BMIE Market 92129
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 52,965 2020–2024 ACS 5-year estimate ±2,420 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 18,616 2020–2024 ACS 5-year estimate ±761 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 51,536 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 17,439 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $156,321 2020–2024 ACS 5-year estimate ±6,886 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,761 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,109,600 2020–2024 ACS 5-year estimate ±23,857 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.1 sq mi Census Gazetteer 2020 |
| Restaurants | 43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92129 |
| Restaurants per 10,000 residents | 9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -6.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -20.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +34.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +59.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 36 (range 30–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -1.3 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 97 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 26 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92129. Projection: linear trend v1, fitted 2013–2023, -1.3 restaurants per year, r² 0.71, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 97.0 | 97 | 40% | +38.8 |
| Restaurant Opportunity Score | 63.4 | 63 | 35% | +22.2 |
| Market Momentum Score | 25.8 | 26 | 25% | +6.5 |
Consumer Market Score: 97 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 52,965 | 97 | 40% | +39.0 |
| Median household income (ACS) | 156,321 | 97 | 40% | +38.7 |
| Households (ACS) | 18,616 | 97 | 20% | +19.3 |
Restaurant Opportunity Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -20.4 | 13 | 35% | +4.6 |
| Restaurants per 10,000 residents (lower = more room) | 8.1 | 80 | 25% | +20.0 |
| Population (ACS) | 52,965 | 97 | 20% | +19.5 |
| Median household income (ACS) | 156,321 | 97 | 20% | +19.4 |
Market Momentum Score: 26 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -6.5 | 21 | 50% | +10.7 |
| 10-year restaurant growth | -20.4 | 13 | 30% | +4.0 |
| 20-year restaurant growth | 34.4 | 56 | 20% | +11.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (81)
By cuisine
Asian 12 · Coffee 11 · Pizza 9 · Bakery 8 · Mexican 6 · Italian 5 · Dessert 4 · Japanese 4 · Sandwiches 4 · American 3 · Chinese 3 · Ice cream / frozen desserts 3 · Tea / bubble tea 3 · Thai 3 · Vietnamese 3 · Burgers 2 · Chicken / wings 2 · Hawaiian / Pacific 2 · Mediterranean 2 · Sushi 2 · Breakfast 1 · Filipino 1 · Greek 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Korean 1 · Latin American (other) 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Vegan 1 · Vegetarian 1
By type
Restaurant (service type not stated) 50 · Quick service 11 · Coffee shop 9 · Bakery 8 · Dessert 7 · Bar 6 · Café 6 · Casual dining 4 · Juice, smoothie, tea 4 · Specialty food shop 2 · Delivery-focused 1 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aaharn56 Thai cuisine | Restaurant (service type not stated) | Thai | 9975 Carmel Mountain Rd | open |
| Amuri | Restaurant (service type not stated) | Italian | 9932 Mercy Rd | open |
| Andell's Bakery | Bakery | Bakery | 9926 Carmel Mountain Rd | open |
| Asado Grill | Restaurant (service type not stated) · Bar | American | 14455 Penasquitos Dr | open |
| Bamboo Pho & Sushi | Restaurant (service type not stated) | Asian · Vietnamese · Japanese | 7835 Highlands Village Pl D101 | open |
| BOBAPOP-RANCHO PENASQUITOS | Juice, smoothie, tea · Coffee shop | Tea / bubble tea · Coffee | 13295 Black Mountain Rd | open |
| Bread Bites & Moore | Restaurant (service type not stated) | 7845 Highland Village Pl | open | |
| Bubble Up Boba And Waffles | Juice, smoothie, tea | Tea / bubble tea | 13295 Black Mountain Rd Ste 2 | open |
| Burger King | Quick service | 12889 Rancho Penasquitos Blvd | open | |
| Cafe 56 | Restaurant (service type not stated) | American | 13211 Black Mountain Rd | open |
| Candy Kingdom | Dessert | Dessert | Land of Ooh | open |
| Carl's Jr. | Quick service | 9840 Carmel Mountain Rd | open | |
| Cazadores Mexican food By Cotijas PQ | Quick service · Restaurant (service type not stated) | Mexican | 9335 Paseo Montalban | open |
| Cheers Bar & Grill | Bar · Casual dining | 9995 Carmel Mountain Rd | open | |
| Chef Wong Chinese Cuisine | Restaurant (service type not stated) | Chinese | 9995 Carmel Mountain Rd Ste 6 | open |
| Cotija's Taco Shop Cotijas_ts | Restaurant (service type not stated) | Mexican | 13350 Camino del Sur | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 9889 Carmel Mountain Rd | open |
| Don Rios | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 12865 Rancho Penasquitos Blvd | open |
| Everbowl Everbowl | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 13215-5 Black Mountain Rd | open |
| Folia | Restaurant (service type not stated) | Vegan | 12520 Camino Del Sur | open |
| Fortune Dragon Inc Dba Yenchim Garden | Restaurant (service type not stated) | 13297 Black Mountain Rd Ste 6 | open | |
| Fresco Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 13350 Camino Del Sur Suite 3A | open |
| Golden Bagel | Bakery · Café | Bakery · Coffee | 13289 Black Mountain Rd #2 | open |
| Golden Spoon | Other · Dessert | Ice cream / frozen desserts | 13215 Black Mountain Rd | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 10155 Paseo Montril | open |
| It's A Piece A Cake | Bakery · Dessert | Bakery · Dessert | 9975 Carmel Mountain Rd | open |
| Jack in the Box | Quick service | 14371 Penasquitos Dr | open | |
| Jack in the Box | Quick service | 13245 Black Mountain Rd | open | |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 13173 Black Mountain Rd. | open |
| Joyee's Dumpling House Joyee’s Dumpling House - Poway | Restaurant (service type not stated) | Chinese · Asian | 7825 Highlands Village Pl Ste E106 | open |
| Kalei's Kitchenette | Restaurant (service type not stated) | Hawaiian / Pacific · Asian | 9926 Carmel Mountain Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 12305 Alemania Road | open |
| Knotty Barrel Rancho Penasquitos | Casual dining · Restaurant (service type not stated) · Bar | 13211 Black Mountain Rd | open | |
| Luna Grill | Restaurant (service type not stated) | Greek · Mediterranean | 7825 Highlands Village Pl Ste E105 | open |
| Mama Tita's Café | Coffee shop | Coffee | 13350 Camino del Sur #9 | open |
| Mary Jane Bloom Inc | Restaurant (service type not stated) | 7825 Highland Village Pl # E104 | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 12808 Rancho Penasquitos Blvd | open |
| Mi Ranchito Mexican Restaurant Mi Ranchito Mexican Grill | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 12812 Rancho Peñasquitos Blvd | open |
| MonstrousCookiessd | Bakery | Bakery | 13104 Russet Leaf Ln | open |
| NY Giant Pizza | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 12812 Rancho Penasquitos Blvd | open |
| Orient Valley | Restaurant (service type not stated) | Filipino · Asian | 9951 Carmel Mountain Rd | open |
| Pacific Poke | Restaurant (service type not stated) · Café | Thai · Hawaiian / Pacific · Coffee · Asian | 7825 Highland Village Pl Ste 104 | open |
| Peet's Coffee Peet's Coffee | Coffee shop · Café | Coffee | 7845 Highlands Village Pl Ste C105 | open |
| Pernicano's Ristorante | Restaurant (service type not stated) | Pizza | 9932 Mercy Rd | open |
| Pho Saigon & Grill | Restaurant (service type not stated) | Vietnamese | 9975 Carmel Mountain Rd Ste G1 | open |
| Pick Up Stix Fresh Asian Flavors | Restaurant (service type not stated) | Asian | 7825 Highland Village Pl | open |
| Pita 22 | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 7825 Highland Village Pl | open |
| Pitchers Sports Bar | Bar · Casual dining | 9920 Carmel Mountain Rd | open | |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 9888 Carmel Mountain Rd | open |
| Pizzarev | Restaurant (service type not stated) | Pizza | 7835 Highland Village Pl | open |
| PQ Donuts | Bakery · Dessert | Dessert · Bakery | 9335 Black Mountain Rd | open |
| Premier Pub SD | Bar | 9995 Carmel Mountain Rd | open | |
| Que Pasa Mexican Grill | Restaurant (service type not stated) | Mexican | 9932 Mercy Rd #108 | open |
| Rakiraki Ramen & Tsukemen | Restaurant (service type not stated) | Japanese · Asian | 9995 Carmel Mountain Rd | open |
| Rice Chicken | Restaurant (service type not stated) | Korean · Chicken / wings · Asian | 13219 Black Mountain Rd #7 | open |
| Rita's Italian Ice | Dessert | Ice cream / frozen desserts | Rancho Penasquitos Towne Center, 13293 Black Mountain Road | open |
| Rodrigo's Taco Shop | Restaurant (service type not stated) | Mexican | Carmel Mountain Rd | open |
| Round Table Pizza Round Table Pizza | Restaurant (service type not stated) | Pizza · Italian | 13293 Black Mountain Rd | open |
| Sab-E-Lee Thai Restaurant | Restaurant (service type not stated) | Asian · Thai | 13223 Black Mountain Rd | open |
| San Diego - Black Mountain Road Round Table Pizza | Restaurant (service type not stated) | Pizza | 13293 Black Mountain Road | open |
| Smashburger | Restaurant (service type not stated) | Burgers | 13219 Black Mountain Rd | open |
| Sourdough Delight | Bakery | Bakery · Pizza | 9466 Stargaze Ave | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 14340 Penasquitos Dr Albertsons-Carme L Mtn # 6772 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12889 Rancho Peñasquitos Blvd A | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 9932 Mercy Rd I-15 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 13289 Black Mountain Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 7895 Highlands Village Pl | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 13293 Black Mountain Rd. Suite B 1 | open |
| Sunright Tea Studio | Juice, smoothie, tea | Tea / bubble tea | 9975 Carmel Mountain Rd Ste G4 | open |
| Sushi Hana | Restaurant (service type not stated) | Japanese · Sushi · Asian | 9869 Carmel Mountain Rd | open |
| Sweetest Buzz | Coffee shop | Coffee | 13350 Camino del Sur | open |
| The Deli Stop | Specialty food shop · Quick service | Sandwiches | 13173 Black Mountain Rd | open |
| The Sweet Printer | Bakery · Dessert | Bakery | 7908 Avenida Tamirindo | open |
| The Twisted Vine Bistro | Bar · Winery / distillery / taproom · Restaurant (service type not stated) | Spanish / tapas | 7845 Highland Village Pl Ste C101 | open |
| Tramv Inc | Restaurant (service type not stated) | 9878 Carmel Mountain Rd | open | |
| Vittorio's | Restaurant (service type not stated) · Casual dining | Italian · American | 7875 Highlands Village Pl b105 | open |
| Wonderful Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 13185 Black Mountain Rd Ste 3 | open |
| Wynston's Ice Cream Co. - Torrey Highlands | Dessert | Ice cream / frozen desserts · Dessert | 8250 Merge Ave | open |
| Yenchim Garden Restaurant | Restaurant (service type not stated) | Vietnamese · Chinese · Asian | 13297 Black Mountain Rd #6 | open |
| Little Caesar's Pizza | Restaurant (service type not stated) | Pizza | 12812 Rancho Penasquitos Blvd | closed |
| Nado's Mediterranean Cuisine | Restaurant (service type not stated) | 9821 Carmel Mountain Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 29 | 27 | — | — | — | 2 | SIC1987 |
| 1995 | 27 | 25 | — | — | — | 2 | SIC1987 |
| 1996 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1997 | 32 | 30 | — | — | — | 2 | SIC1987 |
| 1998 | 29 | 26 | 7 | 14 | 5 | 3 | NAICS1997 |
| 1999 | 28 | 25 | 3 | 14 | 8 | 3 | NAICS1997 |
| 2000 | 33 | 30 | 6 | 16 | 8 | 3 | NAICS1997 |
| 2001 | 31 | 29 | 4 | 19 | 6 | 2 | NAICS1997 |
| 2002 | 33 | 30 | 6 | 19 | 5 | 2 | NAICS1997 |
| 2003 | 33 | 32 | 8 | 19 | 5 | 1 | NAICS2002 |
| 2004 | 42 | 41 | 11 | 22 | 8 | — | NAICS2002 |
| 2005 | 51 | 49 | 15 | 24 | 10 | 1 | NAICS2002 |
| 2006 | 46 | 45 | 15 | 23 | 7 | — | NAICS2002 |
| 2007 | 50 | 47 | 15 | 25 | 7 | — | NAICS2002 |
| 2008 | 49 | 48 | 14 | 27 | 7 | — | NAICS2007 |
| 2009 | 53 | 51 | 16 | 24 | 11 | — | NAICS2007 |
| 2010 | 49 | 48 | 15 | 23 | 10 | — | NAICS2007 |
| 2011 | 54 | 52 | 16 | 25 | 11 | — | NAICS2007 |
| 2012 | 54 | 52 | 15 | 26 | 11 | — | NAICS2012 |
| 2013 | 56 | 54 | 16 | 26 | 11 | — | NAICS2012 |
| 2014 | 57 | 53 | 16 | 27 | 9 | — | NAICS2012 |
| 2015 | 56 | 51 | 14 | 28 | 8 | — | NAICS2012 |
| 2016 | 57 | 57 | 14 | 30 | 12 | — | NAICS2012 |
| 2017 | 50 | 49 | 12 | 27 | 9 | — | NAICS2017 |
| 2018 | 47 | 46 | 15 | 21 | 9 | — | NAICS2017 |
| 2019 | 50 | 48 | 15 | 21 | 11 | — | NAICS2017 |
| 2020 | 47 | 46 | 14 | 20 | 10 | — | NAICS2017 |
| 2021 | 42 | 39 | 10 | 17 | 10 | — | NAICS2017 |
| 2022 | 52 | 45 | 12 | 19 | 12 | — | NAICS2022 |
| 2023 | 51 | 43 | 12 | 21 | 8 | — | NAICS2022 |