BMIE Market 84128

Salt Lake County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	32,126 2020–2024 ACS 5-year estimate ±3,215 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,414 2020–2024 ACS 5-year estimate ±572 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,983 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,503 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$110,726 2020–2024 ACS 5-year estimate ±4,091 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,866 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$438,300 2020–2024 ACS 5-year estimate ±10,742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.4 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84128
Restaurants per 10,000 residents	2.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+800.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 3–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84128. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.3	87	40%	+34.9
Restaurant Opportunity Score	72.1	72	35%	+25.3
Market Momentum Score	73.0	73	25%	+18.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	32,126	90	40%	+36.1
Median household income (ACS)	110,726	87	40%	+34.8
Households (ACS)	8,414	82	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	2.8	98	25%	+24.5
Population (ACS)	32,126	90	20%	+18.0
Median household income (ACS)	110,726	87	20%	+17.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	125	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Bakery 4 · Mexican 4 · Coffee 3 · Dessert 3 · American 2 · Asian 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Pizza 2 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 8 · Dessert 5 · Bakery 4 · Quick service 4 · Bar 2 · Café 2 · Coffee shop 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Barbacoa de Res "San Luis"	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · BBQ	3753 S Masters Dr	open
Big Daddy's Pizza	Restaurant (service type not stated)	Pizza	5620 W 4100 S	open
Carsey Cakes	Bakery · Dessert	Bakery · Dessert	6286 W Milden Ln	open
Catrinas Mexican Food LLC	Restaurant (service type not stated)	Mexican · Latin American (other)	7189 W 3500 S	open
Court's Lounge	Bar			open
Crunch Fusion Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	2856 S 5600 W	open
Dairy Queen	Dessert	Ice cream / frozen desserts	5696 W 3500 S	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	6900 W 3500 S	open
FiiZ Drinks	Café	Coffee	2935 S Glen Eagle Dr	open
Five Guys Five Guys	Quick service	Burgers · American	2917 South Glen Eagle Drive	open
Gorditas de Nata y Trigo	Bakery · Restaurant (service type not stated)	Bakery · Mexican	6584 W 3210 S	open
Nice Ice Baby Shave Ice	Dessert	Ice cream / frozen desserts	5620 W 4100 S	open
Panda Express Panda Express México	Quick service	Chinese · Asian	3051 Colt Plaza Dr	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	5658 West Parkway Boulevard	open
Porcupine Pub & Grill	Bar	American	3896 S 7000 W	open
Sofia's Inc	Restaurant (service type not stated)		7134 W 3500 S	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	5518 High Market Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	5518 W High Market Dr	open
Sugar Rush by MB	Bakery · Dessert	Bakery · Dessert	5718 W 3500 S #106	open
Taqueria Familiar	Restaurant (service type not stated)	Mexican · Latin American (other)	7081 W 3500 S	open
Trendy Treats	Dessert	Dessert	7095 W 3500 S	open
Atlantis Burgers	Restaurant (service type not stated)	Mexican · Burgers	7134 W 3500 S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1998	5	3	1	—	2	1	NAICS1997
1999	3	3	1	1	1	—	NAICS1997
2000	2	2	1	—	1	—	NAICS1997
2001	2	2	—	1	1	—	NAICS1997
2002	1	1	—	—	1	—	NAICS1997
2003	4	4	2	—	2	—	NAICS2002
2004	6	6	3	1	2	—	NAICS2002
2005	4	4	3	1	—	—	NAICS2002
2006	5	5	1	4	—	—	NAICS2002
2007	9	9	3	6	—	—	NAICS2002
2008	7	7	1	5	1	—	NAICS2007
2009	10	10	2	7	1	—	NAICS2007
2010	7	7	2	5	—	—	NAICS2007
2011	8	8	2	6	—	—	NAICS2007
2012	9	8	2	5	1	—	NAICS2012
2013	10	9	3	5	1	—	NAICS2012
2014	12	10	4	5	1	1	NAICS2012
2015	10	9	3	5	1	1	NAICS2012
2016	9	7	1	5	1	1	NAICS2012
2017	9	6	—	3	—	—	NAICS2017
2018	9	6	—	4	—	—	NAICS2017
2019	9	6	—	4	—	—	NAICS2017
2020	9	6	—	4	—	—	NAICS2017
2021	8	5	—	3	—	—	NAICS2017
2022	14	10	—	8	—	—	NAICS2022
2023	14	9	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84128. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84120	2.2 mi	87	2023
84118	3.4 mi	54	2023
84104	4.4 mi	32	2023
84044	4.6 mi	21	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.