BMIE Market 83404

Bonneville County, Idaho · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,500 2020–2024 ACS 5-year estimate ±1,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,386 2020–2024 ACS 5-year estimate ±511 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,606 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,725 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,103 2020–2024 ACS 5-year estimate ±7,272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,070 2020–2024 ACS 5-year estimate ±108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$394,300 2020–2024 ACS 5-year estimate ±16,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.0 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 83404
Restaurants per 10,000 residents	18.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+58.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+145.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	58 (range 52–64) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	43 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 83404. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Idaho and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 192, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.6	78	40%	+31.0
Restaurant Opportunity Score	59.6	60	35%	+20.9
Market Momentum Score	42.9	43	25%	+10.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,500	87	40%	+34.8
Median household income (ACS)	82,103	65	40%	+25.9
Households (ACS)	9,386	84	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	19.6	38	25%	+9.5
Population (ACS)	27,500	87	20%	+17.4
Median household income (ACS)	82,103	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.6	24	50%	+12.0
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	58.8	70	20%	+14.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (104)

By cuisine

Coffee 18 · American 14 · Asian 13 · Mexican 13 · Bakery 9 · Dessert 9 · Sandwiches 8 · Ice cream / frozen desserts 6 · Juice / smoothies 6 · Pizza 6 · Burgers 5 · Chinese 5 · Japanese 5 · Latin American (other) 4 · Sushi 4 · Chicken / wings 3 · Italian 3 · Southwestern / Tex-Mex 3 · BBQ 2 · Breakfast 2 · Hot dogs 2 · Korean 2 · Thai 2 · Brazilian 1 · Healthy / salads / bowls 1 · Indian 1 · Noodles / ramen / pho 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 57 · Quick service 24 · Café 13 · Coffee shop 13 · Dessert 13 · Bakery 9 · Juice, smoothie, tea 7 · Casual dining 4 · Buffet 2 · Specialty food shop 2 · Bar 1 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
Abracadabras	Restaurant (service type not stated) · Café	Breakfast · Coffee	2040 Channing Way	open
Aguas Maria	Restaurant (service type not stated)	Mexican · Latin American (other)	3192 S 25th E	open
Arby's Arby's	Quick service	Sandwiches · American	2130 E 17 Th St	open
Bajio Mexican Grill	Restaurant (service type not stated)	Mexican	3000 S 25th E	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	1253 E 17th St	open
Black Bear Diner Black Bear Diner	Casual dining · Restaurant (service type not stated)	American	1610 E 17th St	open
Blue Hashi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2894 S 25th E	open
Boba Luv	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Tea / bubble tea · Coffee	3630 S 25th E	open
Brio Bowls By Keiko	Restaurant (service type not stated)	Breakfast	2087 E 17th St	open
Burly Burger Burly Burger	Restaurant (service type not stated)	Burgers · American	3484 S 25th E	open
Candy Shop	Dessert	Dessert	2300 E 17th St #1159	open
Canton Restaurant	Restaurant (service type not stated)	Chinese · Asian	2173 E 17th St	open
Captain's Cove	Restaurant (service type not stated)	Seafood	2040 Channing Way	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2310 E 17TH ST	open
Casa Cafe	Café · Coffee shop	Coffee	3406 S 25th E	open
Chef Shane's Perspective	Restaurant (service type not stated)	Spanish / tapas	3192 S 25th E	open
Chicken Shanty Idaho Falls	Quick service · Restaurant (service type not stated)	Chicken / wings	2090 E 17th St	open
Chinese Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	1646 E 17th St	open
Chipotle Mexican Grill Chipotle	Quick service		2310 E 17th St	open
Clean Juice	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	3337 Valencia Dr	open
Crispy Cones - Idaho Falls Crispý Cones	Dessert	Dessert · Ice cream / frozen desserts	3512 S 25th E	open
Cupbop	Restaurant (service type not stated)	Korean · BBQ · Asian	3460 S 25th E	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	1562 E 17th St	open
Dawg on Grill	Quick service	Hot dogs · Sandwiches	530 E 17th St	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Dessert	Dessert · Bakery	1225 E 17th St	open
Dee Kitchen	Restaurant (service type not stated)	Asian · Vietnamese · Thai	2994 S 25th E	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	2090 E 17th St	open
Dixie's Diner	Casual dining	American	2150 Channing Way	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	830 E 17th St	open
Elevate Bake Shop	Bakery · Dessert	Bakery · Dessert	1900 Channing Way	open
Evergreen China Buffet \| Chinese	Buffet	Chinese · Asian	2223 E 17th St	open
Fuji Sushi and Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2625 S 25th E	open
Gabby’s Frozen Delights	Dessert	Ice cream / frozen desserts	2099 E 17th St	open
Gandolfo's New York Deli	Specialty food shop · Quick service	Sandwiches	1685 S Woodruff Ave	open
Garcia's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2180 E 17th St	open
Garcia's Street Taco & Pelona's Fruit Oasis	Restaurant (service type not stated)	Mexican · Latin American (other)	3000 S 25th E	open
Hardback Coffee Cafe	Coffee shop	Coffee	540 E 17th St	open
Idaho Falls, ID (Idaho Falls 2) Dutch Bros. Coffee	Coffee shop · Café	Coffee	830 E. 17th Street	open
Jalisco's on 17th	Restaurant (service type not stated)	Mexican · Latin American (other)	2107 E 17th St	open
Jamba Juice Jamba	Juice, smoothie, tea · Quick service	Juice / smoothies · Healthy / salads / bowls	2300 E 17th St	open
Java Espress Java Espress	Coffee shop · Café	Coffee	1510 E 17th St	open
Java Espress Java Espress	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2139 E 17th St	open
Java Express	Coffee shop	Coffee	508-570 E 17th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	3108 S 25th E	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	680 East 17th Street	open
Kiwi Loco	Dessert	Dessert	3198 S 25th E	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1520 E Sunnyside Rd	open
La Fonda Mexican Buffet	Buffet	Mexican	1635 S Woodruff Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2075 E 17th St	open
Los Originales del rancho	Restaurant (service type not stated)	Mexican · Hot dogs · Burgers	S Woodruff Ave	open
Lucy's New York Style Pizzeria Lucy's New York Style Pizzeria - IDAHO FALLS	Restaurant (service type not stated)	Pizza · Italian	2770 S 25th E	open
MD's Dinky Donuts	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	2300 E 17th St	open
Mongolian Grill	Restaurant (service type not stated) · Casual dining	Asian · American	2153 E 17th St	open
New Hong Kong Restaurant	Restaurant (service type not stated)	Chinese · Asian	1820 Jennie Lee Dr	open
Ninja's Lunch Box	Restaurant (service type not stated)	Japanese	1635 S Woodruff Ave	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	1870 S 25th E	open
Orange Julius	Restaurant (service type not stated)		2300 E 17th St Spc 103	open
Original Thai 2	Restaurant (service type not stated)		752 E 17th St	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	2820 South 25th Street E	open
Papa Kelsey's Pizza & Subs	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	2285 E 17th St	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	1600 East 17th Street	open
Papa Tom's Pizza	Restaurant (service type not stated)	Pizza · Italian	1830 S Woodruff Ave	open
Perkins at 2000 Channing Way Idaho Falls, ID Perkins	Restaurant (service type not stated)	American	2000 Channing Way	open
Perkins Restaurant & Bakery Perkins American Food Co.	Restaurant (service type not stated) · Bakery	American · Bakery	2000 Channing Way	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2250 E 17th St	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Potandon Produce	Restaurant (service type not stated)		3242 S Woodruff Ave	open
Pretzelmaker Pretzelmaker	Bakery · Restaurant (service type not stated) · Quick service	Bakery	2300 E 17th St	open
Puerto Escondido Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1902 Jennie Lee Dr	open
Rodizio Grill - Idaho Falls	Restaurant (service type not stated) · Dessert	Brazilian	2394 E Sunnyside Rd	open
Sam's Club Cafe Sam's Club	Café · Coffee shop	Coffee · American	700 E 17th St	open
Sbarro	Quick service		2300 E 17th St	open
Sizzler Sizzler Family Steak House	Restaurant (service type not stated)	Steakhouse · Chinese · American	2380 E 17th St	open
Soda Bar	Restaurant (service type not stated) · Other		Idaho Falls Dental Group, 2300 E 17th St	open
Soda Tsunami	Café	Coffee	3153 Eagle Dr	open
Son Latino & Pelonas Nite Club	Bar		KB's Idaho Falls, 3000 S 25th E	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	900 E 17th St	open
Sub Zero Ice Cream Idaho Falls	Dessert	Ice cream / frozen desserts	3104 Hitt Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	995 E 17th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2220 Channing Way	open
Subway Restaurants	Quick service		3100 Channing Way	open
Sushi Time	Restaurant (service type not stated)	Japanese · Sushi · Asian	3448 S 25th E	open
Sweeto Burrito	Restaurant (service type not stated)	Mexican	2090 E 17th St	open
Taco Bell Taco Bell	Quick service	Mexican	982 E. 17th Street	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	2740 South Hitt Road	open
Tacos Izcalli	Restaurant (service type not stated)	Mexican	530 E 17th St	open
Tandoori Oven	Restaurant (service type not stated) · Casual dining	Indian · American	3204 S 25th E	open
Taqueria Garibaldi.	Food truck	Mexican	2300 E 17th St	open
Taqueria Tepechi	Restaurant (service type not stated)		2161 E 17th St	open
Teton Healthy Hub	Juice, smoothie, tea	Juice / smoothies	2071 E 17th St	open
Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	752 E 17th St	open
The Cookie Place	Bakery	Bakery	2087 E 17th St	open
The Drink Factory	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies		open
The Guardian Bake Shop	Bakery · Dessert	Bakery · Dessert	2095 E 17th St	open
The Porky Korean	Restaurant (service type not stated)	Korean · Asian	3090 S 25th E	open
Triple S Inc	Restaurant (service type not stated)		2130 E 17th St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	3492 S 25th E	open
Villa Coffehouse	Coffee shop	Coffee	3102 S 25th E	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	830 E 17th St	open
Winger's Roadhouse Grill	Restaurant (service type not stated)	American	2770 S 25th E	open
Wingstop Wingstop	Quick service	Chicken / wings · American	3198 S. 25th E	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Coffee shop · Restaurant (service type not stated)	Japanese · Coffee · Sushi · Asian	590 E 17th St	open
Zeppe's Italian Ice & Frozen Custard Zeppe's Harrisville	Dessert	Ice cream / frozen desserts · Dessert	1505 E 17th St	open
Donatos Pizza Red Robin Gourmet Burgers	Restaurant (service type not stated)	Pizza · American · Burgers	2450 E 17th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	22	—	—	—	—	SIC1987
1995	19	19	—	—	—	—	SIC1987
1996	27	27	—	—	—	—	SIC1987
1997	29	28	—	—	—	1	SIC1987
1998	26	26	8	13	4	—	NAICS1997
1999	30	30	11	13	5	—	NAICS1997
2000	32	32	14	14	3	—	NAICS1997
2001	36	36	16	16	3	—	NAICS1997
2002	36	36	13	18	4	—	NAICS1997
2003	35	34	9	20	4	—	NAICS2002
2004	31	30	11	14	4	—	NAICS2002
2005	32	29	14	12	3	—	NAICS2002
2006	36	33	16	13	4	—	NAICS2002
2007	41	39	17	17	4	1	NAICS2002
2008	45	43	19	19	4	1	NAICS2007
2009	40	38	16	17	4	1	NAICS2007
2010	42	39	17	17	4	2	NAICS2007
2011	44	40	17	17	5	2	NAICS2007
2012	49	46	20	17	8	—	NAICS2012
2013	51	48	22	17	8	—	NAICS2012
2014	51	48	20	18	9	—	NAICS2012
2015	56	53	22	20	10	—	NAICS2012
2016	54	52	21	21	9	—	NAICS2012
2017	54	53	22	18	12	—	NAICS2017
2018	57	56	25	21	9	—	NAICS2017
2019	60	59	26	22	10	—	NAICS2017
2020	55	54	24	22	7	—	NAICS2017
2021	53	53	25	21	6	—	NAICS2017
2022	52	51	25	18	7	—	NAICS2022
2023	57	54	24	20	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 83404. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
83406	4.2 mi	42	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.