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BMIE Market 88004

Doña Ana County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,080
2020–2024 ACS 5-year estimate ±153 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±14 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count699
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age40.5
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.2 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 88004
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-83.3%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20210 (range 0–1)
FORECAST · linear trend v1 fitted to 1998–2016 (11 points, -0.1 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score33 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score23 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score47 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score31 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 33 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score22.72340%+9.1
Restaurant Opportunity Score47.14735%+16.5
Market Momentum Score31.43125%+7.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 23 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)1,0803340%+22.2
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+15.3
Restaurants per 10,000 residents (lower = more room)9.37525%+23.5
Population (ACS)1,0803320%+8.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 31 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth-83.3020%+0.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file

No listings loaded for this ZCTA yet. Counts above come from the Census; individual listings arrive from Overture Places.

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199486———2SIC1987
199586———2SIC1987
199676———1SIC1987
199775———2SIC1987
19984321—1NAICS1997
1999422——2NAICS1997
2000422——2NAICS1997
2001322——1NAICS1997
20035————1NAICS2002
20042————1NAICS2002
2005311——1NAICS2002
2006311——1NAICS2002
20071—————NAICS2002
20081—————NAICS2007
20091—————NAICS2007
20101—————NAICS2007
2011211———NAICS2007
201221—1——NAICS2012
201421—1——NAICS2012
201521—1——NAICS2012
201621—1——NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88004. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
880052.9 mi442023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.