BMIE Market 89512
Washoe County, Nevada · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,030 2020–2024 ACS 5-year estimate ±1,442 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,442 2020–2024 ACS 5-year estimate ±676 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 25,574 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,304 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $47,807 2020–2024 ACS 5-year estimate ±3,991 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 32.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,200 2020–2024 ACS 5-year estimate ±81 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $382,900 2020–2024 ACS 5-year estimate ±27,243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.2 sq mi Census Gazetteer 2020 |
| Restaurants | 28 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89512 |
| Restaurants per 10,000 residents | 11.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +12.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -9.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +3.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 32 (range 26–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 50 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 58 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 26 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 89512. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.03, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nevada and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 57.6 | 58 | 40% | +23.0 |
| Restaurant Opportunity Score | 57.6 | 58 | 35% | +20.2 |
| Market Momentum Score | 26.2 | 26 | 25% | +6.6 |
Consumer Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,030 | 87 | 40% | +35.0 |
| Median household income (ACS) | 47,807 | 12 | 40% | +5.0 |
| Households (ACS) | 11,442 | 88 | 20% | +17.6 |
Restaurant Opportunity Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 12 | 56 | 35% | +19.5 |
| Restaurants per 10,000 residents (lower = more room) | 10.0 | 72 | 25% | +18.1 |
| Population (ACS) | 28,030 | 87 | 20% | +17.5 |
| Median household income (ACS) | 47,807 | 12 | 20% | +2.5 |
Market Momentum Score: 26 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -22.2 | 12 | 50% | +6.1 |
| 10-year restaurant growth | 12 | 56 | 30% | +16.7 |
| 20-year restaurant growth | -9.7 | 17 | 20% | +3.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (112)
By cuisine
Mexican 22 · American 12 · Coffee 12 · Bakery 9 · Sandwiches 7 · Latin American (other) 6 · Pizza 6 · Burgers 5 · BBQ 4 · Asian 3 · Breakfast 3 · Chicken / wings 3 · Chinese 3 · Ice cream / frozen desserts 3 · Italian 3 · Juice / smoothies 3 · Southwestern / Tex-Mex 3 · Japanese 2 · Sushi 2 · African 1 · Dessert 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Seafood 1 · Spanish / tapas 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 57 · Bar 26 · Quick service 20 · Coffee shop 11 · Bakery 9 · Café 8 · Casual dining 8 · Winery / distillery / taproom 6 · Brewery / taproom 5 · Food truck 5 · Dessert 4 · Juice, smoothie, tea 4 · Specialty food shop 3 · Catering 2 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4th Street Bar | Bar | 1114 E 4th St | open | |
| 4th Street Brewery/Coffee Bar | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 1126 E 4th St | open |
| Abby's Highway 40 | Bar | 424 E 4th St | open | |
| Alderto's Fresh Mexican Food | Restaurant (service type not stated) | Mexican | 2900 Clear Acre Ln | open |
| Alturas Bar | Bar | 1044 E 4th St | open | |
| Antojitos El Sabor Latino Americano | Restaurant (service type not stated) | Mexican · Latin American (other) | 1400 Wedekind Rd | open |
| Arby's Arby's | Quick service | Sandwiches · American | 2899 Northtowne Lane Northtowne Lane & Gentry Wayê | open |
| As And Pr Llc | Restaurant (service type not stated) | 2905 Northtowne Ln Ste 120 | open | |
| Basin and Range Cellars | Winery / distillery / taproom · Bar | 415 E 4th St UNIT B | open | |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 2875 Northtowne Ln | open |
| Bavarian World | Restaurant (service type not stated) · Bakery | German / Eastern European · Bakery | 595 Valley Rd | open |
| BBQ House | Restaurant (service type not stated) | BBQ | 1499 N Wells Ave | open |
| Bibos Cofffee On Record Street | Restaurant (service type not stated) | 945 Record St | open | |
| Big Ed's Alley Inn | Casual dining · Bar | American | 1036 E 4th St | open |
| Black Rabbit Mead Company | Brewery / taproom | 401 E 4th St | open | |
| Buffalo Wild Wings GO Buffalo Wild Wings | Restaurant (service type not stated) · Casual dining | Chicken / wings · American | 1901 Silverada Blvd | open |
| Burger King Burger King | Quick service | Burgers · American | 2901 Clearacre Lane | open |
| Cafe Con Papi | Coffee shop · Café | Coffee · Latin American (other) | 495 E 6th St | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 1801 Silverada Blvd., | open |
| Carrows | Restaurant (service type not stated) | Breakfast | 605 N Wells Ave | open |
| Casale's Halfway Club | Restaurant (service type not stated) | Italian | 2501 E 4th St | open |
| Chileros Taco Shop | Restaurant (service type not stated) | Mexican | 2870 Northtowne Ln Ste 101 | open |
| Dead Ringer Analog Bar | Bar | 432 E 4th St | open | |
| Del Taco | Quick service | 2920 Northtowne Ln | open | |
| Desert Sun Bagel #1 | Bakery | Bakery · Breakfast | 495 Morrill Ave | open |
| Diamond's Diner | Casual dining | American | 1000 E 6th St | open |
| Dilligas Saloon | Bar | 1303 E 4th St | open | |
| Ding Tea Reno | Juice, smoothie, tea | Tea / bubble tea | 2900 Clear Acre Ln Ste U1 | open |
| Dumpling Queen | Restaurant (service type not stated) | Chinese · Asian | 424 E 4th St | open |
| El Carrito | Food truck · Restaurant (service type not stated) | Mexican | 1900 Silverada Blvd | open |
| El Paisano | Restaurant (service type not stated) | Mexican · Latin American (other) | 1901 Silverada Blvd | open |
| El Pueblo Bakery | Bakery · Café | Bakery · Latin American (other) · Coffee | 600 N Wls Ave | open |
| El Taco Express | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1771 Valley Rd | open |
| Forged Coffee Roasting Co. | Coffee shop · Bar · Juice, smoothie, tea · Café | Mexican · Coffee · Southwestern / Tex-Mex · Juice / smoothies | 306 E 4th St | open |
| G & H Northern Corporation | Restaurant (service type not stated) | 2885 Northtowne Ln | open | |
| Gerry's Food On The Go | Food truck · Catering | American | 492 E 4th St | open |
| Godfathers Pizza | Restaurant (service type not stated) | Pizza | 2900 Clear Acre Ln | open |
| Great Basin Winery | Winery / distillery / taproom | 415 E 4th St | open | |
| Homeros Mexican Food -2 | Restaurant (service type not stated) | Mexican | 2900 Clear Acre Ln | open |
| Idle Times Slow Coffee Bar | Winery / distillery / taproom · Coffee shop · Bar | Coffee | 541 E 4th St | open |
| Jack's Coffee Shop | Café · Coffee shop | Coffee · Breakfast | 605 N Wls Ave | open |
| Jet Cafe | Coffee shop · Café | Coffee | 700 E 4th St | open |
| Jimboy's Tacos | Quick service · Restaurant (service type not stated) | Mexican | 1999 Selmi Dr | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1805 Silverada Boulevard | open |
| La Carreta Taqueria & Lounge La Carreta | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1499 N Wls Ave | open |
| La Esquina Bar | Bar | 821 E 6th St | open | |
| La favorita catering | Food truck · Catering | Mexican | 1900 Silverada Blvd | open |
| La Rositas Taco Grill | Restaurant (service type not stated) | Mexican | 1999 Selmi Dr | open |
| Lake Tahoe AleWorX Reno Lake Tahoe AleWorX | Casual dining · Bar | 324 E 4th St | open | |
| Lead Dog Brewing Downtown Taproom | Brewery / taproom · Bar | 415 E 4th St | open | |
| Leche De Luna Apothecary | Bar | 541 E 4th St | open | |
| Lincoln Lounge | Bar | 306 E 4th St | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 2880 Northtowne Ln Ste 105 | open |
| lmpbrskt | Restaurant (service type not stated) | BBQ | 2590 Orovada St | open |
| Los Compadres | Restaurant (service type not stated) | Mexican | 1490 E 4th St | open |
| Los Tres Toritos | Restaurant (service type not stated) · Casual dining | Mexican · American | 1925 Silverada Blvd | open |
| Louis' Basque Corner | Restaurant (service type not stated) | Spanish / tapas | 301 E 4th St | open |
| Louis' Upstairs Bar | Bar · Coffee shop | Coffee | 301 E 4th St | open |
| Maui Janes Hawaiian Bbq | Restaurant (service type not stated) | BBQ · Hawaiian / Pacific | 2900 Clear Acre Ln #P | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1810 Silverada Blvd | open |
| McDonald's | Coffee shop · Restaurant (service type not stated) · Quick service | Coffee · Burgers | 2524 E 2nd Street | open |
| Mi Ranchito | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 500 Denslowe Dr | open |
| Mixers Bar | Bar | 2900 Clear Acre Ln | open | |
| Mr. Churros | Food truck | 1900 Silverada Blvd | open | |
| Naan Twist Indian Food | Restaurant (service type not stated) | Pizza · Italian | 2900 clear acre Lane Ste a | open |
| Nevada General Enterprises Ltd | Restaurant (service type not stated) | 1270 N McCarran Blvd | open | |
| Nevada Sunset Winery | Winery / distillery / taproom · Bar | 415 E 4th St UNIT B | open | |
| Nevada Taco Grill #3 | Restaurant (service type not stated) | Mexican | 1771 VALLEY Rd | open |
| Nevada Title And Payday Loans, Inc. | Restaurant (service type not stated) | 2585 Paradise Dr | open | |
| Panaderia Azteca | Bakery · Restaurant (service type not stated) | Bakery · Mexican | 2145 Sutro St | open |
| Panera Bread Panera Bread | Coffee shop · Café · Bakery | Coffee · Bakery | 1664 N Virginia St | open |
| Pelons | Food truck | 1900 Silverada Blvd | open | |
| Pigeon Head Brewery | Brewery / taproom · Bar | 840 E 5th St | open | |
| Pizza Factory | Restaurant (service type not stated) | Pizza | 2900 Clear Acre Ln Unit A | open |
| Port of Subs Port of Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2900 Clear Acre Ln | open |
| Presidents Box | Bar · Restaurant (service type not stated) · Quick service | 1101 Sutro St | open | |
| Psr Hospitality Llc | Restaurant (service type not stated) | 306 E 4th St | open | |
| Quiznos Quiznos | Quick service · Specialty food shop | Sandwiches | 2905 Northtowne Ln Ste 120 | open |
| Reno Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 903 E 4th St | open |
| Ricco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2145 Sutro St #11 | open |
| Round Table Pizza | Restaurant (service type not stated) | Pizza | 2875 Northtowne Ln | open |
| Rounds Bakery | Bakery | Bakery | 595 Valley Rd | open |
| Sakana Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2875 Northtowne Ln | open |
| Santa Cruz Sushi | Restaurant (service type not stated) | Japanese · Sushi | 2900 Clear Acre Ln | open |
| Senor Tequila's Mexican Kitchen and Cantina | Casual dining · Restaurant (service type not stated) · Bar | Mexican | 1490 E 4th St | open |
| Slieve Brewing Company | Brewery / taproom · Bar | 495 Morrill Ave | open | |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 1220 Mc Carran Blvd | open |
| sparks and smoke | Restaurant (service type not stated) | BBQ | 2900 Clear Acre Ln | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | Northtown Home Depot, 2905 Northtowne Ln | open |
| Starbucks | Coffee shop | Coffee | 1929 Silverada Blvd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2875 Northtowne Lane Suite B | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1901 Silverada Blvd. Unit 24 | open |
| Super Tortas El Pueblo | Quick service · Juice, smoothie, tea · Bakery | Juice / smoothies · Bakery | 600 N Wells Ave | open |
| sweetFrog Premium Frozen Yogurt | Other · Dessert | Ice cream / frozen desserts | 2870 Northtowne Lane, Ste 106 | open |
| Szechuan Express 3 | Restaurant (service type not stated) | Chinese | 2900 Clear Acre Ln | open |
| Tacos El Rey Tacos El Rey 2 | Restaurant (service type not stated) | Mexican · Latin American (other) | 2145 Sutro St | open |
| Tacos el yayo | Bar | Mexican | 821 E 6th St | open |
| Taqueria Mexico | Quick service · Restaurant (service type not stated) | Mexican | 1755 Sutro St | open |
| The Bluebird | Bar | 555 E 4th St | open | |
| The Burger Den | Restaurant (service type not stated) | Mexican | 680 N Wells Ave | open |
| The Depot Craft Brewery & Distillery | Brewery / taproom · Winery / distillery / taproom · Casual dining · Bar | 325 E 4th St | open | |
| The Depot Llc | Restaurant (service type not stated) | 325 E 4th St | open | |
| The Wok Chinese Cuisine | Restaurant (service type not stated) | Chinese · Asian | 1825 Silverada Blvd #2128 | open |
| U-Swirl Frozen Yogurt | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 2870 Northtowne Ln Ste 106-107 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 2889 Northtowne Lane | open |
| Wild Sugar Desserts | Bakery · Quick service · Specialty food shop · Dessert | Bakery · Sandwiches | 220 Brownstone Dr | open |
| Wildcreek Quiznos | Quick service | Sandwiches | 2905 Northtowne Ln, Ste 120 | open |
| Wineries on 4th | Winery / distillery / taproom · Bar | 415 E 4th St | open | |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 2880 Northtowne Ln | open |
| Zagol Ethiopian Restaurant | Restaurant (service type not stated) | African | 855 E 4th St | open |
| Record Street Brewing | Brewery / taproom | 324 E 4th St | closed | |
| Ruben's Cantina | Restaurant (service type not stated) · Bar | Mexican | 1483 E 4th St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 32 | 27 | — | — | — | 5 | SIC1987 |
| 1995 | 25 | 20 | — | — | — | 5 | SIC1987 |
| 1996 | 31 | 24 | — | — | — | 7 | SIC1987 |
| 1997 | 34 | 26 | — | — | — | 8 | SIC1987 |
| 1998 | 37 | 27 | 7 | 17 | 3 | 8 | NAICS1997 |
| 1999 | 39 | 28 | 9 | 17 | 2 | 8 | NAICS1997 |
| 2000 | 36 | 26 | 6 | 18 | 2 | 7 | NAICS1997 |
| 2001 | 36 | 25 | 7 | 16 | 2 | 8 | NAICS1997 |
| 2002 | 41 | 30 | 7 | 20 | 3 | 8 | NAICS1997 |
| 2003 | 40 | 31 | 8 | 20 | 3 | 7 | NAICS2002 |
| 2004 | 44 | 35 | 8 | 23 | 4 | 6 | NAICS2002 |
| 2005 | 39 | 30 | 6 | 19 | 5 | 6 | NAICS2002 |
| 2006 | 38 | 31 | 7 | 20 | 4 | 5 | NAICS2002 |
| 2007 | 43 | 32 | 8 | 22 | 2 | 8 | NAICS2002 |
| 2008 | 47 | 33 | 9 | 22 | 2 | 10 | NAICS2007 |
| 2009 | 42 | 29 | 9 | 18 | 2 | 10 | NAICS2007 |
| 2010 | 42 | 29 | 9 | 18 | 2 | 10 | NAICS2007 |
| 2011 | 40 | 27 | 9 | 17 | 1 | 9 | NAICS2007 |
| 2012 | 38 | 28 | 9 | 18 | 1 | 7 | NAICS2012 |
| 2013 | 35 | 25 | 7 | 17 | 1 | 7 | NAICS2012 |
| 2014 | 37 | 27 | 8 | 18 | 1 | 7 | NAICS2012 |
| 2015 | 39 | 29 | 9 | 19 | 1 | 8 | NAICS2012 |
| 2016 | 41 | 32 | 8 | 23 | 1 | 8 | NAICS2012 |
| 2017 | 42 | 33 | 7 | 22 | 4 | 8 | NAICS2017 |
| 2018 | 44 | 36 | 9 | 23 | 4 | 6 | NAICS2017 |
| 2019 | 41 | 31 | 9 | 18 | 4 | 7 | NAICS2017 |
| 2020 | 37 | 29 | 10 | 15 | 4 | 6 | NAICS2017 |
| 2021 | 38 | 30 | 8 | 18 | 4 | 6 | NAICS2017 |
| 2022 | 41 | 29 | 9 | 17 | 3 | 7 | NAICS2022 |
| 2023 | 40 | 28 | 7 | 18 | 3 | 8 | NAICS2022 |