BMIE Market 88063
Doña Ana County, New Mexico · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 10,881 2020–2024 ACS 5-year estimate ±954 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,387 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,799 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,567 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $41,975 2020–2024 ACS 5-year estimate ±4,605 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $888 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $115,500 2020–2024 ACS 5-year estimate ±16,140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.2 sq mi Census Gazetteer 2020 |
| Restaurants | 4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88063 |
| Restaurants per 10,000 residents | 4.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 4 (range 2–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 41 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 45 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 30 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 88063. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Mexico and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 45.5 | 45 | 40% | +18.2 |
| Restaurant Opportunity Score | 44.6 | 45 | 35% | +15.6 |
| Market Momentum Score | 29.9 | 30 | 25% | +7.5 |
Consumer Market Score: 45 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 10,881 | 72 | 40% | +28.8 |
| Median household income (ACS) | 41,975 | 7 | 40% | +2.9 |
| Households (ACS) | 3,387 | 69 | 20% | +13.7 |
Restaurant Opportunity Score: 45 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -20 | 14 | 35% | +4.8 |
| Restaurants per 10,000 residents (lower = more room) | 3.7 | 96 | 25% | +24.0 |
| Population (ACS) | 10,881 | 72 | 20% | +14.4 |
| Median household income (ACS) | 41,975 | 7 | 20% | +1.5 |
Market Momentum Score: 30 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -20 | 13 | 50% | +6.5 |
| 10-year restaurant growth | -20 | 14 | 30% | +4.1 |
| 20-year restaurant growth | 300 | 97 | 20% | +19.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (23)
By cuisine
Mexican 11 · Latin American (other) 4 · American 2 · Italian 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Bakery 1 · BBQ 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Steakhouse 1
By type
Restaurant (service type not stated) 18 · Bar 2 · Casual dining 2 · Quick service 2 · Bakery 1 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ardovino's Desert Crossing | Restaurant (service type not stated) · Casual dining | Italian · American | 1 Ardovinos Dr | open |
| Belly's Snack Shack | Restaurant (service type not stated) | BBQ · Mexican · Hot dogs | 1999 Appaloosa Dr | open |
| Border Concessions Llc | Restaurant (service type not stated) | 1925 Appaloosa Dr Spc 6 | open | |
| C&C Kids Cafe | Restaurant (service type not stated) · Other | 3907 McNutt Rd | open | |
| Carlos Bakery | Bakery | Bakery · Mexican · Latin American (other) | 2101 McNutt Rd | open |
| Casa Nostra Pizzeria | Restaurant (service type not stated) | Pizza · Mexican | 3907 McNutt Rd | open |
| Corralito Steak House Casino Sunland Park | Restaurant (service type not stated) | Steakhouse | 1200 Futurity Dr | open |
| El Burro Viejo Mobil | Restaurant (service type not stated) | Latin American (other) · Mexican | 200 Yucca Dr | open |
| El Merendero | Restaurant (service type not stated) | Mexican | 1071 Country Club Rd | open |
| Green Life Nutrition | Casual dining | American | 1675 McNutt Rd | open |
| King Joe's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1675 McNutt Rd | open |
| La Cocina del Ganadero | Restaurant (service type not stated) | Mexican | 100 Cattlemen Dr | open |
| Lazaro's Flautas | Quick service | Mexican · Latin American (other) | 2703 McNutt Rd | open |
| Little Kitchen | Restaurant (service type not stated) · Quick service | 1340 McNutt Rd | open | |
| Los Monchis | Restaurant (service type not stated) · Bar | 532 El Cerro Ct | open | |
| M & M' Snacks | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1809 McNutt Rd | open |
| Mamitas Sno Biz | Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 3891 McNutt Rd | open |
| Megga Yo ParTy House-N-Patio | Bar | 2625 Edgewood Dr | open | |
| Mexican Grub | Delivery-focused · Restaurant (service type not stated) | Mexican | 3907 McNutt Rd | open |
| Nutrition Station NM | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 1155 McNutt Rd | open |
| Taqueria Los Gordos | Restaurant (service type not stated) | Mexican · Latin American (other) | 3873 McNutt Rd | open |
| Tortilleria Sierra | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1324 McNutt Rd | open |
| Border Concessions | Restaurant (service type not stated) | 245 Derby Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 5 | 5 | — | — | — | — | SIC1987 |
| 1995 | 3 | 3 | — | — | — | — | SIC1987 |
| 1996 | 2 | 2 | — | — | — | — | SIC1987 |
| 1997 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1998 | 2 | 1 | — | — | 1 | — | NAICS1997 |
| 1999 | 2 | 1 | — | — | 1 | — | NAICS1997 |
| 2000 | 3 | 2 | 1 | — | 1 | — | NAICS1997 |
| 2001 | 2 | 1 | 1 | — | — | — | NAICS1997 |
| 2002 | 3 | 2 | 1 | 1 | — | — | NAICS1997 |
| 2003 | 2 | 1 | — | 1 | — | — | NAICS2002 |
| 2004 | 4 | 2 | — | 2 | — | — | NAICS2002 |
| 2005 | 8 | 6 | 2 | 2 | 1 | — | NAICS2002 |
| 2006 | 7 | 5 | 1 | 2 | 1 | — | NAICS2002 |
| 2007 | 7 | 5 | 1 | 2 | 1 | — | NAICS2002 |
| 2008 | 8 | 7 | 3 | 3 | — | — | NAICS2007 |
| 2009 | 5 | 5 | 2 | 3 | — | — | NAICS2007 |
| 2010 | 6 | 6 | 3 | 3 | — | — | NAICS2007 |
| 2011 | 5 | 5 | 3 | 1 | 1 | — | NAICS2007 |
| 2012 | 4 | 4 | 2 | 1 | 1 | — | NAICS2012 |
| 2013 | 5 | 5 | 2 | 2 | 1 | — | NAICS2012 |
| 2014 | 3 | 3 | 1 | 2 | — | — | NAICS2012 |
| 2015 | 4 | 4 | 1 | 3 | — | — | NAICS2012 |
| 2016 | 4 | 4 | 2 | 2 | — | — | NAICS2012 |
| 2017 | 5 | 5 | — | 3 | — | — | NAICS2017 |
| 2018 | 5 | 5 | — | 3 | — | — | NAICS2017 |
| 2019 | 6 | 6 | — | 4 | — | — | NAICS2017 |
| 2020 | 3 | 3 | — | — | — | — | NAICS2017 |
| 2021 | 3 | 3 | — | — | — | — | NAICS2017 |
| 2022 | 5 | 5 | 4 | — | — | — | NAICS2022 |
| 2023 | 5 | 4 | — | — | — | — | NAICS2022 |