BMIE Market 79922

El Paso County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,800 2020–2024 ACS 5-year estimate ±892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,696 2020–2024 ACS 5-year estimate ±354 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,935 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,132 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$106,003 2020–2024 ACS 5-year estimate ±15,021 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.2 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,076 2020–2024 ACS 5-year estimate ±203 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$350,200 2020–2024 ACS 5-year estimate ±50,196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.1 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79922
Restaurants per 10,000 residents	12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+46.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+214.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+175.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79922. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.28, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.0	73	40%	+29.2
Restaurant Opportunity Score	57.2	57	35%	+20.0
Market Momentum Score	82.7	83	25%	+20.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,800	65	40%	+26.0
Median household income (ACS)	106,003	85	40%	+33.8
Households (ACS)	2,696	66	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	22.2	65	35%	+22.8
Restaurants per 10,000 residents (lower = more room)	32.4	18	25%	+4.5
Population (ACS)	6,800	65	20%	+13.0
Median household income (ACS)	106,003	85	20%	+16.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	46.7	89	50%	+44.3
10-year restaurant growth	22.2	65	30%	+19.5
20-year restaurant growth	214.3	95	20%	+18.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Mexican 15 · American 7 · Latin American (other) 6 · Coffee 4 · Dessert 4 · Southwestern / Tex-Mex 4 · BBQ 3 · Chicken / wings 3 · Pizza 3 · Breakfast 2 · Burgers 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Asian 1 · Bakery 1 · Cajun, Creole, Southern 1 · Italian 1 · Japanese 1 · Sandwiches 1 · Seafood 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 34 · Bar 10 · Quick service 7 · Casual dining 5 · Dessert 4 · Café 3 · Bakery 2 · Coffee shop 2 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
204 Mills Llc	Restaurant (service type not stated)		150 E Sunset Rd	open
2Ten Coffee Roasters	Coffee shop · Café	Coffee · Breakfast	145 E Sunset Rd D-100	open
33 Bar & Music	Bar		3998 Doniphan Dr	open
Aki Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	145 E Sunset Rd A-100	open
Amazing donuts hot & fresh Kolaches # Doniphan	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Breakfast	4000 Doniphan Dr	open
Antojitos Garcia	Restaurant (service type not stated)	Mexican	3996 Doniphan Dr	open
Ardovino's Pizza 5 Ardovino's Pizza 150 Sunset	Restaurant (service type not stated)	Pizza · Italian	100 E Sunset Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	929 Sunland Park Dr	open
Buhos Cantina	Bar		3998 Doniphan Dr	open
Canos Bar	Bar		3480 Doniphan Dr	open
Catrina Bar	Bar	Mexican		open
Chase The Taste	Casual dining · Restaurant (service type not stated)	American	145 E Sunset Rd	open
Chuco Chile Co.	Restaurant (service type not stated) · Casual dining · Bar	Mexican	145 E Sunset Rd Suite C-400	open
Crunch & Chill	Dessert	Dessert · Ice cream / frozen desserts	145 E Sunset Rd	open
Csc Sugar	Dessert · Bakery	Dessert · Bakery	4656 Ripley Dr	open
Distrito Sunset	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	145 E Sunset Rd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	5076 Doniphan Drive	open
Don Carbon Don Carbón	Restaurant (service type not stated)	Chicken / wings · BBQ	1050 Sunland Park Dr	open
Dos Amigos Kitchen	Restaurant (service type not stated)		1055 Sunland Park Dr G	open
El Caribe	Restaurant (service type not stated)	Seafood	1055 Sunland Park Dr Ste G	open
Express smoothie bar	Juice, smoothie, tea	Juice / smoothies	1971 Frederick Street	open
Gasoline Rays Dive Bar	Bar		4907 Crossroads Dr Ste F	open
Gorditas Tony's	Restaurant (service type not stated)	Mexican · Latin American (other)	1055 Sunland Park Dr	open
Johnnys Pit Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	4768 Doniphan Dr	open
La Malinche La Malinche Zaragosa & Rojas	Café	Mexican · Latin American (other) · Coffee	3910 Doniphan Dr	open
La Taquería Tradicional	Restaurant (service type not stated)	Mexican	1050 Sunland Park Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1085 Sunland Park Dr	open
Los Crudos	Restaurant (service type not stated)	Mexican	3910 Doniphan Dr	open
Mamita's Kitchen	Food truck · Restaurant (service type not stated) · Catering		4048 Doniphan Dr	open
McDonald's McDonald's	Quick service	Burgers · American	1080 Sunland Park Dr	open
Mundo's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	4006 Doniphan Dr	open
Nine Hundred Bar & Grill	Restaurant (service type not stated)		900 Sunland Park Dr	open
Pollo Al Mezquite	Restaurant (service type not stated)	Mexican	3998 Doniphan Dr	open
Pollo Feliz Pollo Feliz El Paso Texas	Restaurant (service type not stated)	Mexican · Chicken / wings	3930 Doniphan Dr	open
Rita's Burritos Rita's Burritos - El Paso - West	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	4907 Crossroads Dr Bldg B	open
Rosa's Cantina	Bar	Mexican	3454 Doniphan Dr	open
S C D C Inc	Restaurant (service type not stated)		145 E Sunset Rd Ste F200 Pmb 290	open
Sofi's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	4907 Crossroads Dr	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)		3930 Doniphan Dr	open
State Line	Restaurant (service type not stated)	BBQ · American	1222 Sunland Park Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1050 Sunland Park Dr Suite P-200	open
Sunset Bodega	Restaurant (service type not stated) · Bar · Casual dining	American	145 E Sunset Rd Ste F-200	open
The Blend	Juice, smoothie, tea	Juice / smoothies	145 E Sunset Rd Ste E100	open
The Kitchen At 150 Sunset	Coffee shop · Restaurant (service type not stated)	American · Coffee	150 E Sunset Rd	open
The Mustard Seed Café and Amigos Garden	Café	Coffee	201 E Sunset Rd	open
The Silo Bar	Bar · Restaurant (service type not stated) · Casual dining		145 E Sunset Rd	open
Twin Peaks Twin Peaks Restaurants	Casual dining · Restaurant (service type not stated) · Bar		955 Sunland Park Dr	open
Vegetarian Society of El Paso	Restaurant (service type not stated)	Vegetarian	4903 Love Rd	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	911 Sunland Park Dr	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1050 Sunland Park Dr. Suite P-100	open
Yvonne's Cantina & Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	4772 Doniphan Dr	open
Alfresco Restaurant Llc	Restaurant (service type not stated)	Mexican	150 E Sunset Rd	closed
Taco Shop	Restaurant (service type not stated)	Mexican	145 E Sunset Rd Ste B300	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	11	10	—	—	—	1	SIC1987
1996	14	13	—	—	—	1	SIC1987
1997	12	10	—	—	—	2	SIC1987
1998	13	9	5	2	2	2	NAICS1997
1999	10	5	2	2	1	2	NAICS1997
2000	13	8	4	3	1	2	NAICS1997
2001	9	5	2	2	1	2	NAICS1997
2002	12	8	5	2	1	2	NAICS1997
2003	12	7	4	2	1	3	NAICS2002
2004	11	8	2	5	1	2	NAICS2002
2005	12	8	2	5	1	2	NAICS2002
2006	13	10	2	7	1	2	NAICS2002
2007	9	8	3	4	1	—	NAICS2002
2008	13	12	6	5	1	—	NAICS2007
2009	13	12	6	6	—	—	NAICS2007
2010	13	11	3	7	1	1	NAICS2007
2011	14	12	4	8	—	1	NAICS2007
2012	19	17	8	9	—	1	NAICS2012
2013	20	18	9	9	—	1	NAICS2012
2014	20	18	9	9	—	1	NAICS2012
2015	18	15	9	6	—	1	NAICS2012
2016	17	14	8	6	—	1	NAICS2012
2017	21	18	11	7	—	—	NAICS2017
2018	19	15	10	5	—	—	NAICS2017
2019	23	19	14	5	—	—	NAICS2017
2020	21	17	13	4	—	—	NAICS2017
2021	19	17	13	4	—	—	NAICS2017
2022	22	20	16	3	—	—	NAICS2022
2023	25	22	18	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79922. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
88063	0.8 mi	4	2023
79912	2.9 mi	225	2023
79902	3.9 mi	88	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.