BMIE Market 83316

Twin Falls County, Idaho · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,456 2020–2024 ACS 5-year estimate ±763 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,879 2020–2024 ACS 5-year estimate ±356 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,626 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,069 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,593 2020–2024 ACS 5-year estimate ±9,310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$915 2020–2024 ACS 5-year estimate ±335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$310,300 2020–2024 ACS 5-year estimate ±46,017 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	293.2 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 83316
Restaurants per 10,000 residents	15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+62.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+116.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 83316. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.30, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Idaho and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 192, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.2	61	40%	+24.5
Restaurant Opportunity Score	57.6	58	35%	+20.2
Market Momentum Score	40.6	41	25%	+10.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,456	71	40%	+28.6
Median household income (ACS)	69,593	46	40%	+18.5
Households (ACS)	3,879	71	20%	+14.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.3	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	12.4	63	25%	+15.7
Population (ACS)	10,456	71	20%	+14.3
Median household income (ACS)	69,593	46	20%	+9.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.1	21	50%	+10.5
10-year restaurant growth	8.3	53	30%	+15.8
20-year restaurant growth	62.5	72	20%	+14.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (41)

By cuisine

Mexican 6 · American 4 · Pizza 4 · Coffee 3 · Dessert 3 · Bakery 2 · Burgers 2 · Italian 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Caribbean 1 · Chinese 1 · Greek 1 · Latin American (other) 1 · Middle Eastern 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 23 · Bar 5 · Dessert 4 · Quick service 4 · Coffee shop 3 · Winery / distillery / taproom 3 · Bakery 2 · Café 2 · Food truck 2 · Brewery / taproom 1 · Casual dining 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
208 Caffeinate	Coffee shop · Café	Coffee	705 US-30	open
Addy's Awesome Slushie Shack	Dessert	Dessert	718 Main St	open
Agn Llc	Restaurant (service type not stated)		113 Broadway Ave S	open
Arctic Circle Arctic Circle Fry Sauce - THE Original!	Restaurant (service type not stated)	Burgers · American	606 Broadway Ave S	open
Black Bear Tavern	Bar		19789 US-30	open
Broadway Java	Coffee shop	Coffee	500 Broadway Ave S	open
Cedar Draw Cider	Winery / distillery / taproom · Bar		20305 Highway 30	open
China Dragon	Restaurant (service type not stated)	Chinese	127 Broadway Ave S	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	715 US-30	open
GPA's BBQ	Food truck		19789 N 1100 E	open
Gramma's Country Pie Shop	Dessert	Dessert	1000 Burley Ave	open
High Country Coffee Company, LLC	Coffee shop · Café	Coffee	500 Broadway Ave S	open
Holesinsky Vineyard and Winery	Winery / distillery / taproom		1498 Valley Steppe Dr	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	102 Clear Lakes Rd	open
I Ching by Von	Restaurant (service type not stated)	Greek · Middle Eastern		open
Jackson's Kountry Korner	Restaurant (service type not stated)	American	1101 Broadway Ave N	open
Juanita's Tacos And More	Restaurant (service type not stated)	Mexican · Breakfast · Southwestern / Tex-Mex	631 Broadway Ave S	open
Kanaka Bistro	Restaurant (service type not stated)		125 Broadway Ave S	open
Kiss Me Sips & Sweets Boutique	Dessert		921 Main St	open
La Cabanita Mex 5	Restaurant (service type not stated)	Mexican	113 BROADWAY Ave S	open
La Plaza	Restaurant (service type not stated)	Mexican	1206 Main St	open
Magic Valley Brewing	Brewery / taproom		208 Broadway Ave N	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	706 Us Hwy 30	open
Old Home Cooking	Restaurant (service type not stated)	American	1000 Burley Ave	open
Papa Kelsey's	Restaurant (service type not stated)		1014 Main St	open
Pizza Planet	Restaurant (service type not stated)	Pizza · Italian	720 Main St	open
Slow Rise And Shine Sourdough	Bakery	Bakery	514 Sawtooth Ave	open
Snyder Winery	Winery / distillery / taproom · Restaurant (service type not stated) · Bar		4060 N 1200 E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	713 Hwy 30	open
Succeed NT	Restaurant (service type not stated)	Caribbean	1745 Cove Creek Rd	open
Taco Maker Jake's	Restaurant (service type not stated)		715 Highway 30	open
Tacos El Korita	Restaurant (service type not stated)	Mexican · Latin American (other)	1051 Warren St	open
The Rolling Pin Bakery	Bakery · Dessert	Bakery · Dessert	128 Broadway Ave S	open
TJ's Lounge	Bar		112 Broadway Ave S	open
Tractors Grille	Restaurant (service type not stated)		127 Broadway Ave S	open
Train Station Pizza	Restaurant (service type not stated)	Italian · Pizza	20079 US-30	open
Trouts Saloon	Bar		113 Broadway Ave N	open
TWN Flames	Restaurant (service type not stated) · Casual dining	American	809 Main St	open
Vaquero Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Spanish / tapas · Mexican	1003 Main St	open
Western Mercantile & Dry Goods	Specialty food shop · Quick service	Sandwiches	1025 Burke St	open
Yassy's Taqueria	Food truck	Mexican	102 Clear Lakes Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	6	—	—	—	2	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	10	7	—	—	—	3	SIC1987
1998	10	8	5	3	—	2	NAICS1997
1999	12	8	5	2	1	3	NAICS1997
2000	11	8	5	2	—	2	NAICS1997
2001	9	7	5	1	1	1	NAICS1997
2002	8	5	2	3	—	1	NAICS1997
2003	11	8	4	4	—	1	NAICS2002
2004	11	9	5	4	—	1	NAICS2002
2005	12	10	6	4	—	1	NAICS2002
2006	9	7	4	3	—	1	NAICS2002
2007	12	10	6	4	—	1	NAICS2002
2008	14	12	8	4	—	1	NAICS2007
2009	12	11	6	5	—	1	NAICS2007
2010	16	15	8	7	—	1	NAICS2007
2011	17	16	10	6	—	1	NAICS2007
2012	14	13	7	5	1	1	NAICS2012
2013	13	12	6	5	1	1	NAICS2012
2014	14	12	6	6	—	2	NAICS2012
2015	16	14	8	6	—	2	NAICS2012
2016	15	13	7	6	—	2	NAICS2012
2017	16	14	7	6	—	—	NAICS2017
2018	16	14	7	7	—	—	NAICS2017
2019	18	15	7	6	—	—	NAICS2017
2020	20	17	9	6	—	—	NAICS2017
2021	20	17	8	7	—	—	NAICS2017
2022	17	14	5	6	3	—	NAICS2022
2023	16	13	7	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 83316. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.