	—	1	—	—	NAICS1997
2000	2	1	—	1	—	—	NAICS1997
2001	3	2	—	2	—	—	NAICS1997
2002	3	2	2	—	—	—	NAICS1997
2003	2	2	2	—	—	—	NAICS2002
2004	3	3	3	—	—	—	NAICS2002
2005	1	1	1	—	—	—	NAICS2002
2006	1	1	1	—	—	—	NAICS2002
2007	1	1	1	—	—	—	NAICS2002
2008	2	2	2	—	—	—	NAICS2007
2009	2	2	2	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	3	3	2	1	—	—	NAICS2007
2012	4	4	3	1	—	—	NAICS2012
2013	4	4	3	1	—	—	NAICS2012
2014	2	2	1	1	—	—	NAICS2012
2015	3	3	2	1	—	—	NAICS2012
2016	5	5	3	2	—	—	NAICS2012
2017	5	5	3	—	—	—	NAICS2017
2018	5	5	—	3	—	—	NAICS2017
2019	7	6	3	3	—	—	NAICS2017
2020	7	6	3	3	—	—	NAICS2017
2021	9	8	5	3	—	—	NAICS2017
2022	8	8	5	3	—	—	NAICS2022
2023	10	10	5	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79836. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79849	2.8 mi	5	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.