BMIE Market 88005

Doña Ana County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,509 2020–2024 ACS 5-year estimate ±1,576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,290 2020–2024 ACS 5-year estimate ±676 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,116 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,467 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$54,452 2020–2024 ACS 5-year estimate ±7,118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$890 2020–2024 ACS 5-year estimate ±70 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,800 2020–2024 ACS 5-year estimate ±12,533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	150.9 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88005
Restaurants per 10,000 residents	15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	44 (range 40–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 88005. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.36, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.8	61	40%	+24.3
Restaurant Opportunity Score	53.7	54	35%	+18.8
Market Momentum Score	61.4	61	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,509	87	40%	+34.8
Median household income (ACS)	54,452	21	40%	+8.4
Households (ACS)	11,290	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.8	57	35%	+19.8
Restaurants per 10,000 residents (lower = more room)	16.0	49	25%	+12.3
Population (ACS)	27,509	87	20%	+17.4
Median household income (ACS)	54,452	21	20%	+4.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.8	71	50%	+35.5
10-year restaurant growth	12.8	57	30%	+17.0
20-year restaurant growth	18.9	45	20%	+9.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (118)

By cuisine

Mexican 25 · American 19 · Coffee 19 · Bakery 10 · Dessert 8 · Southwestern / Tex-Mex 8 · Latin American (other) 6 · Sandwiches 6 · Breakfast 5 · Burgers 5 · BBQ 4 · Pizza 4 · Ice cream / frozen desserts 3 · Italian 3 · Juice / smoothies 3 · Thai 3 · Asian 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · British / Irish pub food 1 · Chinese 1 · European 1 · Hot dogs 1 · Indian 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 67 · Quick service 18 · Café 17 · Bakery 12 · Bar 12 · Coffee shop 12 · Dessert 10 · Casual dining 9 · Food truck 6 · Winery / distillery / taproom 6 · Juice, smoothie, tea 4 · Specialty food shop 2 · Other 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
A Bite of Belgium	Restaurant (service type not stated)	European	741 N Alameda Blvd #16	open
Amaro Winery	Winery / distillery / taproom · Bar		402 S Melendres St	open
Andele Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2184 N Highway 28	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1601 Hickory Loop	open
Best LilBiscochitos	Bakery · Dessert	Bakery · Dessert	944 S Melendres St	open
Blake's Lotaburger	Restaurant (service type not stated)	Burgers	1300 S Valley Dr	open
Bob and Janet’s Wine Bar	Bar		3040 Jennifer St	open
Bosa Donuts and Burritos	Bakery · Quick service · Dessert	Dessert · Mexican	190 Avenida de Mesilla	open
Bravo's Cafe	Café · Restaurant (service type not stated)	Mexican · Coffee	3205 S Main St	open
Butler Baking Co.	Bakery	Bakery	111 W Lucero Ave	open
Cafe De Mesilla	Café · Coffee shop · Bakery	Coffee · Breakfast · Bakery	2190 N Highway 28	open
Cafe Plaza De Mesilla Inc	Restaurant (service type not stated)		2190 N Highway 28	open
Caliche's Frozen Custard Caliche's Frozen Custard	Dessert · Casual dining	Ice cream / frozen desserts · Hot dogs · American	590 S Valley Dr	open
Caliches	Dessert	Ice cream / frozen desserts · Dessert	3925 S Main St	open
Caliche’s Frozen Custard Caliche's Frozen Custard	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · American	1000 Lenox Ave	open
Central Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	120 S Water St	open
Chala's Wood Fire Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · BBQ	2790 Avenida de Mesilla	open
Chilitos Incorprated	Restaurant (service type not stated)		2405 S Valley Dr	open
Chilitos Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2405 S Valley Dr	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1490 Hickory Dr. I-10 & SR 28	open
D.H. Lescombes Winery & Bistro	Winery / distillery / taproom · Restaurant (service type not stated) · Bar		1720 Avenida de Mesilla	open
Dick's Cafe Dick's Cafe	Café	Coffee · Mexican · American	2305 S Valley Dr	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	421 Avenida De Mesilla	open
Doobie’s Smokehouse	Restaurant (service type not stated)	BBQ	110 W Picacho Ave Suite 110A	open
Dry Point Distillers	Winery / distillery / taproom		1680 Calle De Alvarez # C	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1159 S Valley Dr Ste 100	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	1475 S Valley Dr	open
El Chiple	Restaurant (service type not stated)		1815 Copper Loop	open
El Norteño De Las Cruces	Restaurant (service type not stated)	Mexican	300 E Idaho Ave	open
Emmy's Elephant Ears	Quick service · Food truck · Café	Coffee		open
Enrique's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	830 W Picacho Ave	open
FARMesilla eatery + drinkery	Restaurant (service type not stated) · Café	Coffee · Southwestern / Tex-Mex	1840 Avenida de Mesilla	open
Giros Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	160 W Picacho Ave	open
Golden Corral Golden Corral Buffet & Grill	Buffet · Restaurant (service type not stated)	American	1661 Hickory Loop	open
Gorditas & Antojitos Avino	Food truck · Restaurant (service type not stated)	Mexican	3895 S Main St	open
Green Door Bakery	Bakery	Bakery	1100 S Main St Ste 116	open
Green's Beans Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	991 W Amador Ave	open
H & H Bakery Llc	Restaurant (service type not stated)		2265 S Main St	open
Heart of the Desert - Historic Mesilla Heart of the Desert Pistachios & Wine	Winery / distillery / taproom		1701 Calle De Mercado Unit 1	open
High Desert Brewing Co.	Bar		1201 W Hadley Ave	open
I-10 & University Whataburger	Quick service		190 E UNIVERSITY AVE	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	351 E University Ave	open
Indulgence Bakery & Cafe	Restaurant (service type not stated) · Bakery · Dessert · Café	Italian · Bakery · Dessert · Coffee	2265 S Main St	open
JC Tortas	Restaurant (service type not stated) · Casual dining	Mexican · American	1196 W Picacho Ave	open
K-Bob's Steakhouse	Restaurant (service type not stated)	BBQ	1660 S Valley Dr	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	300 E Idaho Ave	open
La Cocina	Restaurant (service type not stated)	Mexican	204 Conway	open
La Cocina De Monica	Food truck	Mexican	Private kitchen 2600 Dona Ana Rd.(24) LC NM 88007	open
La Enchilada Food Truck	Restaurant (service type not stated)	Mexican	701 S Valley Dr	open
La Fiesta Bakery	Bakery · Dessert	Bakery · Dessert	455 N Valley Dr #3	open
Las Palmas Grill At The Ramada Hotel	Restaurant (service type not stated) · Casual dining · Bar	Mexican · Steakhouse	201 E University Ave # 3340	open
Luna Rossa Winery and Pizzeria	Winery / distillery / taproom	Italian · Pizza	1321 Avenida de Mesilla	open
Luxury Cake's	Bakery · Dessert	Bakery · Dessert	1319 W Picacho Ave	open
Madelyn‘s	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2488 Calle De Guadalupe	open
MAS ART Picture Frames, Gallery, and Art Supplies	Restaurant (service type not stated)		144 Wyatt Dr	open
May Entertainment Llc	Restaurant (service type not stated)		741 N Alameda Blvd Ste 16	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1550 South Valley	open
McDonald's McDonald's	Quick service	Burgers · American	1751 E University Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2495 N Main	open
Mesilla Valley, New Mexico	Restaurant (service type not stated)	Mexican	Dona Ana County	open
Metropolitan Deli	Specialty food shop · Quick service	Sandwiches	300 El Molino Blvd	open
Mi Ranchito Restaurant	Restaurant (service type not stated) · Casual dining	American · Mexican	204 Conway Ave	open
Milagro Coffee	Coffee shop	Coffee	1002 W Hadley Ave	open
Nellie's Cafe	Café	Coffee · Southwestern / Tex-Mex · Mexican	1226 W Hadley Ave	open
Nessa's Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	901 W Picacho Ave	open
Old Mesilla Pastry Cafe, Inc	Restaurant (service type not stated)		810 S Valley Dr	open
Oriental Palace	Restaurant (service type not stated)	Chinese · Asian	225 E Idaho Ave #31	open
Osito Biscochitos	Bakery	Bakery	580 S Valley Dr	open
Paisano Cafe	Restaurant (service type not stated)	Latin American (other) · Mexican	1740 Calle de Mercado	open
Pardon My Cheesesteak	Restaurant (service type not stated)		351 E University Ave	open
Pastaggio's Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	3000 Harrelson St	open
Pepe's Restaurant Pepe’s Piri Piri	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1405 W Picacho Ave	open
Perros calientes del 915	Restaurant (service type not stated) · Food truck		990 Quesenberry St	open
Picacho Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	200 W Conway Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	202 N. Motel Blvd. Dona Ana	open
Pollos Asados al Carbón "Los Pinos"	Restaurant (service type not stated) · Food truck	Chicken / wings	580 S Valley Dr	open
Ranchway BBQ and Mexican Food	Restaurant (service type not stated)	BBQ · Mexican · Cajun, Creole, Southern	604 N Valley Dr	open
Renoo's Thai Restaurant	Restaurant (service type not stated)	Thai	1445 W Picacho Ave	open
Ricardos Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	760 NM-28	open
Rio Grande Winery	Winery / distillery / taproom · Bar		5321 N Highway 28	open
Roasted Rooster Coffee & Waffles	Coffee shop · Café	Coffee · Breakfast	2702 W Amador Ave	open
S Valley Dutch Bros. Coffee	Coffee shop · Café	Coffee	1475 S Valley Dr	open
Sabor Restaurant	Casual dining	American	201 E University Ave	open
Salud de Mesilla	Restaurant (service type not stated) · Bar	Latin American (other)	1800 Avenida de Mesilla	open
Santa Fe Grill Catering	Dessert · Restaurant (service type not stated) · Bar	Dessert	825 Avenida de Mesilla	open
Santa Fe Grill Catering	Restaurant (service type not stated)		3925 South Main Street	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	930 N. Valley Drive	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	2925 N. Main Street	open
Sonic Drive-In	Quick service		750 N 17th St	open
Spotted Dog Brewery	Brewery / taproom · Bar		2920 Avenida de Mesilla	open
St Clair Winery & Bistro V Llc	Restaurant (service type not stated)		1720 Avenida de Mesilla	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	Super Wal-Mart Pad, 1500 S Valley Dr	open
Subway	Other	Sandwiches	2681 W Amador Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1600 S Valley Drive Suite F	open
Subway	Other	Sandwiches	3925 S Main St	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	202 N. Motel Blvd	open
Tacos La Doña	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Taqueria Que Pasa	Restaurant (service type not stated)	Mexican	1660 S Valley Dr	open
Taste of India	Restaurant (service type not stated) · Casual dining	Indian · American	887 N Main St	open
Tenderfix By Noah Schnapp	Quick service		351 E University Ave	open
Thai Delight	Restaurant (service type not stated)	Thai · Asian	2184 Avenida de Mesilla	open
Thaindia	Restaurant (service type not stated)	Thai	1445 W Picacho Ave	open
The clam	Bar	British / Irish pub food	1123 Berkshire Ct	open
The Coffee Shop formerly El Chanate Coffee Co. Co	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2319 Calle De Guadalupe	open
The Grill	Restaurant (service type not stated)		2920 N Hwy 28	open
The Grilled Cheese Shop	Restaurant (service type not stated)	Sandwiches · American	110 W Picacho Ave	open
The Shed	Casual dining	American · Breakfast	810 S Valley Dr	open
The Thyme Of Your Life Inc	Restaurant (service type not stated)		1800 Avenida De Mesilla Ste B	open
The Trainyard	Bar		102 Conway Ave	open
Tony’s Street Tacos	Food truck		495 N Valley Dr.	open
Village Inn Village Inn Restaurants	Restaurant (service type not stated)	Breakfast · American	1435 S Valley Dr	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	1550 S Valley Dr	open
Whataburger Whataburger	Quick service	Burgers · American	190 E University Ave	open
Zia Cafe	Casual dining	American	1155 S Valley Dr	open
Arabella S	Restaurant (service type not stated)		1750 Calle de Mercado	closed
Artisanal Shaved Ice	Dessert	Dessert	125 E Idaho Ave	closed
Grinder's Coffee	Coffee shop	Coffee	920 N Alameda Blvd # 2291	closed
Las Cruces Foods Inc	Bakery	Bakery	3070 Harrelson St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	44	43	—	—	—	1	SIC1987
1995	47	46	—	—	—	1	SIC1987
1996	31	30	—	—	—	1	SIC1987
1997	38	35	—	—	—	3	SIC1987
1998	45	39	22	12	5	3	NAICS1997
1999	39	33	16	13	4	4	NAICS1997
2000	45	39	16	18	4	4	NAICS1997
2001	48	42	16	21	5	5	NAICS1997
2002	38	34	20	10	4	3	NAICS1997
2003	42	37	21	14	2	3	NAICS2002
2004	47	41	24	14	3	2	NAICS2002
2005	49	43	24	16	3	2	NAICS2002
2006	47	42	22	15	5	2	NAICS2002
2007	43	39	22	14	3	1	NAICS2002
2008	44	40	23	13	4	—	NAICS2007
2009	44	40	20	15	5	—	NAICS2007
2010	46	42	22	16	4	—	NAICS2007
2011	45	41	23	14	4	1	NAICS2007
2012	47	42	24	14	4	1	NAICS2012
2013	44	39	21	14	4	1	NAICS2012
2014	47	41	21	15	5	1	NAICS2012
2015	41	37	21	11	5	1	NAICS2012
2016	45	37	22	10	5	4	NAICS2012
2017	47	39	21	11	6	5	NAICS2017
2018	47	39	20	14	4	5	NAICS2017
2019	49	42	22	14	5	3	NAICS2017
2020	44	39	23	11	4	—	NAICS2017
2021	45	39	23	10	5	—	NAICS2017
2022	50	43	25	11	6	—	NAICS2022
2023	54	44	23	11	9	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88005. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
88004	2.9 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.