BMIE Market 84117

Salt Lake County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,980 2020–2024 ACS 5-year estimate ±1,178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,702 2020–2024 ACS 5-year estimate ±540 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,305 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,722 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,813 2020–2024 ACS 5-year estimate ±8,012 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,699 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$648,900 2020–2024 ACS 5-year estimate ±47,470 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.6 sq mi Census Gazetteer 2020
Restaurants	46 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84117
Restaurants per 10,000 residents	20.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-2.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-23.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-13.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 37–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.46) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84117. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.46, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.9	80	40%	+32.0
Restaurant Opportunity Score	49.5	49	35%	+17.3
Market Momentum Score	30.1	30	25%	+7.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,980	85	40%	+34.1
Median household income (ACS)	87,813	71	40%	+28.4
Households (ACS)	10,702	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-2.1	22	35%	+7.8
Restaurants per 10,000 residents (lower = more room)	18.4	42	25%	+10.4
Population (ACS)	24,980	85	20%	+17.1
Median household income (ACS)	87,813	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-2.1	22	30%	+6.7
20-year restaurant growth	-23.3	13	20%	+2.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (104)

By cuisine

Mexican 12 · Asian 10 · Bakery 10 · Coffee 10 · Sandwiches 10 · American 8 · Breakfast 5 · Dessert 5 · Ice cream / frozen desserts 5 · Italian 5 · Pizza 5 · Chinese 3 · Seafood 3 · Southwestern / Tex-Mex 3 · Spanish / tapas 3 · Thai 3 · British / Irish pub food 2 · Burgers 2 · Chicken / wings 2 · Indian 2 · Japanese 2 · Juice / smoothies 2 · Latin American (other) 2 · Mediterranean 2 · European 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 64 · Quick service 15 · Bakery 10 · Dessert 9 · Café 8 · Bar 6 · Casual dining 6 · Coffee shop 5 · Specialty food shop 4 · Other 4 · Delivery-focused 2 · Food truck 2 · Juice, smoothie, tea 2 · Catering 1

Name	Type	Cuisine	Address	Status
Alta One Associates Llc	Restaurant (service type not stated)		1923 E Murray Holladay Rd	open
Anna's Restaurant	Restaurant (service type not stated)	American	4700 S 900 E	open
Apollo Burger	Restaurant (service type not stated)		2254 E Murray Holladay Rd	open
Arby's Arby's	Quick service	Sandwiches · American	4673 S 900 E S 900 E & E 4705 S	open
Auntie Rae's Sweets and Tea Parties	Coffee shop · Café · Bakery	Coffee · Bakery	4704 S Holladay Blvd	open
Bajio Mexican	Restaurant (service type not stated)	Mexican	5480-5540 S 900 E	open
Baskin-robbins	Dessert	Ice cream / frozen desserts	4655 S 2300 E	open
Bjorn's Brew Bjorn's Brew	Bar		4679 S Highland Dr	open
Bombay Palace	Restaurant (service type not stated) · Casual dining	Indian · American	5468 S 900 E	open
Café Madrid Café Madrid Aachen	Restaurant (service type not stated)	Spanish / tapas · European	5244 Highland Dr	open
Cafe Rio Fresh Modern Mexican Cafe Rio Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4764 Highland Dr	open
Canton Village	Restaurant (service type not stated)	Chinese · Asian	5504 South 900 East Murray	open
Caputo's Market & Deli	Specialty food shop · Quick service	Sandwiches	4670 S Holladay Village Plaza #101	open
Celeste Enterprise Llc	Restaurant (service type not stated)		5468 S 900 E	open
Celeste Ristorante	Restaurant (service type not stated)	Italian	5468 S 900 E	open
Chip Cookies Chip Cookies	Dessert · Delivery-focused · Bakery	Dessert · Bakery	2340 E 4500 S	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	1920 E Rodeo Walk Dr	open
Cookies By Design Utah	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	4882 S Highland Dr	open
Copper Kitchen	Casual dining · Restaurant (service type not stated)	Breakfast	4640 S 2300 E #102	open
CousCous Mediterranean Grill	Restaurant (service type not stated)	Mediterranean	5470 S 900 E	open
Crown Burgers Crown Burgers	Restaurant (service type not stated)		4689 Holladay Boulevard, Holladay Utah 84117	open
Cup O Sno	Dessert		1785 E Murray Holladay Rd	open
Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	1923 Murray Holladay Rd	open
Deli Girl Llc	Restaurant (service type not stated)		5430 S 900 E	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	4756 Highland Dr	open
Egs Enterprises, Llc	Restaurant (service type not stated)		4760 S Highland Dr PMB 303	open
Einstein Bros Bagels	Bakery · Restaurant (service type not stated) · Coffee shop	Bakery · Coffee	4764 S Highland Dr	open
Fav Bistro	Restaurant (service type not stated)	Thai · Asian	1984 E Murray Holladay Rd	open
FISH ON	Food truck	British / Irish pub food · Seafood	4700 S 900 E	open
French Bakehouse	Bakery · Coffee shop · Café	Bakery · Coffee	4866 S Highland Dr	open
Gandolfo's Deli	Other	Sandwiches	5430 S 900 E	open
Gordo's Tacos and Beer	Bar	Mexican	5470 S 900 E	open
Great Harvest Bread Co. Great Harvest Bread Co. - Taylorsville	Bakery · Café	Bakery · Coffee	4667 S 2300 E	open
Gringos East Murray	Restaurant (service type not stated)	Mexican	919 E 4500 S	open
Gus Ent. Of Utah	Restaurant (service type not stated)		4760 S Highland Dr PMB 303	open
Honey Baked Ham The Honey Baked Ham Company	Specialty food shop · Quick service · Catering	Sandwiches · American	1915 E Murray Holladay Rd	open
Hot Dog On A Stick	Restaurant (service type not stated)	Hot dogs	4835 S Highland Dr # 1170	open
Iceberg Drive Inn	Quick service		2200 E 4500 S	open
IHOP	Restaurant (service type not stated)	Breakfast	4550 S Highland Dr	open
Jamba Jamba	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	5590 S Van Winkle Expy	open
Jamba 5590 South Van Winkle Expressway Jamba	Quick service		5590 South Van Winkle Expressway	open
Jasmine China Bistro & Sushi Bar	Restaurant (service type not stated)	Chinese	4810 S Highland Cir	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	4744 South Highland Drive	open
Karroo	Other	Sandwiches	4700 S 900 E Ste 25	open
Kimi's Chop & Oyster House	Restaurant (service type not stated)	Seafood · Steakhouse	4699 Highland Dr	open
Kin Sen Thai Tapas	Restaurant (service type not stated)	Thai · Spanish / tapas · Asian	1871 E Murray Holladay Rd	open
La Macarena	Restaurant (service type not stated)	Mexican	4700 S 900 E	open
Layla Mediterranean Grill and Mezze	Restaurant (service type not stated)	Mediterranean · Middle Eastern	4751 Holladay Blvd E	open
Leslie's French Pastry	Bakery	Bakery	2308 E Murray Holladay Rd	open
Lettuce & Ladles Restaurant	Specialty food shop · Quick service	Sandwiches	4657 S 2300 E	open
Little Caesars	Restaurant (service type not stated)	Pizza	4699 S Holladay Blvd	open
Little Rice Llc	Restaurant (service type not stated)		4701 S Holladay Blvd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	5510 S 900 E	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1879 E 4800 S	open
Meier's Country Fried Chicken	Restaurant (service type not stated)	Chicken / wings	4708 S Holladay Blvd	open
MilkShake Factory Holladay MilkShake Factory	Dessert	Dessert · Ice cream / frozen desserts	1920 E Rodeo Walk Dr Spc D60	open
Mint Tapas and Sushi 3 Mint Tapas and Sushi	Restaurant (service type not stated)	Japanese · Sushi · Spanish / tapas · Asian	4640 S Holladay Village Plaza #102	open
Mountain City Restaurant	Restaurant (service type not stated)	Chinese · Asian	4701 Holladay Blvd E	open
My Pie - Holladay, UT My Pie Pizza	Restaurant (service type not stated)	Pizza · Italian	4655 S 2300 E Ste 101	open
Ofb Bar And Grill Llc	Restaurant (service type not stated)		5445 S 900 E	open
Pardon My Cheesesteak	Restaurant (service type not stated)		4550 Highland Dr	open
Pawitt's Royale Thai	Restaurant (service type not stated)	Thai · Asian	1104 E Brigadoon Ct	open
Pig & A Jelly Jar Holladay	Restaurant (service type not stated)	Breakfast	1968 E Murray Holladay Rd	open
Pizzeria Tasso	Restaurant (service type not stated)	Italian · Pizza	4734 S Holladay Blvd	open
Poblanos Mexican Grill	Restaurant (service type not stated)		1923 E Murray Holladay Rd	open
POST Holladay Hub	Coffee shop · Café · Bar	Coffee	4670 S Holladay Blvd	open
Primo Restaurant Dba Ducale Llc	Restaurant (service type not stated)		4699 S Highland Dr	open
Rancherito's Mexican Food Rancheritos Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4735 Highland Dr	open
Real Taquería	Restaurant (service type not stated)	Mexican · Latin American (other)	1869 E Murray Holladay Rd	open
Red 8 Asian Cuisine & Sushi Bar	Restaurant (service type not stated)	Asian	1781 E Murray Holladay Rd	open
Rice Basil	Restaurant (service type not stated)	Asian	2335 E Murray Holladay Rd	open
Rivas Real Mexican Grill Rivas Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	919 E 4500 S	open
Sharon's Cafe	Café	Coffee · Breakfast · American	2263 E Murray Holladay Rd	open
Sicilia Mia	Restaurant (service type not stated) · Casual dining	Italian · American	4536 S Highland Dr	open
Slices Pizza Joint	Restaurant (service type not stated)		4655 S 2300 E	open
Soho Food Park	Food truck		4747 S Holladay Blvd	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	4744 S Highland Dr Cottonwood I	open
Subway	Other	Sandwiches	4725 S Highland Dr	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5400 South 3187 West, Westbrooke Centre	open
Subway	Other	Sandwiches	4627 S 900 E	open
Summerhays Halibut and Chips	Restaurant (service type not stated)	British / Irish pub food · Seafood · American	4870 Highland Dr	open
Sweetaly Gelato	Dessert	Ice cream / frozen desserts	2245 E Murray Holladay Rd	open
Swig Swig	Dessert · Bakery	Dessert · Bakery	5575 S 900 E	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1869 E Murray Holladay Rd	open
Tandoor Indian Grill Millcreek/Holladay	Restaurant (service type not stated)	Indian · Asian	4828 Highland Dr	open
Taqueria 27 Taqueria 27	Restaurant (service type not stated)	Mexican · Latin American (other)	4670 Holladay Blvd E	open
The Break Sports Grill	Bar · Casual dining		4760 S 900 E	open
The Egg & I	Café · Restaurant (service type not stated)	Breakfast · Coffee	1919 E Murray Holladay Rd	open
The Leprechaun Inn	Bar · Casual dining		4700 S 900 E	open
The Point After	Bar · Casual dining		5445 S 900 E	open
The Press->Sweet Cidery	Bakery	Bakery	4536 S Highland Dr	open
The Training Table Restaurants, Inc.	Restaurant (service type not stated)		4828 S Highland Dr	open
Top It Frozen Yogurt Plus	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	4689 Holladay Blvd E	open
Tosh's Ramen	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	1963 E Murray Holladay Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	4748 S Highland Dr	open
Utah Del, Inc	Restaurant (service type not stated)		4760 S Highland Dr PMB 604	open
Walmart Bakery	Bakery	Bakery	4627 S 900 E	open
Wendy's Wendy's	Quick service	Burgers · American	1714 E. 4500 South	open
Willy Berto's Mexican Food	Restaurant (service type not stated)	Mexican	919 E 4500 S	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	4752 S. Highland Dr.	open
Normandie Cafe	Café	Coffee	1984 E Murray Holladay Rd	closed
Pj United Inc	Restaurant (service type not stated)		5330 S 900 E	closed
Roma Ristorante	Restaurant (service type not stated)		5468 S 900 E	closed
Substrata South, Llc	Restaurant (service type not stated)		4760 S Highland Dr PMB 303	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	55	53	—	—	—	2	SIC1987
1995	51	50	—	—	—	1	SIC1987
1996	59	58	—	—	—	1	SIC1987
1997	65	64	—	—	—	1	SIC1987
1998	68	64	23	29	12	2	NAICS1997
1999	69	65	22	30	13	2	NAICS1997
2000	73	69	22	34	13	2	NAICS1997
2001	70	65	20	34	11	2	NAICS1997
2002	66	61	23	30	8	2	NAICS1997
2003	65	60	24	27	8	1	NAICS2002
2004	66	60	24	25	10	1	NAICS2002
2005	58	52	22	22	7	1	NAICS2002
2006	62	58	22	26	10	1	NAICS2002
2007	50	47	23	19	5	1	NAICS2002
2008	52	49	23	23	3	—	NAICS2007
2009	57	54	27	24	3	—	NAICS2007
2010	53	50	24	23	3	—	NAICS2007
2011	49	46	21	21	4	—	NAICS2007
2012	45	42	21	18	3	—	NAICS2012
2013	51	47	21	23	3	—	NAICS2012
2014	55	52	27	22	3	1	NAICS2012
2015	57	51	24	24	3	1	NAICS2012
2016	56	50	22	25	3	1	NAICS2012
2017	55	49	20	24	5	—	NAICS2017
2018	52	46	21	20	5	—	NAICS2017
2019	51	45	19	21	5	—	NAICS2017
2020	50	43	18	20	5	—	NAICS2017
2021	58	48	19	25	4	3	NAICS2017
2022	50	43	20	19	4	—	NAICS2022
2023	54	46	21	21	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84117. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84124	2.3 mi	15	2023
84107	2.6 mi	87	2023
84106	3.3 mi	95	2023
84047	4.4 mi	110	2023
84123	4.5 mi	57	2023
84093	4.6 mi	19	2023
84115	4.7 mi	139	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.