BMIE Market 90623
Orange County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,545 2020–2024 ACS 5-year estimate ±247 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,176 2020–2024 ACS 5-year estimate ±256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,554 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,215 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $116,594 2020–2024 ACS 5-year estimate ±16,949 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,259 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $979,600 2020–2024 ACS 5-year estimate ±38,789 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.8 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 90623 |
| Restaurants per 10,000 residents | 16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +17.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +70.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 31 (range 22–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 35 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 90623. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.5 | 82 | 40% | +32.6 |
| Restaurant Opportunity Score | 59.2 | 59 | 35% | +20.7 |
| Market Momentum Score | 35.1 | 35 | 25% | +8.8 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,545 | 77 | 40% | +30.9 |
| Median household income (ACS) | 116,594 | 89 | 40% | +35.7 |
| Households (ACS) | 5,176 | 75 | 20% | +15.0 |
Restaurant Opportunity Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 6.3 | 51 | 35% | +17.8 |
| Restaurants per 10,000 residents (lower = more room) | 21.9 | 33 | 25% | +8.2 |
| Population (ACS) | 15,545 | 77 | 20% | +15.4 |
| Median household income (ACS) | 116,594 | 89 | 20% | +17.8 |
Market Momentum Score: 35 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -5.6 | 22 | 50% | +11.1 |
| 10-year restaurant growth | 6.3 | 51 | 30% | +15.2 |
| 20-year restaurant growth | 17.2 | 44 | 20% | +8.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (58)
By cuisine
Asian 12 · Coffee 9 · Korean 7 · Bakery 5 · Dessert 5 · Tea / bubble tea 5 · American 3 · BBQ 3 · Burgers 3 · Chicken / wings 3 · Japanese 3 · Chinese 2 · Juice / smoothies 2 · Latin American (other) 2 · Mexican 2 · Sandwiches 2 · Sushi 2 · Cajun, Creole, Southern 1 · Caribbean 1 · Cuban 1 · European 1 · Filipino 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Pizza 1 · Thai 1 · Vegan 1 · Vietnamese 1
By type
Restaurant (service type not stated) 37 · Café 9 · Quick service 7 · Coffee shop 6 · Juice, smoothie, tea 6 · Bakery 5 · Dessert 5 · Bar 3 · Casual dining 2 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A'Roma Ristorante | Restaurant (service type not stated) | Italian · European | 30 Centerpointe Dr | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service · Dessert | Bakery · Dessert | 7941 Valley View Street | open |
| Before n After | Café · Coffee shop · Bakery | Coffee · Bakery | 30 Centerpointe Dr | open |
| Bingsoo House | Café · Dessert · Coffee shop | Coffee · Dessert | 4951 La Palma Ave | open |
| Boba Loca | Juice, smoothie, tea · Coffee shop · Café | Tea / bubble tea · Coffee | 4947 La Palma Ave | open |
| Borracho Tacos | Food truck | 8471 Walker St | open | |
| Bulgogi House | Restaurant (service type not stated) | Korean | 6901 Walker St | open |
| Burger King | Restaurant (service type not stated) | 5545 Orangethorpe Ave | open | |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 5012 La Palma | open |
| Cliff's Hideaway | Casual dining · Restaurant (service type not stated) · Bar | 5442 Orangethorpe Ave | open | |
| Ellen's Pinoy Grille | Restaurant (service type not stated) | Filipino | 7921 Valley View St | open |
| Ffc | Restaurant (service type not stated) | 1 Centerpointe Dr | open | |
| Flame Broiler Flame Broiler | Restaurant (service type not stated) | BBQ · Korean · Asian | 38 Centerpointe Dr Ste 1 | open |
| Grams Kitchen | Restaurant (service type not stated) | Cajun, Creole, Southern | 12 Centerpointe Dr Ste 106 | open |
| Isla Cuban-Latin Kitchen & Rum Bar | Restaurant (service type not stated) | Cuban · Latin American (other) · Caribbean | 30 Centerpointe Dr | open |
| Isla Restaurant | Restaurant (service type not stated) | 30 Centerpointe Dr Ste 12 | open | |
| It's Boba Time - La Palma It's Boba Time | Juice, smoothie, tea · Café | Tea / bubble tea · Juice / smoothies · Coffee | 5454 La Palma Ave | open |
| Jamba Jamba | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 7941 Valley View St | open |
| Jangmo Jip Restaurant | Korean | Restaurant (service type not stated) | Korean · Asian | 4877 La Palma Ave | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 30 Centerpointe Dr Ste. 14 | open |
| Johnie's Jr Broiler | Casual dining · Restaurant (service type not stated) | American | 7811 Valley View St | open |
| Jongro Food Inc | Restaurant (service type not stated) | 4883 La Palma Ave | open | |
| Kijung Hospitality Group Inc. | Restaurant (service type not stated) | 6 Centerpointe Dr Ste 700 | open | |
| Koko Chicken & BBQ Koko Chicken BBQ | Restaurant (service type not stated) | Chicken / wings · BBQ | 5511 Orangethorpe Ave | open |
| La Capilla Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 4997 La Palma Ave | open |
| Maxwell Chicken Rice | Restaurant (service type not stated) | Asian · Chicken / wings | 7931 Valley View St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 5062 Orangethorpe Ave | open |
| Mhat Korean Restaurant | Restaurant (service type not stated) | Korean · Asian | 8412 Moody St | open |
| Monora La Palma Asian Street Food Bar | Restaurant (service type not stated) | Thai | 12 Centerpointe Dr, Ste 105-106 | open |
| Mr. Lee's Barbeque House | Restaurant (service type not stated) | BBQ · Korean · Asian | 6901 Walker St | open |
| Paesano's New York Pizza and Subs | Restaurant (service type not stated) | Pizza | 5440 Orangethorpe Ave | open |
| Panda Inn | Restaurant (service type not stated) | Chinese | 2 Centerpointe Dr | open |
| Pho Crystal | Restaurant (service type not stated) | Vietnamese | 4949 La Palma Ave | open |
| Poke Mom Too | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 5456 La Palma Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service · Restaurant (service type not stated) | Chicken / wings | 7971 Valley View St | open |
| Ramen Burger | Restaurant (service type not stated) | Burgers | 5456 La Palma Ave | open |
| Road King | Bar | 5511 Orangethorpe Ave | open | |
| Sakai Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4891 La Palma Ave | open |
| Sen Kafe | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | 30 Centerpointe Dr | open |
| Shik Do Rak 식도락 Korean BBQ | Restaurant (service type not stated) | Korean · Asian | 4991 La Palma Ave | open |
| Show Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 50 Centerpointe Dr | open |
| Snowy Village La Palma | Juice, smoothie, tea · Dessert · Café | Tea / bubble tea · Dessert · Coffee | 4951 La Palma Ave | open |
| Souper Salad Restaurants | Restaurant (service type not stated) | 50 Centerpointe Dr | open | |
| Soy Tofu | Korean | Restaurant (service type not stated) | Korean · Asian | 4961 La Palma Ave | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5014 Orangethorpe Ave | open |
| Str8 Up Tacos | Restaurant (service type not stated) | Mexican · Vegan | 8471 Walker St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 5462 La Palma Avenue | open |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 5510 La Palma Ave | open |
| The Crepehouse Cafe | Café | Coffee | 30 Centerpointe Dr Ste 8 | open |
| The Noodle Factory | Restaurant (service type not stated) | Asian | 4949 La Palma Ave | open |
| The Shamrock | Bar | 8281 Walker St | open | |
| Tokyo Grill Tokyo Grill | Restaurant (service type not stated) | Asian · Japanese | 10 Centerpointe Dr Ste 5 | open |
| Walmart Bakery | Bakery | Bakery | 5420 La Palma Ave | open |
| Woktastic | Quick service | Chinese · Asian | 7911 Valley View St | open |
| Ye Wool Bakery | Bakery | Bakery | 4889 La Palma Ave | open |
| Yogurtland La Palma Yogurtland | Dessert | Dessert · Ice cream / frozen desserts | 5972 Orangethorpe Ave | open |
| Yum Yum Donuts Yum Yum Donuts | Bakery · Dessert | Dessert · Bakery | 5454 Orangethorpe Ave | open |
| Cachi Cafe | Café | Coffee | 10 Centerpointe Dr Ste 3 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1995 | 20 | 18 | — | — | — | 2 | SIC1987 |
| 1996 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1997 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1998 | 19 | 17 | 10 | 6 | 1 | 1 | NAICS1997 |
| 1999 | 17 | 16 | 8 | 7 | 1 | — | NAICS1997 |
| 2000 | 20 | 19 | 10 | 9 | — | — | NAICS1997 |
| 2001 | 23 | 22 | 13 | 9 | — | — | NAICS1997 |
| 2002 | 24 | 22 | 12 | 10 | — | 1 | NAICS1997 |
| 2003 | 31 | 29 | 11 | 17 | 1 | 1 | NAICS2002 |
| 2004 | 30 | 29 | 11 | 16 | 1 | 1 | NAICS2002 |
| 2005 | 33 | 31 | 11 | 17 | 1 | 1 | NAICS2002 |
| 2006 | 34 | 32 | 12 | 17 | 1 | 1 | NAICS2002 |
| 2007 | 30 | 28 | 8 | 18 | 1 | 1 | NAICS2002 |
| 2008 | 31 | 29 | 10 | 15 | 3 | 1 | NAICS2007 |
| 2009 | 31 | 29 | 12 | 13 | 2 | 1 | NAICS2007 |
| 2010 | 29 | 26 | 11 | 10 | 3 | 1 | NAICS2007 |
| 2011 | 34 | 30 | 15 | 11 | 3 | 2 | NAICS2007 |
| 2012 | 34 | 33 | 15 | 14 | 3 | — | NAICS2012 |
| 2013 | 33 | 32 | 12 | 16 | 3 | — | NAICS2012 |
| 2014 | 31 | 29 | 13 | 12 | 4 | 1 | NAICS2012 |
| 2015 | 31 | 29 | 13 | 11 | 5 | 1 | NAICS2012 |
| 2016 | 37 | 35 | 14 | 13 | 6 | 1 | NAICS2012 |
| 2017 | 39 | 37 | 15 | 14 | 7 | — | NAICS2017 |
| 2018 | 38 | 36 | 14 | 14 | 7 | — | NAICS2017 |
| 2019 | 35 | 33 | 13 | 13 | 7 | — | NAICS2017 |
| 2020 | 31 | 28 | 12 | 11 | 5 | — | NAICS2017 |
| 2021 | 27 | 23 | 10 | 8 | 5 | — | NAICS2017 |
| 2022 | 35 | 33 | 12 | 13 | 8 | — | NAICS2022 |
| 2023 | 37 | 34 | 11 | 17 | 6 | — | NAICS2022 |