BMIE Market 79906
El Paso County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 5,917 2020–2024 ACS 5-year estimate ±576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,458 2020–2024 ACS 5-year estimate ±171 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 4,374 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 1,212 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $56,044 2020–2024 ACS 5-year estimate ±4,628 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 21.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,488 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | Data source not yet connected |
| Land area | 4.5 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79906 |
| Restaurants per 10,000 residents | 9.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +550.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +333.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 15 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 57 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 46 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 83 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 79906. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.45, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 45.7 | 46 | 40% | +18.3 |
| Restaurant Opportunity Score | 50.2 | 50 | 35% | +17.6 |
| Market Momentum Score | 82.7 | 83 | 25% | +20.7 |
Consumer Market Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 5,917 | 63 | 40% | +25.3 |
| Median household income (ACS) | 56,044 | 23 | 40% | +9.2 |
| Households (ACS) | 1,458 | 56 | 20% | +11.2 |
Restaurant Opportunity Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 30 | 71 | 35% | +24.8 |
| Restaurants per 10,000 residents (lower = more room) | 22.0 | 33 | 25% | +8.1 |
| Population (ACS) | 5,917 | 63 | 20% | +12.6 |
| Median household income (ACS) | 56,044 | 23 | 20% | +4.6 |
Market Momentum Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 30 | 83 | 50% | +41.6 |
| 10-year restaurant growth | 30 | 71 | 30% | +21.3 |
| 20-year restaurant growth | 550 | 99 | 20% | +19.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (40)
By cuisine
American 7 · Sandwiches 7 · Bakery 4 · Coffee 4 · Dessert 3 · Mexican 3 · Pizza 3 · Steakhouse 3 · Asian 2 · Burgers 2 · Chicken / wings 2 · Japanese 2 · Juice / smoothies 2 · Vietnamese 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · Ice cream / frozen desserts 1 · Indian 1 · Italian 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1
By type
Quick service 20 · Restaurant (service type not stated) 19 · Bakery 4 · Bar 4 · Dessert 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Casual dining 2 · Café 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Auntie Anne's Auntie Anne's | Bakery · Restaurant (service type not stated) · Quick service | Bakery | 1613 Pleasonton Rd Suite B-108 | open |
| Banda Burrito | Restaurant (service type not stated) | Mexican | 1613 Pleasanton Road Suite B-10 | open |
| Bubby Brew Coffee | Coffee shop | Coffee | 5566 Schenck St | open |
| Buffalo Wild Wings Buffalo Wild Wings | Quick service · Bar · Casual dining | Pizza · American | 1617 Pleasonton Road, Suite G-101 | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 7120 Airport Rd | open |
| Cattleman's Steakhouse at Indian Cliffs Ranch Cattleman's Steakhouse At Indian Cliffs Ranch | Quick service | Steakhouse · Indian | open | |
| Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches | 1613 Marshall Rd Ste 1613 | open |
| Charleys Philly Steaks | Restaurant (service type not stated) | Sandwiches | 1613 Marshall Rd Ste 1613 | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 1617 Pleasonton Rd | open | |
| Cinnabon Cinnabon | Bakery · Quick service · Dessert | Bakery · Dessert | 1613 Pleasanton Road Suite 8-108 Ft. Bliss TX | open |
| Cox's Bakery & Doughnut Shop | Bakery · Dessert | Bakery · Dessert | 1735 Marshall Rd | open |
| Cupbop - Korean BBQ in a Cup | Restaurant (service type not stated) · Quick service | BBQ | 1618 Pleasonton Rd | open |
| Edge of Texas Steakhouse & Sln | Restaurant (service type not stated) | Steakhouse | 3 Butterfield Trail Blvd | open |
| Flagstone Foods | Restaurant (service type not stated) · Quick service | 10 Zane Grey St | open | |
| Happy's Irish Pub | Bar | British / Irish pub food | 1618 Pleasonton Rd | open |
| Home Sweet Bakes | Bakery · Dessert | Bakery · Dessert | 5207 Kearny Loop A | open |
| Manchu Wok | Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts · Chinese | 1611 Marshall Rd | open |
| Mug Life Coffee | Coffee shop | Coffee | 6629 Scott Ave | open |
| Muscle Maker Grill | Restaurant (service type not stated) | 1613 Pleasonton Rd | open | |
| Pho Hoa Pho Hoa | Restaurant (service type not stated) | Vietnamese · Asian | 1613 Pleasonton Rd Ste b-133 | open |
| Pho Hoa & Jazen Tea | Juice, smoothie, tea | Tea / bubble tea · Vietnamese | Haan Rd | open |
| Pirer Paper Pizza | Quick service · Restaurant (service type not stated) | Pizza | open | |
| Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 196 Cassidy Rd | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 1724 Marshall Rd | open |
| Ready First Warrior Restaurant (DFAC) | Casual dining · Restaurant (service type not stated) | American | 20226 Eagle St | open |
| Sarku Japan Sarku Japan | Quick service | Japanese · Asian | 1613 Pleasonton Rd Ste B - 125 | open |
| Sbarro Sbarro | Quick service | Pizza · Italian | 1614 Pleasanton Rd Suite B109 | open |
| Sea Queen’s Cafe N Burger Points | Quick service · Café | Coffee | 1085 Ward Road | open |
| Smashburger Smashburger | Quick service | Burgers · American | 1611 Haan Rd | open |
| Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) · Bar | Juice / smoothies | 1613 Pleasonton Rd Ste B-131 | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) · Bar | Juice / smoothies | 1613 Pleasanton Road (Military Base), Ste B-131 | open |
| Starbucks Coffee Company Starbucks | Quick service · Coffee shop · Restaurant (service type not stated) | Sandwiches · Mexican · Coffee · American | 1613 Marshall Rd | open |
| Subway | Other | Sandwiches | 7100 Airport Rd | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1333 Cassidy Rd @ Marshall | open |
| Subway Subway | Quick service | Sandwiches | 1611 Haan Rd, AAFESS Food Court | open |
| Subway Subway | Quick service | Sandwiches | New AAFES Mini Mall #4, AAFES Food Court | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | American · Steakhouse | 1613 Pleasonton Road | open |
| The Pizza Lab | Quick service | 2463 Ward Road | open | |
| The Sushi Place at Fort Bliss | Restaurant (service type not stated) | Japanese · Sushi | 1617 Pleasonton Rd | open |
| Viva Burritos | Quick service | Mexican · Southwestern / Tex-Mex | 7100 Airport Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 3 | 3 | — | — | — | — | SIC1987 |
| 1995 | 2 | 2 | — | — | — | — | SIC1987 |
| 1996 | 4 | 4 | — | — | — | — | SIC1987 |
| 1997 | 4 | 4 | — | — | — | — | SIC1987 |
| 1998 | 4 | 3 | 1 | 1 | — | — | NAICS1997 |
| 1999 | 3 | 3 | 1 | 1 | — | — | NAICS1997 |
| 2000 | 4 | 4 | 2 | 1 | — | — | NAICS1997 |
| 2001 | 3 | 3 | 2 | 1 | — | — | NAICS1997 |
| 2002 | 1 | 1 | — | 1 | — | — | NAICS1997 |
| 2003 | 2 | 2 | 1 | 1 | — | — | NAICS2002 |
| 2004 | 2 | 2 | 1 | 1 | — | — | NAICS2002 |
| 2005 | 1 | 1 | 1 | — | — | — | NAICS2002 |
| 2006 | 3 | 3 | 1 | 2 | — | — | NAICS2002 |
| 2007 | 5 | 5 | 1 | 4 | — | — | NAICS2002 |
| 2008 | 3 | 3 | — | 3 | — | — | NAICS2007 |
| 2009 | 4 | 4 | — | 4 | — | — | NAICS2007 |
| 2010 | 4 | 4 | — | 4 | — | — | NAICS2007 |
| 2011 | 6 | 6 | 3 | 3 | — | — | NAICS2007 |
| 2012 | 10 | 10 | 5 | 5 | — | — | NAICS2012 |
| 2013 | 11 | 10 | 5 | 5 | — | 1 | NAICS2012 |
| 2014 | 10 | 9 | 4 | 5 | — | 1 | NAICS2012 |
| 2015 | 13 | 11 | 5 | 6 | — | 2 | NAICS2012 |
| 2016 | 14 | 13 | 5 | 8 | — | 1 | NAICS2012 |
| 2017 | 12 | 11 | 3 | 8 | — | — | NAICS2017 |
| 2018 | 10 | 10 | 3 | 7 | — | — | NAICS2017 |
| 2019 | 12 | 11 | 4 | 7 | — | — | NAICS2017 |
| 2020 | 12 | 11 | 4 | 7 | — | — | NAICS2017 |
| 2021 | 13 | 12 | 4 | 8 | — | — | NAICS2017 |
| 2022 | 14 | 13 | 3 | 10 | — | — | NAICS2022 |
| 2023 | 14 | 13 | 3 | 9 | — | — | NAICS2022 |