BMIE Market 84124

Salt Lake County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,609 2020–2024 ACS 5-year estimate ±1,349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,442 2020–2024 ACS 5-year estimate ±479 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,295 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,354 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,408 2020–2024 ACS 5-year estimate ±8,101 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,600 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$746,600 2020–2024 ACS 5-year estimate ±32,885 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.7 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84124
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-44.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+15.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 7–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	9 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84124. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.0	86	40%	+34.4
Restaurant Opportunity Score	59.2	59	35%	+20.7
Market Momentum Score	9.1	9	25%	+2.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,609	83	40%	+33.4
Median household income (ACS)	120,408	90	40%	+36.2
Households (ACS)	8,442	82	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-37.5	9	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	6.6	86	25%	+21.4
Population (ACS)	22,609	83	20%	+16.7
Median household income (ACS)	120,408	90	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-44.4	7	50%	+3.3
10-year restaurant growth	-37.5	9	30%	+2.6
20-year restaurant growth	-11.8	16	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 6 · Coffee 5 · Mexican 5 · Sandwiches 5 · Asian 4 · Ice cream / frozen desserts 4 · Bakery 3 · Dessert 3 · Southwestern / Tex-Mex 3 · Japanese 2 · Sushi 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Pizza 1 · Tea / bubble tea 1 · Thai 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 28 · Bar 7 · Quick service 7 · Casual dining 5 · Dessert 5 · Bakery 4 · Coffee shop 4 · Café 3 · Food truck 2 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
A Bar Named Sue	Bar · Casual dining		3928 S Highland Dr	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2284 E 3900 S	open
Barbacoa Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3927 S Wasatch Blvd	open
Beaumont Bakery & Cafe	Bakery · Coffee shop · Café	Bakery · Coffee	3979 Wasatch Blvd	open
Block Party 2700	Restaurant (service type not stated)	BBQ · American	4044 S 2700 E	open
Citris Grill	Restaurant (service type not stated)	American	3977 S Wasatch Blvd	open
Corazon De Manana Cafe	Restaurant (service type not stated) · Casual dining	American	4002 Highland Dr	open
Cream'd Market	Dessert	Ice cream / frozen desserts	4010 S Highland Dr Ste C	open
Cruzrs Saloon	Bar		3943 S Highland Dr	open
Dragon Diner	Restaurant (service type not stated)	Asian · Noodles / ramen / pho	1331 E 3900 S	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery	Bakery · Breakfast	3923 S Wasatch Blvd	open
El Chihuahua Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3926 S Highland Dr	open
Elephant Press Cafe	Coffee shop	Coffee	4044 S 2700 E	open
Facil Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	4429 South 2950 East Salt Lake City	open
Gary's Asian Bistro	Restaurant (service type not stated)	Asian	3977 Wasatch Blvd	open
Granato's Gourmet Market	Specialty food shop · Quick service	Italian · Sandwiches	4044 S 2700 E	open
Grounds For Coffee	Café	Coffee	1200 E 3900 S	open
Handel's Homemade Ice Cream - East Millcreek Handel's Homemade Ice Cream - York, PA	Dessert	Ice cream / frozen desserts · Dessert	3983 Wasatch Blvd	open
Holy Mole WackyMole	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2274 E 3900 S	open
Iceberg Drive Inn Iceberg Drive Inn	Restaurant (service type not stated)	American	3906 S 900 E	open
Kobe Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3947 S Wasatch Blvd	open
Kokopelli's Koffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	3955 Highland Dr	open
Liv Pure Acai	Food truck		4044 S 2700 E	open
Marie Callender's	Bakery · Restaurant (service type not stated)	American · Bakery	1109 E 3900 S	open
Martin Bistro	Restaurant (service type not stated)		4044 S 2700 E	open
Nielsen's Frozen Custard Nielsen's Frozen Custard, Las Vegas	Casual dining · Dessert	American · Ice cream / frozen desserts · Dessert	3918 S Highland Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	3932 South 2300 East	open
Pars Cuisine	Restaurant (service type not stated)	Mediterranean	4233 S Highland Dr	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Rawtopia Living Cuisine and Beyond	Restaurant (service type not stated)	Vegetarian · Vegan · Healthy / salads / bowls	3961 S Wasatch Blvd	open
Sandpiper Iii	Bar		4002 S Highland Dr	open
Santo Taco	Restaurant (service type not stated)	Mexican	4044 S 2700 E	open
Saturday's Waffle	Food truck		3961 S Wasatch Blvd	open
Siam Orchid Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	4410 S 900 E	open
Sm Sushi	Restaurant (service type not stated)	Japanese · Sushi	3949 S Highland Dr	open
So Cupcake	Bakery · Restaurant (service type not stated) · Dessert	Dessert	4002 S Highland Dr	open
Spicy Consulting	Restaurant (service type not stated)		4391 Inverary Dr	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	3981 S Wasatch Blvd	open
Stella Grill	Casual dining · Bar		4291 S 900 E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3943-B S. Wasatch Boulevard	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3900 South 2300 East	open
Subway	Other	Sandwiches	1200 E 3900 S	open
Swizzle	Quick service		2274 E 3900 S	open
Thai Star Llc	Restaurant (service type not stated)		4410 S 900 E	open
The Beehive House	Restaurant (service type not stated) · Bar		4125 S 900 E	open
The Park 5	Dessert	Ice cream / frozen desserts	2279 E 3900 S	open
The Sidecar	Casual dining · Restaurant (service type not stated) · Bar	Burgers	3943 S Highland Dr	open
Wing Coop	Bar	Chicken / wings	3971 S Wasatch Blvd	open
Axiom Energy Llc	Restaurant (service type not stated)		2120 E 3900 S Ste 300	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	13	—	—	—	3	SIC1987
1995	20	17	—	—	—	3	SIC1987
1996	18	15	—	—	—	3	SIC1987
1997	21	18	—	—	—	3	SIC1987
1998	23	15	7	6	1	4	NAICS1997
1999	24	16	7	6	2	4	NAICS1997
2000	21	16	7	6	2	2	NAICS1997
2001	23	17	9	6	1	2	NAICS1997
2002	24	17	8	6	2	3	NAICS1997
2003	19	17	9	6	1	1	NAICS2002
2004	23	20	10	7	2	2	NAICS2002
2005	21	19	7	9	2	1	NAICS2002
2006	21	19	7	9	2	1	NAICS2002
2007	20	18	9	6	3	1	NAICS2002
2008	21	19	8	9	2	1	NAICS2007
2009	21	18	8	7	3	2	NAICS2007
2010	23	20	7	9	4	2	NAICS2007
2011	23	20	7	10	3	1	NAICS2007
2012	25	22	8	10	4	1	NAICS2012
2013	28	24	10	11	3	—	NAICS2012
2014	26	21	8	10	3	—	NAICS2012
2015	27	20	7	10	3	—	NAICS2012
2016	24	20	5	11	4	—	NAICS2012
2017	30	27	7	15	5	—	NAICS2017
2018	30	27	8	14	5	—	NAICS2017
2019	23	20	6	9	5	—	NAICS2017
2020	21	19	7	9	3	—	NAICS2017
2021	19	18	7	8	3	—	NAICS2017
2022	21	17	8	7	—	—	NAICS2022
2023	20	15	5	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84124. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84117	2.3 mi	46	2023
84106	3.6 mi	95	2023
84107	4.8 mi	87	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.