BMIE Market 92067

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,938 2020–2024 ACS 5-year estimate ±1,615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,835 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,535 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,990 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$187,054 2020–2024 ACS 5-year estimate ±53,223 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.5 2020–2024 ACS 5-year estimate ±9 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.4 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92067
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 6–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92067. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.6	80	40%	+31.8
Restaurant Opportunity Score	72.2	72	35%	+25.3
Market Momentum Score	32.4	32	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,938	67	40%	+26.9
Median household income (ACS)	187,054	99	40%	+39.4
Households (ACS)	2,835	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	12.6	62	25%	+15.5
Population (ACS)	7,938	67	20%	+13.5
Median household income (ACS)	187,054	99	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	-23.1	13	20%	+2.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

Coffee 4 · Italian 4 · American 3 · Bakery 3 · European 2 · Latin American (other) 2 · Spanish / tapas 2 · Breakfast 1 · French 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 7 · Bar 5 · Café 4 · Bakery 3 · Coffee shop 3 · Casual dining 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Caffe Positano	Café · Coffee shop · Bakery	Coffee · Bakery	6027 Paseo Delicias F	open
Caffe Positano	Coffee shop · Café · Bakery	Coffee · Bakery	16079 San Dieguito Rd	open
Cesar Rancho Santa Fe	Bar	Spanish / tapas · European	16089 San Dieguito Rd	open
Cielo Stella	Bar · Restaurant (service type not stated)	Italian	18021 Calle Ambiente	open
Cocina del Rancho	Restaurant (service type not stated)	Mexican · Latin American (other)	16089 San Dieguito Rd	open
Cork & Knife	Bar		6106 Paseo DeliciasSuite A	open
Country Squire Vineyard	Winery / distillery / taproom			open
Dolce	Restaurant (service type not stated)	Italian · American	16081 San Dieguito Rd	open
Goli	Casual dining · Bar	Pizza · Italian	18021 Calle Ambiente Suite 403	open
Mille Fleurs	Restaurant (service type not stated)	French · European	6009 Paseo Delicias	open
Morada	Restaurant (service type not stated)	American	5951 Linea Del Cielo	open
Nick and G's Restaurant	Restaurant (service type not stated)	Italian · American	6106 Paseo Delicias	open
Paseo RSF	Restaurant (service type not stated)	Latin American (other) · Spanish / tapas	6024 Paseo Delicias C	open
RSFcars Rancho Santa Fe Cars and Coffee	Café · Coffee shop	Coffee	6024 Paseo Delicias	open
Simmons Ranch and Spa	Bar		123 RSF	open
Thyme In the Ranch	Café · Bakery	Coffee · Breakfast · Bakery	16905 Avenida De Acacias	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	6	3	3	—	2	NAICS1997
1999	12	10	6	3	1	2	NAICS1997
2000	10	9	6	3	—	1	NAICS1997
2001	13	11	7	4	—	2	NAICS1997
2002	14	14	11	2	1	—	NAICS1997
2003	13	13	9	2	2	—	NAICS2002
2004	11	10	7	1	2	—	NAICS2002
2005	12	10	7	3	—	—	NAICS2002
2006	10	10	5	4	1	—	NAICS2002
2007	11	10	5	3	2	—	NAICS2002
2008	11	10	6	2	2	—	NAICS2007
2009	11	10	6	2	2	—	NAICS2007
2010	10	10	7	2	1	—	NAICS2007
2011	9	9	6	2	1	—	NAICS2007
2012	6	6	4	2	—	—	NAICS2012
2013	8	8	6	2	—	—	NAICS2012
2014	11	11	7	4	—	—	NAICS2012
2015	12	12	7	4	1	—	NAICS2012
2016	12	12	7	4	1	—	NAICS2012
2017	11	11	7	—	—	—	NAICS2017
2018	11	11	7	—	—	—	NAICS2017
2019	12	12	8	—	—	—	NAICS2017
2020	8	7	4	—	—	—	NAICS2017
2021	9	8	5	—	—	—	NAICS2017
2022	11	10	4	3	3	—	NAICS2022
2023	11	10	4	3	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92067. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92091	2.2 mi	3	2022
92127	3.8 mi	57	2023
92075	4.4 mi	44	2023
92024	4.6 mi	174	2023
92007	4.9 mi	22	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.