BMIE Market 79911

El Paso County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,192 2020–2024 ACS 5-year estimate ±1,722 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,654 2020–2024 ACS 5-year estimate ±683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,565 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	582 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$122,713 2020–2024 ACS 5-year estimate ±25,173 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,453 2020–2024 ACS 5-year estimate ±308 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$342,300 2020–2024 ACS 5-year estimate ±15,604 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79911
Restaurants per 10,000 residents	6.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+200.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+1,400.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,400.0% DERIVED: 2006 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 11–21) FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +1.0 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	85 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	81 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	99 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79911. Projection: linear trend v1, fitted 2010–2023, +1.0 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.9	79	40%	+31.5
Restaurant Opportunity Score	80.9	81	35%	+28.3
Market Momentum Score	99.4	99	25%	+24.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,192	71	40%	+28.4
Median household income (ACS)	122,713	91	40%	+36.5
Households (ACS)	3,654	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	1,400	100	35%	+35.0
Restaurants per 10,000 residents (lower = more room)	14.7	54	25%	+13.4
Population (ACS)	10,192	71	20%	+14.2
Median household income (ACS)	122,713	91	20%	+18.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 99 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	200	99	50%	+61.9
10-year restaurant growth	1,400	100	30%	+37.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Asian 5 · American 4 · Coffee 4 · Italian 3 · Mexican 3 · Breakfast 2 · Japanese 2 · Pizza 2 · Bakery 1 · BBQ 1 · Burgers 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Indian 1 · Juice / smoothies 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Sushi 1 · Vietnamese 1

By type

Restaurant (service type not stated) 18 · Bar 7 · Casual dining 5 · Café 4 · Coffee shop 2 · Bakery 1 · Brewery / taproom 1 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
7470 Cimarron Market El Paso Texas 79911	Restaurant (service type not stated)		7470 Cimarron Market Ave	open
AJ's Diner	Restaurant (service type not stated)		7470 Cimarron Plz	open
Amor a la Michoacana	Dessert	Ice cream / frozen desserts · Dessert	7456 Cimarron Market Ave	open
Aurellia's Bottle Shop and Brewhouse	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		1620 N Resler Dr	open
Aviators Bar & Grill	Casual dining · Bar		7308 Brays Landing Dr	open
Cafe Italia Cimarron Cafe Italia East	Café · Restaurant (service type not stated)	Italian · Coffee	7456 Cimarron Market Ave	open
China Town	Restaurant (service type not stated)	Chinese · Asian	7451 Paseo del Norte C1-C3	open
Cookie Plug	Restaurant (service type not stated)		7470 Cimarron Market Avenue, Building 8 Suite 300	open
Curry Bowl - Cimarron	Restaurant (service type not stated)	Indian · Asian	7470 Cimarron Market Ave Building 15	open
Dion's Dion's	Restaurant (service type not stated)	Pizza · Italian	7484 Paseo del Norte	open
Grove Brunch Café El Paso West - Healthy Brunch & Signature Cocktails	Café	Breakfast · Coffee · American	7470 Cimarron Market Ave Building 7	open
Gyu-Kaku Japanese BBQ Gyu-Kaku Japanese BBQ	Restaurant (service type not stated)	Japanese · BBQ · Asian	7451 Paseo del Norte Ste E-5	open
Julio's Mexican Food Julio's Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7470 Cimarron Market Ave	open
Kala BajaMed	Restaurant (service type not stated)	Spanish / tapas	7470 Cimarron Market Ave	open
Keg & Brew Craft House Keg & Brew	Bar · Casual dining		7470 Cimarron Market Ave Building 7	open
Los Aguachiles	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	7470 Cimarron Market Ave	open
Lumbre y Sazón	Delivery-focused	Mexican	7405 Black Sage Dr	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	7460 Cimarron Market Ave	open
MUUK’	Coffee shop · Café	Coffee	7456 Cimarron Market Ave	open
Nomel Restaurant	Restaurant (service type not stated)	Breakfast · American	6301 Northern Pass Dr	open
Pho Tre Bien Noodle Bar Pho Tre Bien	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	7456 Cimarron Market Ave Ste B-108	open
Roma Bar	Bar		7460 Cimarron Market Ave Bulding 3	open
Sassy Sandys Sweets	Bakery	Bakery	7782 Enchanted Ridge Dr	open
Sunny's Sushi Cimarron Sunny's Sushi Viscount	Restaurant (service type not stated)	Japanese · Sushi · Asian	7460 Cimarron Market Ave Ste 100	open
The Blue Mule Outfitters	Restaurant (service type not stated)	American	7470 Cimarron Market Ave	open
The Overpour	Bar · Casual dining		7456 Cimarron Market Ave	open
The Union Draft House	Casual dining · Bar · Restaurant (service type not stated)		7470 Cimarron Plz Building 18, Suite 100	open
Toastique Toastique	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	7470 Cimarron Plz	open
Toro Burger Bar - Cimarron Toro Burger Bar	Bar	Burgers · American	7456 Cimarron Market Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2006	1	1	1	—	—	—	NAICS2002
2009	1	1	1	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2013	1	1	1	—	—	—	NAICS2012
2014	3	2	—	1	1	1	NAICS2012
2015	1	1	1	—	—	—	NAICS2012
2016	1	1	1	—	—	—	NAICS2012
2017	3	—	—	—	—	—	NAICS2017
2018	6	5	3	—	—	—	NAICS2017
2019	4	3	—	—	—	—	NAICS2017
2020	8	6	3	—	—	—	NAICS2017
2021	10	8	5	—	—	—	NAICS2017
2022	13	10	5	—	3	—	NAICS2022
2023	19	15	8	—	5	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79911. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79835	3.5 mi	28	2023
79821	4.7 mi	16	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.