BMIE Market 84044

Salt Lake County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,031 2020–2024 ACS 5-year estimate ±50 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,131 2020–2024 ACS 5-year estimate ±426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,524 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,098 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,346 2020–2024 ACS 5-year estimate ±7,869 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,625 2020–2024 ACS 5-year estimate ±185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$376,200 2020–2024 ACS 5-year estimate ±12,291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	81.6 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84044
Restaurants per 10,000 residents	5.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+40.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+110.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 25–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84044. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.87, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.7	82	40%	+32.7
Restaurant Opportunity Score	82.3	82	35%	+28.8
Market Momentum Score	67.0	67	25%	+16.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,031	89	40%	+35.6
Median household income (ACS)	90,346	73	40%	+29.4
Households (ACS)	9,131	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	30,031	89	20%	+17.8
Median household income (ACS)	90,346	73	20%	+14.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5	61	50%	+30.7
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	40	58	20%	+11.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 10 · Mexican 10 · Burgers 6 · Sandwiches 5 · Coffee 4 · Pizza 4 · Dessert 3 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Latin American (other) 2 · Asian 1 · Bakery 1 · Breakfast 1 · Chinese 1 · Ice cream / frozen desserts 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 28 · Quick service 15 · Dessert 6 · Bar 4 · Casual dining 4 · Coffee shop 4 · Café 3 · Bakery 2 · Specialty food shop 2 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
5 Buck Pizza	Restaurant (service type not stated)		8537 W Magna Main St	open
Arby's Arby's	Quick service	Sandwiches · American	3575 S. 8400 W S 8400 W & Arbor Park Dr	open
Arctic Circle Arctic Circle Fry Sauce - THE Original!	Restaurant (service type not stated)	Burgers · American	8339 W 3500 S	open
Beardall's Bakery	Bakery	Bakery	8963 W Magna Main St	open
Brew Monkey Coffee House and Deli	Coffee shop · Quick service · Specialty food shop · Café	Coffee · Sandwiches	3441 S 8400 W	open
Burger King Burger King	Quick service	Burgers · American	8443 West Magna Main St	open
Burk Steakhouse	Restaurant (service type not stated)	Steakhouse	143	open
Cafe Rio Cafe Rio Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3585 S 8400 W	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	8011 W 3500 S	open
Cattleman's Burger	Restaurant (service type not stated)	Burgers	8879 W Magna Main St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8375 W Arbor Park Dr	open
Classic Subs	Other	Sandwiches	8519 W 3100 S	open
Copper Miner Saloon	Bar		9071 W Magna Main St	open
Dark Desires Coffee	Coffee shop · Café	Coffee	3556 S Lexes Wy	open
El Habanero \| Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	8164 W 3500 S	open
El Tropico	Dessert · Restaurant (service type not stated)	Dessert · Mexican	8027 W 3500 S	open
Elsa Desserts	Dessert	Dessert	8267 W Arbor Park Dr	open
Filling Station	Bar		8987 W Magna Main St	open
Fruti Jicaleta	Restaurant (service type not stated) · Casual dining	American · Mexican	8265 W 3500 S	open
Great Salt Lake	Bar			open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	8235 W 3500 S	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3544 South 8400 West	open
La Autentica Market	Restaurant (service type not stated)	Mexican	8120 3500 S	open
La Capital taqueria	Restaurant (service type not stated) · Casual dining	Mexican · American	8405 W Magna Main St	open
La Cocina de la Mami Rossy	Restaurant (service type not stated) · Delivery-focused		3590 S Mason Vista Way	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	8255 W 3500 S	open
Llaneros Restaurant	Restaurant (service type not stated)	Latin American (other)	8979 W Magna Main St	open
Magna Grub Box And Pizza	Restaurant (service type not stated)		8537 W Magna Main St	open
Main Street Grill	Casual dining · Restaurant (service type not stated) · Bar	American	9027 W Magna Main St	open
McDonald's McDonald's	Quick service	Burgers · American	3540 S 8400 W	open
Mezquite Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	8025 W 3500 S	open
Panda Express	Restaurant (service type not stated)		3509 S 8150 W	open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	8045 W 3500 S	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	8095 W 3500 S Salt Lake	open
Pizza Stop	Restaurant (service type not stated)	Pizza	8164 W 3500 S	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Red Dragon Express	Restaurant (service type not stated)	Chinese · Asian	8537 2700 S	open
Roger's Bakery	Bakery · Dessert	Dessert	7235 W 3500 S	open
Scooter's Coffee	Coffee shop	Coffee	8425 Washakie Lane Unit A	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3461 S 8400 W	open
Swig Swig	Dessert · Restaurant (service type not stated) · Casual dining	American	8382 Arbor Park Dr	open
Taco Bell Taco Bell	Quick service	Mexican	3545 South 8400 West	open
Taco Time	Restaurant (service type not stated)	Mexican	8432 W Magna Main St	open
Taqueria Martinez	Restaurant (service type not stated)		2831 S 8800 W	open
The Fountain Coffee and Ice Cream House	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	9135 W Magna Main St	open
Ultimate Goal Nutrition-Smoothie Bar	Quick service	Breakfast		open
Wendy's Wendy's	Quick service	Burgers · American	3490 South 8000 West	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	3581 S 8400 W	open
Yuri,s raspados	Dessert		7468 Parkway Blvd	open
សំបុត្រ - Sombut	Juice, smoothie, tea	Tea / bubble tea	7830 W Mt Elinor Rd	open
Pizza Stop	Restaurant (service type not stated)	Pizza	8979 W Magna Main St	closed
Sea Bears Fishhouse & Bakery	Restaurant (service type not stated)		8963 W Magna Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	10	—	—	—	3	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	17	14	—	—	—	3	SIC1987
1997	17	14	—	—	—	3	SIC1987
1998	14	10	2	7	—	3	NAICS1997
1999	12	8	1	7	—	3	NAICS1997
2000	16	12	3	7	2	3	NAICS1997
2001	18	14	4	9	1	3	NAICS1997
2002	19	14	3	10	1	4	NAICS1997
2003	21	15	5	9	1	5	NAICS2002
2004	21	16	3	12	1	4	NAICS2002
2005	20	15	3	11	1	4	NAICS2002
2006	20	15	3	12	—	4	NAICS2002
2007	20	14	2	12	—	5	NAICS2002
2008	19	14	2	12	—	4	NAICS2007
2009	19	15	2	13	—	3	NAICS2007
2010	19	14	2	12	—	4	NAICS2007
2011	17	13	2	11	—	3	NAICS2007
2012	19	15	1	14	—	3	NAICS2012
2013	20	14	1	13	—	6	NAICS2012
2014	20	14	1	13	—	6	NAICS2012
2015	20	16	1	15	—	4	NAICS2012
2016	21	16	1	15	—	4	NAICS2012
2017	23	18	—	16	—	4	NAICS2017
2018	26	20	4	16	—	4	NAICS2017
2019	25	19	—	17	—	4	NAICS2017
2020	25	19	—	16	—	4	NAICS2017
2021	30	23	—	19	—	6	NAICS2017
2022	28	23	—	20	—	4	NAICS2022
2023	25	21	3	18	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84044. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84128	4.6 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.