BMIE Market 92007

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,100 2020–2024 ACS 5-year estimate ±1,597 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,273 2020–2024 ACS 5-year estimate ±301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,429 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,765 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$182,629 2020–2024 ACS 5-year estimate ±17,718 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,247 2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92007
Restaurants per 10,000 residents	18.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+4.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92007. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.7	83	40%	+33.1
Restaurant Opportunity Score	50.3	50	35%	+17.6
Market Momentum Score	24.8	25	25%	+6.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,100	72	40%	+28.9
Median household income (ACS)	182,629	98	40%	+39.4
Households (ACS)	4,273	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-8.3	19	35%	+6.7
Restaurants per 10,000 residents (lower = more room)	19.8	38	25%	+9.4
Population (ACS)	11,100	72	20%	+14.5
Median household income (ACS)	182,629	98	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.4	23	50%	+11.6
10-year restaurant growth	-8.3	19	30%	+5.8
20-year restaurant growth	4.8	37	20%	+7.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

American 7 · Coffee 7 · Mexican 5 · Seafood 5 · Italian 4 · Pizza 3 · Bakery 2 · Latin American (other) 2 · Asian 1 · Brazilian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Dessert 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Peruvian 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 25 · Bar 9 · Casual dining 6 · Café 5 · Coffee shop 5 · Bakery 2 · Brewery / taproom 1 · Dessert 1 · Juice, smoothie, tea 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Best Pizza & Brew Best Pizza & Brew	Bar · Restaurant (service type not stated)	Pizza	102 Aberdeen Dr	open
Besta Wan Pizza House	Restaurant (service type not stated)	Pizza · Italian · American	148 Aberdeen Dr	open
Bull Taco	Restaurant (service type not stated)	Mexican	2050 S Coast Hwy 101	open
Bump Coffee	Coffee shop	Coffee	126 Aberdeen Dr	open
Cardiff Beach Bar	Casual dining · Bar		2633 S Coast Hwy 101	open
Casa del Q’ero	Restaurant (service type not stated)	Peruvian	815 Birmingham Dr	open
Chart House Chart House	Restaurant (service type not stated) · Casual dining	Seafood · Steakhouse · American	2588 S Coast Hwy 101	open
Chart House	Restaurant (service type not stated)	Seafood	2898 S Coast Hwy 101	open
Cicciotti's Trattoria Italiana and Seafood	Restaurant (service type not stated)	Italian · Seafood	1933 San Elijo Ave	open
Coffee by the Sea	Coffee shop · Café	Coffee	2378–2494 S Coast Highway 101	open
Dukes Cardiff Office Cocktail	Bar · Casual dining		110 Aberdeen Dr # A	open
East Coast Pizza	Restaurant (service type not stated)	Pizza · Italian	2015 San Elijo Ave	open
El Pueblo Mexican Food - Cardiff	Restaurant (service type not stated)	Mexican · Spanish / tapas	820 Birmingham Dr	open
Fish 101	Restaurant (service type not stated) · Casual dining	Seafood · American	2101 San Elijo Ave	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Burgers	1967 San Elijo Ave	open
Ki's Restaurant	Restaurant (service type not stated)	American · Asian	2591 S Coast Highway 101	open
Landrys Restaurants Inc	Restaurant (service type not stated)		2588 S Coast Highway 101	open
Las Olas	Restaurant (service type not stated)	Mexican · Latin American (other)	2655 S Coast Hwy 101	open
Lourdes Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	2113 San Elijo Ave	open
Mandarin City	Restaurant (service type not stated)	Chinese	815 Birmingham Dr	open
Pacific Coast Grill Pacific Coast Grill	Casual dining · Bar	Seafood · American	2526 S Coast Hwy 101	open
Pipes Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	121 Liverpool Dr	open
Rimel's	Restaurant (service type not stated)		2003 San Elijo Ave	open
SAMBAZON Açaí Bowls	Juice, smoothie, tea · Restaurant (service type not stated) · Café · Bar	Healthy / salads / bowls · Juice / smoothies · Coffee · Brazilian	2031 San Elijo Ave	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	2081 San Elijo Ave	open
Summers' At The Besta-wan, Inc	Restaurant (service type not stated)		148 Aberdeen Dr	open
The Beach House	Restaurant (service type not stated)	Breakfast	2530 S Coast Highway 101	open
The Confessional The Confessional by The Lost Abbey - Cardiff	Brewery / taproom · Bar		2007 San Elijo Ave	open
The Kraken	Bar		2531 S Coast Hwy 101	open
The Shanty	Bar		126 Chesterfield Dr	open
Trattoria Positano	Restaurant (service type not stated) · Casual dining	Italian · American	2171 San Elijo Ave	open
VG Donut & Bakery	Bakery · Dessert	Bakery · Dessert	106 Aberdeen Dr	open
Waverly	Restaurant (service type not stated) · Café	Coffee · American	2005 San Elijo Ave	open
Wine Steals	Bar · Restaurant (service type not stated)		1953 San Elijo Ave Ste 100	open
Zenbu Sushi	Restaurant (service type not stated)	Japanese · Sushi	2003 San Elijo Ave	open
Zumbar Coffee & Tea	Coffee shop	Coffee	111 Chesterfield Dr Ste 115	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	16	—	—	—	3	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	16	13	—	—	—	3	SIC1987
1997	19	15	—	—	—	4	SIC1987
1998	23	16	11	3	1	5	NAICS1997
1999	22	15	10	4	1	5	NAICS1997
2000	23	15	9	5	1	6	NAICS1997
2001	23	16	9	5	2	5	NAICS1997
2002	28	22	12	7	3	5	NAICS1997
2003	25	21	10	8	3	3	NAICS2002
2004	26	22	11	9	2	3	NAICS2002
2005	23	19	8	9	2	3	NAICS2002
2006	23	19	9	8	2	3	NAICS2002
2007	21	18	11	4	3	3	NAICS2002
2008	24	19	12	5	2	2	NAICS2007
2009	26	20	10	8	2	3	NAICS2007
2010	26	19	10	7	2	3	NAICS2007
2011	25	20	9	9	2	3	NAICS2007
2012	31	26	13	11	2	4	NAICS2012
2013	29	24	12	10	2	4	NAICS2012
2014	29	24	11	9	4	4	NAICS2012
2015	25	20	11	7	2	3	NAICS2012
2016	24	20	11	5	4	3	NAICS2012
2017	24	21	10	6	5	—	NAICS2017
2018	27	23	10	7	6	3	NAICS2017
2019	26	22	10	6	6	—	NAICS2017
2020	26	22	10	6	6	—	NAICS2017
2021	26	23	11	6	6	—	NAICS2017
2022	27	23	11	7	5	3	NAICS2022
2023	26	22	10	6	6	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92007. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92075	2.0 mi	44	2023
92024	2.6 mi	174	2023
92014	4.4 mi	61	2023
92067	4.9 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.