BMIE Market 92127
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 50,555 2020–2024 ACS 5-year estimate ±3,829 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 16,438 2020–2024 ACS 5-year estimate ±823 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 39,337 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,748 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $195,520 2020–2024 ACS 5-year estimate ±6,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,771 2020–2024 ACS 5-year estimate ±196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,232,300 2020–2024 ACS 5-year estimate ±53,419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 22.7 sq mi Census Gazetteer 2020 |
| Restaurants | 57 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92127 |
| Restaurants per 10,000 residents | 9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +16.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +159.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +235.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 62 (range 56–69) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 77 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 97 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 46 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92127. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.44, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 97.4 | 97 | 40% | +38.9 |
| Restaurant Opportunity Score | 76.9 | 77 | 35% | +26.9 |
| Market Momentum Score | 45.9 | 46 | 25% | +11.5 |
Consumer Market Score: 97 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 50,555 | 97 | 40% | +38.8 |
| Median household income (ACS) | 195,520 | 99 | 40% | +39.5 |
| Households (ACS) | 16,438 | 95 | 20% | +19.0 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 16.3 | 60 | 35% | +20.9 |
| Restaurants per 10,000 residents (lower = more room) | 11.3 | 67 | 25% | +16.8 |
| Population (ACS) | 50,555 | 97 | 20% | +19.4 |
| Median household income (ACS) | 195,520 | 99 | 20% | +19.8 |
Market Momentum Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.1 | 20 | 50% | +10.1 |
| 10-year restaurant growth | 16.3 | 60 | 30% | +17.9 |
| 20-year restaurant growth | 159.1 | 90 | 20% | +17.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (98)
By cuisine
Coffee 14 · American 12 · Bakery 8 · Sandwiches 8 · Healthy / salads / bowls 7 · Pizza 7 · Mexican 6 · Asian 5 · Dessert 5 · Greek 5 · Japanese 5 · Mediterranean 5 · Burgers 4 · Italian 4 · Sushi 4 · Thai 4 · Juice / smoothies 3 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Indian 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Vegetarian 2 · Vietnamese 2 · Latin American (other) 1 · Noodles / ramen / pho 1
By type
Restaurant (service type not stated) 62 · Bar 12 · Café 10 · Coffee shop 10 · Quick service 10 · Bakery 8 · Dessert 7 · Casual dining 5 · Juice, smoothie, tea 5 · Fast casual 4 · Brewery / taproom 2 · Other 2 · Winery / distillery / taproom 2 · Buffet 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Abnormal Beer Co | Winery / distillery / taproom · Brewery / taproom · Bar | American | 16990 Via Tazon | open |
| BAHAR Indian Restaurant & Catering | Catering · Restaurant (service type not stated) | Indian | 10436 Craftsman Way | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 10550 Craftsman Way Ste 182 | open |
| Board & Brew Board & Brew | Casual dining · Bar | Sandwiches · American | 16480 Paseo del Sur | open |
| Boardwalk Development Inc | Restaurant (service type not stated) | 16909 W Bernardo Dr | open | |
| Brett's BBQ | Restaurant (service type not stated) | BBQ | 10550 Craftsman Way #185 | open |
| Brisa del mar vineyards | Winery / distillery / taproom · Bar | 17505 Camino Brisa del Mar | open | |
| Burger Lounge Burger Lounge | Casual dining · Bar | Burgers · American | 16490 Paseo Del Sur #105 | open |
| Californias Taco Shop | Restaurant (service type not stated) | Mexican | 15817 Bernardo Center Dr Unit 104 | open |
| Cana Cafe | Coffee shop | Coffee | 10752 Coastwood Rd | open |
| Capri Blu | Restaurant (service type not stated) | Italian | 10436 Craftsman Way | open |
| Carl's Jr. | Restaurant (service type not stated) | Burgers | 16613 Dove Canyon Rd | open |
| Charm Thai Kitchen | Restaurant (service type not stated) | Thai · Asian | 11625 Duenda Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 17115 Camino Del Sur | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10550 Craftsman Way Ste 180 | open |
| Choice Juicery Choice Superfood Bar and Juicery | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 17135 Camino Del Sur #125 | open |
| Daphne's California Greek | Restaurant (service type not stated) | Greek | 10562 Craftsman Way Ste 192 | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 15817 Bernardo Center Dr Suite 102 Ste 102 | open |
| Donut Touch Donut Touch Bakery-Café | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 16621 Dove Canyon Rd | open |
| Edelweiss Bakery | Bakery · Dessert | Bakery · Dessert | 11639 Duenda Rd | open |
| El Pollo Loco El Pollo Loco | Quick service | Mexican · Chicken / wings | 16969 Dove Canyon Rd | open |
| Elmisa Cafe Rancho Bernardo | Café · Coffee shop | Coffee · Breakfast | 11611 Rancho Bernardo Rd | open |
| Enjoy Fruit Rolls | Dessert | 10342 Reserve Dr | open | |
| Epicurious Dining - San Diego | Restaurant (service type not stated) · Bar | American | 16829 Silver Crest Dr | open |
| Eternal Sunshine Of The Spotless Mind | Bar | open | ||
| Fins Mexican Eatery | Restaurant (service type not stated) | 15817 Bernardo Center Dr Ste 104 | open | |
| Flecha Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 10514 Craftsman Way | open |
| Flippin' Pizza Flippin' Pizza NY Pies & Slices | Restaurant (service type not stated) | Pizza · Italian | Village Center, 16615 Dove Canyon Rd | open |
| Freaky People Grape Adventures | Bar | 17410 Matinal Rd | open | |
| Frida's Kafecito | Coffee shop | Coffee | 16950 Via Tazon | open |
| Garden Fresh Promotions, Llc | Restaurant (service type not stated) | 15822 Bernardo Center Dr | open | |
| Gor Gai Thai Eatery | Restaurant (service type not stated) | Thai · Asian | 16490 Paseo del Sur | open |
| Greek Palace | Restaurant (service type not stated) | Greek · Mediterranean | 15822 Bernardo Center Dr Ste 1 | open |
| Hakumaru | Restaurant (service type not stated) | Japanese · Sushi · Asian | 16625 Dove Canyon Rd | open |
| Ika Sushi & Grill | Restaurant (service type not stated) | Japanese · Sushi | 16625 Dove Canyon Rd Ste 108 | open |
| Instant Replay | Bar | 11681 Duenda Rd | open | |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 10562 Craftsman Way | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 15805 Bernardo Center Dr. #117 | open |
| JJ's Grill - Radisson Suite Hotel Rancho Bernardo | Restaurant (service type not stated) | American | 11520 W Bernardo Ct | open |
| Joyee's dumpling house-4S Ranch | Restaurant (service type not stated) | Noodles / ramen / pho | 10550 Craftsman Way Ste 185 | open |
| K S Plus Inc | Restaurant (service type not stated) | 11627 Duenda Rd | open | |
| Karl Strauss Brewing Company Karl Strauss Brewing Company | Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar | 10448 Reserve Dr | open | |
| Kelly's Pub | Bar | 15817 Bernardo Center Dr | open | |
| Luna Grill Luna Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 16475 Paseo del Sur | open |
| Marco's Pizza Marco's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 11631 Duenda Road | open |
| Marlene's Tea & Cakes | Juice, smoothie, tea · Café · Bakery | Tea / bubble tea · Coffee · Bakery | 14677 Via Bettona | open |
| Mendocino Farms Mendocino Farms | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls | 10562 Craftsman Way | open |
| Mona Lisa Italian Restaurant | Restaurant (service type not stated) | Pizza | 18114 Moon Song Ct | open |
| Mostra Coffee Mostra Coffee | Coffee shop · Café | Coffee | 10550 Craftsman Way | open |
| Napizza | Restaurant (service type not stated) | Pizza | 10550 Craftsman Way #186 | open |
| Nick The Greek Nick The Greek | Quick service | Greek · Mediterranean | 10550 Craftsman Way | open |
| Northrop Grumman | Buffet | 17066 Goldentop Rd | open | |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 10430 Craftsman Way | open |
| Pei Wei | Restaurant (service type not stated) | Asian | 10562 Craftsman Way Suite 190 | open |
| Phil's BBQ Phil's BBQ | Bar | BBQ · American | 17051 W Bernardo Dr | open |
| Pho Hoacali Express | Restaurant (service type not stated) | Vietnamese | 16425 W Bernardo Dr | open |
| Piacere Mio Del Sur | Restaurant (service type not stated) | Italian · Pizza | 16490 Paseo Del Sur | open |
| Primos Mexican Food Primos Mexican Food & Cantina | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 16621 Dove Canyon Rd | open |
| Quan A4 | Restaurant (service type not stated) | Vietnamese | open | |
| Rice King | Quick service | 15817 Bernardo Center Dr | open | |
| Rockin Burger | Restaurant (service type not stated) | Burgers | 15817 Bernardo Center Dr Ste 106 | open |
| Rosina's Italian Restaurant | Restaurant (service type not stated) | Italian · Mediterranean | 14701 Via Bettona | open |
| Rubicon Deli Inc | Restaurant (service type not stated) | 10550 Craftsman Way | open | |
| Santorini Island Grill & Wine Bar Santorini Island Grill | Restaurant (service type not stated) | Greek · Mediterranean | 16625 Dove Canyon Rd | open |
| Sephra Fountains | Dessert | Dessert | 11035 Technology Pl Ste 100 | open |
| Sima's Gourmet Catering & Events | Restaurant (service type not stated) | 15841 Concord Ridge Ter | open | |
| skyview cafe | Restaurant (service type not stated) · Café | American · Coffee | 16535 Via Esprillo | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 40525 4S Commons Dr | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 17170 Camino Del Sur | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 16613 Dove Canyon Rd | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 11611 Rancho Bernardo Rd (Rancho Berna, Rdo & W Bernardo) | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 11601 Duenda Rd | open |
| Sublime Pizza | Restaurant (service type not stated) | Pizza | 10550 62 Craftsman Way | open |
| Subway | Other | Sandwiches | 16621 Dove Canyon Rd Ste 114 | open |
| Summers Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 16885 Via Del Campo Ct #115 | open |
| Sushi Kami | Restaurant (service type not stated) | Japanese · Sushi | 11611 Rancho Bernardo Rd | open |
| Sushi Kami | Restaurant (service type not stated) | Japanese · Sushi | 11611 Rancho Bernardo Rd | open |
| Sushi on the Rock - 4S Ranch | Restaurant (service type not stated) | Japanese | 16625 Dove Canyon Rd. San Diego,CA 92127 | open |
| Sushi Ren | Restaurant (service type not stated) | 16480 Paseo Del Sur | open | |
| Swami's Cafe Del Sur Swami's Cafe Oceanside | Café · Restaurant (service type not stated) | Breakfast · Coffee | 16475 Paseo Del Sur #105 | open |
| Sweet Tomatoes | Restaurant (service type not stated) | 15822 Bernardo Center Dr | open | |
| sweetgreen - Healthy Salads, Wraps, and Bowls sweetgreen | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Vegetarian | 10562 Craftsman Way | open |
| Taco Bell | Restaurant (service type not stated) | Mexican | 11601 Duenda Rd | open |
| Tandoori Xpress | Restaurant (service type not stated) · Casual dining | Indian · American | 15817 Bernardo Center Dr #112 | open |
| Taste of Thai | Restaurant (service type not stated) | Thai | 10436 Craftsman Way Ste 122 | open |
| Teaspoon | Juice, smoothie, tea | Tea / bubble tea | 10550 Craftsman Way #183 | open |
| Thai2You Restaurant | Restaurant (service type not stated) | Thai · Asian | 15817 Bernardo Center Dr | open |
| The Chicago Kitchen | Restaurant (service type not stated) | American | 11627 Duenda Rd | open |
| The Coffee Bean & Tea Leaf | Coffee shop | Coffee | 10550 Craftsman Way | open |
| The Greenspot Salad Company 4s Ranch | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 16625 Dove Canyon Rd Ste 109 | open |
| Togo's | Other | Sandwiches | 15805 Bernardo Center Dr | open |
| Treat Confectionery | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Dessert | 17353 Eagle Canyon Way | open |
| Victors Kafe | Restaurant (service type not stated) | Mediterranean · Greek | 15817 Bernardo Center Dr Unit 103 | open |
| Waypoint Public | Restaurant (service type not stated) | American | 16480 Paseo Del Sur, Suite #105 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 10536 Craftsman Way | open |
| Wendy's Coast Line Food Services Regional Office | Restaurant (service type not stated) | 10801 Thornmint Rd | open | |
| Yogurt Lounge Yogurt Lounge Escondido | Juice, smoothie, tea · Dessert | Ice cream / frozen desserts · Healthy / salads / bowls · Juice / smoothies | 16621 Dove Canyon Rd | open |
| Zocalo | Restaurant (service type not stated) | 10514 Craftsman Way | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 17 | — | — | — | 1 | SIC1987 |
| 1995 | 17 | 16 | — | — | — | 1 | SIC1987 |
| 1996 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1997 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1998 | 26 | 17 | 7 | 6 | 3 | 1 | NAICS1997 |
| 1999 | 23 | 13 | 4 | 5 | 3 | 1 | NAICS1997 |
| 2000 | 28 | 15 | 4 | 7 | 4 | 1 | NAICS1997 |
| 2001 | 26 | 13 | 3 | 7 | 3 | 2 | NAICS1997 |
| 2002 | 30 | 19 | 5 | 11 | 2 | 1 | NAICS1997 |
| 2003 | 31 | 22 | 7 | 11 | 3 | 1 | NAICS2002 |
| 2004 | 32 | 22 | 8 | 11 | 2 | 1 | NAICS2002 |
| 2005 | 28 | 20 | 7 | 9 | 3 | 1 | NAICS2002 |
| 2006 | 29 | 21 | 8 | 7 | 5 | 1 | NAICS2002 |
| 2007 | 40 | 33 | 9 | 15 | 8 | 1 | NAICS2002 |
| 2008 | 49 | 37 | 12 | 16 | 8 | 1 | NAICS2007 |
| 2009 | 54 | 38 | 10 | 17 | 10 | 1 | NAICS2007 |
| 2010 | 51 | 36 | 8 | 18 | 10 | 1 | NAICS2007 |
| 2011 | 55 | 39 | 10 | 20 | 9 | 1 | NAICS2007 |
| 2012 | 59 | 45 | 14 | 25 | 6 | 1 | NAICS2012 |
| 2013 | 65 | 49 | 14 | 27 | 7 | 1 | NAICS2012 |
| 2014 | 66 | 51 | 14 | 25 | 11 | 3 | NAICS2012 |
| 2015 | 64 | 52 | 15 | 26 | 10 | 1 | NAICS2012 |
| 2016 | 61 | 49 | 14 | 24 | 9 | 2 | NAICS2012 |
| 2017 | 75 | 54 | 14 | 28 | 10 | — | NAICS2017 |
| 2018 | 81 | 62 | 16 | 31 | 12 | — | NAICS2017 |
| 2019 | 76 | 58 | 14 | 30 | 12 | — | NAICS2017 |
| 2020 | 71 | 55 | 13 | 28 | 13 | — | NAICS2017 |
| 2021 | 66 | 56 | 15 | 30 | 10 | — | NAICS2017 |
| 2022 | 68 | 56 | 16 | 28 | 11 | — | NAICS2022 |
| 2023 | 70 | 57 | 17 | 29 | 11 | — | NAICS2022 |