BMIE Market 84059

Utah County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,616 2020–2024 ACS 5-year estimate ±623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,601 2020–2024 ACS 5-year estimate ±263 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	Data source not yet connected
Housing units	Data source not yet connected
Median household income	$105,271 2020–2024 ACS 5-year estimate ±5,194 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	25.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,851 2020–2024 ACS 5-year estimate ±54 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$532,100 2020–2024 ACS 5-year estimate ±38,772 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.3 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84059
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+0.0% DERIVED: 1996 → 2001, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,100.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–13) FORECAST · linear trend v1 fitted to 1995–2023 (10 points, +0.2 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	83 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84059. Projection: linear trend v1, fitted 1995–2023, +0.2 restaurants per year, r² 0.55, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.6	81	40%	+32.2
Restaurant Opportunity Score	83.0	83	35%	+29.1
Market Momentum Score	57.4	57	25%	+14.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,616	79	40%	+31.7
Median household income (ACS)	105,271	84	40%	+33.7
Households (ACS)	5,601	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 83 (Medium confidence)

Component	Value	Rank	Weight	Adds
Restaurants per 10,000 residents (lower = more room)	6.8	85	25%	+32.7
Population (ACS)	17,616	79	20%	+24.4
Median household income (ACS)	105,271	84	20%	+25.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+29.8
20-year restaurant growth	300	97	20%	+27.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Bakery 5 · Dessert 5 · Coffee 3 · Mexican 3 · Asian 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Pizza 2 · Sushi 2 · Burgers 1 · Chicken / wings 1 · Hawaiian / Pacific 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Vegetarian 1

By type

Restaurant (service type not stated) 18 · Dessert 6 · Bakery 5 · Quick service 3 · Café 2 · Coffee shop 2 · Food truck 1

Name	Type	Cuisine	Address	Status
Aquisito Ecuatorian Food	Restaurant (service type not stated) · Food truck		48 E 630 N	open
Beany's To Go	Coffee shop	Coffee	61 N Geneva Rd	open
Brooker’s Founding Flavors Ice Cream, Vineyard UT	Dessert	Ice cream / frozen desserts · Dessert	568 N Mill Rd	open
Cafe Rio Cafe Rio Mexican Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	596 N Mill Rd #101	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	661 E 450 N	open
Chubby's Cafe Vineyard Chubby's Cafe	Café · Restaurant (service type not stated) · Quick service	Coffee	576 N Mill Rd	open
Cinnaholic Cinnaholic	Bakery · Dessert	Bakery · Vegetarian · Dessert	596 N Mill Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	49 N Geneva Rd	open
Gold Penn Vineyard, Llc	Restaurant (service type not stated)		61 N Geneva Rd	open
Happy Dragon Chinese Express	Restaurant (service type not stated)	Chinese · Asian	783 E Mill Rd	open
Kantuta	Restaurant (service type not stated)	Mexican	67 E 700 N	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	554 N Mill Rd	open
Maile Cake Design	Bakery · Dessert	Bakery · Dessert	688 N 130 E	open
Mo Bettahs Hawaiian Style Food Mo' Bettahs Hawaiian Style Food	Restaurant (service type not stated)	Hawaiian / Pacific	554 N Mill Rd	open
Panda Express	Restaurant (service type not stated)	Chinese	538 N Mill Rd	open
Slab Pizza	Restaurant (service type not stated)	Pizza	568 N Mill Rd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	774 E Mill Rd	open
Subway	Restaurant (service type not stated)	Sandwiches	800 W University Pkwy	open
Swig Swig	Dessert	Dessert	554 N Mill Rd	open
The Cheese Cake Lady	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	116 N Chalk Maple Ln	open
Tsubame Rotating Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	576 N Mill Rd #101	open
Unami	Restaurant (service type not stated)	Japanese · Sushi		open
Vineyard Bakery	Bakery	Bakery	42 W Norway Maple Dr	open
Wendy's	Restaurant (service type not stated)	Burgers	145 N Geneva Rd	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	596 N. Mill Rd, Suite 106	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	4	1	3	—	—	NAICS1997
1999	5	5	2	3	—	—	NAICS1997
2000	2	2	—	2	—	—	NAICS1997
2001	2	1	—	1	—	—	NAICS1997
2020	3	—	—	—	—	—	NAICS2017
2021	6	4	—	—	—	—	NAICS2017
2022	9	7	—	3	—	—	NAICS2022
2023	15	12	3	6	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84059. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84057	2.2 mi	85	2023
84058	2.7 mi	59	2023
84042	2.9 mi	17	2023
84097	4.0 mi	69	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.