BMIE Market 92091

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	972 2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	592 2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,048 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	620 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$103,452 2020–2024 ACS 5-year estimate ±42,077 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	63.1 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,487,900 2020–2024 ACS 5-year estimate ±335,977 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.3 sq mi Census Gazetteer 2020
Restaurants	3 2022 · U.S. Census Bureau, ZIP Code Business Patterns 2022 detail (NAICS2022) · by USPS ZIP 92091
Restaurants per 10,000 residents	38.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+150.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2012 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1996 → 2022, ZIP Code Business Patterns restaurants
Projected restaurants, 2027	4 (range 1–7) FORECAST · linear trend v1 fitted to 2010–2022 (11 points, 0.0 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	32 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92091. Projection: linear trend v1, fitted 2010–2022, 0.0 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.8	54	40%	+21.5
Restaurant Opportunity Score	31.8	32	35%	+11.1
Market Momentum Score	69.0	69	25%	+17.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	972	31	40%	+12.6
Median household income (ACS)	103,452	83	40%	+33.2
Households (ACS)	592	40	20%	+7.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	30.9	19	25%	+4.8
Population (ACS)	972	31	20%	+6.3
Median household income (ACS)	103,452	83	20%	+16.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	150	98	50%	+49.1
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 3 · Coffee 3 · Italian 2 · Dessert 1 · Juice / smoothies 1 · Mexican 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Bar 4 · Café 2 · Casual dining 2 · Coffee shop 2 · Dessert 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Aunt Mary's Italian Cookies	Dessert	Dessert	16079 San Dieguito Rd Ste A3	open
Belmont Park Entertainment Llc	Restaurant (service type not stated)		5505 Cancha de Golf	open
Bing's Bar	Restaurant (service type not stated) · Bar · Casual dining	American	5951 Linea Del Cielo	open
Invita Coffee Llc	Restaurant (service type not stated)		5505 Cancha de Golf	open
Leucadia Pizzeria Rancho Santa Fe Leucadia Pizzeria Rancho Santa Fe	Restaurant (service type not stated)	Pizza · Italian	16085 San Dieguito Rd	open
Littler Lounge	Bar	American	5690 Cancha de Golf	open
Nōjō Coffee & Tea	Coffee shop	Coffee	6123 Calzada del Bosque	open
Oasis Café	Café	Coffee	La Valle Coastal Club	open
Ranch Market and Deli	Specialty food shop · Quick service	Sandwiches	16236 San Dieguito Rd #213	open
Rancho Roasters	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	16950 Via De Santa Fe	open
Rancho Santa Fe Estate	Restaurant (service type not stated)	Mexican	15835 Via de La Valle	open
The Huntsman	Bar		5951 Linea Del Cielo	open
TUTTO IL GiORNO DBA J&N FOOD & WINE	Restaurant (service type not stated)	Italian	5535 Cancha de Golf	open
Veladora	Bar · Restaurant (service type not stated) · Casual dining	American	5921 Valencia Cir	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
2004	2	2	1	1	—	—	NAICS2002
2005	3	3	2	1	—	—	NAICS2002
2006	1	1	1	—	—	—	NAICS2002
2007	2	2	2	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2009	2	1	1	—	—	1	NAICS2007
2010	5	4	1	2	1	1	NAICS2007
2011	6	4	3	—	1	1	NAICS2007
2012	4	4	2	2	—	—	NAICS2012
2013	7	6	4	2	—	—	NAICS2012
2014	3	3	3	—	—	—	NAICS2012
2015	3	3	3	—	—	—	NAICS2012
2016	2	2	2	—	—	—	NAICS2012
2019	3	3	—	—	—	—	NAICS2017
2020	4	4	—	—	—	—	NAICS2017
2021	5	5	—	—	3	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92091. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92067	2.2 mi	10	2023
92029	4.1 mi	43	2023
92127	4.1 mi	57	2023
92024	4.3 mi	174	2023
92078	4.5 mi	124	2023
92009	4.7 mi	85	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.