BMIE Market 84042

Utah County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,725 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,368 2020–2024 ACS 5-year estimate ±232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,094 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,608 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$121,275 2020–2024 ACS 5-year estimate ±16,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,563 2020–2024 ACS 5-year estimate ±207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$676,900 2020–2024 ACS 5-year estimate ±29,890 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.9 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84042
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+88.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+240.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 10–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84042. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.11, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.2	79	40%	+31.7
Restaurant Opportunity Score	53.7	54	35%	+18.8
Market Momentum Score	63.8	64	25%	+15.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,725	73	40%	+29.2
Median household income (ACS)	121,275	91	40%	+36.3
Households (ACS)	3,368	69	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.6	21	35%	+7.2
Restaurants per 10,000 residents (lower = more room)	14.5	55	25%	+13.7
Population (ACS)	11,725	73	20%	+14.6
Median household income (ACS)	121,275	91	20%	+18.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30.8	84	50%	+41.8
10-year restaurant growth	-5.6	21	30%	+6.2
20-year restaurant growth	88.9	79	20%	+15.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 8 · Mexican 8 · Sandwiches 6 · Dessert 4 · Bakery 3 · BBQ 3 · Burgers 3 · Coffee 3 · Latin American (other) 3 · Pizza 3 · Chicken / wings 2 · Hawaiian / Pacific 2 · Italian 2 · Brazilian 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 30 · Quick service 7 · Dessert 5 · Bakery 3 · Café 3 · Other 3 · Bar 2 · Coffee shop 2 · Casual dining 1 · Fast casual 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	593 N State St	open
Arctic Circle Arctic Circle Fry Sauce - THE Original!	Quick service	Burgers · American	770 N State St	open
Barbacoa Lindon	Restaurant (service type not stated)	BBQ · Mexican	15 S 180 W	open
Beans & Brews Coffee House Beans & Brews Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	282 N State St	open
Brick Pizza	Restaurant (service type not stated)	Pizza	569 N State St Ste D	open
Buffalo Wild Wings Buffalo Wild Wings	Restaurant (service type not stated)	Chicken / wings	677 N. State Street	open
Chocolate Weapons	Dessert · Quick service		71 S 1380 W	open
Crumbl - Lindon	Dessert	Dessert	677 N State St	open
Dalton's Steakhouse	Restaurant (service type not stated)	Steakhouse · American	131 S State St	open
Elevated Grounds Coffee and Espresso	Coffee shop · Restaurant (service type not stated) · Café	Coffee	333 S 520 W #190	open
Eliane French Bakery	Bakery · Dessert	Bakery · French · Dessert	139 S State St #7	open
FiiZ Drinks	Restaurant (service type not stated)		163 N State St	open
Galilee Grill and Bakery	Restaurant (service type not stated)	Middle Eastern	131 S State St	open
Greek N Go	Restaurant (service type not stated)	Greek	720 N State St	open
Hapa's Ohana Bbq	Restaurant (service type not stated)	Hawaiian / Pacific	133 S State St	open
Juice Press	Bar · Restaurant (service type not stated)		135 S State St Ste 6	open
Leilani's Polynesian Place	Restaurant (service type not stated)	Hawaiian / Pacific	135 S State St	open
Los Hermanos \| Mexican Los Hermanos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	395 N State St	open
Magleby's Fresh	Restaurant (service type not stated) · Fast casual	American · Sandwiches · Healthy / salads / bowls	135 S State St	open
Manhattan Restaurant	Restaurant (service type not stated)	Italian	190 S State St	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	569 N State St Ste C	open
Marley’s Gourmet Sliders	Restaurant (service type not stated)	Burgers · American	555 S Geneva Rd	open
Mi Lindo Guadalajara Lindon	Restaurant (service type not stated)	Mexican · Latin American (other)	133 S State St	open
Oteo	Restaurant (service type not stated)	Mexican	190 S State St	open
Papi's Restaurant	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	139 S State St #9	open
Peet's Coffee and Tea	Restaurant (service type not stated)		585 N State St	open
Spudly Donuts	Bakery · Dessert	Dessert · Bakery	569 N State St	open
State Street Feed And Supply	Restaurant (service type not stated)	American	133 S State St	open
Street Tacos Don Joaquín	Restaurant (service type not stated)	Mexican	131 S State St	open
Subway	Other	Sandwiches	25 S State St	open
Subway	Other	Sandwiches	585 N State St	open
Swig Swig	Dessert	Dessert	290 North State Street	open
Taco Bell	Quick service		25 S State St	open
Taco Bell Taco Bell	Quick service	Mexican	571 N. State Street	open
Taco Burrito Express	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1536 W 200 S	open
Tacos CDMX	Restaurant (service type not stated)	Mexican	569 N State St	open
The Italian Place Cheesesteaks	Other	Sandwiches	569 N State St	open
The Pizza Factory Pizza Factory, Inc.	Restaurant (service type not stated)	Pizza · Italian	291 W 400 N	open
The Smoking Apple	Restaurant (service type not stated)	BBQ · American	70 N State St	open
Via Brazil	Juice, smoothie, tea · Café	Juice / smoothies · Coffee · Brazilian	135 S State St	open
Waffle Love - Lindon	Restaurant (service type not stated)	Chicken / wings	25 S State St	open
Wallaby's Smokehouse	Restaurant (service type not stated)	BBQ	131 S State St	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	585 N State St	open
Wendy's Wendy's	Quick service	Burgers · American	795 N. State Road	open
Wicked Sisters	Bar		139 S State St #9	open
Double H Contractors	Restaurant (service type not stated)		335 S 1250 W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	8	8	3	5	—	—	NAICS1997
1999	9	9	3	6	—	—	NAICS1997
2000	6	6	4	2	—	—	NAICS1997
2001	11	11	7	4	—	—	NAICS1997
2002	9	9	4	4	1	—	NAICS1997
2003	9	9	3	4	2	—	NAICS2002
2004	8	8	3	4	1	—	NAICS2002
2005	10	10	3	6	1	—	NAICS2002
2006	12	12	4	7	1	—	NAICS2002
2007	12	12	5	6	1	—	NAICS2002
2008	13	13	5	8	—	—	NAICS2007
2009	14	14	4	10	—	—	NAICS2007
2010	14	14	4	10	—	—	NAICS2007
2011	18	18	6	12	—	—	NAICS2007
2012	19	18	5	13	—	—	NAICS2012
2013	19	18	4	14	—	—	NAICS2012
2014	16	16	5	11	—	—	NAICS2012
2015	17	17	6	10	1	—	NAICS2012
2016	20	20	7	11	2	—	NAICS2012
2017	18	17	5	10	—	—	NAICS2017
2018	14	13	4	8	—	—	NAICS2017
2019	18	15	5	9	—	—	NAICS2017
2020	15	12	4	7	—	—	NAICS2017
2021	17	15	6	8	—	—	NAICS2017
2022	18	17	7	9	—	—	NAICS2022
2023	18	17	6	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84042. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84057	2.0 mi	85	2023
84059	2.9 mi	12	2023
84097	3.7 mi	69	2023
84062	3.7 mi	58	2023
84058	4.6 mi	59	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.